Facebook: Getting the Thumbs Down From Socially Conscious Fund Investors

“According to a Reuters/Ipsos poll, only 41% of Americans trust Facebook to obey laws that protect their personal information"[1]

There is little doubt that Facebook does not measure up to any reasonable ethical standard. The recent Cambridge Analytica fiasco and its fall out was an inconvenient truth which highlighted the fact that the social media gladiator is: “collecting far more information on its users - and even non-users - than it let on. And when... Mark Zuckerberg had the opportunity to come clean... during two days of congressional testimony, he ducked questions about how the company operates” [2]. Yet the platform's total disregard for its 'minion' users is coming home to roost. - A recent poll conducted by SurveyMonkey/Recode, asked respondents which tech company: “they least trust with their personal information among Amazon, Apple, Facebook, Google, Lyft, Microsoft, Netflix, Tesla, Twitter, Snap and Uber; and 56% chose Facebook” [2]. Google came in second with 5% [2].

“Mark Zuckerberg should quit according to an investor with a $1 billion stake in the technology giant” [3]

As reported by The Independent, Scott Stringer, a NYC Comptroller who heads New York City's pension fund, which includes a $1 billion stake in FB, told CNBC in no uncertain terms, that “there needs to be an independent chairman of the board... [and] we need more independent directors, and directors that have experience in terms of data and ethics...” [3].

And Nuveen's senior MD, Martin Kremenstein, noted that: “one reason it would be hard for the company’s socially minded funds to own Facebook is because the problems occurred despite a settlement the company struck with the Federal Trade Commission in 2011, which included a pledge to improve privacy protections' [4].

No Musical Chairs

Due to his controlling share in Facebook, Zuckerberg has the final say, when it comes to any personnel changes in the boardroom. Yet, judging by his behaviour of late, he has zero intention of losing his seat or crown... [3]. Of note: “A spokesperson for Facebook told The Independent that the company has no comment on Mr Stringer's remarks” [3].

Divestment – the New Watchword for FB Funds?

As reported by Reuters, a number of investment firms which have a socially conscious outlook, are either dumping or seriously reconsidering, their FB holdings. They are not impressed with Zuckerberg's or the platform's efforts to clear up their wrongdoings with users' data, and after his testimony before Congress, have reservations about Zuckerberg's commitment to fully resolve the issue [4].

Domini Funds' VP, Adam Kanzer, who plans to dump its FB shares, noted: “Facebook’s problems, we believe, are founded on a lack of sufficient attention to consumer privacy and data security, compounded by inadequate governance” [4]. Similarly, Calvert Research and Management disposed of their FB shares as they were concerned about lax controls [4]. With the likelihood of more scandals on the way, the investors in these and other funds that are giving FB the heave-ho, may in the future, be highly appreciative of such swift action.

Impact Investing

It seems clear that the reevaluation of FB by investors represents part of a bigger movement in which those with funds, put their money into companies which reflect their values, and “step up their impact investing over the next decade. Young investors, in particular, want their investments to be sustainable or make positive change” [5].

“When the Facebook scandal broke, there were roughly 80 ‘socially responsible’ funds which had Facebook as one of their top ten holdings” [6]

Socially Responsible Funds

Many moderate investors would be mystified to know that FB's “stock is commonly held by so-called socially responsible funds, which invest in companies deemed to do good for its citizens” [2]. The billion dollar asset, iShares MSCI KLD 400 Social ETF (exchange traded fund), represents the largest of such exchange-traded funds. It has been promoting itself as an: "exposure to socially responsible US companies" and urges investors to use the fund to "invest based on your personal values" [2]. Ironically, the fund has a 3.5% allocation to Facebook, so perhaps its billing is due for a revamp?

iShares MSCI USA ESG Select ETF ranks as the second biggest socially responsible exchange traded fund, and its stocks also include Facebook. It holds close to 100 large and mid-cap stocks "screened for positive environmental, social, and governance characteristics" [2]. Yet reading such a billing brings up more than one question mark. And while Zuckerberg's social platform takes up just 0.09% of the fund, it begs the question as to why: “there isn't a worthier company among the hundreds of candidates” [2]. So just how has FB made the cut?

