Poor Streaming Video Quality Drives Viewers Away Within 90 Seconds

                                Image credit: Do It Yourself

Live streaming (live events and 24/7 live linear), seems to be constantly in the news. Yet research just in from leading real-time IP video solutions provider, Phenix, highlights the fact that: “even though real-time content is now a huge differentiator for service providers, more than a quarter of streaming service users won’t pay for live content due to poor quality” [1]. This consumer stance is however, quite reasonable, and if the percentage was even higher, it would not be surprising.

            Image credit: Rapid TV News

The Streaming Wars

Phenix's Streaming Wars research (part 3): indicates that in the US, 27% of adults who use a streaming service, do not believe that it is worthwhile paying a subscription for live content - because of the consistently poor streaming quality.

Phenix, which worked on this study in conjunction with third party research firm, YouGov, conducted the research online. Further results showed that viewers are hesitant regarding the access and quality of live content. Moreover, they: "are not only cautious about their money, but also their time, as more than half (53%) would abandon a poor-quality stream in 90 seconds or less"[1]. 

Having said this, the research underscores just how crucial it is for platforms that do not offer first-class streaming quality, to take action right away, before they suffer a massive migration of users, and huge dip in revenue. They need to emulate successful platforms such as OONA OTT Mobile TV. - OONA  makes their streaming quality and delivery, a second to none priority, by supporting the same quality level for live video streaming, as what is expected from traditional broadcast television. Moreover, content providers can enjoy peace of mind knowing they can deliver high-quality streaming that pleases their viewers every time. And just as with OONA, this guarantees customer satisfaction and loyalty.

Buffering & Delays

"More than a third of people said they would give a streaming video one-minute-tops to improve issues like lag time before giving up and turning it off" [1]

There is nothing worse than a video buffering right at a crucial moment. The Streaming Wars research certainly puts the spotlight on the fact that, at the present time, buffering and delays are far more than simply an inconvenient part of the streaming experience - they are a total turn-off. - Moreover, they have a knock-on effect on the way that some viewers decide to keep their wallets tightly shut.

Over one fifth (21%) of the study respondents do not stream live content more frequently, simply because they are not prepared to put up with the unwelcome buffering and delays. Close to 3/5ths of consumers who are signed up to a streaming service would be bolstered to switch to an alternative platform if it offered a superior live option. And interestingly, 11% of  streaming service users watch content on a platform that incorporates a live option, but have not watched it yet [1].

Consumer's Demands Need to be Met

Service providers have to address the fact that today's viewers expect to enjoy an excellent customer experience - and a large part of this is quality streaming. Indeed, Phenix stresses that this new survey makes it crystal clear how essential it is for providers to perfect their back-end tech in order to gain a steady flow of subscriber dollars [1].

Just Not Interested

The study also indicates that a third of responders were not interested in paying extra money just for streaming live content; and that at the present time, close to 50% of those who have streaming services, do not want to shell out over $5 a month on subs for live content [1].

Survival of the Fittest

The co-founder and CEO of Phenix, Stefan Birrer, noted that: “We’re in the midst of an industry shift, seeing live-content offerings surface from platforms traditionally known for streaming pre-developed programming, like Hulu and YouTube, with many more to follow” [1], and remarked that this has made live "become the ‘survival of the fittest’ trait for streaming platform" [1].

Negating the Risk of Loosing Big Money 

Whether it is subscriptions for entertainment, or upcoming betting platforms (which are predicted to rake in $150 billion): "a stream that lags behind makes it impossible to engage in the way that consumers need" [1].  As Birrer, points out, across all spheres, particularly in the case of interactive content such as esports and sports: ‘live streaming’ "can only become a true differentiator once we make it a real-time experience by removing delays and buffering. We need an industry-wide technological overhaul to achieve the lofty sights we’ve set” [1].

OONA Global TV - Making Streaming Video Quality a Priority

"OONA Set to Deliver a Cutting-Edge Mobile TV Experience to 185 Million Indonesians"

OONA, the cutting-edge OTT AVOD (and premium option) mobile platform, is in the process of offering fantastic free interactive entertainment, and top content and live TV to billions of people in Asia, Africa, South America, the Middle East, the US and Europe. Its most recent high tech upgrade offers a ready to launch business to telecoms. This enables them to leverage their network infrastructure and user base, so they can substantially multiply their mobile television business.

OONA, the brain child of leading digital strategist, and CEO, Christophe Hochart, is an AVOD and SVOD OTT service offering, which is geared to ramp up and revolutionise the viewing pleasure and TV distribution for 185 million Telkom Indonesia subscribers across the nation [2] [3]. Further, the world's leading video cloud service provider, Brightcove (NASDAQ: BCOV), has recently announced that Metranet, a subsidiary of Telkom Indonesia, has selected its video platform to launch OONA Indonesia - the hugely popular mobile app which is custom designed to provide personalised live linear and VOD entertainment to consumers on the go.

