Mobile Video Analytics Solution Highlights Viewer Engagement

                                          Photo credit: MVPlatform

"As the democratization of video content continues to empower consumers with more viewing choices than ever, content owners face enormous pressure to deliver a compelling experience to maximize audience engagement, convert new users, and reduce churn" [1]

So how can companies gauge performance? One option could be a cutting-edge Mobile Video Analytics solution that has just been launched by Gracenote, a subsidiary of Nielson. Gracenote is renowned as the world leader in entertainment data and technology, and strives to provide: “deep insights into how mobile streaming video performance impacts subscriber engagement and retention” [2].

                                 Photo credit: MVPlatform

MESA - the Media & Entertainment Services Alliance, has been informed by Gracenote, that a number of companies have already expressed an interest in this solution, and been in discussion with them. Speaking to MESA, the SVP of Gracenote Connectivity, Mike Greenawald, stated that interested parties include: networks, multi-channel video programming distributors, and major wireless providers [2].

Quality First: OONA - A Case in Point

Companies such as OONA Mobile TV - the rapidly growing interactive OTT entertainment and media channel headed by its creator, and leading digital strategist, Christophe Hochart, do not underestimate the bar for quality.  Hochart puts quality and engaging with the platform, at the top of the list, and strives to offer OONA consumers engaging content and cool ways to interact and have fun; in addition to providing broadcast quality that can match the very best in the industry, whether it is AVOD, SVOD or TVOD.

OONA is currently ready and on course to provide its revolutionary cutting-edge free and premium service to 185 million people in Indonesia, as well as billions in other parts of Asia, Africa, South America, the Middle East, the US and Europe. OONA has come to the attention of many telcoms, studios and content holders, as it offers them a highly beneficial, unrivaled partnership. Moreover, the platform is unique in that it gives its viewers rewards in the form of tcoins (a virtual currency which can be exchanged for branded goods and services, discounts, meals, fun days out, free phone minutes and telcom products), just for watching content and personalised ads; sharing with friends and family; and interacting with OONA's world first patented AI genie in the app, Siskabot.

Siskabot

Siskabot serves as a personal assistant and virtual friend who has users' favourite content ready and waiting for them. She also has regular chats with viewers to see what kind of brands they are really keen on, so she can arrange ads that will not only interest them, but save them time and money. All personal information is kept strictly confidential, and all of OONA's policies are completely transparent.

Attitudes, Behavior & Platform Engagement

Gracenote's aforementioned solution is concerned with the analysis of three performance categories: attitudes, platform engagement and experience. Analytics in most types of businesses are extremely important, and they are not always monitored as frequently as the should be. In a press release, Gracenote noted that the reason behind their analytics solution was: "to offer visibility into the quality and performance of the most popular mobile video streaming applications" [2].

This technology is perfect for video streaming services, mobile operators, multi-channel video programming distributors and hardware manufacturers, as it gives them the means to: “better understand how mobile app performance impacts user behavior and attitudes as well as engagement with their platforms and those of their competitors” [3]. It can deliver an intricate insight into the ways in which consumers 'engage and interact' with services which offer mobile video streaming. “By reporting key performance metrics by wireless/internet service providers, content type and more, Gracenote assists with everything from product development and marketing to user performance and pricing" [2].

Further, within the 'experience' category, this solution offers: “deep insights into the performance quality of mobile video services that have the biggest effect on a subscriber’s experience and satisfaction, [e.g.], video resolution, start-up times and buffering” [2]. Moreover, the metrics pertaining to engagement, empower those using the solution, so they gain a good understanding of network speed and access, stickiness, payload, average viewing time, and where and when consumers tune in. And when it comes to analytics on attitudes, Gracenote states that this refers to: why mobile consumers decide to subscribe or unsubscribe from certain streaming services. - This incorporates the consumers' views on pricing, as well as their intention to change providers [2].

