An Untapped Advertising Opportunity Arises as the OTT Arena Expands

“People spend more time watching OTT content than they do driving a car or talking to friends and family” [1]

As the media landscape continually evolves, streaming wars battle on regardless, and the pile of cut cable cords gets even higher, a lot of people are asking “how many streaming services are we going to need to get the content we want?” - And this begs the questions, how many services can the market actually handle? [2], and where is the untapped advertising opportunity?

Survey

A survey of more than 2000 verified over the top, adult service users, was recently conducted by The Harris Poll and the global ad exchange platform, OpenX. The results show the massive popularity of OTT services [such as OONA TV], and what appears to be a huge untapped OTT advertising opportunity. - Further, when it come to TV ads, this chance can be harnessed by media buyers and advertisers alike, so they are empowered to target their audiences with far more precision – a game plan which leads to much better revenues [1].

As noted in Forbes, the results of the survey confirm that: “more than half of all American adults are consuming OTT content like movies, complete seasons of popular series, original content and programs such as documentaries, concerts and stand-up comedy specials from services like Netflix, Amazon Prime, Hulu and now Apple, either to supplement or completely replace legacy cable and broadcast” [2]. Moreover, a whopping 61% of Americans have a smart TV [1].

Is the Grim Reaper Really Going After the Future of Broadcast Satellite & Cable TV?

Well, the OpenX poll seems to indicate it is. - This is particularly so in the case of Millennials, who are replacing aging Baby Boomers (the original target) [2]. Here are some other findings:

• Millennials who have a sub to at least one OTT service, view over twice as much over the top content as live TV

The most popular content viewers want is films, followed by TV shows (scripted); followed by live news & sports (both of which are believed to be responsible for keeping broadcast & cable going)

• Millennials spend over twice as much time viewing OTT content, when compared to live TV
• Under 40% of Millennial over the top consumers are planning to retain their cable package
• Close to 2/3rds of cord cutters: “are more like 'cord burners'; they say it has noticeably improved their life and there is nothing a cable company could do to lure them back into having a bundle” [2].

OTT Rules

OpenX 's Chief Communications and Brand Officer, Dallas Lawrence, stated that: “We are clearly at a tipping point where OTT is mainstream. These are not passive viewers dipping their toes in. These viewers want lots of content – 2.5 hours per day on average – on multiple services” [2].

But What About Market Saturation?

When it comes to pondering over how much, even the most devoted of streaming enthusiasts will be able to stretch their monthly subs budgets to: according to OpenX's research, the answer is “up to $100 per month for about 15 channels/outlets” [2]. - But even with fierce competition, and the eminent launch of mega production services such as Disney, Comcast/NBC, and ATT/Warner Media, that really does sound like hard work, chopping and changing platforms, not to mention forking out $1,200 per year, with annual increases.

Keeping Life Simple

Consumers who have this kind of outlook, may be more keen on sticking with just one OTT next generation app, such as OONA Free AVOD (ad-based live and video-on-demand) interactive TV, which provides: hundreds of free top local and international channels on the go, or at home via OONA app casting; a cool genie in the app named OONAbot, who personalizes content; and even get rewards viewers in the form of a virtual currency (tcoins), just for watching and sharing the content they love.

Moreover, they can go for an OONA+ premium SVOD (subscription live and video on demand) option, which covers a broad choice of flexible options to suit every pocket book. After all, as Lawrence notes: “Consumers are overwhelmed, they want simplicity. Most of all, they want to make their own skinny bundles, picking and choosing across different services through a single interface” [2]. And that is exactly what OONA TV is striving to offer.

Currently, OONA is providing its unique service to 185 million Indonesians, and is well on the way to delivering the same to billions of people in other parts of Asia, the US, Africa, the Middle East, South America and Europe.

One Interesting Finding

It may come as a surprise to some, that survey respondents stated there are no particular OTT exclusive original programs, which hit their top 10 list. Lawrence recollects: “We asked an open-ended question and discovered that, for all the billions that Amazon, Netflix, Apple and the others are pouring into original programs, the viewers’ favorite shows on OTT are things like Game of Thrones, Walking Dead, Friends and The Office” [2]. Moreover, he points out that, while specialized content is a great way to maintain and capture new subscribers, this factor alone, does not have enough pull to make subscribers loyal to one particular platform [2].

