Meet Christophe Hochart, Founder of OONA Global TV at the 18th Congress of the Republic of Philippines, State of the Nation Address

"Approximately 40% of the Philippines’ GDP will be derived from digital products or services by 2021" [1]

The House of Representatives is holding two major events this Monday, 22 July. One of these is the fourth State of the Nation Address (SONA) by the country's 16th President, Rodrigo Duterte. And the other is the Opening of the First Regular Session of the 18th Congress [2], both of which will be at held at the Plenary Hall, House of Representatives, Quezon City, Metro Manila.

President, Rodrigo Duterte

Meet Christophe Hochart at the Philippines State of the Nation Address

Christophe Hochart, leading digital strategist and AI expert, is the Founder & CEO of OONA Global TV, the cutting-edge, next generation streaming service which offers Unlimited Entertainment, puts consumers in the driving seat, and rewards them with a virtual currency for interacting & watching what they love. OONA is currently set up to serve 185 million Indonesians with its free AVOD, and SVOD services, and is on course to serve countless millions in other parts of Asia, Africa and the USA, this year; with other territories to follow. 

                                   Christophe Hochart, on screen & 2nd left

Hochart, who has acted as a digital advisor to governments and telcoms all over the world,  remarked: “It is such an honor to be invited to the Philippines State of the Nation Address. A study conducted by Microsoft in partnership with IDC Asia/Pacific states that: “By 2021, digital transformation will add an estimated US$8 billion to the Philippines’ GDP” [1]. I am very excited to see the progress on the Digital Broadcasting Act that will drive impressive economic growth and support the Philippines media and creative industries.”

Putting a Spotlight on the Philippines' Future Success

The World Bank has shown that, according to the Philippines Economic Update: “Amidst lingering global and local uncertainties, the Philippine economy is poised to grow at 6.4 percent in 2019 and 6.5 percent in 2020 and 2021” [3]. Moreover, a Microsoft commissioned IDC study forecasts that: “approximately 40% of the Philippines’ GDP will be derived from digital products or services by 2021” [1].

Image credit: Microsoft

More About OONA

So What Is the OONA Advantage?

Consumers who download the OONA app will experience exciting free live and on-demand entertainment from hundreds of channels, on-the go, anytime, anywhere; and on their home TV via OONA casting and the OONA Android TV box.

Another OONA TV advantage, is the fact that OONA TV users get rewarded with a virtual currency – tcoins, just for watching the content they love, checking out interesting personalized ads on the free AVOD service, which can save them time and money; sharing on social media, and interacting with OONAbot, the cool genie in the app who is there to serve them, and give them the best possible CX. The tcoins are stored in a personalized e-wallet, and can be redeemed for a huge range of quality branded goods and services, coupons, discounts, free meals and fun days out, telcom products, and exclusive prizes.

Proven Ad Success

In the Asia market where OONA TV was launched in conjunction with one of the world's leading telcoms, Telkom Indonesia, OONA TV has recorded a 21% CTR rate on Video Ads which is a huge 92X (times) higher than the average global CTR recorded by Google.

Unlimited Innovation

OONA's unstoppable drive for innovation, looking outside the box, and putting users in the driving seat, is having an enormous impact on the industry, with various OTT TV platforms all over the world following the OONA model by changing from their SVOD (subscription-based video on demand) to AVOD, or by adding AVOD; as well as emulating OONA by adding live TV, and other unique strategies.

Disruption at its Best

Headed Hochart, the platform's ethos has been the same ever since he founded it a few years ago: to put consumers first, and give them loyalty rewards; give telecoms, studios and content holders an unbeatable deal, operate in a transparent way; protect users' personal information; and empower millions of people with free access to top entertainment, thereby bringing equality to all, and putting a stop to pirate TV.

References

[1]. Microsoft (2018). “Digital Transformation to Contribute US$8 Billion to The Philippines GDP by 2021.”

https://news.microsoft.com/en-ph/2018/02/14/digital-transformation-contribute-us8-billion-philippines-gdp-2021/ Accessed 20 July, 2019.

[2]. Republic of the Philippines (2019). “House of Representatives ready for SONA 2019.”

http://www.congress.gov.ph/press/details.php?pressid=11619 Accessed 20 July, 2019.

[3]. World Bank (2019). “Philippines to Sustain Strong Growth amidst Local and Global Uncertainties.”

https://www.worldbank.org/en/news/press-release/2019/04/01/philippines-to-sustain-strong-growth-amidst-local-and-global-uncertainties Accessed 20 July, 2019.