OONA Seals Partnership With Telkom Indonesia

As posted in the Daily Mail Online via Reuters

Oct 2 (Reuters) - Singapore, 2 October 2017--“OONA – Beyond Television, the Data that Serves Everyone” Has Shaken Up the Mobile TV Industry by Partnering With the World's Largest Telcom Company, Telkom Indonesia, to Give Over 135 Million Indonesians Free Access to TV Channels and Entertainment Live on Their Mobiles.

Christophe Hochart, CEO of OONA & Joddy Hernady, SVP of Media & Digital Business Telkom Indonesia/CEO of Metranet, 

OONA, the company behind the cutting-edge OTT OONA Mobile App that can deliver exciting content and live TV to millions of people in developing countries via 3G and 4G connectivity, has recently fulfilled a key milestone by signing a partnership with the world's largest Telecom Company, Telkom Indonesia. Both companies share the same dynamic vision and drive to offer high quality free entertainment to emerging markets including the 135,000,000 plus Indonesians who will be able to enjoy free mobile TV anytime, anywhere, with OONA from December of this year.

Recently, at the partnership ceremony in Jakata, Indonesia, the CEO and founder of OONA, entrepreneur, Christophe Hochart, expressed his delight at the full collaboration between the two parties, noting that this kind of co-operation can be a starting point leading to a more substantial partnership in the future; and Joddy Hernady, SVP of Media & Digital Business Telkom Indonesia / CEO of Metranet, said that he hoped it would be a long life partnership.

Hochart is also the Founder and Group CEO of technology start ups: BOOSST.com, ScanAd.tv and Chillmob.com. He has also built up an extensive technology portfolio which has enabled the execution of various business transformation projects that he has acted as a consultant for over the past decade. Hochart is extremely confident that the sky is no longer the limit when it comes to the developing market, its rise in mobile entertainment, the very low cost of data, and his own unique strategies.

Hochart has disrupted the industry in a huge way, shown that all sides can benefit, and has been able to give consumers everything they want. OONA empowers consumers so they receive data-free instant access to all the services the platform provides. OONA is clearly the future of FTA and Linear TV on mobiles, delivering precise advertising and increased advertising revenue. Programmatic Advertising in OONA allows not only targeted advertising for brands, it also enables OONA to deliver more addressable advertising and to increase full rate and average CPM rate to the benefit of content owners and telecom partners. And with the data it has, the average CPM will grow in double digits and increase revenue to Content Owners.

OONA counts itself as fortunate to be in a unique position to offer developing countries' TELCOM subscribers: the best of TV and VOD entertainment; free and instant access to both ad-supported and commercial-free current season shows from the largest international broadcast networks; live and on demand channels, acclaimed original series, films of all genres; upcoming locally produced content, premium library TV and movies, educational video content, interesting offers, promotions, and other mobile brand information that will be of personal benefit to them.

OONA's ethos is that fun should be part of everyone's daily lives, and through the innovative OONA platform, the OONA Team are inspired to make people feel good by lifting their emotions and happiness levels via their free streaming service. OONA wants to facilitate a new type of user experience that enables individuals and families to enjoy fantastic films, shows, programs and live sport, where ever they are 24/7, 365 days a year, without having to pay a service provider or have a TV. In addition to this, users can say goodbye to wasting away their time browsing, searching and switching, because now, OONA empowers them with all the TV they could ever desire, in just one place.

OONA is a game changer, and is well on course to fulfill its company mission statement: “To make life fun for billions of people in developing countries by providing Free Mobile TV.” The company is now successfully creating inroads into Africa and other parts of Asia with its latest state of the art model which generates a ready to launch business synergy between TELCOM companies and content owners and broadcasters, enabling leading TELCOM companies to leverage their user base and network infrastructure to significantly expand their Mobile TV business.

Following the signing of this Telkom Indonesia partnership, OONA is now set to offer Tcoins, an exciting state of the art rewards system which is exclusive to the Indonesian market. A premier in ad supported OTT, OONA has integrated a demographic-specific artificial intelligence chatbot, named SiskaBot, complete with photo, to serve as an Ad Personaliser Manager. Just like a real life counterpart, SiskaBot is ready and waiting to chat and help 24/7, 365 days a year. The conversations she will have with the consumer will help determine exactly what he or she likes, and Siskabot will even check to see if she has done a good job for the user's ads experience. This will ensure that the latter gets the very best that OONA has to offer in the way of optimized app ads and great money saving promotions.

Users will be able to derive substantial benefits from this Tcoins program, and the more that they watch OONA's channels, engage in the app, chat and share with SiskaBot, chat with other viewers, and share with friends, the more Tcoins they can accumulate to redeem for branded goods. These Tcoins, which are shown in a virtual OONA wallet, achieve different statuses anywhere from Rookie to Master, depending on the number of points the user has acquired. They can skyrocket very quickly for regular consumers, and will be enjoyed by up to 185,000,000 plus Indonesians from 2018 onwards.

OONA appreciates that in today's high tech environment, conventional marketing will not longer cut it. The team knows that direct chatbox conversations with users can pinpoint every individual's unique interests and needs with laser precision, and to that end, the target ads are successful on both sides of the business and user relationship. This strategy not only helps the consumer get what they want and save money, it does not show them any irrelevant or annoying ads. Moreover, research indicates that the majority of users like being able to ask questions in real time, and appreciate being given personalised online experiences.

Hochart regards precise advertising and user rewards as a strategy to enhance customer experience, and as a means to give users a chance to profit while they simultaneously receive the very best TV, VOD entertainment, and more channels than they could ever dream of. This form of advertising also covers the service cost, and is very different to other platforms where users are actually charged for the data they use to watch ads. So it is an excellent win-win situation.

The program is powered by Metranet Telkom Indonesia's UPOINT, which covers all of Indonesia. It offers a user friendly simple touch service menu, and a virtual payment tool for virtual purchase transactions. Everyone wants simplicity and speed, and UPOINT transactions can be made anytime, anywhere, with just a few clicks. There is a choice of payment methods to suit the user's lifestyle; small denominated transactions are readily acceptable, and there is a secure transaction guarantee.

Meet Hochart at MipCom 2018 and CASBAA 2018.

Further information about OONA, and contact information can be found at the company’s website:

https://www.watchoona.com/

References:

Mailonline (2017). "OONA Seals Partnership With Telkom Indonesia." Retrieved from: http://www.dailymail.co.uk/wires/reuters/article-4940084/OONA-SEALS-PARTNERSHIP-WITH-TELKOM-INDONESIA.html