Thursday 8 August 2019

2019: Cord Cutting Could Hit 40 Million+ US Households

     Image credit: Forbes
By the end of this year, 40.2 million American households could have given cable TV the boot [1]
                                                              Image credit: Glass Door

Thus far, this year, consumers' scissors are still snipping away, as the cord cutting crescendo revs up to fever pitch, and millions more subscribers look for a better way to enjoy entertainment magic. This includes downloading the free cutting-edge next generation OONA TV US app, which will not only empower consumers with Unlimited Free 4 Life Entertainment from countless top local and international channels, but will even reward them with a virtual currency, just for watching what they love.

 eMarketer Report

A recently published eMarketer report on the future of cord cutting and cable TV, indicates that the number of cutters: "will grow by 19.2% in 2019, and will total 25% of all Americans in 2022" [1]. Moreover, during the course of 2020, the number of remaining pay-TV subscribers will roll in at less than 80 million, (which equates to just one-fifth of US households) [1].

But it does not end there - the research firm anticipates that the number of cutters will grow to 56.1 million in 2023, leaving just 72.7 million US subscribers actually coughing up a sub [1]. - And with all the new exciting options such as OONA, on offer, many of these remaining consumers are likely to go to the drawer and bring out the scissors too...

Playing the Game

As Forbes notes: "Interestingly, the telco companies don't appear to be doing much to keep those customers. The [e-Marketer] report states that cord cutting growth could partially be inflicted by TV providers themselves, as many are now [understandably] prioritizing profit over revenues" [2]. After all, when prices shoot up, and promotional deals come to an end, subscribers often move on [2].

Eric Haggstrom, eMarketer's Forecasting Analyst, notes that: “As programming costs continue to rise, cable, satellite and telco operators are finding it difficult to turn a profit on some TV subscriptions. Their answer has been to raise prices across the board, and it seems that they are willing to lose customers rather than retain them with unprofitable deals... As viewing time and the number of TV households drop, networks will have to sell ads at higher prices to account for lost viewership..." [1]. To that end, their new strategy to avoid going into the red, is likely to become increasingly difficult, particularly when consumers have more options at their fingertips than ever before. OONA US is an excellent case in point.

OONA - Unlimited Entertainment & Putting Consumers First


Timed to hit the American market in the same period as Disney+ and Apple TV Plus; OONA, the ultra cool, highly successful up-and-coming Virtual MVPD (multi-channel video programming distributor), and a major player in the disruption of the television industry, is set to continue its global strategy of delivering “Entertainment Equality,” by empowering millions of people with its exciting world of top non-stop entertainment, that doesn't cost a dime, and offers FREE TV FOR LIFE. This will be very welcome news for the countless Americans who cannot afford to pay subscriptions, and as CNN recently noted: "America's business leaders are growing more worried that the United States will enter a recession by the end of 2020" [3], so if that does happen, US consumers are at least guaranteed free entertainment for themselves and their families.
 Image credit: YuJa

So What's the OONA Advantage?

Consumers who download the OONA app will experience exciting free live and on-demand entertainment from hundreds of channels, on-the go, anytime, anywhere; and on their home TV via OONA casting and the OONA Android TV box.


Another OONA TV advantage, is the fact that OONA TV users get rewarded with a virtual currency – tcoins, just for watching the content they love, checking out interesting personalized ads which can save them time and money; sharing on social media, and interacting with OONAbot, the cool genie in the app who is there to serve them, and give them the best possible CX. The tcoins are stored in a personalized e-wallet, and can be redeemed for a huge range of quality branded goods and services, coupons, discounts, free meals and fun days out, telcom products, and daily Bid n'Win competitions to win premium prizes.

Proven Ad Success

In the Asia market where OONA TV was launched in conjunction with one of the world's leading telcoms, Telkom Indonesia, OONA TV has recorded a 21% CTR rate on Video Ads which is a huge 92X (times) higher than the average global CTR recorded by Google.

Unlimited Innovation

OONA's unstoppable drive for innovation, looking outside the box, and putting users in the driving seat, is having an enormous impact on the industry, with various OTT TV platforms all over the world following the OONA model by changing from their SVOD (subscription-based video on demand) to AVOD, or by adding AVOD; as well as emulating OONA by adding live TV, and other unique strategies.

Disruption at its Best

Besides currently being set up to serve 185 million Indonesians with its flexible AVOD, SVOD and TVOD options, OONA TV is in the process of bringing entertainment equality to millions of people by becoming established in the US, other parts of Asia, and Africa, with a number of high profile launches planned for the coming 6 to 12 months.

Headed by leading digital strategist and AI expert, founder, Christophe Hochart, the platform's ethos has been the same ever since he founded it a few years ago: to put consumers first, and give them loyalty rewards; give telecoms, studios and content holders an unbeatable deal, operate in a transparent way; protect users' personal information; and empower millions of people with free access to top entertainment, thereby bringing equality to all, and putting a stop to pirate TV.

                                                                            Image credit: Media Post

Keeping Life Simple With Just One or Two Streaming Platforms

For those who are happy to pay a small subscription fee, the much awaited new Disney service, which is extremely well priced at $7 a month, is bumper packed with exclusive favourites and new content, and would be an ideal add-on for OONA TV USA users, who can enjoy hundreds of free top national and international channels on OONA TV USA, including: sports, eSports, series, films, action adventure, documentaries, motoring, lifestyle, news, cookery shows, fashion, celebrity news, educational broadcasts, financial news, kid's programs, anime, music and more, via its AVOD interactive platform, and have all the awesome Disney+ exclusive content at their fingertips as well. Further, Disney+ would be the perfect add-on for the flexible OONA+ SVOD and TVOD service.

Strategy

OONA TV is riding on a wave of success because its innovative strategy offers a winning open platform which empowers TV channels, Studios and Professional Content Creators to connect and engage directly with consumers. Moreover, it enables them to leverage OONA TV's next generation tech platform without any financial outlay; and to control and monetize their channels in real time, with complete transparency. As Christophe Hochart, Founder of OONA TV remarked: “OONA TV is set to become the WeChat of Entertainment, as due to its innovation, the latter "has more than a billion monthly users" [4].

Read:Global OTT TV: OONA TV Leads Way For Reinventing Television


The OONA TV US Team

The American team is a group of dynamic, highly experienced, motivated tech specialists from diverse backgrounds. They are all mindful of the OONA ethos: to put consumers in the driving seat, reward their loyalty, and give them an unrivalled, unlimited entertainment experience. The team have all worked hard to achieve top qualifications from leading universities; and their overall proven track record of integrity, having a strong work ethic, passion, energy, and the ability to think outside the box, is set to bring OONA TV USA users non-stop fun and excitement.


References

[1]. Bouma, Luke (2019). "Cord Cutting Will Reportedly Top 40 Million American Households in 2019."

[2]. Fitzgerald, Toni (2019). "Yikes: What's Behind The Big Tumble In AT&T TV Subscribers?" Forbes. https://www.forbes.com/sites/tonifitzgerald/2019/07/24/yikes-whats-behind-the-big-tumble-in-att-tv-subscribers/#5c63ef296dfd  Accessed 7 August, 2019.

[3]. Barbieri, Rich (2019). “Economists' fears of a 2020 recession in the US surge.”

[4]. Kharpal, Arjun (2019). “Everything you need to know about WeChat — China’s billion-user messaging app.”
Accessed 7 August, 2019.


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