The media industry is rife with
conjecture that ultimately, Netflix, which is currently ad-free, may
be forced to stream commercials. - This is due to its mega borrowing
for its extensive programming, and the torrent of competition it is
about to face from more fight-to-the-death gladiators such as
NBCUniversal, The Walt Disney Co., and others in their ilk; as well
as highly successful up-and-coming cutting-edge AVOD platforms such
as OONA TV, which: offers Free Entertainment 4 Life with its Trilogy of: Live & On-Demand TV, Games, & Music Channels; puts consumers in the
driving seat, and even rewards users for interacting and watching what they love.
The Statistics
Hub Entertainment Research, a forerunner in media industry market data, has recently published the results of its interesting study: “Monetisation of Video,” which puts the spotlight on how Netflix subscribers would feel if the streaming service added commercials. The statistics show that under a quarter (23%) of respondents stated: “they would definitely or probably drop the streaming service if ads were included for the same price they’re currently paying” [1]. This retort does seem to imply that they could accept a Netflix foray into AVOD, if they paid less, although more research is needed. Further, 41% stated that they: “would definitely or probably keep Netflix. The others [36%], were undecided” [1].
Watch YouTube "In Human Terms,
Episode 3: The Future of TV is Ad-Funded," @ The
Trade Desk
Hub Entertainment Research, a forerunner in media industry market data, has recently published the results of its interesting study: “Monetisation of Video,” which puts the spotlight on how Netflix subscribers would feel if the streaming service added commercials. The statistics show that under a quarter (23%) of respondents stated: “they would definitely or probably drop the streaming service if ads were included for the same price they’re currently paying” [1]. This retort does seem to imply that they could accept a Netflix foray into AVOD, if they paid less, although more research is needed. Further, 41% stated that they: “would definitely or probably keep Netflix. The others [36%], were undecided” [1].
Hub concluded that many consumers who
pay subs to top streaming platforms, could be up for paying less for
an AVOD service, as long as they were offered a significant discount
from what they currently pay for their ad-free subscription.
Moreover, the firm established that there would potentially be higher
retention levels, and less subscriber losses, if the price point was
just reduced by $2 to $3 per month. In fact: “at $2 less per month
than the current fee, just over half (53%) said they’d keep Netflix
and 14% would drop. The remainder were unsure. At $3 less per month,
three-fifths said they’d keep the service and 12% would abandon it”
[2].
Image credit: Hub Entertainment Research
Will They or Won't They?
Image credit: SuggestedTV
Consumers are now enjoying a plethora
of choices. The launch of OONA -US, for example, will be timed to hit
the American market in the same period as Disney+ and Apple TV Plus.
OONA, which is a major player in the disruption of the television
industry, is set to continue its global strategy of delivering
“Entertainment Equality,” by empowering billions of people with
its exciting world of top non-stop entertainment, that doesn't cost a
dime.
So What is the OONA Advantage?
Consumers who download the OONA app will experience exciting free live and on-demand entertainment from hundreds of channels, on-the go, anytime, anywhere, and on their home TV via OONA casting. OONA users also get rewarded with a virtual currency – tcoins, just for watching the content they love, checking out personalized ads which can save them time and money; sharing on social media, and interacting with OONAbot, the cool genie in the app who is there to serve them, and give them the best possible CX. The tcoins are stored in a personalized e-wallet, and can be redeemed for a huge range of quality branded goods and services, coupons, discounts, free meals and fun days out, telcom products, and exclusive prizes.
So What is the OONA Advantage?
Consumers who download the OONA app will experience exciting free live and on-demand entertainment from hundreds of channels, on-the go, anytime, anywhere, and on their home TV via OONA casting. OONA users also get rewarded with a virtual currency – tcoins, just for watching the content they love, checking out personalized ads which can save them time and money; sharing on social media, and interacting with OONAbot, the cool genie in the app who is there to serve them, and give them the best possible CX. The tcoins are stored in a personalized e-wallet, and can be redeemed for a huge range of quality branded goods and services, coupons, discounts, free meals and fun days out, telcom products, and exclusive prizes.
Unlimited Innovation
OONA's unstoppable drive for
innovation, looking outside the box, and putting users in the driving
seat, is having an enormous impact on the industry, with various OTT
TV platforms all over the world following the OONA model by changing
from their SVOD (subscription-based video on demand) to AVOD, or by
adding AVOD; and then emulating OONA by adding live TV, and other
unique strategies.
Disruption at its Best
Besides currently being set up to serve
185 million Indonesians with its flexible AVOD, SVOD and TVOD
options, OONA is in the process of bringing entertainment equality to
billions of people by becoming established in the US, other parts of
Asia, Europe, Africa, South America and the Middle East, with a
number of high profile launches planned for this year.
Headed by leading digital strategist
and AI expert, founder, Christophe Hochart,
the platform's ethos has been the same ever since he founded it a few
years ago: to put consumers first and give them loyalty rewards; give
telcoms, studios and content holders an unbeatable deal, operate in a
transparent way; protect users' personal information; and empower
billions of people with free access to top entertainment, thereby
bringing equality to all, and putting a stop to pirate TV.
Hub's Perspective
Hub's principal, and co-author of the
research, noted that: “The success of any Netflix ad-supported
plan—whether to replace or add to its current offering—will
naturally depend on whether consumers feel they’re getting a
sufficient price-break return on their ad-viewing investment. But one
thing is clear from these results: after one increase already in
2019, any attempt by Netflix to use an ad-supported plan as a reason
to hike its ad-free price again could seriously backfire” [1]. Wise
words indeed...
“You
Pays Yer Money and You Takes Yer Choice”
What literary genius Mark Twain, said
back in 1884, is right on the button. - And as consumers are now
spoiled with a wealth of entertainment choices, quite understandably,
they want value for their hard earned dollars. In fact, if Twain, who
understood hard times, had been around today, he probably would have
been interested in OONA's free AVOD service.
OONA's AVOD service can be complemented
with its highly flexible OONA+ premium SVOD and TVOD service.
Further, Disney+, which is extremely well priced, or another top SVOD
platform which has specific exclusive content that some consumers
need, can easily sit on top of OONA. The important point is that they have fun, love their entertainment, and get a good deal on all fronts...
References
[1]. Layfette, Jon (2019). “Subs
warm to ad-based Netflix plan but only with significant discount.”
Accessed 5 July, 2019.
[2]. O'Halloran, Joseph (2019). “Subs
warm to ad-based Netflix plan but only with significant discount.”
RapidTV News.
Accessed 5 July, 2019.
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