Video Service Success From a Holistic Perspective

Gracenote employs three key elements: Number 1: “proprietary meters measure viewing engagement and experience on subscribers’ mobile phones and survey them on their attitudes towards video services” [2]. Number 2: "An independent panel of 100,000 wireless subscribers in any given quarter report on mobile video attitudes and behaviors" [2]. And Number 3: "Analytic Dashboards provide competitive performance intelligence across the key video metrics that impact experience, engagement and attitudes” [2] of consumers who subscribe to mobile video.

Low Engagement 

If this is the case with some platforms, then Gracenote's Analytics are able to leverage consumers' responses to surveys and passive video tests. These will give the providers an insight into viewers' behaviour, and pinpoint the reasons for churn and disengagement, thereby prompting them to revise and bump up their consumers' experience [2].

In summary, in today's hotly contested mobile video industry, the insights discussed are crucial for understanding the way in which performance affects a platform's engagement in comparison to the platforms it is competing against. This will allow them to take remedial action. 

For further information on OONA Mobile TV, just visit the OONA website.

References

[1]. Brickel, Paul (2017). "Maximize Viewer Engagement With New OTT Flow Features and Functionality."  Brightcove. https://www.brightcove.com/en/blog/2017/11/maximize-viewer-engagement-new-ott-flow-features-and-functionality  Accessed 18 Aug. 2018.

[2]. Berman, Jeff (2018). “Gracenote: New Mobile Video Analytics Solution Provides ‘Deep Insights’ into Viewer Engagement.” M&E Daily. https://www.mesalliance.org/2018/08/16/gracenote-new-mobile-video-analytics-solution-provides-deep-insights-into-viewer-engagement/ Accessed 18 Aug. 2018.

OONA is Not Just the Future of TV – the Platform Has a Strategy to Completely Replace Cable Operators

                                         Photo credit: Seattle Times

OONA Free Mobile TV - the cool interactive platform which goes way beyond television and OTT, is rapidly gaining traction for being the future of TV. - Besides its current set up, which offers 185 million Indonesians its cutting-edge interactive entertainment, it is well on course for expansion into other parts of Asia, Africa, South America, the Middle East, the US and Europe, with its free and premium service.

Freedom to Choose Puts OONA Consumers High Above the Rest

"No More TV Box (Pay-TV) - Viewers Only Need OONA & An Internet Connection On A 3G, 4G Or Future 5G Mobile Device"

These days, we all want flexibility. This is a number one consideration with OONA, and its strategy empowers viewers so they can enjoy the freedom of not being tied down with financial commitments to cable companies etc. - In fact, OONA consumers have a whopping five choices:

Option 1

Viewers do not have to pay subscription or data charges. This is because OONA's  AVOD (ad-based live & on demand video service) is mainly funded by personalised ads which are regularly updated according to what branded products each individual consumer is interested in at the time. Further, the technology that OONA uses enables first-class digital FTA (free-to-air) broadcasting in a clear (unencrypted) form. 

Option 2

OONA's SVOD (subscription based live and on-demand video service), offers viewers the choice of paying for specific premium content on a daily, weekly, monthly, quarterly or annual basis. 

                                                     

Option 3  

OONA's TVOD (transaction-based live and on-demand video service), provides a pay-per-view option. So for example, if a couple just want to enjoy a newly released premium film on the odd Friday night or weekend, then they do not have to sign up for an extended period of time, and be burdened for paying for more content than they really want, like they would have to with other platforms.

Option 4 

Viewers can unlock premium content by using their tcoins (OONA's vitural currency rewards which can be used for free phone minutes, telcom products, branded goods and services, discounts, meals and other fun things). These tcoins are easy to accrue from watching various channels, looking at ads, sharing content with friends and family, and interacting with OONA's AI Genie in the app, Siskabot. They are stored in a virtual wallet.

Option 5

Premium pay-TV content can be easily included in the user's telcom data plan bundle.

The OONA Advantage for Studios and Channels

Studios can become channels on the OONA platform without any financial outlay. By doing this, they can enjoy full transparency and 100% access to data. Further, channels can click on and activate any business model they are interested in, and have flexibility in any market.

Patented Media Monitization and Deep Data

All of these advantages are made possible because of OONA's unique patented media monetization strategy, and the deep data that is regularly collected via chatbot engagement.