The Next Generation OTT Service

With this state-of-the-art app, courtesy of OONA, Metranet is now able to provide the region’s mobile consumers with the next generation OTT service. This will empower them to stream top quality TV entertainment with data/sub-free access to current season shows from leading international and local TV stations and broadcast networks. The OONA app is engineered to give users an out-of-the-box innovative experience with built-in features and rewards including: a chat bot (which personalises their content and ads), a 360-video player, a fun streaming chat line to interact with other viewers, parental controls, offline data storage, screen capture with cool editing tools, and a virtual currency wallet to store tcoin rewards which can be accrued for connecting with the chatbot and watching and sharing content. The rewards can then be redeemed for must have branded goods and services, meals, fun days out, discounts, and free phone minutes and telcom products [2] [3].

The OONA app's live and on-demand video experience will be underpinned by Brightcove's video platform. It will stream 60-plus live channels, and provide video adverts with SSAI (server-side ad insertion technology) to guarantee a broadcast-like seamless ad experience [2]. The CEO of Metranet, Widi Nugroho, stated that: “Metranet is excited to be the first to launch OONA for Indonesian market as part of our goal to bring first-class entertainment to Telkom Indonesia’s mobile customer base. With [so many] potential viewers, we understand the pressure is intense to ensure that even with free content, the streaming experience for the user needs to be exceptional and the advertising experience should be seamless. This is why we selected Brightcove for their robust and scalable OTT video streaming architecture, industry-leading server-side ad insertion technology, proven track record of working with some of the world’s top OTT service providers, and established in-region technical support team” [2]. 

Further, Brightcove Asia's VP, Ben Morrell, proclaimed that: “OONA is the future of OTT and a game-changer for Telkom Indonesia and viewers in Indonesia, where great content, delivered on mobile, and monetised via an ad-funded model has hit the sweet spot. We are excited to be powering an OTT platform that combines the power of live and linear TV experience in one” [2].

Summary

In summary, streaming video platforms have to put their focus on customer experience, otherwise their bottom line will be seriously damaged. They must rectify any delays and buffering by using state-of-the-art tech solutions, and not expect their viewers to have to put up with it - they won't!

References

[1]. O'Halloran, Joseph (2018). “Poor streaming video quality now having major revenue implications.” Rapid TV News.
https://www.rapidtvnews.com/2018100553728/poor-streaming-video-quality-now-having-major-revenue-implications.html?utm_campaign=poor-streaming-video-quality-now-having-major-revenue-implications&utm_medium=email&utm_source=newsletter_1896#axzz5Te0xvNS7 Accessed 12 Oct. 2018.

[2]. Brightcove (2018). "Telkom Indonesia Selects Brightcove to Stream Live and VOD TV on OONA." https://www.brightcove.com/en/company/press/telkom-indonesia-selects-brightcove-stream-live-and-vod-tv-oona Accessed 12 Oct. 2018.

[3]. OONA Free Mobile TV (2008). "Euro TV Operators Not Using Subscriber Data to Ensure Positive CX." https://www.blogger.com/blogger.g?rinli=1&pli=1&blogID=191005497826445827#allposts Accessed 12 Oct. 2018.

Advertisers Are Rearing to Go OTT

Image credit: Tubular Insights

Over the Top Video is the Name of the Game for Advertisers

Right now, consumers have a massive appetite for over the top advertising, and advertisers must follow their audience. In fact, "OTT ad spend will grow 40% to reach $2 billion this year" [1], according to the just released Magna US Ad Spend Forecast Fall 2018. Further, addressable television campaigns will reach $800 million in 2018 [1].

Surf's Up For OTT Investment

The OTT investment surge is down to the popularity of set-top boxes and smart televisions. - In fact, Magna, the media brands' resource which utilises its insights, forecasts and strategic relationships, to provide businesses with a competitive marketplace edge, predicts that this year alone: "84 million homes will be reachable by non-traditional TV ad campaigns" [1]. Further, Magna's EVP of global market intelligence, Vincent Letang, who authored the report, stated that: “people are still watching on an old-fashioned TV set, but not necessarily through cable or satellite” [1].

OTT - the Perfect Vehicle For Targeted TV Campaigns

When it comes to running bigger scale targeted TV campaigns, the current consumer drive towards over-the-top, presents advertisers with far greater and more interesting possibilities. Moreover, it is an advertiser's, dream come true, as it generates more banner ads on the connected TV menu, as well as other types of inventory [1].