Re-Working TV Advertising

After cable TV, the most likely industry to be disrupted by OpenX's research results, is advertising. As Lawrence notes, in 2018: “brands spent $70 billion advertising to TV audiences, mostly using a media strategy that look more like 1995 than 2018” [2]. - Strong words indeed... But the rub that Lawrence points out here, is that: “only 5% of all ad dollars go to OTT, even though more than 50% of the audience is there” [2].

This strategy not only constricts the scope of advertising power; it also leaves out vast opportunities. The latter is due to the unique way that OTT audiences respond to adverts - especially when they are viewing them on smartphones, and other mobile devices. The research indicates that a massive 40% of all OTT viewers will: “pause a commercial on their phone, search for info on the product, and display intent to purchase. That suggests that OTT advertising could yield tremendous benefits if brands can figure out the right approach with good creative and strong calls to action” [2]. - Now that certainly is exciting news...

The Movers & Shakers

As movers and shakers in the industry, such as leading digital strategist and AI expert, Christophe Hochart, founder and CEO of OONA TV, understand: at the present time, advertisers find the over-the-top market difficult to address. - This is due to the fact that OTT providers disagree on the best way to adapt to this new form of advertising. For example, a number of prominent platforms such as OONA, offer various choices. OONA empowers millions of viewers with its free ad-based service, and its OONA+ premium ad-free options; whereas some platforms are completely closed to showing any adverts, thereby rendering it extremely hard for ad companies to devise a general strategy which is compatible with the overall landscape [2].

The research shown in the survey, finds that:

• 72% of OTT viewers realize there has to be a trade-off between having access to free content, & allowing advertisers to utilize their data - which will enable them to show the users particular ads. Further, the majority of respondents noted that if the ads are relevant, then they are not disturbed when they see them
• 46% of OTT consumers are happy to shell out $10 per month for an ad-free service
• 25% of viewers prefer an ad-based free service
• 29% of customers would like a hybrid model with a lower monthly sub & few ads
• Users are happy to fork out as much as $24 per month for a single service premium package [2].

Lawrence believes these results imply that at the present time - where ever over-the-top providers fit on the advertising subscription fee continuum, it is likely that within the next 1.5 to 2 years, the majority of top platforms will come up with a model [similar to OONA's], which incorporates tiered pricing, with the minimum of one ad-supporting option to meet the needs of all of the above listed customer segments [2].

Great Expectations

Forbes makes the point that one may feel that: “the business model of OTT services, which requires users to sign in to use the services, presents a greater opportunity for ad targeting and personalization” [2]. Lawrence's take is that this direction shows great expectations, and will “dramatically impact the creative process that ads undergo" [2]. He does however, think that: 1. Advertisers must have a more loaded creative inventory, so they can charm individual audiences and sub-segments; and 2. That improved methods of serving the ads are essential. - This includes advertising on platforms which are nearer the digital web landscape than the increasingly bygone broadcast market [2].

OONA OTT – Making Advertising Simple 

Using the flexibility of the latest technology, OONA offers channel and content holders multiple ways to drive substantial revenues from their channels via the OONA platform. This includes: Programmatic Video Advertising, Display Advertising with User Mobile Engagement, Pay Per View, Subscription, and more. OONA's global model adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country, remain the same, and every OTT solution is framed using a custom designed model which is beneficial to the channel company, the telcom, and the user.  

The 3 Steps For Advertisers

Number 1: Engage Directly with Your Viewers

When advertisers own the relationship with their users, this not only empowers them to build a strong community of fans; it also drives viewership and brand loyalty through targeted tcoins campaigns in order to reward returning viewers – and not anyone else.

Number 2: Know Your Customer

OONA's tracking tools allow advertisers to easily visualize their content performance and their viewers' profile, in order to optimize their presence on the OONA platform, fine tune their pricing, and maximize their revenue. Further, the advertiser's team gets direct access to all the data, in total transparency.

Number 3: Adjust Your Business Model

The OONA platform provides a broad, flexible variety of services and business models, live or on-demand, free or pay. Advertisers decide what content, and which services to offer, and very importantly, they set the pricing [3].

OONA's Innovative Strategy to Stimulate Viewers to Watch Ads

When OONA was first conceived, its founder, Christophe Hochart, looked outside the box for workable strategies within the growing advertising ecosystem. He focused on monitisation technology, and attaining valuable deep data, as well as a way to attract viewers to watch the ads they are interested in. Being an early supporter of AI and machine learning, one of the unique ideas he came up with, was to create a patented helpful personal assistant named OONAbot (the genie in the OONA app), to ensure that viewers can enjoy content personalisation through: accessing their favourite programs and live content, as well as the kind of helpful ads that interest them, and can save them time and money.

