Streaming Video Being Enjoyed By Every Generation

                                                                  Image credit: VPN Comparison                                                                  

“When it comes to live and on-demand streaming video content, consuming online video is now an integral part of daily entertainment routines across all generations” [1].

Brightcove, the world's top supplier of cloud services for video, has just released its 2018 Global Consumer Streaming Habits Survey – an in depth analysis of worldwide consumer consumption of live and on-demand streaming video content preferences across generations. This research, which was conducted by YouGov during September 2018, incorporated 10,502 adults living in: America, Britain, Spain, Germany, France, Canada, Australia and the United Arab Emirates. The analysis indicated that 58% of consumers stream content using an external streaming device or smart television at least once a week; 51% use a mobile device, and 50% use a laptop or computer [2].  

                                                                                           Image credit: Brightcove

So What Drives Consumers to Test a New Streaming Service?

The Brightcove survey, which studied all (age 18-plus) users' online video preferences and habits, determined that: the most important reasons for viewers who are thinking about switching to “a new streaming service is: cost (53 percent), followed by their interests being catered to (31 percent)” [1]. Moreover, the chief 5 factors for making a switch include: “a free trial (42 percent), a particular show (38 percent), exclusive content (29 percent), cross-device capability (28 percent), and a good user experience (26 percent)” [1].

As Toni Fitzgerald reports in Forbes: “While TV viewing is forecast to drop over the next few years, eMarketer states that online video consumption numbers will grow from 64.2 million this year to 64.8 million in 2019 and 65.1 million by 2020” [3]. Further, Sara Larsen, Brightcove's Chief marketing Officer, notes that: “ Today’s reality is every generation is consuming online video more than ever” [2]. To that end, it is crucial that platforms are up to speed with the strategy and tools that empower them to connect with cross-generational audiences. The up and coming OTT entertainment platform, OONA Global, is an excellent case in point.

Putting the Spotlight on OONA

OONA free mobile TV, is a cutting-edge futuristic interactive platform. It offers first-class broadcast-quality, live and video on-demand ad-supported entertainment. This spans up to 300 free top national and international channels (as well as ad-free premium options), so every genre, and users' favourites are more than amply covered, so there is no need to lose time and fun having to switch platforms.

OONA was founded by leading digital strategist and CEO, Christophe Hochart, who is renowned for innovation and looking outside the box. Along with the OONA team, Hochart is working on refining OONA's deep data by using state-of-the-art methods such as machine learning (a branch of AI), which are so essential for reaching and connecting better with the huge cross-generational audiences that OONA is set to serve. (Machine learning involves the scientific study of statistical models and algorithms that are utilised by computers to systematically improve their performance on a specific task).

                                          Christophe Hochart - Forging a Clear Pathway in the Digital TV Revolution

 “Building trust and loyalty is about more than just a satisfied customer. It is about consistently delivering good experiences and delivering on the promises you make” [4] 

In order to have success with customer loyalty like OONA, brands have to align their strategies with their consumers’ viewpoint. “The brands that do it really well are those brands open to creating ongoing discussions with their customer base. That enables them to find unique ways to connect with their customers in order to co-create experiences together” [4], just as OONA does with its friendly, fun, AI personal assistant, Siskabot [4].

Image credit: Kim Komando show

But What Makes Consumers Give the Thumbs Down?

When it comes to live streaming, the prime turn-offs (literally) are: too many advertisements (37%); tech issues related to below par video quality and poor image (35%); buffering (33%); and crashing (32%) [2].

Empowering Viewers From Every Generation

OONA is supported by: a state-of-the-art AI; a patented chat bot (genie in the app) named Siskabot; cloud-based management systems provided by Brightcove, and advertising programmatic platforms. It is unique in that it offers viewers generous loyalty rewards, which are of interest to viewers from each and every generation. - This works extremely well, as the demographics in each county can vary.

The loyalty rewards are in the form of a virtual currency (t-coins), which can be collected just for watching and sharing content with friends and family; and having regular chats with Siskabot - so that she can personalise every users' experience by providing them with the content they love to watch, and arrange ads that will interest them, and save them time and money. These tcoins, which are stored in a virtual wallet, can be redeemed for an exciting range of quality branded goods, meals, fun days out, discounts, free phone minutes, and telcom products.