“Many socially responsible funds are dominated by technology stocks. It is by far the most represented sector in the two iShares ETFs” [2]

As it turns out, socially responsible investing is not simply choosing the companies that appear the most virtuous. For instance, the MSCI “looks for industry specific environmental, social and governance policies that have historically made money. The idea is to simultaneously invest in responsible companies and beat or match the return of the broader market” [2]. In fact, “between 1990 and 2018: “the MSCI KLD 400 Social Index has beaten the S&P 500 Index by 0.5 percentage points every year” [2].

Because of its green footprint which is based on its low carbon output, when it comes to environmental screens, tech enjoys a super high rating. Yet screens on social responsibility do not take into consideration some of the sector's most worrisome characteristics, or the tech giants' questionable practices. So at the end of the day, serious ethical and socially conscious investors may need to look further afield than the tech giants, and see the enormous value and global potential in cutting-edge smaller companies which show complete transparency, and have the wherewithal to respect the rights and privacy of their users.

What is a Socially Conscious Investor?

This refers to someone who restricts him or herself to investing in funds which embrace ethical or socially responsible companies. Investors regard this category as one that includes various types of enterprises which empower social good as well as monetary gain. They look to make investments in companies which conduct business in responsible and positive ways. The areas of responsibility cover a broad spectrum of choices, for instance: some companies are centered on sound corporate governance policies, while others are focused on the environment, that is to say, companies which implement a green policy. And then there are others, such as OONA Mobile TV, which strives to work for the betterment of society by providing free entertainment services.

OONA's Social Mission

The tech industry has always shown leadership in innovation, and with great beacons of light such as Bill Gates, tech companies of all sizes are coming up with different ways to benefit society at large. Just like in Silicon Valley, there is now a growing hub of activity in Asia, where tech companies aspire to generate cutting-edge strategies and products which have the potential to make positive changes that help society.

“OONA goes beyond TV and OTT – it is a world 1st Free Entertainment & Messaging platform which gives users a cool way of choosing, sharing and editing their fab entertainment and ads”

OONA's founder and CEO, leading digital strategist, Christophe Hochart, together with TELCOM giant, Telkom Indonesia, have developed a unique way to bring data and subscription-free Mobile TV to 185 million plus Indonesians. Focusing on delivering free entertainment any time any where, OONA is fulfilling the fun factor for Indonesians, and is well on its way to doing the same for billions of under-served people in developing nations. These regions include other parts of Asia, Africa and South America, the Middle East, the US and Europe.

By bringing some sunshine into people's lives - many of whom have never owned a television set or laptop, OONA - via its AVOD mobile TV service, is facilitating a new type of user experience. This enables individuals and families to enjoy up to 300 top national and international channels which show fantastic films, shows, series, documentaries, educational broadcasts, celebrity news, cookery specials, live sports, breaking news and more, where ever they are, 24/7, 365 days a year, on any mobile device, or via a dongle on their home TV, without having to pay a service provider.

Everyone Should Be Able to Enjoy Free Entertainment

OONA's ethos is that “fun should be part of everyone's daily lives,” and through its regulated platform, the OONA Team are inspired to make people feel good by lifting their emotions and happiness levels via the platform's inclusive ethical free streaming service. In addition to this, users can say goodbye to pirate channels (the piracy content market comprises the highest level of consumers in the mobile TV market due to the fact that it does not involve any form of payment or subscription (a 99% prepaid market).

Users no longer have to waste away their time browsing, searching and switching channels, or going to pirate sites that are being systematically closed down. Now, OONA empowers them with all the television they could ever desire, all in one place. And viewers are even rewarded with tcoins, which they can earn for watching TV, sharing video ads, and engaging with other users and the helpful AI Genie in the OONA App, Siskabot. They can then redeem them for telkom products, and a vast selection of branded goods and services, as well as take away meals and other fun things.