Find out more here.

OTT Contributing to 90% of Growth in TV & Video Advertising Spend

"Research from Strategy Analytics has calculated that global consumer & advertising spend on TV and video will likely grow from $490 billion in 2017 to $559 Billion in 2022, with over-the-top services contributing 90% of this growth" [1].

Other research carried out by Strategy Analytics (a company which specialises in market intelligence), indicates that digital video ad revenue and consumer spending from OTT video services: iflix, NOW TV, Hulu, Amazon Prime Video, Netflix, Google Play, YouTube, and other online OTT TV companies, is likely to double between 2017 and 2022, thereby generating an increase of $123 Billion [2]. Further, OONA Mobile TV - the free, cutting-edge interactive, ad-based live and video on-demand platform, which is set up to serve 185 million plus Indonesians, and is well on its way to delivering its service to other parts of Asia, Africa, South America, the Middle East, the US and Europe, is also forecasting a very robust growth for its digital video ad revenue between 2019 and 2022.

                                        Photo Credit: SpotX

“OTT TV and video services will be the driving force behind future revenue” [2]

The founder and CEO of OONA, entrepreneur and leading digital strategist, Christophe Hochart, has a unique strategy that has made OONA a substantial channel of opportunity for TV channels and content holders. This is while simultaneously providing: the best of TV and AVOD entertainment including: acclaimed original series, films of all genres; documentaries, educational broadcasts, cookery specials, FashionTV, finance news from Bloomberg, international and local news, motoring shows, combat, football, and live sports and other live events. 

The genius in Hochart's business model is that the platform and its partners are entirely financed via a tailored personalised ad service. This is generated by the consumers' regular chats with OONA's patented AI genie in the app, Siskabot, together with data about the user's behavior on the platform (all of which is kept strictly confidential). So it is a win-win situation for the three way partnership: the TELCOM company, (such as Telkom Indonesia), the channels/content holders, and OONA.  In addition to this, OONA viewers stand to benefit the most compared to those who use other platforms.

OTT Revolution in a Box

OONA, which was founded by leading digital strategist, CEO, Christophe Hochart, has revolutionized the OTT TV media space in various different ways, one of which is in the sphere of advertising. The brillance in Hochart's business model is that the platform is entirely financed via a tailored personalised ad service.  - By integrating the platform's demographic-specific AI chatbot, Siskabot, who appears live when the user downloads the OONA app, and then continually carries out her duties as an Ad Personaliser Manager. Just like a real life counterpart, SiskaBot becomes a virtual friend, ready and waiting to chat and help 24/7. The regular discussions she has with consumers help to determine exactly what sort of programs they enjoy watching, and what type of brand products they really love and would like to get for a discount and good price. This, along with the users' behavior patterns and program choice preferences provide excellent data collection and data architecture which in turn, optimizes ad targeting and delivers the best brand benefits to every single user.

This AI personalized experience strategy builds customer loyalty by not only helping OONA consumers get what they want and save money, but by not subjecting them to irrelevant and annoying ads. Moreover, research indicates that the majority of users like being able to ask questions in real time, and appreciate a personalized online experience [3].

OONA understands competitive advantage, and that the name of the game is knowing your consumers extremely well. To that end, Siskabot, who appears like a genie on an overlay, regularly checks to see if she has done a good job for the user's ads experience, and asks what she can do better to serve her user. This feedback ensures that the consumer gets the very best that OONA has to offer in the way of optimized app ads and great money saving promotions. And on top of this, the users even get virtual currency tcoin rewards for interacting with the OONA app, chatting with Siskabot and other users, watching and sharing entertainment; and clicking, watching and sharing ads. These tcoins can be redeemed for all kinds of branded goods and services, meals, and fun days out, as well as free telephone minutes and telcom products.

Leading TV channel owners and content holders are taking an up close and personal look at all the advertising strategies regulated OTT companies such as OONA have to offer. But this is to be expected, when data from the GSMA Intelligence Report, Global Mobile Trends 2017, indicated that: “5 billion unique mobile subscribers globally was achieved in Q2 2017. [And] by 2020, almost 75% of the global population will be connected by mobile” [4].