Advertisers Need to Reach a Broader OTT Audience

As it stands, ad spending on OTT, pales when compared to America's $63 billion national linear television market. Further, regardless of improved measurement and targeting: "there’s too much fragmentation and not yet enough scale for advertisers to reach a broad audience on OTT" [1]. As Letang notes: "It’s complex at the moment, but it’s always like that in a nascent format. We have no doubt that over time, new metrics and tools will make it easier” [1]. So what is the state of play in other regions, such as Indonesia, the main player in South East Asia?

Getting An Insight From OONA Global TV's Strategy

OONA OTT TV's business model behind the application as a Virtual TV Operator, is currently taking Indonesia by storm after its successful partnership with Telkom Indonesia. - It is currently set up to provide its free cutting-edge ad-supported and premium option, mobile live and on-demand interactive entertainment service to 185 million Indonesians, and is well on course for expansion into other parts of Asia, Africa, South America, the Middle East, the US and Europe.

The founder and CEO of OONA, leading digital strategist, Christophe Hochart, has a clear understanding of the challenges and what needs to be done to drive OTT, so it becomes bigger, better, and more successful. Being mindful of the fact that time-shifted audiences and progressively divided viewers, present advertisers with huge challenges to connect with the right consumers, Hochart devised a unique method to collect far richer data than that obtained by conventional methods.

Empowering Advertisers & Content Holders the OONA Way

The OONA data collection strategy empowers advertisers so they can present different/personalised adverts to different audience segments when the viewers are looking at the same programming. Hochart offers this holy grail solution of showing highly targeted personalised ads by drawing deep and up-to-date data from a combination of three sources: 1. OONA's unique patented genie in the app, who regularly chats with users. 2. Programmatic advertising. And 3. Standard data collection methods.

The Winning Way to Monitization

The broadcaster, TV channels and content holders which partner with OONA, are able to monetize their content assets and live feed via a new format of programmatic advertising which does not affect user TV viewing time and experience. They can also have a direct relationship with their audience via OONA's multiple functions, enjoy 100% control, and receive 100% audience data in real time (views, engagement, time of viewing, preferences, and so on).

Taking a Cutting-Edge AI Approach

OONA creates a deep personal one-to-one experience between the user and the unique AI genie in the app, Siskabot, in order to provide important data which is necessary for successful ad targeting. It also enables consumers to engage with the ads that interest them, so they can save time, get a good deal and save money, not to mention rewards in the form of tcoins.

tcoins

tcoins is an exciting virtual currency for loyal OONA Indonesia viewers. The latter receive these rewards just for watching and sharing content and ads, and connecting with Siskabot, and watching and sharing programs and ad. These tcoins can be redeemed for branded good, meals, fun days out, holistic health treatments, all kinds of discounts, and telcom products.

Siskabot appears in person when the app is downloaded, and has regular conversations with each user to:

1. Find out the exact type of entertainment content they love, such as series, films, action, comedy, fashion, celebrity news, cartoons, cookery, combat, live sports, motors and bikes, educational programs, documentaries, news, etc.
2. To discover what kind of branded products they would chose, and the cool video and other type of ads they would like to see.

As OONA viewers are rewarded with tcoins for interacting with Siskabot, this means that a note of everything they want in terms of branded products and services, as well as the content they view, is kept up to date. Further, everyone who uses the OONA platform is safe in the knowledge that OONA operates with complete transparency, and all users' data is kept strictly confidential. So the synergy of programmatic and standard data gathering with the deep data provided OONA's Siskabot, is a winning combination. 

Thumbs Down on National Linear TV Ad Spend

In the US, national linear television advertising spend will only escalate by a miserly 1% in 2018 - a disastrous figure considering the continued loyalty from sectors such as consumer packaged goods (CPGs), auto, and big pharma. - Although this does not including the effect of cyclical content such as mid-term elections and the Winter Olympics [1].

Magna's SVP, Letang, does however, note that regardless of ratings eroding by 10-12%, television still continues to demand high prices: "National TV is still the way for brands to reach large portions of the population in a short time, to build a brand and launch a new product, the efficiency of TV for that marketing is proven and measurable” [1]. But will all that change?

Digital Rules

Cementing its power over conventional formats, for the first time in 2018: "digital will represent 51% of all ad spend and surpass the $100 billion mark" [1]. Moreover, Magna anticipates that this year, spend on digital ads will shoot up by a healthy 16% to $106 billion [1].

Mobile is King 

"By 2023, Magna predicts mobile will make up 80% of digital ad spend"

With regard to the digital sphere's mobile ad spend - this will escalate by a massive 30% to get to $70 billion, thereby surpassing linear TV.

