Image credit: OONA Mobile TV
"The increasing quality
of delivery to mobile devices, cheaper data plans, & more
affordable Android smartphones have had a significant
impact on how content is consumed" [1]
Brightcove's excellent new Quarterly Video Index Report, which comprises a comprehensive analysis of the type of consumer behavior fuelling OTT Growth, shows that: "More than 50% of video views begin on mobile devices" [1], which means more good news for successful OTT Mobile TV companies such as OONA Global, which even rewards viewers with a virtual currency, and the chance to win premium prizes, just for watching what they love.
The
Q2 Brightcove Global Video Index summarizes an in depth analysis of
hundreds of millions of recent data points, thus highlighting the way
consumers watch content, the devices they use, and the sort of
content they view across the different devices [1].
Mobile Consumption is Rocketing
The Brightcove report indicates that: "53% of global video views begin on mobile devices, smartphones and tablets, taking away share from traditional desktop computers. Smartphones saw the highest growth, to 45% from 38% only one year ago" [1].
"In emerging markets, especially Asia Pacific (APAC), mobile is king, where a whopping 84% of all plays were on mobile phones, and with Japan/Korea at 58%" [1]
Image credit. m.medcom.id
OONA TV US
This quarter's Brightcove report was anticipated by the founder and CEO of OONA TV, leading digital strategist, AI expert, and government advisor, Christophe Hochart, whose company is now offering American consumers an unrivalled 3-in-1 FREE Unlimited Entertainment Bundle: Live VOD/TV, Video Games & Music Channels on their mobile devices or home TVs, from this October. Users will also be able to earn daily tcoin rewards for interacting, gaming, streaming music & watching live & on demand TV; & fun tools & stickers for sharing & editing their favourite shows, music and games.
More About OONA Mobile Consumption is Rocketing
The Brightcove report indicates that: "53% of global video views begin on mobile devices, smartphones and tablets, taking away share from traditional desktop computers. Smartphones saw the highest growth, to 45% from 38% only one year ago" [1].
Image credit: rapidtvnews.com
Mobile is King
"In emerging markets, especially Asia Pacific (APAC), mobile is king, where a whopping 84% of all plays were on mobile phones, and with Japan/Korea at 58%" [1]
As the OONA Indonesia team can testify,
mobile is king in the Indonesian region, and OONA's free AVOD 3-in-1 Entertainment Service, which is set up to serve a whopping 185 million people, has
revolutionised people's lives, because many of them do not have a
home TV. And before OONA Id was launched in partnership with Telcom
Indonesia in 2018, many Indonesians were reliant on pirate TV, and
were forced to spent hours on end trying to find content they wanted
to watch, just to find that it had been pulled. And now, with OONA,
they are also enjoying rewards just for doing what they normally
would!
The brightcove analyses also notes that: "In the Middle East and Africa, smartphone share was 57%. In every region but the Americas (U.S. and Canada), mobile devices took share away from desktop computers" [1], but will the use of foldable mobiles change the status quo in North America, when the prices eventually start to tumble?
The brightcove analyses also notes that: "In the Middle East and Africa, smartphone share was 57%. In every region but the Americas (U.S. and Canada), mobile devices took share away from desktop computers" [1], but will the use of foldable mobiles change the status quo in North America, when the prices eventually start to tumble?
All across the board, on all devices
from connected televisions to smartphones, there has been a
continuing trend of: ultra-long-form video (41+ minutes), and
long-form video (21-40 minutes), with both showing more rapid growth
in the the amount of time consumers watch it. The Brightcove
analyses revealed that: "Ultra-long-form content took the
highest total share of time watched across all devices, despite
short-form video (0-5 minutes) having the highest number of assets
published [2].
Image credit: Chuki Beats, YouTube
On the Up
Brightcove's Principal Analyst, Jim O’Neill, stated that: “Leveraging mobile video continues to be crucial for OTT providers, as they look to not only reach younger viewers – who traditionally have been mobile first – but also older viewers who have discovered that mobile video is a convenient way to consume content outside the home. The amount of content being consumed on mobile devices has more than doubled over the past year, largely due to the fact that content owners and distributors are making premium content available to consumers anywhere, any time, and on any device. This growth will continue as more content – especially high-value sports content – becomes more prevalent and easily accessible on mobile devices” [1]. What could be better?
Brightcove's Principal Analyst, Jim O’Neill, stated that: “Leveraging mobile video continues to be crucial for OTT providers, as they look to not only reach younger viewers – who traditionally have been mobile first – but also older viewers who have discovered that mobile video is a convenient way to consume content outside the home. The amount of content being consumed on mobile devices has more than doubled over the past year, largely due to the fact that content owners and distributors are making premium content available to consumers anywhere, any time, and on any device. This growth will continue as more content – especially high-value sports content – becomes more prevalent and easily accessible on mobile devices” [1]. What could be better?
This quarter's Brightcove report was anticipated by the founder and CEO of OONA TV, leading digital strategist, AI expert, and government advisor, Christophe Hochart, whose company is now offering American consumers an unrivalled 3-in-1 FREE Unlimited Entertainment Bundle: Live VOD/TV, Video Games & Music Channels on their mobile devices or home TVs, from this October. Users will also be able to earn daily tcoin rewards for interacting, gaming, streaming music & watching live & on demand TV; & fun tools & stickers for sharing & editing their favourite shows, music and games.
To enhance the user experience, OONA offers multiple features including a genie-in-the-app known as OONAbot, to personalize the user journey as well as unique tools and stickers to use while interacting with friends & family, and sharing on social media platforms. As the vMVPD of the future, OONA is set to revolutionize the way we consume content with much more control, flexibility and monetary benefits for consumers and businesses. Currently, OONA has over 250 subscription-free channels including movies, TV programs, live sports, documentaries, and local and global breaking news, which is available to 185 million people in Indonesia, is currently being launched in the US, and is set to roll out in later in 2019, across Vietnam, the Philippines, and the Middle East.
Further Reading
For more detailed information on the OTT industry and video consumer behavior, download the full Brightcove VideoIndex Report
References
References
[1]. Business Wire (2019). "Brightcove
Launches New Quarterly Video Index Report, An In-depth Analysis of
Consumer Behavior at the Root of OTT Growth."
https://www.businesswire.com/news/home/20190924005295/en/
Accessed 27 Sept. 2019.
[2]. O'Halloran, Joseph (2019).
"Brightcove: majority of video views begin on mobile devices."
Rapid TV News.
https://www.rapidtvnews.com/2019092657412/brightcove-majority-of-video-views-begin-on-mobile-devices.html#axzz60oSJvYF1
Accessed 27 Sept. 2019.
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