OONA empowers TV channel companies and content owners by giving them a 100% control, customization and data transparency, without threatening their existing model. And this is one of the areas where OONA's highly successful strategy partnership is different to other platforms. Further, OONA adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country remain the same, and every OTT solution is framed using a custom designed model which is beneficial to both the channel company and the user.

The Rock & Roll of Programmatic Advertising

                                                   Photo Credit: Mirror

Programmatic advertising is a highly successful advertising option offered by OONA. It effortlessly streamlines the process of ad buying via the use of automated data-driven technology with various options including: 1. A programmatic advertising video (30 seconds), CMP and CPC revenue; 2. Programmatic display advertising (30 seconds), CMP and CPC revenue; 3. Programmatic advertising short-video (pre-roll 6 seconds); and 4. Pay per view micro-transactions.

                                                   Photo Credit: Geospatial World

What Exactly is So Advantageous about Programmatic Advertising?

“Programmatic advertising has risen to dominate the digital display market in just a few years, having accounted for just 13% of display adspend in 2012. Programmatic ad-spend grew from US$5bn in 2012 to US$39bn in 2016, at an average rate of 71% a year” [5]. And the spending for programmatic digital display advertising: “is projected to grow to 45.72 billion in 2019” [6].

Programmatic marketing empowers channel and content owners so they can target specific audiences. This can cover various demographic segments including location, social standing, gender, age and interests. Moreover, ads can be limited to certain frequencies and specific times in the day to coincide with target markets, such as in between OONA's live sports specials. With this method, channel and content owners are only paying for hugely effective adverts, delivered at the right time to the right people.

The bottom line is that programmatic advertising increases efficiency and saves money - two very valuable advantages. By opting for automation, it puts human beings out of the equation, and buying ads becomes less expensive and more dependable. Also, very importantly, program channels and content holders are able to optimize their KPIs (key performance indicators), and attain a deeper insight into the behavior of consumers [7].

In summary, the digital revolution is here and now, and this is rocketing up advertising spend.  More and more advertisers are getting on board the winning train which has already shown that it can take businesses to new audiences, and multiply their sales - regardless of which part of world they may be in... Is it any wonder that major entertainment studios have partnered up with OONA?

References

[1]. O'Halloran, Joseph (2018). “OTT spend to propel global TV, video spend to $559BN by 2022.” Rapid TV News. https://www.rapidtvnews.com/2018081553170/ott-spend-to-propel-global-tv-video-spend-to-559bn-by-2022.html#ixzz5OEmN2Rgf   Accessed 17 Aug. 2018.

[2]. Strategy Analytics (2018). "Strategy Analytics: Consumer and Advertising Spend on TV and Video Will Reach $559B Globally in 2022."  https://news.strategyanalytics.com/press-release/media-services/strategy-analytics-consumer-and-advertising-spend-tv-and-video-will   Accessed 17 Aug. 2018.

[3]. Kulbyte, Toma (2017). “32 Customer Experience Statistics You Need to Know for 2017.” Superoffice. https://www.superoffice.com/blog/customer-experience-statistics/ Accessed 17 Aug. 2018.

[4]. GSMA Intelligence Report. “Global Mobile Trends 2017.”  https://www.gsmaintelligence.com/research/?file=3df1b7d57b1e63a0cbc3d585feb82dc2&download  Accessed 17 Aug. 2018.

[5]. Zenith Media (2017). “Programmatic ads to grow 31% in 2017, ahead of all other channels.” https://www.zenithmedia.com/%EF%BB%BF%EF%BB%BF%EF%BB%BFprogrammatic-ads-grow-31-2017-ahead-channels/  Accessed 17 Aug. 2018.

[6]. Statistica (n.d.). "Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. dollars)."  https://www.statista.com/statistics/278727/programmatic-display-ad-spend-in-the-us/ 

Accessed 17 Aug. 2018.