"Part of what makes a publisher’s audience so valuable is their audience data" [4]

In order to get the right personalised ad fit for each viewer, OONAbot has regular conversations with users so they enjoy relevant, compelling experiences. She continually finds out more about them and their lifestyle, as well as the products and services they use, and are interested in. The latter is vitally important, as it seamlessly amalgamates relevant ad content into the digital consumers' experience. - After all, there is no point in showing ads that viewers will just cut off.

In addition to this, OONA's leverage of deep data generates contextually connected results for targeted consumers based on their personal interests. - And this allows advertisers to take a higher level of control over their campaigns. It also has to be noted, that all the personal information that OONA collects, is kept strictly confidential. Moreover, at the end of the day: “shifting consumer expectations of ad experiences and personal data usage will drive innovations in ad transactions and delivery” [4].

A Fun Virtual Currency

In order to have success with OONA's ads, Hochart also devised an ingenious system whereby viewers can accrue loyalty rewards in the form of tcoins. - The latter is a virtual currency which rewards viewers just for watching content and personalised ads; sharing the content they love with friends and family; sharing a referral code on social media; and interacting with OONAbot. These tcoins, which are stored in a virtual wallet, can be exchanged for a broad range of branded goods, discounts, fun days out, discounts, free telcom minutes and various telcom products, and entry to exciting bid'n win competitions.

So in practice, Hochart has laid the groundwork for ensuring that the data the OONA platform collects, is an effective asset. He notes that: “While there has been an upsurge in data sources, and the means to collect it; for the purpose of actually utilising it to propel the business, we focus on first-class data management in order to achieve the unity, timeliness, and wholeness of consumer data which will drive accurate results. In addition to this, we continually work on applying new patterns so we can integrate the information, and apply new techniques such as machine learning, in order to achieve optimal results. All the tools we utilise involve privacy-complaint methodologies, therefore, consumers' personal data is always safeguarded, and users can have total confidence in us.”

Matching Viewers Elevated OTT Entertainment Experience

SpotX reports that a recent IAB study indicates that: 73% of Americans (aged 18-plus), who regularly stream OTT video, said they watch ad-based video on demand. To that end, advertisers have to come up with innovative ways to duplicate users' elevating experience with over-the-top content [2]. As do the platforms themselves. OONA Global TV is an excellent case in point.

OONA's Free cutting-edge broadcast quality AVOD service personalises ads for each and every user. Further, its Ad Quality Control team like to work in unison with advertisers to ensure that the ads that are shown are cool, interesting and uplifting. - That way, the consumer experience is seamless and remains elevated. - No one wants boring interrupting ads that they are not the least bit interested in. Moreover, when a user’s “app experience is characterized by ads constantly buffering or the same ad playing repeatedly, they’ll probably find a new app” [4] within minutes...

                                           Image credit: IBM Cloud Private

References

[1]. O'Halloran, Joseph (2019). “Untapped ad opportunity in mainstream OTT arena.” Rapid TV News. https://www.rapidtvnews.com/2019041255689/openx-finds-huge-untapped-ad-opportunity-in-mainstream-ott-arena.html#axzz5lHQtGaMr Accessed 17 Apr. 2019.

[2]. Salkowitz , Rob (2019). “How Much Streaming Can We Take? New Data Sheds Light On The OTT Revolution.” https://www.forbes.com/sites/robsalkowitz/2019/04/10/how-much-streaming-can-we-take-new-data-sheds-light-on-the-ott-revolution/#1b3e90ce6407 Accessed 17 Apr. 2019.

[3]. OONA Channels (2019). https://www.oonatvchannel.com/  Accessed 17 Apr. 2019.

[4]. SpotX (2019). “Predictions for OTT, traditional TV, online video, data activation, and transparency.” https://www.spotx.tv/resource/2019-video-advertising-trends/ Accessed 17 Apr. 2019.

2019: Asia-Pacific Total Ad Spend to Rise 6.2% According to Media Partners Asia

                                                     Image credit: CMO Australia

"In 2018, Asia Pacific’s net ad spend surpassed US$180 billion. It is predicted to reach almost $195 billion this year, according to Media Partners Asia (MPA)" [1]

Research compiled by Media Partners Asia (MPA) - a top independent research provider based in India, Singapore and Hong Kong, which is concerned with media, entertainment, sports, telecommunications and tech industries, recently released a report entitled: Asia Pacific Advertising Trends 2019. This indicates that although: "TV ad spend remains important across the major 14 markets, MPA predicts that by 2023, digital's share of ad spend across the region will expand from just over 50% in 2019  to 59% by 2023, with online video contributing 20% [1].

