Americans Now Spending More Time on Mobile Screens

“For the first time ever, US consumers will spend more time using their mobile devices than watching TV” [1]

“Smartphones account for 70% of that mobile time—21% of total time spent with media in the US—and continue to attract minutes” [2]. “We expected that mobile would overtake TV for a while, but seeing it happen is still surprising” [1], noted eMarketer principal analyst, Yoram Wurmser [1].

Indeed, a recently released eMarketer survey indicates that this year, adults in the US will on average, use their mobile phone and tablets for 3 hours, 43 minutes each day, with smartphones dominating this time. - This is around 8 minutes over the time they spend watching traditional television. But go back 5 years, and adults spent two hours more looking at their TVs as opposed to mobile devices [1,3].

                                         Image credit: eMarketer

The World's Favourite Medium?

Research just conducted by Zenith has however: “stressed that TV will remain the world’s favourite medium, accounting for a third of all media consumption in 2021, down from 35% in 2019” [4]. 

Tablets Are No Longer A Super Cool Accessory

Tablets continue to fall behind, when it comes to the amount of time users spend on them. - In fact, over the past year, they also lost actual minutes to smartphones and other devices [2].

                                  Image credit: TrueCourse Communications

So What Kind of Content Are People Consuming?

At the present time, in the US, the lion's share of time spent goes on digital audio, with social media and digital video following [1]. However, as more and more people are discovering the massive benefits of entertainment on the go there, upcoming state-of-the-art companies such as OONA US Mobile TV, which is set to offer a fantastic free AVOD service which includes digital audio, are likely to change that order.

Citing the US as an example, eMarketer's recent research indicates that: the average user spends 2:57 on apps as opposed to 0:26 on a mobile browser [1]. However, the differentiation between apps and the web is weakening, as web experiences resemble apps. Nevertheless, at the end of the day: “the long-term trend is toward app-like experiences, whether native or based on advanced HTML” [2]. After all, consumers want great “experiences.”

Great Expectations

These days, consumers have very high expectations, and rightly so... Users want their favourite platforms, be it OONA (the free AVOD live and on-demand service which puts consumers first by offering hundreds of top local and international channels, and rewards them with a virtual currency, just for interacting and watching what they love); or another leading company. They want a service which entertains and psychologically feeds them. - Giving them a world of fun, knowledge, news, and live interaction; any where, any time.

Are Smartphones Likely to Gain More Minutes? 

eMarketer's research indicates that while it is probable that smartphones will retain their position as the dominant device for consumer media, societal trends and other devices could nonetheless, start to hack away minutes [2].

When it comes to TV and music: being able to enjoy entertainment on the go with a next generation platform such as OONA TV, which can also be watched on a smart phone at home via OONA app casting, is definitely the way to go. It also keeps our entertainment life simple and easy to manage. Moreover, OONA's free personalized ad-based video on demand option is ideal for pairing up with its ultra flexible premium OONA+ service, which can be taken out for a day, weekend, week, and so on, to suit individual consumers' needs.

Further, many users would like to pair up OONA and OONA+ with a leader of the pack such as Disney+, the latter of which is extremely well priced, and will endow viewers with its super exclusive content alongside OONA's mega choice of hundreds of select local and international channels, all of which are completely free to watch on OONA AVOD. - And of course, OONA users can build up their virtual currency loyalty rewards.

More About OONA

OONA TV, which was founded by leading digital strategist and AI expert, CEO, Christophe Hochart: is currently set up to serve 185 million Indonesians with its fantastic Free AVOD, and OONA+ premium offerings. It is also making entertainment history with its drive for “Entertainment Equality,” as it prepares to deliver its free service to billions of people in other parts of Asia, the USA, Africa, South America, the Middle East and Europe. - With a number of exciting high profile launches planned for this year.

Read: Global OTT TV: OONA TV Leads Way For Reinventing Television

References

[1]. He, Amy (2019). “Average US Time Spent with Mobile in 2019 Has Increased.”

eMarketer. https://www.emarketer.com/content/average-us-time-spent-with-mobile-in-2019-has-increased Accessed 10 June, 2019.

[2]. Wurmser, Yoram. “Time Spent With Media 2019.” eMarketer. https://www.emarketer.com/content/us-time-spent-with-mobile-2019 Accessed 10 June, 2019.

[3]. Clancey, Michelle (2019). “Americans spend more time with mobile screens than TV.”
https://www.rapidtvnews.com/2019060656267/americans-spend-more-time-with-mobile-screens-than-tv.html#axzz5qRecPeoD Accessed 10 June, 2019.

[4]. O'Halloran, Joseph (2019). “Mobile boom but TV remains the most popular medium.” RapidTV News.

https://www.rapidtvnews.com/2019061156318/mobile-boom-but-tv-remains-the-most-popular-medium.html?utm_campaign=mobile-boom-but-tv-remains-the-most-popular-global-medium&utm_medium=email&utm_source=newsletter_2143#axzz5qRQaVByB Accessed 10 June, 2019.