OONA Indonesia, which primarily caters to a younger audience, is currently set up to provide its free service to 185 million Indonesians (in partnership with Telkom Indonesia). Due to its highly successful innovative futuristic business model, which has generated a win-win situation for telcoms, studios, content holders, and consumers, OONA Global is also on course to provide its free and premium service to billions of consumers in other parts of Asia, Africa, South America, the Middle East, the US and Europe.

All Generations Want Flexibility

In addition to OONA's unique free, fabulous TV service, there are also 4 different premium options for consumers to choose from:

Option 1

OONA's SVOD (subscription based live and on-demand video service), offers viewers the choice of paying for specific premium content on a daily, weekly, monthly, quarterly or annual basis.

Option 2

OONA's TVOD (transaction-based live and on-demand video service), provides a pay-per-view option. So for example, if a couple just want to enjoy a newly released premium film on the odd Friday night or weekend, then they do not have to sign up for an extended period of time, and be burdened for paying for more content than they really want, like they would have to with other platforms. 

Option 3

Viewers can unlock premium content by using tcoins. These tcoins are easy to accrue from watching various channels, looking at ads, sharing content with friends and family, and interacting with OONA's AI Genie, Siskabot. They are stored in a virtual wallet.

Option 4

Premium pay-TV content can be easily included in the user's telcom data plan bundle.

Empowering the Feel-Good Factor

OONA's ethos is that fun should be part of everyone's daily lives, and through the innovative OONA platform, the OONA Team are inspired to make people feel good by lifting their emotions and happiness levels via their free streaming service. OONA wants to facilitate a new type of user experience that enables individuals and families to enjoy fantastic films, shows, programs and live sport, where ever they are 24/7, 365 days a year, without having to pay a service provider or have a TV. In addition to this, users can say goodbye to wasting away their time browsing, searching and switching, because now, OONA empowers them with all the TV they could ever desire, in just one place.

Summary

In summary, while the research shows that streaming video is (quite understandably) being enjoyed by every generation - as we rapidly approach 2020, this great tech era means that consumers expect a phenomenal entertainment service such as OONA TV. - That way, they can enjoy uninterrupted, broadcast quality viewing; an incredible choice of content; flexible free and subscription options; and an entertainment experience that is a perfect fit for their generation, be they Baby Boomers, Gen X, Millennials (Gen Y), or Gen Z (iGen). 

References

[1]. Brightgrove (2018). “Brightcove Releases New Research On Consumer Video Streaming Preferences.”https://investor.brightcove.com/news-releases/news-release-details/brightcove-releases-new-research-consumer-video-streaming Accessed 23 Dec. 2018.

[2]. O'Halloran, Joseph (2018). “Streaming video consumption powers on.” Rapid TV News.https://www.rapidtvnews.com/2018121954543/streaming-video-consumption-powers-o.html?utm_campaign=streaming-video-consumption-powers-on&utm_medium=email&utm_source=newsletter_1971#axzz5a8ZLkj23 Accessed 23 Dec. 2018.

[3]. Fitzgerald, Toni (2018). Forbes. “Wow: Millennials Watch More Online Video Than Traditional Television.”https://www.forbes.com/sites/tonifitzgerald/2018/11/28/wow-millennials-watch-more-online-video-than-traditional-television/#4c30e2e34138Accessed 24 Dec. 2018.

[4]. Zanziger, Pamela (2018). “How Foot Locker, Nike, North Face And Starbucks Created A Culture Of Customer Loyalty.” Forbes.https://www.forbes.com/sites/pamdanziger/2018/10/29/how-foot-locker-nike-the-north-face-and-starbucks-created-a-customer-loyalty-culture/utm_source=LINKEDIN_COMPANY&utm_medium=social&utm_content=1855944366&utm_campaign=sprinklrForbesMainLI#38c071c76269   Accessed 26 Dec. 2018.