[7]. Kloefkorn, Sheila (2017). “Trends In Programmatic Advertising To Watch This Year.” Forbes. https://www.forbes.com/sites/forbesagencycouncil/2017/05/16/trends-in-programmatic-advertising-to-watch-this-year/#781cb7cf7f11  Accessed 17 Aug. 2018.

MUTV - Manchester United's Exclusive Football Channel Will Be Available On OONA

OONA Indonesia TV is all set to offer the very best in football action from Man U FC's official television channel - MUTV. Founder and CEO of OONA, Christopher Hochart, who is himself a sports pro, and huge football fan, expressed his immense delight at this award-winning channel being available for up to 185 million Indonesian viewers.

                                          Photo Credit: Amed Post

Getting Closer to the Magic of Man U

MUTV, which first hit television screens in September 1998, offers Man U fans exciting exclusive content including: premier League games, classic matches, full matches, MU's pre-season friendly matches, academy games, line reserves, themed programming, the latest hot football news, and insightful interviews with staff and the great players who have enormous potential. - Rooney has gone - but his legacy to the club remains, and many more Manchester United players are aiming to fill his shoes. 

MUTV now boasts 100 percent ownership of the channel, so OONA football fans are guaranteed the heart and soul of Manchester United's action.

The Evolution of OTT Live Video

“According to Forbes, 2017 saw tremendous consumer growth in streaming TV services, and 2018 is set to be even bigger” [1]

As we rapidly approach 2020, and high tech just keeps getting better and better, viewers expect first-class quality whether the are watching live videos or videos on demand (VOD). Video streaming, which is watching online videos in ‘real time,’ as opposed to having to download a file and watch it later, has brought enjoyment to a whole new level. And now, on-the-go entertainment via a mobile device, is becoming the norm - as everyone wants a slice of live action. Examples of SVOD (subscription video on demand) include platforms which offer near broadcast quality such as: Amazon Instant, iTunes and Netflix - all of which are very successful [1]. - Yet, as time moves on, these 'must pay' for services that are being supported by millions of people's subscriptions, are being challenged by new media kids on the block -  such as the cutting-edge rocketing free OTT AVOD  platform – OONA Global TV.

Since the introduction of video-on-demand streaming systems, there has been a seismic shift in the way in which video content is consumed, delivered and monetized: “OTT distribution platforms have completely evolved customer expectations for content, driving greater demand for an ever-higher quality of experience—and this demand for quality is now impacting live events” [1]. And so whether it is VOD or live, OTT providers have to offer close to broadcast-type quality, just as OONA TV does. Moreover, it is crucial for providers to follow OONA's lead by ensuring that technicians and cutting-edge tech tools are geared up to constantly monitor and analyze their streams, so they can take immediate action if any problems arise. 

"According to Parks Associates, there are over 200 OTT services in the U.S. market, and that number is increasing rapidly"[1]

Consumers Are in the Driving Seat

Now, more than ever before, expectations are at an all time high. - Viewers are enjoying more choice and control, and to that end, media platforms have to battle it out in the entertainment stakes by offering content with exceptional quality, so they keep the consumers they have, and gain more [1].

Making Live OTT Streaming the Best it Can be 

Live Streaming refers to video that is being transmitted in real time from an event such as a major football match, or at the scene of breaking news. And now, as the barriers to content delivery for VOD have gone, this has opened up the doors to countless service options. Platforms can now deliver a broad spectrum of content for different devices, including HD (high definition) and SD (standard definition), in varying resolutions. (Resolution refers to a video's total number of pixels). 

The Lingo

Generally speaking, live linear streaming relates to programs which air via a schedule 24/7 - so viewing is a 'passive' experience because consumers do not have to actively spending their time going through a playlist to select what they want to watch.

Comparing SD & HD

"HD video refers to 1080p resolution, sometimes called "Full HD," which is a significant step up from 480p, which is generally referred to as standard definition (SD), or "DVD quality" [2].

But What Exactly Do These Numbers Mean? 