New Marketing Opportunities Delivered By the Digital Revolution

Letang notes that the growth of digital is not just due to the decline of linear media - as direct marketing budgets also play a role. Digital is after all, generating innovative unique marketing opportunities: "[Digital ads] don’t just substitute themselves for advertising mechanisms,” he said, “they create new demand” [1].

Summary

In summary, traditional television advertising is clearly battling against mega competition from the OTT digital entertainment revolution. Consumers now expect to be able to view content anytime, anywhere - not just at home, and this is where leading OTT TV entertainment platforms such as OONA come in. Further, as Magna predicts, in just 5 short years, "mobile will make up 80% of digital ad spend" [1]. - Time will tell, but the likelihood is that this figure can only go up.

Reference

Weissbrot, Alison (2018). “Magna: OTT Will Reach $2 Billion In 2018.” Ad Exchanger. https://adexchanger.com/agencies/magna-ott-will-reach-2-billion-in-2018/  Accessed 24 Sept. 2018.

Telkom Indonesia Selects Brightcove to Stream Live and VOD TV on OONA

OONA Set to Deliver a Cutting-Edge Mobile TV Experience to 185 Million Indonesians

The world's leading video cloud service provider, Brightcove (NASDAQ: BCOV), has just announced that Metranet, a subsidiary of Telkom Indonesia, has selected its video platform to launch OONA Indonesia, a cool mobile app which is custom designed to provide personalised live linear and VOD entertainment to consumers on the go. OONA, the brain child of CEO, and leading digital strategist, Christophe Hochart, is an AVOD and SVOD OTT service offering, which is geared to ramp up and revolutionise the viewing pleasure and TV distribution for 185 million Telkom Indonesia subscribers across the nation [1] [2].

The Next Generation OTT Service

With this state-of-the-art app, courtesey of OONA, Metranet is now able to provide the region’s mobile consumers with the next generation OTT service. This will empower users to stream top quality TV entertainment, and enjoy data/sub-free access to current season shows from leading international and local TV stations and broadcast networks.

The OONA app is engineered to give users an out-of-the-box innovative experience with built-in rewards and features including: a chat bot (which personalises their content and ads), a 360-video player, a fun streaming chat line to interact with other viewers, parental controls, offline data storage, screen capture with cool editing tools, and a virtual currency wallet to store tcoin rewards which can be gained for connecting with the chatbot and watching and sharing content. The rewards can then be redeemed for must have branded goods and services, meals, fun days out, discounts, and telcom products [1] [2].

The OONA app's live and on-demand video experience will be underpinned by Brightcove's video platform. It will stream 60-plus live channels, and provide video adverts with SSAI (server-side ad insertion technology) to guarantee a broadcast-like seamless ad experience [1].
++

The CEO of Metranet, Widi Nugroho, stated that: “Metranet is excited to be the first to launch OONA for the Indonesian market as part of our goal to bring first-class entertainment to Telkom Indonesia’s mobile customer base. With [so many] potential viewers, we understand the pressure is intense to ensure that even with free content, the streaming experience for the user needs to be exceptional and the advertising experience should be seamless. This is why we selected Brightcove for their robust and scalable OTT video streaming architecture, industry-leading server-side ad insertion technology, proven track record of working with some of the world’s top OTT service providers, and established in-region technical support team”  [1].

Further, Brightcove Asia's VP, Ben Morrell, proclaimed that: “OONA is the future of OTT and a game-changer for Telkom Indonesia and viewers in Indonesia, where great content, delivered on mobile, and monetised via an ad-funded model has hit the sweet spot. We are excited to be powering an OTT platform that combines the power of live and linear TV experience in one” [1].

More About OONA

OONA is a revolutionary OTT Mobile TV platform that will soon be providing fantastic entertainment including live TV, via AVOD and SVOD to billions of people in Asia, Africa, the Middle East, South America, the US and Europe.

OONA's most recent high tech upgrade offers a ready to launch business to telecoms. This enables them to leverage their network infrastructure and user base, so they can substantially multiply their mobile television business. Moreover, due to its innovative and lucrative business model for studios and content holders, OONA is in great demand all over the world. OONA is a privately held registered limited company based in Hong Kong. Read more about all the benefits that OONA offers here. 