OTT TV Set to Mow Down Cinema Box Office Revenues

Image credit: New Atlas

“A tipping point in the global entertainment industry is set to occur in 2019 with revenues from subscription over-the-top services exceeding cinema box office” [1]

Data collection and forecasting firm, Ampere Analysis, have conducted research which shows that: in the US in 2017, revenues from OTT actually overtook theatrical revenues. Further, it is anticipated that by the close of 2018, Britain will follow suit; and in 2019, the tipping point in China will come to pass [1].

Putting a Magnifying Glass on the Situation

In their analysis, Ampere looked at dismal cinema attendance, and whether admission tickets were too expensive. The firm carried out a survey across 15 markets, and 9 of these, namely: the US, UK, Turkey, Sweden, the Netherlands, Japan, Germany, France and Australia, all showed that: “the average price of a cinema ticket was higher than one month’s subscription to a [subscription video-on-demand service] SVOD” [1].

Conversely, the research indicated that Mexican market has a booming cinema attendance, and that the average price for a subscription video-on-demand service was practically twice as much as the cinema ticket charge. When it came to countries with the least cinema attendance: Germany and Japan topped the list. In Germany, tickets for the cinema are approximately 50% higher than a month's OTT TV sub; and tickets in Japan are virtually twice the price [1].

Are SVOD Subscribers Avid Cinema Goers?

Interestingly, over all the markets that were included in the survey: when compared to consumers without a subscription – those who did subscribe to a service, were shown to be more enthusiastic about visiting the cinema. Moreover, in 9 of the 15 markets which Ampere covered in the Consumer service, namely: the US, UK, Sweden, Spain, Poland, the Netherlands, Mexico, Japan and Brazil, video-on-demand subscribers stated that they visit the cinema at least twice as frequently as non-subscribers. Further, Japanese subscription-on-demand consumers visit the silver screen over three times more than non-subscribers, “even where the average SVOD subscription cost is half of the price of a cinema ticket” [1]. Ampere's senior analyst, Toby Holleran, noted: “Our analysis... reveals that although there are differences in the cost of cinema attendance by country, there’s clearly an appetite for content amongst some consumers whether that be on the big screen, or a smaller one” [1].

Is Home and On-the-Go Cinema the Future?

Unless people happen to miraculously live in the vicinity of a leading multiplex cinema chain like Cineworld – which provides 2D, 3D, 4DX, IMAX, Superscreen, ScreenX and VIP, and offers film lovers a fantastic monthly deal which for the price of less than two cinema admissions a month, allows them to see as many films as they like every day - but has just 800 sites, then subscribing to a first rate SVOD service makes great sense, especially when couples and families can enjoy everything on offer for just one subscription.

OONA OTT Mobile TV – A Case in Point

These days, consumers all across the globe are looking for a great OTT platform which empowers them with the choices and flexibility they need to suit their personal circumstances. One of these is new kid on the block, OONA Global TV - the futuristic, cool, interactive AVOD OTT entertainment platform which goes beyond TV and OTT, and can be accessed at home or on the go.

OONA  is shaking up the media industry as it sets about revolutionising viewing experience and TV and film distribution, while simultaneously offering consumers the choices they need when it comes to a terrific choice of live and on-demand content, and the option of free viewing or paying a sub.

For example, right now, its Indonesian platform, OONA Indonesia, is set to offer 185 million plus Indonesians its free cutting-edge AVOD interactive entertainment service that gives viewers the very best in top international and local content on up to 300 channels. Further: "Brightcove’s industry-leading Video Cloud platform will stream live channels on OONA, as well as enable server-side ad insertion (SSAI) for a broadcast-like seamless ad experience" [2].

In addition, on top of its AVOD service, OONA has other options available, so that everyone's preferences and needs are met. OONA is also is well on course for expansion in other parts of Asia, Africa, South America, the Middle East, and beyond.

A Cut Above the Cinema

The OONA platform is unique in that it gives its viewers rewards in the form of a virtual currency - tcoins. These can be exchanged for branded goods and telcom products, just for watching content and personalised ads; sharing the content users love with friends and family; sharing a referral code on social media; and interacting with OONA's world first patented AI genie in the app, Siskabot.

Siskabot

Siskabot, OONA's patented AI genie in the app, serves as a personal assistant and virtual friend who has users' favourite content ready and waiting for them. She also has regular chats with viewers to see what kind of brands and services they are really keen on, so she can arrange ads that will not only interest them, but save them time and money. All personal information is kept strictly confidential, and all of OONA's policies are completely transparent for users, channels and content holders.