Outlook Across the Asia Pacific in 2019

MPA analysts predict positive advertising growth within the region, as far as 2023, with beneficial ad increases in virtually every market. Moreover, the firm anticipates that by 2023, the area's net advertising spend will reach $235 billion overall. – A figure which corresponds to a 5.4% compound annual growth rate from 2018. Of note, it is believed that Thailand's, the Philippines', Indonesia's and India's elections will play a role in hiking up this year's ad prospects; and that Indian Premier League and World Cup cricket will help facilitate this ad boom [1].

Image credit: Performancein

Putting the Spotlight on India & China

Media Partners Asia's executive director, Vivek Couto, noted that: television is still an advertising keystone within the Indian market, regardless of the fact that there is a strong startup economy, as well as reasonably priced high-speed broadband, which powers advertising on the internet in tandem, particularly in the case of online video [1].

Couto stated that: in 2017, due to macro difficulties, China’s advertising market slowed down from a growth rate of 10.3%, to its 2018 figure of 7.8%. Further, there has been an ongoing descending television trajectory. - To that end, a clean-up of online advertising is absolutely essential. Yet regardless of this, the prospective advertising market for China remains reasonably strong. Moreover, the predicted compound annual growth rate (CAGR) of 10% for online advertising between 2018 to 2023, is surely fuelling the overall rate of growth [1].

Feeling the Pressure

“TV advertising across Asia Pacific contracted by 1.9% in 2018 and will be down by 1.4% in 2019” [1]

While television advertising is still important, it is nonetheless, subject to serious near-term macro problems [1]; and is understandably being squeezed out by next generation cutting-edge online OTT free-to-air and SVOD video platforms, such as OONA TV. 
This is particularly in the case in Indonesia, Thailand, Korea, Japan and Australia. In fact, broadcasters in certain markets – especially Indonesia, Korea, Japan, India, Hong Kong and Australia, are gaining a share in online video advertising due to their own branded ad-based video-on- demand platforms [1].

A Case in Point

OONA, in conjunction with mega telcom giant, Telkom Indonesia, is currently set up to provide its next generation entertainment service (which comprises hundreds of top international and local channels), to 185 million Indonesians. Just two reasons for its incredible popularity are: 1. It offers a number of flexible excellent viewing choices which users can change to suit their requirements. - And this includes its data and subscription- free service, so no one is left out; and 2. Consumers are given virtual currency rewards for their loyalty. 

Shifting Dynamics

Couto noted that the drastic transformation in online video and TV, is likely to bring about more acquisitions, mergers and consolidation. - Particularly regarding Thailand, Korea and Indonesia, as well as other South-East Asia markets [1].

In Media Partners Asia's latest report, now in 2019, the Philippines are likely to enjoy the fastest advertising growth within the Asia Pacific region. - Its net ad spend will probably increase by 15.2% due to growth in the digital sector, and the nation's elections. Next on the list is India, which has a projected advertising growth of 11.8%, followed by Vietnam at 8.8%, Indonesia and China both at 7.6%, and Thailand at 5.3% [1].

Prime Markets

The prime markets which are set for advertising growth between 2018 and 2023, include: India, with a 10.7% CAGR; Vietnam with 8.8%; the Philippines with 7.5%; and Indonesia with 5.6%. Further, due to the surge in digital media, the advertising spend in Australia's and Japan's enormous mature markets is expected to increase by 2.4% and 4.3% respectively, throughout this period [1].

MPA notes that although it is slowing down, China will still hold on to its lead position as the region’s: “biggest dynamo of advertising growth, accounting for 65% of new ad dollars in the region between 2018 and 2023. India will contribute 11% of incremental spend in the same period, followed by Japan (10%) and Australia (5%)” [1].

Moving On Up

With regard to market size, India is placed to overpower Korea this year; and by 2023, it will overwhelm Australia to claim the title of Asia Pacific’s third biggest ad market, behind China and Japan [1].

OONA TV Set to Shake Up the Video Industry

"Just Launched: IndiBOX, OONA@Maxstream & OONA@Indibox" 

The Telkom DIGI Summit 2019, was the ideal venue for Telcom Indonesia to announce that it is directly managing the development of OONA Indonesia, while the latter is supporting Telkom Indonesia to achieve its digital TV ambitions. Further, Telkom has picked OONA TV as its main partner in the launch of its exciting new TV Box service, IndiBOX, which will be enjoyed by millions of people.