OONA is a game changer, and is well on course to fulfill its company mission statement: “To make life fun for billions of people by providing Free Mobile TV.” It delivers fantastic high level entertainment to viewers free of charge, and at the same time, generates a ready to launch business synergy between TELCOM companies and content owners and broadcasters, enabling leading TELCOM companies to leverage their user base and network infrastructure to significantly expand their Mobile TV business. TELCOMS can now generate multi-revenues by offering the best ad supported live video and VOD, that goes way beyond OTT and TV, while at the same time, doing social good by providing high quality free entertainment. And perhaps in the future, OONA will set up a scheme in which people can donate their unwanted 3G and 4G phones to those in need in the third world countries that OONA serves.

In summary, while Facebook may have let us down and turned into an untrustworthy social monster with hidden agendas, and a greed that know no bounds - there is still a great deal of good intentions out there in the exciting and ever growing world of tech. - The innovation and magnificent ideas behind socially minded companies such as OONA, which strive to be successful, while at the same time, embrace doing good, and make respecting and protecting their users' data, a number one priority, do exist. – Hopefully, the future will be awarded to them...

Addendum

Only weeks after this article was written, on 25 July, 2018, Forbes published the following news: "Mark Zuckerberg's Net Worth Tumbles $18.8 Billion, More In One Day Than Ever Before." In this instance: "Facebook shares had fallen 16% to $181.89, shaving billions off the social network founder’s fortune" [7].

References

[1]. Snider, Mike & Guynn, Jessica (2018). “Facebook's FTC probe rocked the stock. But will anything rein in Facebook?.” USA Today.https://eu.usatoday.com/story/tech/news/2018/03/26/ftc-now-investigating-facebook-possible-data-misuse/458388002/ Retrieved 19 May 2018.

[2]. Kaissar, Kir (2018). “Doing good and making money an investment challenge.” AFR. http://www.afr.com/markets/equity-markets/doing-good-and-making-money-an-investment-challenge-20180417-h0ywm4 Retrieved 19 May 2018.

[3]. Cuthbertson, Anthony (2018). “Billion-dollar Facebook investor tells Mark Zuckerberg to quit as chairman.” The Independent.https://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-mark-zuckerberg-quit-investor-scott-stringer-a8286451.html Retrieved 19 May 2018.

[4]. Kerber, Ross (2018). “Socially responsible funds dump or rethink Facebook over data privacy.”

Reuters. https://www.reuters.com/article/us-facebook-investors/socially-responsible-funds-dump-or-rethink-facebook-over-data-privacy-idUSKCN1IJ1AX?utm_campaign=trueAnthem:+Trending+Content&utm_content=5affa39904d30110070c3929&utm_medium=trueAnthem&utm_source=twitter Retrieved 19 May 2018.

[5]. Montagne, Bobby (2018). “The Future Of Social Impact Investing? Consider Your Local Community.” Benzinga.https://www.benzinga.com/real-estate/18/04/11504271/the-future-of-social-impact-investing-consider-your-local-community Retrieved 19 May 2018.

[6]. Thalman, Matt (2018). “Socially Responsible Investing Isn't Cut and Dry.” http://www.ino.com/blog/2018/05/socially-responsible-investing-isnt-cut-dry/#.WwNUAdaaC7k Retrieved 19 May 2018.

[7]. Au-Yeung, Angel (2018). "Mark Zuckerberg's Net Worth Tumbles $18.8 Billion, More In One Day Than Ever Before." Forbes. https://www.forbes.com/sites/angelauyeung/2018/07/25/mark-zuckerberg-net-worth-tumbles-more-than-10-billion-after-weak-earnings-report/#779b73462670 Retrieved 25 Jul. 2018.