If you have seen a film on DVD, it was probably in 480p Standard (SD) quality, (which starts at 240p and ends at 480p), and is also known as DVD quality. Conversely, the High Definition (HD) category begins at 720p, and is referred to as semi-HD. Then full High Definition runs in at a resolution of 1080p. The next level up is "4k" or "Ultra HD," and relates to anything in excess of 1080p [3].

1080p refers to a video resolution of 1080 pixels. -The latter are the small dots which form a digital image, showing its colour. They also represent a picture's smallest controllable element on a screen. The important thing to know is that: the higher the number of pixels, the greater the resolution and detail that viewers can see in the video. It also means an overall sharper image quality. - So in nutshell - it gives us a far better viewing and entertainment experience. As the screens on smartphones are small, the pixel density is higher, so users enjoy a sharper image.

The Next Frontier: Top Quality OTT Streaming

Some platforms, such as OONA Mobile TV, have already set the benchmark for state-of-the-art streaming quality in their go-to-market strategy. -Yet others still have more work to do. Right now, the video market is becoming incredibly vibrant with state-of-the-art innovative services and features. - And it is very likely that the adoption and promotion of cloud based live streaming will rocket up: "from leading-edge adoption to mass consumption in record time—and quality of experience will be the differentiating factor for consumers and providers alike" [1].

Second Rate Quality Will Be Relegated to History

Just as OONA's founder and CEO, leading digital strategist, Christophe Hochart, understands: in order for his and any other OTT TV platform to gain market share, viewers' expectations for live content quality, reliability, interface performance, and convenience, must be met, and if possible, exceeded. After all, viewers who have been used to top quality live content from cable, demand exactly the same: "Gone are the days when the early adopters of live streaming accepted convenience over quality." [1]. Now, OTT viewers want to tick the boxes for all these aspects that a leading service should offer.

OONA - Delivering on Quality, Convenience, & So Much More

In the sphere of live streaming and video on-demand, the definition of a platform's brand is characterised by the quality of the content it provides. To that end, the relevant quality control department must have the best possible proactive tools which are engineered to detect problems prior to viewers witnessing them. Moreover, it must have a system which can continually detect, alert, and report important issues which impact consumers' viewing experience. This is paramount to the reputation of the platform, and delivering first-class CX (customer service) [1]. After all, it is very simple for fed-up consumers to switch platforms within minutes.

Prioritising

Platforms and developers act swiftly when it comes to adding features, services, content and capabilities. However, many fall short when it comes to monitoring and analyzing their streams. - This means that unlike OONA, they are not able to troubleshoot problems as soon as they appear, or guarantee that within reason, their consumers enjoy a non-stop fantastic viewing experience.

Being in the Know

As video monitoring specialist, Dan Murray, notes: "If something goes wrong, the provider's brand will suffer. Compared to the cost of the content... advertising, and marketing... [and] not knowing there's an issue until tens of thousands of customers drop off... instrumenting proper live streaming analysis will allow providers to win the next big opportunity in OTT cloud streaming: the high-quality live broadcast event" [1].

More About OONA

OONA offers free to air, OTT, and pay-TV options, and is set to provide the best of the best data-free and subscription-free live sports, movies, series, motor sports, FashionTV, celebrity news, cookery specials, educational broadcasts, documentaries, combat, cartoons, and breaking news from up to 300 top national and international channels to billions of people in Asia, South America, Africa, the
Middle East, the US and Europe.

Its exciting new futuristic concept gives users and content holders 100% control and transparency, and enables viewers to get what they want to watch, the moment they want to watch it, in broadcast quality - anytime, anywhere. OONA has initiated its service by providing its in highly sought after free platform to 185 million plus Indonesians, as a result of its partnership with Telkom Indonesia – one the the world's foremost telcom giants.

References

[1]. Murray, Dan (2018). “The Arrival of OTT Live Video.” Streaming Media.
http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/The-Arrival-of-OTT-Live-Video-126589.aspx  Accessed 12 Aug. 2018.

[2]. Holmes, Chris (2017). "The Idiot's Guide to SD vs HD Video." Whistleout. https://www.whistleout.com/CellPhones/Guides/idiots-guide-sd-video-vs-hd-video    Accessed 12 Aug. 2018.