References

[1]. Brightcove (2018). "Telkom Indonesia Selects Brightcove to Stream Live and VOD TV on OONA." https://www.brightcove.com/en/company/press/telkom-indonesia-selects-brightcove-stream-live-and-vod-tv-oona

[2]. OONA Free Mobile TV (2008). "Euro TV Operators Not Using Subscriber Data to Ensure Positive CX."

https://www.blogger.com/blogger.g?rinli=1&pli=1&blogID=191005497826445827#allposts

Euro TV Operators Not Using Subscriber Data to Ensure Positive CX

“The vast majority of European broadcasters, pay-TV operators, telcos and OTT service providers, are failing to make effective use of subscriber data and analytics to engage consumers” [1]

Paywizard, the pay-TV sub, billing, and customer experience (or the cooler term, CX) management research specialist, notes that: “Customer experience has emerged as a key competitive differentiator in the pay-TV sector, with data analytics playing a critical role – but most operators don’t yet have the tools they need to keep their customers happy” [2].  

"In order to grow a loyal and paying subscriber base, the key is taking an approach centred around the entire customer journey to provide the best customer experience. In recent years, having the best content is no longer the only reason customers stay or leave a service" [3].

Paywizard's research study, entitled: "Consumer Analytics in the Post-OTT Age. Insights from European service providers," involves interviews with C-level executives incorporating: OTT providers, Telco’s, Broadcasters and Pay-TV organisations, highlights the fact that in most cases, over the following 12 - 18 months, video service and television providers plan to ramp up their use of customer analytics  [1]. 

The CEO of Paywizard, Bhavesh Vaghela, notes: "Virtually everyone providing a pay-TV service sees analytics as critical to understanding the customer journey and having the ability to take actions that enhance the customer experience – such as highly targeted offers and precisely-timed communications. But most are still unable to do that. There is a large gap between where operators are and where they want to be" [3]. Here are infographics of key findings. Images credit: Paywizard.

Focusing on Analytics & Having the Right Tools

Although every major operator classes CX as one of their key strategic priorities: 4/5th think that they are just at the start of their journey into customer analytics, and that in order to guarantee a consistently great experience for consumers, they need to rev up their capacity for analyzing user information. Further, most of those questioned stated that they do not hold the relevant tools which can generate high level subscriber insight. - Something that would empower them to target CX in a highly precise way so they can deliver a more positive experience [1].

The author of the research study, independent media and tech analyst, Ben Keen, stated that: “Overall, the operators we talked to, believe the weakest part of their current analytics capability lies in predicting churn and winning back lost subscribers. They also uniformly think that applying analytics to this stage of the customer journey would have one of the most positive impacts on their overall business performance” [1].  

OONA's  Winning Tool For Gathering Subscriber Data & Compiling Consumer Analytics

                                   "OONA Global: Setting the Bar for a Better User Experience"

Being a forerunner in OTT mobile TV, OONA Global came up with a strategy that highlights the importance of catering to individual users' needs. The cutting-edge platform which offers both AVOD (ad-based video on-demand) and SVOD (subscription-based video-on-demand) options, has successfully integrated its demographic-specific AI chatbot, to serve as an Ad and Entertainment Personaliser Manager. Known as SiskaBot, this patented genie-in-the-app, is ready and waiting to chat, serve and help consumers 24/7. The regular conversations that she has with them, helps to uncover a lot more than just standard data collection methods, when it comes to what they personally like and want, both in the field of entertainment, and consumer goods and services.

Making CX a Priority

When it comes to TV operators, success now demands the 'CX Ingredient' - something that can outrank both product and service quality. Yes, CX has evolved, and through OONA Global TV's world-first innovative AI chatbot strategy, this cutting-edge platform is leading the way, not just for personalising entertainment and other content, but for collecting targeted subscribers' data, analysing the data, and then together with other deep data collection methods, creating unique individual profiles to ensure that each and every customer's experience, and expectations are second to none.

                                   
Customer Experience & Loyalty

The customers’ perception of the way they are being treated by the company or platform, is extremely important. Such perceptions: "affect their behaviors and build memories and feelings and may drive their loyalty. In other words: if they like you and continue to like you, they are going to do business with you and recommend you to the others" [4].

As the OONA team understands, in order for users to make the platform a big part of their lives, not only do they have to deliver exciting, brilliant content, the latest films, hot series, live sports, and everything else that families, couples and singletons adore. They also have to maintain a deep understanding of their consumers, and continuously work hard to generate and deliver the personalised experiences which will guarantee their loyalty. This may sound easy, but it has to involve the platform's dedicated drive to collect a huge amount of its consumers' data from algorithms which show their behavioral patterns, as well as their precise intricate desires, which come from their direct conversations with Siskabot.

Chatbots are the New Browsers

Thanks to pioneers such as OONA, viewers no longer need to waste away hours of their time searching for pirate content. Chatbots are not a fad, they are the future, and just like Siskabot, Cortana, and others, they are here to make our lives easier, gain our loyalty, and help us get just what we want, efficiently and quickly. Bots are cool, in that unlike browsers, there is two-way communication flow, so you can ask a direct question and get what you need as quickly as possible.