How Video is Becoming an Advertising Super Power in Asia

“The art of advertising is entrenched in a marketer’s ability to read trends and create marketing campaigns that capture what users want to watch, read and talk about” [1]

In the vast region of Southeast Asia, a whopping 83% of online viewers [1] are enjoying the flexibility of platforms such as OONA Mobile TV. - OONA is the cool Entertaining & Messaging platform which empowers users to enjoy online AVOD and premium option live & on-demand videos and interaction 24/7, on up to 300 top national and international channels.

OONA goes way beyond TV and OTT – it is a World 1st platform with an AI Genie in the App who regularly chats with users to give them the content and ads they desire, and a fun environment that gives consumers an ultra cool way of choosing, sharing and editing their fab entertainment and ads, while being rewarded with tcoins that they can redeem for branded good just for watching and sharing ads and content, and interacting with the AI genie. And very importantly, OONA offers transparency and protects users' private data.

“Revenue is expected to show an annual growth rate of 16.1% resulting in a market volume of US$20,421m in 2022” [2]

Because of this latest online viewing trend which looks set to skyrocket even more: “marketers are incentivizedto shift their attention to create video ad campaigns that will reach consumers wherever and whenever they are consuming content”[1].

An Up Close Look at Video Advertising

According to Statistica: “Video advertising considers all ad formats within web or app-based video players. These formats are typically video ads that appear before, during or after the streamed video (pre-roll, mid-roll, post-roll video ads)”[2].

How Do Brands Take a Quantum Leap & Plan More Strategic Video Campaigns?

The SpotX Asia team who were involved in the last Digital Masterclassing event in Singapore, concluded that after numerous discussions with B2C brands: despite the latter's understanding of the immense value of programmatic video, [such as that offered by OONA], this lack of video advertising strategy and apprehension about several road blocks, was holding them back [1].

When lecturing on “How Brands Can Ride The Online Video Wave” SpotX's MD, Gavin Buxton, who heads the Asia region, made the case for why employing online video is a key to success and the best way forward for Asian brands. And on the subject of driving video advertising, the Masterclassing attendees representing various brands, showed different degrees of understanding video advertising strategy. A number of them had very little knowledge on the subject, while others were clear about what it takes to have a powerful plan of action. Further, a number of them were motivated by their international teams, and conducted global buying in Asian media, with a small local input to help with the creativity of the adverts [1].

There's No One-Size-Fits All!

As Katherine McHugh, the demand facilitation director, JAPAC at SpotX, notes, with video advertising: “there are different KPIs to align with different goals, and what might be considered “brand-safe” by one company may be deemed unsavoury by another”[1]. The SpotX team's discussions with various brands, highlighted a number of crucial points, including:

Number 1: There's No General Size for Brand Video Key Performance Indicators

Due to the significant long-term relationship that advertisers can establish with the audiences they target, video serves as one of the greatest strategies to generate brand awareness [1].

Number 2: Re-purposing TV Ads for the Digital Environment

It is essential to design advertisements which are compatible with a digital setting. Consumers, such as those using the OONA platform, enjoy their videos on various different devices including smart phones and tablets. Digital video ads which have compatible formats, differ according to the environment; moreover, an optimal advert length is variable [1].

Number 3: OTT Opportunities for Brands

When it comes to brands and advertisers: OTT offers an added reach to viewers who do not have representation in broadcast channels. Moreover, first party information can empower brands to connect with appropriate audience groups, and give them full control over which message the audience segment sees [1].

Number 4: Programmatic Video is No Longer Solely for Remnant Inventory

Over the last few years, there has been a remarkable advancement within the realms of programmatic advertising. Due to its ability to use data to inform buyers, it now delivers enhanced efficiency across the full range of digital advertising formats. Now, the sought after 'premium' placements, along with all forms of inventory can be sold programmatically, due to the new wave of exchanges, both programmatic direct, and private [1].