21st Century Flexibility

Cinema fans, and those who love to watch the box at home, as well as out and about, all want 21st century flexibility. This is a number one consideration with OONA, and its strategy empowers viewers with an awesome choice of content, and the freedom of not having to get tied down with financial commitments to cable companies etc. - In fact, OONA consumers have a whopping five choices:

Option 1

Viewers do not have to pay subscription or data charges. This is because OONA's AVOD is mainly funded by personalised ads which are regularly updated according to what branded products each individual consumer is interested in at the time. Further, the tech that OONA uses, enables first-class digital FTA (free-to-air) broadcasting in a clear (unencrypted) form.

Option 2

OONA's SVOD (subscription based live and on-demand video service), offers viewers the choice of paying for specific premium content on a daily, weekly, monthly, quarterly or annual basis.

Option 3

OONA's TVOD (transaction-based live and on-demand video service), provides a pay-per-view option. So for example, if a couple just want to enjoy a newly released premium film on the odd Friday night or weekend - instead of having to pay a fortune for cinema tickets at a standard movie theatre, not to mention transport and parking costs, then they do not have to sign up for an extended period of time, and be burdened for paying for more content than they really want, like they would have to with other platforms. 

Option 4

Viewers can unlock premium content by using their tcoins (OONA's vitural currency rewards which can be used for telcom products, branded goods, meals and other fun things). These tcoins are easy to accrue from watching various channels; looking at ads; sharing content with friends and family; sharing a referral code on social media; and interacting with OONA's AI Genie, Siskabot. They are stored in a virtual wallet.

Option 5

Premium pay-TV content can be easily included in the user's telcom data plan bundle.

For further information on OONA OTT Global TV, please visit the website.

References

[1]. O'Halloran, Joseph (2018). “OTT takings overtake cinema revs.” Rapid TV News. https://www.rapidtvnews.com/2018121754509/ott-takings-overtake-cinema-revs.html?utm_campaign=ott-takings-overtake-cinema-revs&utm_medium=email&utm_source=newsletter_1970#axzz5a2Pun39M Accessed 22 Dec. 2018.

[2]. Kulbyte, Toma (2017). “32 Customer Experience Statistics You Need to Know for 2017.” Superoffice. https://www.superoffice.com/ Accessed 22 Dec. 2018.  

How TV Data Is Transforming Advertising

Credit: Disruptive Advertising

"Direct-to-consumer digital video, automated ad buying and selling, digital advertising  technologies and other technology-driven trends are changing the future of advertising" [1]

TV is riding the waves of an unstoppable evolution, and the shifting advertising landscape is certainly a big part of it. “Changing consumer viewing preferences and a more efficient and cost-effective ad buying and selling process are making many traditional media advertising models obsolete” [1], so to that end, we examine what 2019 could have in store for the television advertising industry, as we put the spotlight on some essential ingredients to success.

Satisfying the Changing Needs of Consumers & Advertisers

As leading digital strategist, Christophe Hochart, founder and CEO of OONA Global TV - the free cutting-edge OTT mobile ad-based live and on-demand entertainment platform, understands: in order to satisfy advertisers' and consumers' ever-changing needs, working with state-of-the-art tech is not the whole story. - Having the capacity to be consistently innovative, employing the best possible business practices, and being able to unleash existing data, should all be part of the package.

        Image credit: Arc Net Integration

                                   

So What Should the Right Data Look Like?

TiVo's Vice President of Strategy and TV Data, Ben Maughan, has given an excellent explanation as to: “what the ‘right data’ should look like, and what advertisers should be asking” [1]. Looking at the major evolution of television advertising over the past decade, along with its acceleration over the last few years, Maughan notes that: “the consumption of content, and the devices available for consumers on which to experience that content, have fragmented in ways that have surpassed the industry’s most aggressive expectations” [1].