Customer Experience is the Latest Battlefield

                                                        Image Credit: Forbes

Because of all the alternative solutions on offer, consumers have in part, determined their loyalty to certain platforms and companies, from the way in which they rank CX. Yet until now, due to the lack of high-tech analytic tools, companies did not have many ways to ramp up customer experience.

When a survey for Digital Marketing Trends was carried out by Econsultancy, companies were asked what they believed the most exciting opportunity for 2018 was. The answer: “CX came in first” [4]. On top of this, research conducted by Walker, indicates that by 2020, CX “will overtake price and product as the key brand differentiator” [4].

Leading the Pack

OONA is certainly on top form with its CX, and: “Gartner predicts that by the end of 2018, more than 50% of organizations will redirect their investments to customer experience innovations [4]. OONA's founder and CEO, leading digital strategist, Christophe Hochart, anticipated this transformation a long time ago, and by employing a strategy which offers hundreds of exciting channels which serve everyone's desires, and launching OONA's innovative “the genie in the app,” Siskabot, Hochart has demonstrated that OONA is customer committed rather than solely customer focused. This approach is able to live up to the CX expectations of 185 million plus consumers via OONA's partnership with Telkom Indonesia, not to mention the billions more free mobile TV and SVOD users coming on board with OONA's expansion into other parts of Asia, Africa, South America, the Middle East, the US and Europe.

Guaranteeing that Continually Changing Subscriber Data Rolls In

OONA rewards viewers with tcoins - a cool virtual currency, which can be redeemed for branded goods and services, fun days out, meals, discounts, and Telcom products. Users are able to derive substantial benefits from this tcoin program, and among other things, the more they chat with SiskaBot, the more tcoins they can accumulate. Further, Siskabot will even check to see if she has done a good job, so the user's experience is second to none. As research indicates: “72% of customers will share a positive experience with 6 or more people” [1], so this is a rock and roll situation for all concerned.

Summary

In summary, “Since 89% of businesses are soon expected to compete mainly on customer experience, organizations that take customer experience seriously will stand out from the noise and win loyal customers over” [1]. OONA has proved itself to be on the right track, as revving up their viewers' CX is all about driving great interaction, and delivering meaningful consumer relationships through finding out what each individual user desires in the way of exciting entertainment content, and ads that will help them get exactly what they want, at great prices. OONA's “genie in the app” delivers – it sets the bar, continually brings in unique subscriber data, and puts CX right at the top.

References

[1]. O'Halloran, Joseph (2018). "Euro TV ops failing to use subscriber data to ensure positive customer experience." https://www.rapidtvnews.com/2018100353698/euro-tv-ops-failing-to-use-subscriber-data-to-ensure-positive-customer-experience.html#ixzz5SrPiIAyR  Accessed 3 Oct. 2018.

[2]. Paywizard (2018). "Consumer Analytics in the Post-OTT Age." http://www.paywizard.com/customer-analytics/  Accessed 3 Oct. 2018.

[3]. Keen, Ben (2018)."Consumer Analytics in the Post-OTT Age. Insights from European service providers."

file:///C:/Users/oooo/Desktop/Customer_analytics_in_the_post_ott_age__1_.pdf   Accessed 3 Oct. 2018.

[4]. Kulbytė, Toma (2017). “32 Customer Experience Statistics You Need to Know for 2018.” SuperOffice. Retrieved from: https://www.superoffice.com/blog/customer-experience-statistics/ Accessed 3  . 2018.

As OTT Skyrockets - Companies Search For Deals For Global Expansion

Streaming is the future of video. - If the video is being streamed via a mobile device or a television set, is a different story, “but any conversation with a technology, telecom or media executive, will inevitably turn to the lightning-fast growth of streaming video” [1].

All Shook Up

                                           Image credit: Spark OC

This 360 degree turn from the delivery of cable and satellite, has shaken up a lot of traditional media and telcom players. - It has jolted them into re-evaluating their business, and sent them on a mission to find acquisitions that can broaden their global footprint [1].

Spotify, Netflix, and other tech-media hybrids, have presented a tough challenge to the traditional notion of what a television network is: “Less bound by traditional country borders, they have seen their user bases explode, and are seeking no less than to acquire a chunk of the world’s population on their services” [1].

Impressive Results

AT&T’s takeover of Time Warner, empowered this mega telecom giant with a huge content library, and ownership of HBO - a power house which is likely to metamorphosize into a worthy Netflix killer. Moreover, Disney’s takeover of Fox will not only significantly ramp up the the former’s content library, it will also give Disney a controlling share in Hulu, the popular streaming service.