[3]. Wirefly (n.d.). "Standard Definition (SD) vs. High Definition (HD) Video Streaming on Cell Phone Data Plans." https://www.wirefly.com/guides/standard-definition-sd-vs-high-definition-hd-video-streaming-cell-phone-data-plans   Accessed 12 Aug. 2018.

Tech in the 21st Century & the Need for Social Good

“There are people making tech who are positive, ambitious, thoughtful, inclusive, curious, empathetic and self-aware. They’re going to win” [1]

Tech in the 21st Century

Now more than ever before, tech is playing a major role in our lives. - It has a deep effect on society at large, our culture, and the political climate [1]. As we spend countless hours on the internet, and would spend even more on it if we did not need to sleep, it is interesting to examine the ways in which tech impacts our lives, and those of the less fortunate.

“Technology isn’t an industry, it’s a method of transforming the culture and economics of existing systems and institutions” [1].

Firstly, the services and apps that we use, generally have: “the values of technology creators deeply ingrained within them” [1] – think Apple, for example. Moreover, the “choices that software developers make about the design, technical architecture or business model, can have profound impacts on our privacy, security and even civil rights as users” [1] – think Facebook.

Advances in Tech Can Sometimes Mean Trade Offs

While the escalation of consumer technology has brought us so many benefits, there are nonetheless, a number of trade offs. For example, using various services from companies such as Google, Amazon or Microsoft, means forfeiting some of our privacy and security - something that we have always taken for granted. Further, as New York Times journalist, Farhad Manjoo, notes: "Amazon, Apple, Facebook, Microsoft and Alphabet, Google’s parent company, experienced astounding growth over the last few years, making them the world’s five most valuable public companies. Because they own the technology that will dominate much of life for the foreseeable future, they are also gaining vast social and political power over much of the world beyond tech" [2].

Many People in the Tech World Strive to Do Social Good

Many sincere entrepreneurs all over the globe have shown that it is possible to be mega successful while also contributing to the greater good of society. In fact, looking at many of the tech ICOs on the market at the moment, we see that this is their intention right from the get go. Moreover, as Marissa Peretz at Forbes, notes:"One characteristic that sets socially conscious companies aside from the everyday corporate setting, is their ability to inspire the people who work there" [3].

"The best, most thoughtful tech creators engage deeply and sincerely with the communities that they want to help, to ensure they address actual needs rather than indiscriminately “disrupting” the way established systems work" [1]

Now, finally, people living in developing countries are at least, gaining a lot of the tech benefits that are taken for granted in developed nations. One of these benefits is top quality free entertainment on mobile devices, which is being delivered by OONA Mobile TV.

OONA Has Partnered with a TELCOM Giant to Provide Free Entertainment

The tech industry has always shown leadership in innovation, and with great beacons of light such as Bill Gates, tech companies of all sizes are coming up with different ways to benefit society at large. Just like in Silicon Valley, there is now a growing hub of activity in Asia, where tech companies aspire to generate cutting-edge strategies and products which have the potential to make positive changes that help society.

One of these is the rapidly up-and-coming small humble company, OONA, the OTT AVOD start-up which has found a unique way to supply up to 300 top national and international channels full of exciting Mobile TV to 185 million plus Indonesians - most of whom do not own a television. Leading digital strategist, and founder and CEO of OONA, Christophe Hochart, formed a partnership in 2017, between OONA Indonesia and one of the world's largest TELCOM companies, Telkom Indonesia.

A Goal to Bring Free Mobile TV to Billions

Focusing on bringing exciting free interactive entertainment any time any where, OONA is a world 1st platform which gives users rewards for watching and sharing content, along with a personalised AI assistant, named Siskabot. OONA is currently on course to fulfill its mission statement: “To make life fun for billions of people by providing Free Mobile TV” to consumers in underdeveloped countries in other parts of Asia, Africa, the Middle East, and South America; as well as to those in the US and Europe.