Number 5: What Should the Video Campaign CTR Be?

Because there are a number of KPIs for advertisers to take into consideration, measuring how effective digital video campaigns are, can be extremely difficult. Depending on what they want to gain from their promotions, some advertisers like to click-through rate or look at post-view metrics, while others prefer to frequency and track reach against target audiences, or look at completed view rates [1].

OONA & the Rock & Roll of Programmatic Advertising

OONA recently reported that globally, “Programmatic advertising has risen to dominate the digital display market in just a few years, having accounted for just 13% of display ad-spend in 2012. Programmatic ad-spend grew from US$5bn in 2012 to US$39bn in 2016, at an average rate of 71% a year”[3]. And the spending for programmatic digital display advertising: “is projected to grow to 45.72 billion in 2019”[4]..

OONA FREE TV offers AVOD (advertising-based video on demand). It is set to serve over 185 million Indonesians, and is on course to deliver its exciting high quality entertainment over hundreds of channels, to other parts of Asia, Africa, South America, the Middle East, the US and Europe. OONA focuses on user experience for competitive advantage, so naturally, it is very geared towards programmatic advertising which employs various parameters including viewers' historical data and advanced algorithms in order to calculate real time bids for each advert that is placed by channel owners and content holders. The purchasing transactions are immediate [5].

OONA offers a strong revolutionary business model to channels and content holders via its OTT monetization methods. Programmatic advertising is a highly successful advertising option on the OONA platform. It effortlessly streamlines the process of ad buying via the use of automated data-driven, technology. There are three platforms involved in this type of marketing automation: 1. DMPs (data management platforms) which analyze and collect the users' information to drive specific targeting. 2. SSPs (supply-side platforms) which maintain the publishers' ad inventory, and 3. DSPs (demand-side platforms) which provide ad purchases on the open market [4]. OONA's advertising options include: 1. A programmatic advertising video (30 seconds), CMP and CPC revenue; 2. Programmatic display advertising (30 seconds), CMP and CPC revenue; 3. Programmatic advertising short-video (pre-roll 6 seconds); and 4. Pay per view micro-transactions [6].

Programmatic marketing empowers channel and content owners so they can target specific audiences. This can cover various demographic segments including location, social standing, gender, age and interests. Moreover, ads can be limited to certain frequencies and specific times in the day to coincide with target markets, such as in between OONA's live sports specials. With this method, channel and content owners are only paying for hugely effective adverts, delivered at the right time to the right people [6].

The Future of Programmatic Advertising Looks Exciting

There are a number of predictions:

Number 1: Purchases of programmatic advertising will skyrocket, and ultimately, purchasing will surpass conventional, manual ad purchasing. Furthermore, industry experts predict that leading up to 2020: “programmatic advertising will drive 100% of advertising purchases. Organizations not championing automation will fall behind those that do”[7].

Number 2: Traction will be gained in the field of DCO (dynamic creative optimization), the cutting-edge display advertising which delivers automatic multi-variate testing, namely, algorithms which interpret results and ascertain how to deliver advertisements for the most optimal performance [3].

Number 3: There will be more header bidding [3] such as that offered by the OONA platform. This empowers channels and content owners with a high tech method so they are able to offer inventory to multiple advertising exchanges at the same time [7].

Number 4: Personalisation will become more intelligent. When channels and content owners are able to laser focus their programmatic ads towards individual viewers, then they can leverage strategies including explicit demographics and geographical location [7].

Empowering Channel & Content Owners

Programmatic marketing empowers OONA's channel and content owners so they can target specific audiences. This covers various demographic segments including location, social standing, gender, age and interests. Moreover, ads can be limited to certain frequencies and specific times in the day to coincide with target markets, such as in between OONA's live sports specials. With this method, channel and content owners are only paying for hugely effective adverts, delivered at the right time to the right people [7].