Further, Comcast, the Philadelphia-based cable company, has just had phenomenal success with its take over bid for Sky, the European telecom behemoth. - This will generate exclusive content controlled by Sky, and upgrade Europe’s telecom economy [1].

In all cases, these mega power takeovers have provided the acquiring company with a: “new scale to more efficiently compete against technology firms with global footprints” [1]. However, although all three companies offer over-the-top platforms - when it comes to streaming video, it is still early in the game, and these takeovers are preparing the route for substantial expansion within that sphere. “AT&T plans to beef up HBO’s programming, and re-evaluate [its global deals], perhaps paving the way for a truly global service. Disney is planning a Disney-branded streaming service next year, while Hulu remains limited to the U.S. Both have global growth potential” [1].

Sky & Comcast

The CEO of video management platform Telaria, Mark Zagorski, stated to Video Insider that: “Though Comcast’s TV business relies heavily on cable TV revenue and a majority of Sky’s customer base is made up of linear subscribers; based on the massive subscriber loss over the last few quarters, Comcast knows the future of TV is inevitably moving towards OTT” [1]. - So there you have it in a nutshell – the inevitability that TV will follow the OTT tech Silk Route.

OONA OTT TV - Mapping Out A Global Route to Success

OONA Global, which has a strong presence in South East Asia, and is set to provide cutting-edge AVOD and SVOD entertainment to 185 million Indonesians, has delivered a strategy to success, and has forward plans for rapid expansion into other parts of Asia, Africa, the Middle East, South America, the US and Europe. Moreover, its founder and CEO, digital strategist, Christophe Hochart, has devised a highly rewarding business model for telcoms, content and channel holders; as well as an excellent inter-crossed model for consumers, that empowers them with the flexibility and freedom they can enjoy.

Premier Business Model 

OONA offers endless possibilities for advertisers to reach their target audience/consumers. It generates a ready to launch business synergy between telcom companies, content owners and broadcasters, thereby enabling leading telcom companies to leverage their user base and network infrastructure to significantly expand their Mobile TV business. Now, telcoms can generate multi-revenues by offering the best ad-supported live video and VOD.

OONA empowers TV Channel Companies and Content Owners by giving them a 100% Control, Customization and Data Transparency, without threatening their existing model. Moreover, there is no financial outlay. This is where OONA's highly successful strategy partnership is different to other platforms, and is one of the reasons why Leading Global Channel Companies are partnering with OONA.

Using the flexibility of technology, OONA offers channel and content holders multiple ways to drive substantial revenues from their channels via the OONA platform. This includes: Programmatic Video Advertising, Display Advertising with User Mobile Engagement, Pay Per View, Subscription, and more. OONA's  global model adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country, remain the same, and every OTT solution is framed using a custom designed model which is beneficial to the channel company, the telcom, and the user. 

OONA Free Mobile TV Option Offers Consumers:

• A broad spectrum of options from an entirely data-free/sub-free personalised ad-supported entertainment platform
• Wave goodbye to spending hours looking through pirate channels & risking a fine/criminal charge
• Up to 300 free top local and international channels
• OONA's technology provides first-class digital FTA (free-to-air) broadcasting in a clear (unencrypted) form
• A fun virtual currency tcoin loyalty reward system for viewers
• 'Watching to Win' tcoin competitions gives users the chance to win the latest mobile phones
• tcoins can be redeemed for branded goods and services, fun days out, meals, discounts & telcom products, just for watching content & ads, & sharing & interacting with Siskabot
• Siskabot is OONA's genie-in-the app who is there to personalise entertainment content and ads
• This gives viewers the very best experience & saves them time & money when they want to buy services & all kinds of goods from the latest fashion trends to cars 
• A treasure trove of fun tools and stickers for spicing things up when interacting with friends & family, and sharing on Instagram & Facebook etc.
• All personal information is kept strictly confidential, and all of OONA's policies are completely transparent for users

OONA Premium TV Offers Consumers 4 Different Options

Option 1

OONA's SVOD (subscription based live and on-demand video service), offers viewers the choice of paying for specific premium content on a daily, weekly, monthly, quarterly or annual basis.

Option 2

OONA's TVOD (transaction-based live and on-demand video service), provides a pay-per-view option. So for example, if a couple just want to enjoy a newly released premium film on the odd Friday night or weekend, then they do not have to sign up for an extended period of time, and be burdened for paying for more content than they really want, like they would have to with other platforms. 

Option 3

Viewers can unlock premium content by using tcoins. These tcoins are easy to accrue from watching various channels, looking at ads, sharing content with friends and family, and interacting with OONA's AI Genie, Siskabot. They are stored in a virtual wallet.