                                                                                                        Image credit: Think With Google

A Monumental Communication Shift

There has been a huge transformation in how the TV ecosystem communicates with its users. This has come about due to the popularity and convenience of smartphones and tablets, along with the newfound routine of binge-watching on IP-connected televisions. Moreover, the domain of TV advertising is experiencing an evolution, and as “with all market transitions, comes the inevitable need to evolve the business practices underpinning advertisements on television” [2]. This change necessitates new capabilities brought about by strong tech and creative innovation [2].

Unlocking the Right Data

Making use of the right data so it can work as connective tissue, is essential for the optimisation of new cloud-based advertising solutions. This data should incorporate a minimum of three elements: “identity, content insights, and viewership consumption information – where television viewership data plays a critical role” [2].

OONA Global TV – A Case in Point

For Hochart, OONA's founder, and specialist in intelligent digital disruption, it is clear that the domestic advertising market is being reshaped by various different trends which are powered by the surge in digital tech. For instance: “automated advertising platforms [such as those employed by OONA], are helping to stimulate a boom in digital advertising spending... Meanwhile, dramatic changes in video have shifted many consumers’ programming preferences and viewing behaviours, shattering the traditional media advertising model” [1].

These immense transformations have contributed to making OONA's unique interactive TV platform in global demand. OONA is already set up to serve 185 million Indonesians, and is on course to provide billions of people in other parts of Asia, Africa, the Middle East, South America, the US and Europe, with the same exciting free, mainly ad-funded entertainment.

Making Watching Interesting Ads Rewarding

When OONA first came into being, Hochart looked outside the box for workable strategies within the growing advertising ecosystem. He focused on attaining valuable deep data, and a way to attract viewers to watch the ads they are interested in. Being an early supporter of AI and machine learning, one of the unique ideas he came up with, was to create a patented helpful personal assistant named Siskabot (the genie in the OONA app), to ensure that viewers can enjoy content personalisation through: accessing their favourite programs and live content, as well as the kind of helpful ads that interest them, and can save them time and money. 

In order to get the right personalised ad fit for each viewer, Siskabot has regular conversations with users so they enjoy relevant, compelling experiences. She continually finds out more about them and their lifestyle, as well as the products and services they use, and are interested in. The latter is vitally important, as it seamlessly amalgamates relevant ad content into the digital consumers' experience. -  After all, there is no point in showing ads that viewers will just cut off.

In addition to this, OONA's leverage of deep data generates contextually connected results for targeted consumers based on their personal interests. - And this allows advertisers to take a higher level of control over their campaigns. It also has to be noted, that all the personal information that OONA collects, is kept strictly confidential.

A Fun Virtual Currency

In order to have success with OONA's ads, Hochart also devised an ingenious system whereby viewers can accrue loyalty rewards in the form of tcoins. - The latter is a virtual currency which rewards viewers just for watching content and personalised ads; sharing the content they love with friends and family; sharing a referral code on social media; and interacting with Siskabot. These tcoins, which are stored in a virtual wallet, can be exchanged for a broad range of branded goods, meals, fun days out, discounts, free telcom minutes and various telcom products.

So in practice, Hochart has laid the groundwork for ensuring that the data the OONA platform collects, is an effective asset. He notes that: “While there has been an upsurge in data sources, and the means to collect it; for the purpose of actually utilising it to propel the business, we focus on first-class data management in order to achieve the unity, timeliness, and wholeness of consumer data which will drive accurate results. In addition to this, we continually work on applying new patterns so we can integrate the information, and apply new techniques such as machine learning, in order to achieve optimal results. All the tools we utilise involve privacy-complaint methodologies, therefore, consumers' personal data is always safeguarded, and users can have total confidence in us.”

References

[1]. Paris, Todd & Aitken, Robert (2018). “Tech, New Business Models Fuel Ad Industry Shift.” Wall Street Journal. https://deloitte.wsj.com/cio/2018/07/02/tech-new-business-models-fuel-ad-industry-shift/ Accessed 15 Dec. 2018.

[2]. Rowntree, Lindsay (2018). “How TV Data Is Changing the Way We Advertise Across Screens & Mediums.” Exchange Wire. https://www.exchangewire.com/blog/2018/12/12/how-tv-data-is-changing-the-way-we-advertise-across-screens-mediums/ Accessed 15 Dec. 2018.