The bottom line is that programmatic advertising increases efficiency and saves money - two very valuable advantages. By opting for automation, it puts human beings out of the equation, and buying ads becomes less expensive and more dependable. Also, very importantly, program channels and content holders are able to optimize their KPIs (key performance indicators), and attain a deeper insight into the behavior of consumers [6].

The Way Forward

“The rise in cross-device video consumption in this region shows that the viewing habits of Asian consumers are evolving. Brands must not ignore programmatic video advertising and OTT if they plan to compete on a larger scale”[1].

In summary, the statistics clearly show that video is well on its way to becoming an advertising super power. When there is a winning combination of two companies like SpotX - the cutting-edge global video ad serving platform, plus OONA, the fun interactive platform which works to entertain, engage & reward users all day every day, Mars is the limit! Stay tuned!

References

[1]. McHugh, Katherine (2018). Mobile Marketing. “Harnessing the power of video advertising in Asia.” Retrieved from:http://mobilemarketingmagazine.com/harnessing-the-power-of-video-advertising-in-asia Accessed 12 May, 2018.

[2]. Statistica (2018). “Video Advertising.” Retrieved from: https://www.statista.com/outlook/218/101/video-advertising/asia Accessed 12 May, 2018.

[3]. Zenith Media (2017). “Programmatic ads to grow 31% in 2017, ahead of all other channels.” Retrieved from:https://www.zenithmedia.com/%EF%BB%BF%EF%BB%BF%EF%BB%BFprogrammatic-ads-grow-31-2017-ahead-channels/ Accessed 27 Mar. 2018.

[4]. Statistica (n.d.).“Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. Dollars).” Retrieved from:

https://www.statista.com/statistics/278727/programmatic-display-ad-spend-in-the-us/ Accessed 27 Mar. 2018.

[5]. OONA Free Mobile TV (2017). “Mobile is the Fastest Growing Advertising.” http://oonafreemobiletv.blogspot.bg/2018/05/mobile-is-fastest-growing-advertising.html Accessed 13 May, 2018.

[6]. OONA Free Mobile TV (2017). “The Rock & Roll of programmatic Advertising.” Retrieved from: https://oonafreemobiletv.blogspot.bg/2017/12/the-rock-and-roll-of-programmatic.html Accessed 13 May, 2018.

[7]. Kloefkorn, Sheila (2017). “Trends In Programmatic Advertising To Watch This Year.” Forbes. Retrieved from:https://www.forbes.com/sites/forbesagencycouncil/2017/05/16/trends-in-programmatic-advertising-to-watch-this-year/#781cb7cf7f11 Accessed 12 Dec. 2017.

Mobile is the Fastest Growing Advertising Channel

The $70 billion television advertising business is poised for a change. Following the path of desktop, social and mobile ads, the television industry is beginning to flirt with programmatic technologies [1].

In a nutshell, programmatic advertising means buying advertising space and placing ads via an auction procedure. OONA – the cool Entertainment & Messaging platform which offers more than TV & OTT, is set up to provide AVOD (advertising-based video on demand) and premium options for 185 million Indonesians, and is on course with its goal for delivering exciting high quality series, films, educational broadcasts, documentaries, international and national news, motor programs, cookery specials, combat, celebrity news and live sports specials, over hundreds of channels, to other parts of Asia, Africa, South America, the Middle East, the US and Europe. OONA focuses on user experience for competitive advantage, so naturally, it is geared towards programmatic advertising. This employs various parameters including viewers' historical data and advanced algorithms for the purpose of calculating real time bids for each advert that is placed by channel owners and content holders. The purchasing transactions are immediate.