This means that Telkom consumers can watch hundreds of OONA TV's top local and international channels using their free data packages on their mobile devices via Telkom's Maxstream video package. Originally, this advanced entertainment application was targeted at five million families from the 18 million who already receive broadband. Now, they will all be offered Indibox combo packages which incorporate free OONA TV packages and Telkom's fast internet.

This will give OONA users a brilliant non-stop first-class entertainment service. Moreover, they will receive loyalty rewards in the form of OONA TV virtual currency (tcoins), just for watching the shows they love, sharing content, and interacting with personalized ads. These tcoins can be redeemed for a broad range of branded products and services, as well as various telcom products.

These new developments put OONA and Telkom Indonesia firmly at the forefront of the region's digital entertainment industry. Further, it empowers OONA and Telkom so that they are in a position to offer the latest tech for AVOD, TVOD, and MSVOD services, which can be enjoyed by countless millions.

 Jody Hernady, SVP of Media & Digital Business & EGM Digital Services Division at Telkom & Christophe Hochart, Founder & CEO of OONA Global

Digital strategist and AI expert, Christophe Hochart, the founder and CEO of OONA Global, said he is very confident that this new management will guarantee OONA Indonesia's success. Hochart remarked: “Look out for further developments and advanced innovations including super unique features and extraordinary content from TV channels and local and international studios.”  

Making Global Ambition Come True & Giving Users the Best Deal 

OONA's ethos has always been to put the customer first - and now, more and more people will be able to discover the very best in entertainment, OONA style. The company is firmly on course to offer its unique interactive TV service which is currently available to 185 million Indonesians, to billions of people in other parts of Asia, the US, Africa, the Middle East, South America and Europe. This will include OONA Free TV, and OONA+ premium options, which incorporate an exciting range of different packages to suit everyone's needs and pocket book.  

Channels, Content Holders & Telcoms                          

Using the flexibility of the latest technology, OONA offers channel and content holders multiple ways to drive substantial revenues from their channels via the OONA platform. This includes: Programmatic Video Advertising, Display Advertising with User Mobile Engagement, Pay Per View, Subscription, and more. 

OONA's global model adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country, remain the same, and every OTT solution is framed using a custom designed model which is beneficial to the content holders, channel companies, telcoms, and very importantly, to the countless users who are making OONA a big part of their lives.

[1]. Hawkes, Rebecca (2019). “Asia-Pacific total ad spend to climb 6.2% in 2019, according to Media Partners Asia (MPA).”

https://www.rapidtvnews.com/2019040955721/asia-pacific-tv-ad-spend-to-climb-6-2-in-2019.html?utm_campaign=big-data-sees-most-svod-originals-cancelled-after-two-seasons&utm_medium=email&utm_source=newsletter_2082#axzz5kgSDgsoC Accessed 17 Apr. 2019.

Telkom Indonesia Launches OONA, Indibox, GameQoo and OOLEAN

Telekom Indonesia (AKA Telkom), has just launched four cutting-edge digital entertainment platforms: OONA, Indibox, GameQoo and OOLEAN. These were announced at this week's 2019 Telkom Digisummit: “Embracing Digital Entertainment for Digital Indonesia."

Telkom Indonesia Chooses OONA TV for its New IndiBOX

Telcom has announced that it is directly managing the development of OONA Indonesia, while the latter is supporting Telkom Indonesia to achieve its digital TV ambitions. Further, Telkom has picked OONA TV as its main partner in the launch of its exciting new TV Box service, IndiBOX.

This means that Telkom consumers can watch hundreds of OONA TV's top local and international channels using their free data packages on their mobile devices via Telkom's Maxstream video package. Originally, this advanced entertainment application was targeted at five million families from the 18 million who already receive broadband. Now, they will all be offered Indibox combo packages which incorporate free OONA TV packages and Telkom's fast internet.

This will give OONA users a brilliant non-stop first-class entertainment service. Moreover, they will receive loyalty rewards in the form of OONA TV virtual currency (tcoins), just for watching the shows they love, sharing content, and interacting with personalized ads. These tcoins can be redeemed for a broad range of branded products and services, as well as various telcom products.

These new developments put OONA and Telkom Indonesia firmly at the forefront of the region's digital entertainment industry. Further, it empowers OONA and Telkom so that they are in a position to offer the latest tech for AVOD, TVOD, and MSVOD services, which can be enjoyed by countless millions.