OONA Empowering TV Channels to Download Their Own Vertical Apps

OONA is set to empower TV channels so they can invite their audience to download their own vertical apps (ios and android) on the OONA platform.

Leading digital strategist, Founder and CEO of OONA, Christophe Hochart, said: "This is our surprise Christmas gift to all the channels on OONA. Our mission as a virtual TV operator, is to enable channels to go direct to consumers, and at OONA Global, we are focusing on delivering more and more tools using true data, for channels to monetize and understand their audience."

Most Linear Cable TV Networks Could Be History By 2028

                                 Image credit: M&E Daily

Randy Freer, CEO of Hulu, predicts that: over the next decade, the conventional pay-TV cosmos comprising 300-plus channels, will dramatically shrivel up, and just a dozen channels could survive. Speaking at NYC's 2018, BI Ignition conference, Freer noted that: “In the next decade, it’s not going to be about scheduled [linear] networks” [1] (the cable networks which have built a brand that resonates with viewers) – because the majority of today's television nets will probably be defunct.

So Is This Prediction Right On?

To some, it may sound off the wall, coming as it does from the CEO of globally revered Hulu - which provides subscribers with a live stream TV package boasting over 55 channels, not to mention the latest addition of linear nets from Discovery. But Freer stands by his forecast. He: “believes the pay-TV line-up is due for a radical makeover, [and] with the exception of live news and sports, everything else in the TV bundle will be distributed on-demand. In fact, as it stands, Hulu is currently looking at slashing prices by assessing the skinnier bundles roll outs which do away with entertainment channels' linear feeds. Freer is adamant: “We need to figure out different packages, what you’ll see is a transition from what we call ‘live TV’ today” [1].

A Robust Live TV Market

Hulu is not profitable these days. - In fact, according to regulatory filings by 21st Century Fox and Comcast, it shed $440 million in Q3 2018, which equates to over double its $207 million loss 12 months earlier, and a $357 million loss in Q2. However, when it comes to Hulu's success at signing up viewers for its live streaming television service, Freer notes: “we think the live TV market is robust” [1].

Pay-TV's Contractual Business Regulations

Freer's past industry experience, which includes 20 years at Fox, noted his vexation at being hamstrung by pay television's contractual business regulations: “It’s crazy that we are still held hostage by the pay-television industry and the MFN world,” he said. “Everything is tied back to Comcast some how. We can’t innovate. Every time you negotiate with one network, you’re negotiating with the entire industry” [1]. (MFN refers to TV carriage pacts' “most favoured nation” clauses, whereby networks are obliged to render the same terms and conditions that they provide to other pay-television distributors) [1].

                                                  Image credit: WorldTVPC

For Whom the Bell Tolls... Getting a Good Market Share

In 2019, Disney will acquire 60% ownership of Hulu, via its acquisition of 21st Century Fox (a package which incorporates a 30% share in the joint venture). A further 30% stake is held by Comcast, and the remaining 10% is AT&T’s WarnerMedia. Disney is looking to expand Hulu on the international stage, according to Bob Iger, Disney's CEO. Moreover, Freer stated that at the present time, Hulu is conducting an evaluation as to which markets would be feasible to expand into, however, they have not yet pinpointed any [1].

Freer remarked that: “whatever country we go into, we have to have a reason for being there. We’re a little late in some markets… It’s a hard problem to come into [but] we are excited about some countries” [1]. As it stands, Freer concedes that: “Netflix has probably solidified their place for now,” [1] however, regardless of this perspective, it must be said that in the near future, Disney and Amazon are major game players that could shake things up. - Read "Netflix's Worst Nightmare Is Coming True" at Forbes... Hulu, meanwhile, is battling to gain market share with other internet pay-TV and OTT services such as OONA OTT Next Generation Free Mobile TV.

So What is OONA OTT TV?

OONA is the futuristic cutting-edge, data/subscription-free AVOD (ad based) live and on demand interactive entertainment platform, which is set to serve 185 million Indonesians, and is on course to provide its unique state-of-the-art free and premium service to billions of people in other parts of Asia, Africa, the Middle East, South America, the US and Europe.

