" Streaming
recorded triple-digit increases in year-over-year viewing, with
marked improvements in quality" [1]
Conviva, the real-time decisioning
platform for optimized streaming media, has recently released its
"Quarter 2, 2019 State of Streaming Report," highlighting
industry shifts and new trends in viewer behavior [1].
Image credit: Conviva
2019: The
Year of Change
This year is witnessing: "industry consolidations, transitions, and additions of highly anticipated new entrants [such as OONA OTT Global TV, the cutting-edge mobile app which offers free unlimited entertainment on the go & on home TVs via OONA's Android TV box & casting], which are poised to compete for market share" [1].
As the founder and CEO of OONA,
leading digital strategist and AI specialist, Christophe
Hochart, is very well aware that: "as competition mounts for
streaming providers, imperative to their success will be visibility
and actionability upon every aspect of the viewer experience
including consumption and quality of content and ads, as well as the
influence of social media" [1]. So to that end, the OONA teams
in the US, Indonesia, other parts of Asia, Africa, Israel, etc., are
ensuring that these aspects are their priority.
Top Intelligence
Conviva's analyses involves a whopping
trillion real-time events every day via 3 billion apps streaming
across devices in 180 countries. Moreover, it empowers streaming
providers with "an unmatched scale for continuous video
measurement, intelligence, and benchmarking across every second of
every stream on every screen." This study, which comprises
Conviva's: "year-over-year data from Q2 2019 as compared to Q2
2018, was normalized based on its customer base." [1]. - So the
firm's reports hold a lot of weight.
The Predicted Market
Saturation Is Pete Tong (Wrong)
Regardless of the emphatic insistence
by so many critics, who were convinced that: "market saturation is
imminent, overall growth of streaming consumption has continued to
increase. The number of viewing hours more than doubled between Q2
2018 and Q2 2019, with gains of 130% overall" [1].
Connected TV views led the way, with
television indicating: "28.8 minutes of watch time per play for
a massive 143% year-over-year increase in viewing hours" [1].
Further: "mobile viewing [such as that offered by OONA TV],
still grew more than 2x with viewing hours up 109% as compared to the
previous year" [1]. Moreover, even though PCs are not the device
of choice for streaming, mobile devices and connected televisions:
"still grew significantly for a 75% increase in viewing hours"
[1].
Focusing on Top Quality Streaming
Experiences
"In
Q2 2019 the industry achieved significant quality improvements
including 42% less buffering" [1]
Meeting and surpassing consumer
expectations by providing top quality seamless streaming experiences,
such as those provided by OONA TV, is essential. And as Conviva
states: "Compelling content is only part of the equation. To
deliver [superior quality streaming even during peak periods
necessitates] visibility and control as well as granular viewer
intelligence for streaming providers and the entire ecosystem"
[1].
Image credit: Mercator Net
The Unstoppable Success of On-Demand Video
As Conviva reports: although live
viewing racked up a year-over-year increase across devices at a
reasonable 93% (with a mean of 26.4 minutes per play), VOD viewing
escalated "much faster than live with a 155% increase
year-over-year clocking 17.1 minutes per play" [1].
Mobile however, achieved: "122%
growth in on-demand viewing and just 86% increase in live" [1].
And although connected television enjoyed robust growth in both
classes: "video on demand edged slightly ahead of live viewing
at 149% and 133% growth respectively" [1].
At the present time, VOD accounts for a
whopping 66% of total viewing hours, (up from 59% in 2018). Moreover,
mobile devices are responsible for an almost equivalent percentage
of: "live versus on-demand viewing at 22.8% and 23.7%, PCs
garner more share of on-demand viewing at 16.5% versus 12.6%, and
connected TVs command more share of live at 56.5% versus 53.1% [1].
The Assets that Generated the
Streaming Revolution
Right since the get-go, investors and
industry leaders have witnessed streaming's sensational growth, and
this year has shown even more icing on the cake. The conventional
television industry was reliant on finite data, archaic measurement, and inflexible
standards. - But the streaming revolution has brought with it a huge
"potential of a rapidly maturing market, flexibility, targeting,
and data to understand the audience like never before" [1].
Pioneering innovators in the industry such as YouTube and Hulu, just
keep getting better and better, and their drive to concentrate on
understanding their audience in order to optimize their streaming
service, has truly paid off. Moreover: "significant new entrants
[such as OONA Global TV and OONA US], will find untapped potential as
they attract new subscribers and grow the share of wallet to the
benefit of the streaming industry overall" [1].
More About OONA
OONA TV is a free ad-supported, next generation virtual entertainment platform. A first of its kind, OONA consolidates the most popular apps with live TV, SVOD, TVOD, music, games and YouTube channels in a singular platform operating on all major devices. Using cutting-edge technology, OONA generates personalized ads for viewers and rewards them with a virtual currency called tcoins® as part of a loyalty reward system. As the vMVPD of the future, OONA provides much more control, flexibility and monetary benefits for consumers and businesses. Currently, OONA has over 250 subscription-free channels including movies, TV programs, live sports, documentaries, and local and global breaking news which is available in Indonesia and set to roll out in Q3 across Vietnam, the Philippines, US, and the Middle East.
OONA TV is a free ad-supported, next generation virtual entertainment platform. A first of its kind, OONA consolidates the most popular apps with live TV, SVOD, TVOD, music, games and YouTube channels in a singular platform operating on all major devices. Using cutting-edge technology, OONA generates personalized ads for viewers and rewards them with a virtual currency called tcoins® as part of a loyalty reward system. As the vMVPD of the future, OONA provides much more control, flexibility and monetary benefits for consumers and businesses. Currently, OONA has over 250 subscription-free channels including movies, TV programs, live sports, documentaries, and local and global breaking news which is available in Indonesia and set to roll out in Q3 across Vietnam, the Philippines, US, and the Middle East.
Reference
[1]. Conviva (2019). "Q2 2019: Conviva's State of the Streaming TV Industry."
Accessed 10 Aug, 2019.
No comments:
Post a Comment