 Jody Hernady, SVP of Media & Digital Business & EGM Digital Services Division at Telkom & Christophe Hochart, Founder & CEO of OONA Global

Digital strategist and AI expert, Christophe Hochart, the founder and CEO of OONA Global, said he is very confident that this new management will guarantee OONA Indonesia's success. Hochart remarked: “Look out for further developments and advanced innovations including super unique features and extraordinary content from TV channels and local and international studios.”

OOLEAN & GameQoo

OOLEAN is the service which Telkom is using to develop Indonesia's gaming industry, and GameQoo, which supports cloud technology, is an on-demand gaming platform. Speaking at the Telkom Digisummit, Jody Hernady, the SVP of Media & Digital Business & EGM Digital Services Division at Telkom, stated that the company wants: “to create international standard games that compete at world level. The target is that in the next three years we will have games that can be played globally.”

Hernady, noted that: at the present time, the primary issue is the fact that there are not many domestic gaming companies within Indonesia. In addition, more innovative talent is needed, along with stronger investment. To that end, Telkom has pledged to invest more funding into the local gaming industry through its cooperation with leading developers. The telcom giant is now in the process of producing: a management system for users, a gaming hub, analytics, and back-end API services for games.

OONA TV & ITS AI MARKETING VALUE STRATEGY

AI is already seriously impacting content marketing with AI marketing assistants such as IBM Watson’s Lucy & OONA TV's OONAbot

As Forbes reports: there are countless ways in which artificial intelligence (AI) is already impacting content marketing in particular, and digital marketing in general. Yet the fact of the matter is that this is just the tip of the iceberg. – So stayed tuned for lots more improvements and changes that AI will provide for content marketing [1]. The latter can be described as: a marketing technique involving the creation and distribution of consistent, relevant and valuable content to gain and attract a well defined audience – with the aim of driving lucrative consumer action [2].

OONA Mobile TV – the cutting-edge next generation OTT platform, which is set to provide 185 million Indonesians with free AVOD live and on-demand TV over hundreds of top channels, and even pays users a virtual currency for watching the content they love; chatting with its cool AI assistant; and checking out personalized ads that can save them time and money, is about to undergo a vast expansion. - Lead by founder and CEO, Christophe Hochart, digital strategist and AI expert, it is firmly on course to take its ad-based and premium OONA+ option into the US, other parts of Asia, Africa, South America, the Middle East and Europe.

Using the flexibility of the latest technology, OONA offers channel and content holders multiple ways to drive substantial revenues from their channels via the OONA platform. This includes: Programmatic Video Advertising, Display Advertising with User Mobile Engagement, Pay Per View, Subscription, and more. OONA's global model adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country, remain the same, and every OTT solution is framed using a custom designed model which is beneficial to the channel company, the telcom, and the user.

So Where Does AI Fit into OONA's Successful Strategy?

It may come as no surprise to readers that AI (artificial intelligence) has been shown to help companies super-charge their marketing efforts, and OONA, which has been at the forefront of this phenomenon right from the get-go, has a number of strategies.

"From Alexa to Watson to OONA TV's OONAbot, we're living in an AI world, and the technology also affects business”

OONAbot

AI and its high tech reach and achievements are hitting the headlines every which way. There are various types of AI, for example, conversational AI, and predictive lead scoring. Currently, the greatest artificial solutions, such as Amazon's Alexa, or OONA's OONAbot - the friendly AI personal assistant who is always on hand to ensure that users know about the latest exciting things that are going on, are creating a CX revolution. In the case of OONA, this includes: info on upcoming new series and live sports; awesome bidding competitions; new ways to earn more tcoins (OONA's virtual currency); even more things consumers can spend their tcoins on; and fun, up-to-the-minute state-of-the-art app features.

“The demand for top-notch customer service is ongoing. AI-powered intelligent messaging can improve the overall engagement experience” [3]

“Automated intelligent messaging technology can register customer feedback and suggest items based on their individual buying habits. It can also compile consumer insights from each interaction” [1]. OONAbot regularly engages with users to find out more about them, their favourite programs and top genres; if they are gamers, or interested in giving some of OONA's irresistible games a whirl; and the type of ads that could interest them, and be valuable to them and their family.  

This strategy utilises marketing data, and provides OONA with strong information about customers and prospective users. Moreover, OONA's use of AI is essential, as it digs through a massive quantity of data to hunt out new prospects, and determine whether some of the platform's existing leads are worthwhile following.