Option 4

Premium pay-TV content can be easily included in the user's telcom data plan bundle.

Reference

Weprin, Alex (2018). “With OTT On The Rise, Companies Look To Deals To Grow Globally.”

https://www.mediapost.com/publications/article/325531/with-ott-on-the-rise-companies-look-to-deals-to-g.html Accessed 29 Sept. 2018.

Consumers' Online Video Viewing Habits in Myanmar, Vietnam & Thailand

                                  Photo credit: AccountingWEB

“OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth” [1]

Parks Associates' recent “OTT Video Market Tracker” research, has indicated that in American broadband households: over 85% of Millennials have a sub to at least one over the top video service [1].

The research incorporates a thorough analysis of over the top video service providers' profiles and market trends. These include major names such as Amazon, YouTube, HBO and Netflix. This new tracking system offers an innovative way to integrate industry research data and company profiles, while analysing the competitory weaknesses and strength of players within the space [1].

The Millennial Factor

                                         Photo credit: Why Millennials Matter

                           

Parks Associates' Senior Director of Research, Brett Sappington, stated that: “Overall penetration of subscription OTT video services among millennials has topped out, suggesting that those households that want such a subscription already have one or more. The more interesting and important question is how many subscriptions they will keep” [1]. In light of the research, this is a very pertinent question, as over a quarter of Millennials have at least three OTT services, and over half of them have at least two [1].

Other Generations Getting the OTT Bus

While it is not as pronounced as it is in the case of other generations, the OTT trend is nevertheless, clearly apparent. In fact, between 2016 and 2017, there was a 10% growth in the onrush of OTT services for both Baby Boomers and older generations. Sappington, also noted that: “For consumers, self-aggregating content is simply part of the entertainment experience, particularly millennial households” [1]. As far as research is concerned, Sappington, stressed that: unlike the generations of the past, the criteria for evaluating brand loyalty and services is now somewhat different. If platforms want to gain the maximum benefit from this self-aggregation swerve, then they must be
conversant with the OTT evaluation benchmark that consumers apply. - Something which is a variable phenomenon between households [1].

The Pulling Power of Successful OTT Video Strategies That Meet the Highest Benchmarks

OONA FREE Mobile TV, is an excellent example of a rapidly growing cutting-edge platform, and potential strong player that can magnetize consumers with its winning OTT video strategies. - It is headed by its creator, leading digital strategist, Christophe Hochart, who focuses on meeting the highest benchmarks set by those who want the best of the best. He puts quality and user platform engagement, at the top of the list; and ensures that there is consistent new first-class content, and innovative ways for viewers to interact and have fun on a simple-to-use interface. Further, whether it is AVOD, SVOD or TVOD - OONA provides broadcast quality that can match the very best in the industry. OONA is currently ready and on course to provide its state-of-the-art service to billions of people in various countries including Indonesia (where it is set to serve 185 million-plus consumers with data-free and subscription-free ad-based live video and video on-demand, and premium options); as well as other parts of Asia, Africa, South America, the Middle East, the US and Europe.

         Christophe Hochart, Founder and CEO of OONA, with Andrini Novie Hastuti, OONA Country Manager

Unique Offerings 

The OONA platform is unique in that it gives its viewers rewards in the form of a virtual currency - tcoins (which can be exchanged for branded goods, fun days out, restaurant meals, generous discounts, and free phone minutes and telcom products), just for watching content and personalised ads; sharing the content they love with friends and family; and interacting with OONA's world first patented AI genie in the app, Siskabot.

Siskabot serves as a personal assistant and virtual friend who knows which films, series, live sports, motor shows, documentaries, cooking channels, lifestyle and fashion content etc., the user loves to see, and has them all ready and waiting for them. She also has regular chats with viewers to see what kind of consumer brands and services they are really keen on, so she can arrange ads that will not only interest them, but save them time and money. All personal information is kept strictly confidential, and all of OONA's policies are completely transparent. - In light of the recent Facebook scandal, this is a very important element for many consumers.

The Name of the Game

OONA understands competitive advantage. -  It has a tangible method to know its consumers extremely well, so that it ticks all their requirement boxes. To that end, Siskabot, who appears like a genie on an overlay, regularly checks to see if she has done a good job for the user's entertainment and ads experience, and asks what she can do better to serve her consumer. This feedback ensures that the viewer gets the very best that OONA has to offer in the way of content, as well as optimized app ads and great money saving promotions. 

Reference

Peragine John (2018). “Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service.” Mar Tech Series. https://www.lightreading.com/video/ott/parks-associates-more-than-85--of-millennials-subscribe-to-at-least-1-ott-video-service/d/d-id/744168 Accessed Sept. 2018.