OONA offers a strong revolutionary business model to channels and content holders via its OTT monetization methods. Programmatic advertising is a highly successful advertising option on the OONA platform. It effortlessly streamlines the process of ad buying via the use of automated data-driven technology. There are three platforms involved in this type of marketing automation: 1. DMPs (data management platforms) which analyze and collect the users' information to drive specific targeting. 2. SSPs (supply-side platforms) which maintain the publishers' ad inventory, and 3. DSPs (demand-side platforms) which provide ad purchases on the open market [2]. OONA's advertising options include: 1. A programmatic advertising video (30 seconds), CMP and CPC revenue; 2. Programmatic display advertising (30 seconds), CMP and CPC revenue; 3. Programmatic advertising short-video (pre-roll 6 seconds); and 4. Pay per view micro-transactions.

What is So Advantageous about Programmatic Advertising?

Programmatic marketing empowers channel and content owners so they can target specific audiences. This can cover various demographic segments including location, social standing, gender, age and interests. Moreover, ads can be limited to certain frequencies and specific times in the day to coincide with target markets, such as in between live sports specials. With this method, channel and content owners are only paying for hugely effective adverts, delivered at the right time to the right people.

The bottom line is that programmatic advertising increases efficiency and saves money - two very valuable advantages. By opting for automation, it puts human beings out of the equation, and buying ads becomes less expensive and more dependable. Also, very importantly, program channels and content holders are able to optimize their KPIs (key performance indicators), and attain a deeper insight into the behavior of consumers [2].

The Rock and Roll Future of Programmatic Advertising

There are a number of exciting predictions: 1. Purchases of programmatic advertising will skyrocket, and ultimately, purchasing will surpass conventional, manual ad purchasing. Furthermore, industry experts predict that leading up to 2020: “programmatic advertising will drive 100% of advertising purchases. Organizations not championing automation will fall behind those that do"[2]. 2. Traction will be gained in the field of DCO (dynamic creative optimization), the cutting-edge display advertising which delivers automatic multi-variate testing, namely, algorithms which interpret results and ascertain how to deliver advertisements for the most optimal performance. 3. There will be more header bidding [2] such as that offered by the OONA platform. This empowers channels and content owners with a high tech method so they are able to offer inventory to multiple advertising exchanges at the same time. 4. Personalisation will become more intelligent. When channels and content owners are able to laser focus their programmatic ads to individual viewers, then they can leverage strategies including explicit demographics and geo-locations [2].

References

[1]. Blattburg, Eric (2013). “WTF is Programmatic TV Advertising?” Digiday UK. https://digiday.com/media/wtf-programmatic-tv-advertising/ Accessed 12 Dec. 2017.

[2]. Kloefkorn, Sheila (2017). “Trends In Programmatic Advertising To Watch This Year.” Forbes. Retrieved from:https://www.forbes.com/sites/forbesagencycouncil/2017/05/16/trends-in-programmatic-advertising-to-watch-this-year/#781cb7cf7f11 Accessed 12 Dec. 2017.

Introducing OONA Indonesia

Christophe Hochart Reports on the 2018 Media Innovation Forum

The 2018 Media Innovation Forum (MIF) at the ParkRoyal Singapore, was a huge success, and involved more than 10 countries, channels, broadcasters, operators, OTT players, great speakers and panels; and a very high caliber audience that was very engaged in participating in all the subjects and panels. Being this year's chair person, it was a great honour to open the event, introduce all the panels, and chair the event for the entire two day conference.

My popular business-centered opening put the spotlight on transformation and invigoration as I highlighted examples and evidence pertaining to the massive impact the huge multi-level IP disruption affecting TV and operator industries is generating. I spoke about the unique challenge and incredible chance this transformation brings, and how it empowers the industry to yield maximum revenue for each piece of content that delivers. I covered various angles, including: how to generate maximum $s by understanding the tech advances hitting the video market; how Asia can learn from current transformations; whether new entrants have any influence on the market; how a digital transformation is seen by ‘traditional’ delivery players; the way global consumers are viewing content; what the new state-of-the-art business models look like; great success stories, and their keys to winning, and tips on how the audience can bring back the magic.

During the course of the event, all the leaders got together at a closed door session to brain storm about the future of TV and media OTT – stay tuned!