Boosting Social Media

“There are over 2.6 billion active social media users” [4]

Like other companies, this massive number includes current OONA app consumers and potential users. Hochart and the OONA tech team are mindful of the fact that in 2019's lightning rod digital landscape, AI can be instrumental in helping the platform generate more effective social media strategies and marketing. Moreover, artificial intelligence can improve the customers' journey, and positively transform how OONA attracts, captures and nurtures leads. In fact: “Marketers are already reaping strong ROI from AI innovations, as more businesses are integrating this tech option every day. By 2021, companies are expected to be spending $57 billion on AI platforms” [3].

So How Does OONA Use AI to Attain Its Business Goals?

“AI can play a pivotal role in turning prospects into raving fans” [3]

Best-selling business author, Alexi Venneri, the CEO and co-founder of the highly successful company, Digital Air Strike, recommends some of the tools which OONA integrates into its marketing workflow.

Buyer Personas

As Venneri stresses: “Know thy customer, is a marketing commandment. The more you know about your ideal consumer, the easier it is to sell your products or services” [3]. In order to improve CX, her company conducts an annual study to determine the ways in which consumers: “use social media, review sites, and even use AI when selecting and interacting with a business” [3]. Just as with OONA: “AI does an exceptional job of collecting data about [its] audience, which allows [it] to create a precise buyer persona” [3], something which is indispensable for the development of personalized marketing campaigns on social media. This is backed up by a “MarketingSherpa case study [which] revealed a 171% increase in marketing-generated revenue for a company using buyer personas” [3].

Monitoring Social Media

Knowing what people are saying about a brand is essential. - In the case of OONA, the team wants to ensure that users are enjoying their experience and all the unique benefits it offers. It also wants to know about any aspects that could be improved, because listening to its customers and making positive changes, is a number one priority. To that end, it continually uses the best AI monitoring tools to:

• Distinguish thought influencers
• Identify user opinion
• Choose trending topics and phrases
• Separate user information;
• Watch out for mentions of specific brands [3].

Optimising Content

Social media has empowered many businesses with its incredible marketing platforms - and the world of digital entertainment is no exception. On the OONA platform, consumers enjoy using popular editing tools when they share programs and movies with their friends, families, and other social media followers. Moreover, as Venneri notes: “AI-powered technology optimizes content based on key insights and in-depth analyses. [And] this helps boost visibility and drives traffic to companies' websites” [3].

Wrapping Up

As Venneri concludes: “all signs point to AI having an ongoing, positive influence on how businesses are perceived in the marketplace while boosting sales” [3]. And just as with OONA TV's example: “it's changing the way companies market their products and services” [3]. This can only be of benefit to all concerned, and when it comes to providing free first-class mobile TV to billions of people, which is OONA's agenda, it means that the entertainment and services users receive, and the ads that are shown to them, which they are rewarded for watching, amount to an unbeatable entertainment experience, which in the case of OONA's AVOD option, is completely free. What could be better?

On Another Subject: Drowning the Pirates

See just how AI combined with blockchain will become instrumental in the global battle against billion dollar piracy in the digital entertainment sector by checking out: OONA TV's Role in Ending Indonesia's Online Video Piracy

References

[1]. Bullock, Lilach (2018). "The 3 Ways That Artificial Intelligence Will Change Content Marketing." Forbes. https://www.forbes.com/sites/lilachbullock/2018/11/12/the-3-ways-that-artificial-intelligence-will-change-content-marketing/#2233617b618f   Accessed 5 Apr. 2019.

[2]. Steimle, Josh (2014). "What is Content Marketing?" Forbes.
https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/#2794558010b9   Accessed 5 Apr. 2019.

[3]. Harrison, Kate (2019). “4 Ways Artificial Intelligence Can Improve Your Marketing (Plus 10 Provider Suggestions).” https://www.forbes.com/sites/kateharrison/2019/01/20/5-ways-artificial-intelligence-can-improve-your-marketing-plus-10-provider-suggestions/#332447445697  Accessed  5 Apr. 2019.

[4]. Conversica (2019). “Leveraging AI to Boost Lead Generation and Conversion Efforts.” eBook-Conversica-Leverging-AI-Boost-Lead-Generation%20.pdf  Accessed 5 Apr. 2019.

57% of Streaming-Only Users Are Mainly Motivated By Price

                                      Image credit: HCC Libraries

Video streaming is a one-way video transmission similar to broadcast TV; and in this instance, data from a platform's video files is continuously conveyed to the viewer via the Internet. So why is it that so many people only watch streamed sources for their video entertainment? - Well, the answer, according to well over half (56.9%) of research respondents, is quite simply: the price. - This discovery came to light from the recent "BroadbandNow 2019 US Internet, TV & Phone Shopping Study," commissioned by the renowned ratings company, BroadbandNow [1].