With the impending demise of cable networks, the streaming competition is in full swing. Leading digital strategist, Christophe Hochart, the founder and CEO of OONA Global, understands that platforms must do more than just drive a consistent experience. - In OONA'a case, it must mean that consumers are able to enjoy a positive life experience anytime, any where, by enjoying hundreds of channels with the best live and on-demand entertainment that the world offers; have interactive fun, and enjoy being part of the OONA community; have their personal needs and preferences met with OONA's friendly AI bot, Siskabot; and are rewarded for watching content.

Standing Out From the Crowd

The OONA platform is unique in that it gives its viewers loyalty rewards in the form of tcoins. This virtual currency rewards viewers just for watching content and personalised ads; sharing the content they love with friends and family; and interacting with OONA's genie in the app, Siskabot. These tcoins, can be exchanged for a broad range of branded goods, meals, fun days out, discounts, free telcom minutes and telcom products.

                                Image Credit: Live Production

OONA - Delivering on Quality, Convenience & So Much More

In the sphere of live streaming and video on-demand, the definition of a platform's brand is characterised by the quality of the content it provides. To that end, OONA's quality control department has the best possible proactive tools which are engineered to detect problems prior to viewers witnessing them. Moreover, it has a system which can continually detect, alert, and report important issues which impact consumers' viewing experience. This is paramount to the reputation of the OONA platform, and delivering first-class CX (customer service) [2]. After all, it is very simple for fed-up consumers to switch platforms within minutes.

Win-Win

Hochart, has developed a highly successful futuristic innovative business model for telcoms, studios and content holders. This has generated a win-win situation all round, and most importantly, delivers fabulous entertainment across all genres. Moreover, OONA's data-free and sub-free state-of-the-art entertainment, means that online video viewers no longer have to resort to pirate platforms, and risk prosecution.

References

[1]. Spangler, Todd (2018). “Hulu CEO: Most Linear Cable TV Networks Will Be Gone in a Decade.” Variety. https://variety.com/2018/digital/news/hulu-ceo-cable-tv-networks-gone-in-a-decade-1203079367/ Accessed 7 Dec. 2018.

[2]. Murray, Dan (2018). “The Arrival of OTT Live Video.” Streaming Media.

http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/The-Arrival-of-OTT-Live-Video-126589.aspx Accessed 7 Dec. 2018.

OTT Video Has A Great Future – If The Network Can Sustain It

Image credit: Abu Org

“OTT video services are having a massive impact on underlying network technology” [1]

Institute of Telecommunications Professionals

There are a long list of drivers which could shape the telecommunications industry. One of these is: “the ownership of network innovation, which is an important success factor in the telco ecosystem” [2]. There was a time, not so long ago, when all network services were supplied by the network operators themselves. - This was in the days before the internet reigned - an era when revenue poured in to networks from selling retail network access, voice calls, text messaging, and other simple data services. But since the internet evolved into the global giant it is this century, video became king, and thus a crucial factor in propelling the need for network capacity. Now, video streaming audiences are becoming larger, and they are watching for longer in higher resolution [1].

   Joddy Hernady, SVP Media & Digital Business, Telkom Indonesia and Christophe Hochart, Leading Digital Strategist, Founder & CEO of OONA

“At the same time as smartphones and apps became ubiquitous, over the top (OTT) apps [such as OONA mobile TV] emerged, substituting traditional network-provided services such as TV/video” [1]. The cutting-edge data/sub-free OONA app was first launched in Indonesia (under the name OONA Indonesia) in mid-2018, after a 2017 partnership was cemented between OONA, the technology company behind the app, and mega telcom giant, Telkom Indonesia.

Futuristic Tech

Leading digital strategist, founder and CEO of OONA, Christophe Hochart, devised a futuristic innovative business model for telcoms, studios and content holders, and since then, the interactive OONA platform has been in great demand all over the world. Not only is OONA set up to serve 185 million Indonesians, it is also on course to bring billions of people free first-class broadcast-quality fun entertainment in other parts of Asia, Africa, the Middle East, South America, the US and Europe.