By bringing some sunshine to families and singletons via no commitment mobile TV, OONA is facilitating a new type of user experience, and stops consumers having to break the law by watching pirate content. This enables individuals and families to enjoy fantastic films, shows, series, cookery specials, documentaries, educational broadcasts, celebrity news, FashionTV, Japanese anime, motor shows, combat and live sports, breaking news and more, where ever they are, 24/7, 365 days a year, without having to pay a service provider or have a TV.

OONA's ethos is that “fun should be part of everyone's daily lives,” and through its regulated platform, the OONA Team are inspired to make people feel good by lifting their emotions and happiness levels via the platform's free interactive streaming service. And OONA is also looking into a social service whereby people can donate their old smart phones to others in third world countries who do not have one.

Users no longer have to waste away their time browsing, searching, switching channels, or going to pirate sites that are being systematically closed down. Now, OONA empowers them with all the television they could ever desire, in just one place. 

And viewers can even earn a substantial number of tcoins for their virtual tcoin wallet just for watching contnet and ads, sharing, and engaging with other users and Siskabot. They can then redeem them for free phone minutes, telcom products, branded goods and services, discounts, exhilarating speed rides, delicious fast food, super food health drinks, and indulging treatments such as free massages.

OONA delivers fantastic broadcast quality high level entertainment to viewers, and at the same time, generates a ready to launch business synergy between TELCOM companies and content owners and broadcasters, enabling leading TELCOM companies to leverage their user base and network infrastructure to significantly expand their Mobile TV business. TELCOMS can now generate multi-revenues by offering the best ad supported OTT YouTube replication.

OONA's world first unique personalised form of advertising is delivered via a friendly AI bot, named Siskabot. This genie in the OONA app, who appears in person when the app is downloaded, has regular conversations with users to know exactly what type of programs he or she is interested in, and what sort of consumer goods they desire. She then offers them excellent promotions and savings on branded goods. This smart advertising enables channels and content holders to reach the mass market at zero cost. It empowers them with a strong business model, enabling them to monetise their business via several different methods including programmatic advertising powered by SpotX, the trusted platform for broadcasters. Moreover, they can enjoy 100% control, customization and data transparency, without threatening their existing model.

Isn't it high time that all companies showed a humane side, and did a little social good for those who are less fortunate? - After all, a little good done by many, goes a long, long way...

References

[1].  Dash, Anil (2018). "12 Things Everyone Should Understand About Tech." Medium. https://medium.com/humane-tech/12-things-everyone-should-understand-about-tech-d158f5a26411  Retrieved 8 Aug. 2018.

[2]. Manjoo, Farhad (2017). "The Frightful Five Want to Rule Entertainment. They Are Hitting Limits." New York Times. https://www.nytimes.com/2017/10/11/technology/the-frightful-five-want-to-rule-entertainment-they-are-hitting-limits.html   Retrieved 8 Aug. 2018.

[3]. Peretz, Marissa (2017). "These Companies Prove You Can Be Socially Conscious And Profitable."

Forbes. https://www.forbes.com/sites/marissaperetz/2017/12/19/these-companies-prove-you-can-be-socially-conscious-andprofitable/#7ba5e9983b10   Retrieved 8 Aug. 2018.

Watch Foodie Indonesia on OONA

OONA is delighted to offer its millions of Indonesian viewers, the hugely popular Foodie channel, in Bahasa. With so many delicious recipes to inspire everyone, it is difficult to choose which one to try first. From hot calamari, salted egg chicken and crispy fish and chips, to coconut ice cream and apple crumble, there is plenty to rev up your taste buds.

With Foodie, you can enjoy plenty of support and fun with a variety of fabulous chefs including Chef Reza, Chef Deny Gumilang, Chef Stela and Chef Vera. As well as all kinds of themes such as: Food and Plate; Sweet Escape; Get Balance; Get Healthy; Backyard Kitchen; Easy Way to Cook; Cooking Buzz; Wonder Cook; Peranakan Cuisine; Grill Garden, and many more. - Enjoy!

Chef Stela (Photo credit: Foodie)