  

Taking a Closer Look at the Research Results

BroadbandNow's MD, John Busby, remarked that: "Streaming TV customers are more motivated by the total cost of service, than customers of traditional TV products” [1]. Moreover, as streaming television [such as OONA Free Mobile TV], does not mean having to be shackled to a particular address, these purchasers were far less inclined to state that their main reason for selecting streaming TV was 'moving address' [1].

Busby also pointed out that just: “8% of streaming TV purchasers listed their primary reason as 'they did not already have the service.' This means that most customers in the market already have a streaming TV service” [1]. Further, when compared to users who have pay TV, or a combo of streaming and pay TV: the level of satisfaction was higher for streaming-only consumers. Those who have cable came out as the least satisfied [1].

                                                   Image credit: Streaming Media

With regard to consumers who changed or brought TV services last year, Busby also noted that: “cord-cutters who used streaming TV exclusively, were more satisfied than those who purchased traditional cable or satellite TV” [1].

The fact of the matter is that a large percentage of respondents' purchase choices were motivated by price [1], so to that end, let us take an up close and personal look at how the right free AVOD streaming service, such as the futuristic OONA Mobile & Home TV Platform, which actually rewards viewers for watching what they love, could keep consumers on the live and VOD streaming path indefinitely.

Exciting New Streaming Entertainment OTT Style

“Consumers now enjoy unparalleled freedom in selecting media and entertainment options and their expectations are at an all-time high” [2]

As the founder and CEO of OONA, leading digital strategist and AI specialist, Christophe Hochart, acknowledges: “OTT is not traditional television, and OONA not only responds to the new revolutionary environment, it goes a step further by offering more than OTT.” OONA is an experience – a cool platform with an ethos that puts the customer first, and offers a fantastic world of possibilities any time, anywhere - on the go, or at home via OONA app casting.

OONA TV provides the latest high tech functions including: creating the user's own channel; free live and VOD entertainment over hundreds of top international and national channels; fun interaction with millions of users; the cool OONAbot - the personal AI assistant who arranges the content people love, and the ads that interest them and can save them money; and virtual currency rewards (tcoins), which users can redeem for an exciting range of branded goods and services, discounts, meals, fun days out, holistic health treatments, and free telephone minutes and telcom products - just for watching and sharing content, which can be jazzed up with the latest editing tools!

Streaming is Rapidly Becoming the Number One Choice

“Streaming Video Service Options Are Poised to Get Even Better" [3]

“Over the past 18 months, the number of streaming video services has exploded, offering consumers more choices than ever when it comes to alternatives to traditional pay TV” [3]. Advances in tech have transformed TVs into smart televisions, and made popular apps such as OONA Free Mobile TV, which also provides TV casting for live and VOD streaming, the future norm. - This is not just because of the mega savings consumers are making by not having to pay subs; or in the case of those who want the premium option - OONA+ which outclasses other platforms as it is far more competitively priced than its rivals; – it is also because of OONA's exciting entertainment experience and world of possibilities; its top channels and programs; its futuristic features, and its never ending drive to “put consumers first.”

Now, thanks to technology and innovative minds, we viewers are no longer super-glued to our living room sofas, or being burdened with expensive monthly subscriptions. - Because of the advent of exciting platforms such as OONA TV, everyone of us can be out and about watching all of our favourite TV shows absolutely free on our mobile devices or at home. - And we can even build up a virtual wallet full of tcoins that we can enjoy spending - just for watching the content we are interested in. Streaming the OONA way couldn't be better!

References

[1]. Dreier, Troy (2019). “57% of Streaming-Only Customers Primarily Motivated by Price.” Streaming Media. https://www.streamingmedia.com/Articles/News/Online-Video-News/57-of-Streaming-Only-Customers-Primarily-Motivated-by-Price-130372.aspx   Accessed 29 Mar. 2019.

[2]. Friedman, Wayne (2019). “Are Video & TV the Same Now?” Media Post.

https://www.mediapost.com/publications/article/331193/are-tv-and-video-the-same-now.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=112652&hashid=HExu-m0qQR8Ao_MNLg3JB3-2Cww Accessed 29 Mar. 2019.

[3]. Wilcox, James (2019). “Streaming Video Service Options Are Poised to Get Even Better.” Consumer Reports. https://www.consumerreports.org/streaming-media-devices/streaming-video-service-options/ Accessed 29 Mar. 2019.