The Revolution in OTT Mobile TV Media Space Has Arrived

Credit: Flavio Liss

The global advertising media space is continuously changing and re-inventing itself. Google and Facebook are prime examples of this. And when it comes to advertising via the medium of mobile television, OONA - the YouTube of TV, is a case in point: so step forward the genie in the app, the amiable Siskabot, the World First OTT AI Chatbot who has completely revolutionized the media ad space by delivering the ads each individual user really wants.

Entrepreneur, Christophe Hochart's unique strategy has made OONA a substantial channel of opportunity for TV channels and content holders. This is while simultaneously providing the best of TV and VOD entertainment; free and instant access to both ad-supported and commercial-free current season shows from the largest international networks; live and on demand channels, acclaimed original series, films of all genres; premium library TV and movies, and educational video content.

The genius in Hochart's business model is that the platform is entirely financed via a personalised ad service. This is generated by the consumers' regular chats with Siskabot, together with data about the user's behavior on the platform (all of which is kept strictly confidential). So it is a win-win situation for the three way partnership: the TELCOM company which partners OONA, the channels/content holders, and the viewers.

OONA has revolutionized the OTT TV media space by integrating the demographic-specific AI chatbot, who appears live when the user has downloaded the OONA app, and then continually carries out her duties as an Ad Personaliser Manager. Just like a real life counterpart, SiskaBot becomes a virtual friend, ready and waiting to chat and help 24/7. The regular discussions she has with the consumers help to determine exactly what sort of programs they enjoy watching, and what type of brand products they really love and would like to get for a good price. This, along with the users' behavior patterns and program choice preferences provide excellent data collection and data architecture which in turn, optimizes ad targeting and delivers the best brand benefits to every single user.

This personalized experience strategy builds customer loyalty by not only helping the consumers get what they want and save money, but by not showing them irrelevant and annoying ads. Moreover, research indicates that the majority of users like being able to ask questions in real time, and appreciate being given personalised online experiences. In fact, customer experience has emerged as the new battlefield: “When Econsultancy conducted their survey for Digital Marketing Trends, they asked companies to state the single most exciting opportunity for 2017. The results? Customer experience (or CX) came in first (beating content marketing and mobile marketing!) [1]. Further, Gartner, the world’s leading advisory and research company: “predicts that by 2018, more than 50% of organizations will redirect their investments to customer experience innovations” [1].

And so in the drive for excellent CX, OONA understands competitive advantage, and that the name of the game is knowing your consumers extremely well. To that end, Siskabot, who appears like a genie on an overlay, regularly checks to see if she has done a good job for the user's ads experience, and asks what she can do better to serve her user. This feedback ensures that the consumer gets the very best that OONA has to offer in the way of optimized app ads and great money saving promotions. And on top of this, the users even gets bonus points that reward them for interacting with the OONA app, chatting with Siskabot and other users, watching and sharing content, viewing channels; and clicking, watching and sharing ads. These points can be redeemed for branded goods and TELCOM products.

Leading TV channel owners and content holders are taking an up close and personal look at all the advertising strategies regulated OTT companies such as OONA have to offer. But this is to be expected, when data from the GSMA Intelligence Report, Global Mobile Trends 2017, indicated that: “5 billion unique mobile subscribers globally was achieved in Q2 2017. [And] by 2020, almost 75% of the global population will be connected by mobile.”²

OONA empowers TV channel companies and content owners by giving them a 100% control, customization and data transparency, without threatening their existing model. And this is one of the areas where OONA's highly successful strategy partnership is different to other platforms. Further, OONA adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country remain the same, and every OTT solution is framed using a custom designed model which is beneficial to both the channel company and the user.

OONA places its customers first in everything it does, and offers TV channel partners far more than they could have imagined. Siskabot, the genie in the app, plays a huge part in bringing in the revenue they will enjoy.

References

1. Kulbyte, Toma (2017). “32 Customer Experience Statistics You Need to Know for 2017.” Superoffice. Retrieved from: https://www.superoffice.com/blog/customer-experience-statistics/ Accessed 9 Dec. 2017.

2. GSMA Intelligence Report. “Global Mobile Trends 2017.” Retrieved from: https://www.gsmaintelligence.com/research/?file=3df1b7d57b1e63a0cbc3d585feb82dc2&download Accessed 8 Dec. 2017.