Second to None

OONA Global, has emerged as a premier channel distribution company, and a leading promoter of telcoms. It stands as one of the key players in the growing global digital entertainment landscape, and has a strong focus on AI. It provides customizable live linear and VOD content comprising 250+ ad-funded top local and international channels - many of which are from the US and Europe; a patented chat bot, cloud-based management systems, and advertising programmatic platforms. Moreover, OONA is unique in that it offers viewers loyalty rewards in the form of a virtual currency (t-coins), which can be gleaned just for watching and sharing content, and interacting. These can be redeemed for branded goods, meals, fun days out, discounts, free phone minutes, and telcom products.

Disruption to the Entire Industry

“Most of the trends that telcos are exposed to display a high level of uncertainty – they could turn out to be disruptive, lead to exponential change over the next decade, or sink without trace” [2]. At the time network capacity demand took centre stage and seriously disrupted the entire industry, not all telcoms had the quick foresight, wisdom and innovative drive of Telkom Indonesia. - This colossal change has shaken many networks up, and empowered pioneering players such as OONA TV, to enter into the market.

Looking Forward

At a recent Institute of Telecommunications Professionals seminar in London, Nokia's marketing director, Paul Adams, referred to analysis which indicates that video is, and will carry on being, the main driver. “OTT video is disruptive to convention linear TV and subscription TV players. The pay-per-view OTT players are now producing highly competitive and excellent content and big companies, including Facebook, AT&T and Amazon, are staking their future on it” [1]. In fact, when all the speakers' perspectives were taken into consideration, generally speaking, the consensus was that over the top video-streaming services will massively impact the industry and the capacity of the supporting network [1].

The Rub

Besides films and live sports where excellent quality is expected, monetisation is still a challenge. - This is especially so when large numbers of small participants are generating good quality content [1]. Moreover, as Hochart notes: the current OTT space is not sufficiently structured to generate a decent revenue when the content is so expensive. Therefore, within its capacity as a tech company, OONA offers channels the opportunity to be promoted by its leading telco partners.

Hochart also makes the point, that from his perspective, the traditional ad-based video on-demand structure is now history. OONA trialled monetising this way, but the structure did not support good figures. To that end, OONA has revolutionised the traditional AVOD model by giving control to the consumer. - This control can be put on a par with consumer interaction in other industries, and it is exactly what the generations of today want, and indeed, demand.

Empowering OONA 's Consumers

When it comes to successful monitisation, OONA TV leads the way. Firstly, the OONA platform is highly engaging and interactive. Viewers regularly interact with their personal AI assistant – the friendly genie in the app, Siskabot. - She is there to find out what each and every user prefers in terms of entertainment content and personalised ads. In addition to this, when consumers watch their favourite channels and ads they are interested in, they use lots of fun gamifications to interact with friends, family, and countless other users. These elements all provide a great opportunity for multiple business models. Moreover, these elements are all virtually guaranteed, as OONA rewards users with its virtual currency (tcoins) for interacting with Siskabot, and keeping her up to date on their wants and needs; watching channels and ads, and sharing content.

                                                                        Image credit: SpotX

Targeted Advertising - A Case in Point

While users are watching content on OONA's multiple channels, they are subject to unobtrusive targeted advertising. OONA is programmatic partners with Group M and SpotX, and displays advertising just on the top right corner of the screen so that viewers' eyes cannot miss it. And this is where OONA's unique rewarding gamification starts. - Every time a user watches an ad, which they click to drop down, they are rewarded with tcoins that are stored in their personal virtual wallet. With so many things to buy and do with these rewards, watching ads has never been so fun! And OONA's personalised and rewarding AVOD model has never been such a win-win situation for all parties concerned.

In summary, the over the top entertainment revolution is upon us. OTT video has a great future if the network can sustain it. - But it takes a leading industry player such as OONA Global TV to provide the necessary technology and digital expertise.

References

[1] Wright, Tim (2018). “Bright future for OTT video – if the network can support it.” Computer Weekly. https://www.computerweekly.com/opinion/Bright-future-for-OTT-video-if-the-network-can-support-it  Accessed 1 Dec. 2018.

[2] Deloitte “To be or not to be – the future of the telco model.” https://www2.deloitte.com/content/dam/Deloitte/hu/Documents/technology-media-telecommunications/hu-deloitte-TMT-Telco-2030.pdf  Accessed 1 Dec. 2018.