Catching The Goldrush: Media Investors Advised to Shift Their TV Investment Online

Image credit: Daily Express

This month, The Trade Desk has sent out a powerful warning that: due to today's rapidly moving media ecosystem, the industry can no longer afford to keep trailing behind important consumer changes. According to Matt Harty, The Trade Desk's SVP in Asia: “The industry needs to move super quickly in moving media investment from waning traditional TV mediums into online, or [else] it will risk opening itself up to hyperinflation” [1].

Well, traditional TV mediums are certainly waning, as both established, and up-and-coming next generation online platforms such as OONA Global TV, which is currently set to serve 185 million Indonesians, and is well on the road to providing its free AVOD, and SVOD service to billions of people in other parts of Asia, the US, South America, Africa, the Middle East, and Europe, take centre stage.

Rethinking Media Investment

Harty also believes that because of the rapid changes in the way consumers watch TV, a complete rethink of media investment is essential. Moreover, he has cautioned that the industry is running against the clock. Speaking at ATS Singapore, he noted that, as: “We have been propelled into this so fast, the only thing slowing us down is the way we are adjusting how we think about media investment. We are going to have to think about re-framing media investment super quickly, because the way we have been investing, is arguably open to hyper inflation” [1].  

Taking a Realistic Overview

Although it has to be said that some 56% of the American population watch connected-television (CTV) [1], (CTV uses a broadband internet connection to provide viewers with the type of video content they can get on their computers (including on-demand services), but this content is watched on a conventional TV). 

 Image credit: Multichannel

In 2018, ad spend on conventional television was forecast at $8.2 billion (around 12% of overall TV ad spend that year), if estimates given by Tru Optik are correct. So, Harty's advice is: “I’m not saying throw the baby out with the bath water and convert immediately to programmatic everything, but it is clear programmatic everything, is going to be our future, so we need to think about how that changes the legacy ways of doing things” [1]. Moreover, a report highlighting the transformative effect of CTV platforms on the ad industry, (conducted by Extreme Reach's 2018 Q4 & full year Video Advertising Benchmarks report); and supported by metrics from AdBridge, including its video ad server, provide: “the strongest evidence yet that the migration of media consumption from linear TV to connected devices like Roku and Apple TV, as well as ad-supported streaming services such as [OONA] and Hulu, are enhancing advertisers’ ability to reach and engage audiences [2].

Also speaking at ATS Singapore, Mark Britt, the founder and CEO of Iflix, the successful Malaysian streaming service, put forward the question as to why: “the industry hadn’t collapsed in on itself given the disconnect between ad spend and viewing behaviour” [1]. “We know no one watches [traditional] TV any more...” [1], he proclaimed.

                                                               Image credit: ITChronicles

The Rock n' Roll of Programmatic Advertising

While Harty's remark that: "Different types of tech will suit different companies, and legislation will have some interesting effects on how companies interface with tech,” [1], this type of rock n' roll is definitely here to stay.

“Mobile will continue its dominance, accounting for more than two-thirds of digital ad spending, at $87.06 billion in 2019” [1]

According to data/research firm, eMarketer: this year in the US, spending on digital ads will top conventional ad spend; and by 2023, digital will outperform two-thirds of total media expenditure [3]. Further, “nearly all forms of traditional ad spending will be in decline this year (45.8% in 2019, down from 51.4% in 2018). This includes [traditional] TV, which is expected to drop by 2.2 percent. That drop will bring TV’s ad spending revenue to $70.83 billion [4].

e Marketer also anticipates that now in 2019, America's total digital ad spend will be $129.34 billion. This would mean a growth of 19%, and a whopping 54.2% of the US's predicted total ad spend [3].

Digital is the Only Way Forward For Advertisers 

“83% of marketers now say that video gives them a good ROI, up from 78% twelve months ago” [3]

eMarketer forecasting director Monica Peart, remarked that: “The steady shift of consumer attention to digital platforms has hit an inflection point with advertisers, forcing them to now turn to digital to seek the incremental gains in reach and revenues which are disappearing in traditional media advertising” [3]. Clearly this is right on. One excellent case in point is the global surge towards mobile TV – namely, being able to enjoy fab entertainment on the go. Up and coming OTT digital TV platforms, such as OONA mobile TV, are rapidly shooting towards Mars in terms of popularity, and their superiority to traditional TV. Consumers want OONA's flexibility: to be able to enjoy on-the-go entertainment, as well as TV casting at home; an awesome choice of content over hundreds of top international and local channels; fun interaction; and being rewarded with a virtual currency just for watching the exciting content they love, and the personalised ads that interest them.

OONA Global TV – A Successful Case in Point

For OONA's founder and CEO, leading digital and AI specialist, Christophe Hochart, it is clear that the domestic advertising market is being reshaped by various different trends which are powered by the massive surge in digital tech. For instance: “automated advertising platforms [such as those employed by OONA], are helping to stimulate a boom in digital advertising spending... Meanwhile, dramatic changes in video have shifted many consumers’ programming preferences and viewing behaviours, shattering the traditional media advertising model” [4].

Making Watching Interesting Ads Rewarding

When OONA first came into being, Hochart looked outside the box for workable strategies within the growing advertising ecosystem. He focused on attaining valuable deep data, and a way to attract viewers to watch the ads they are interested in. Being an early supporter of AI and machine learning, one of the unique ideas he came up with, was to create a patented helpful personal assistant named OONAabot (the genie in the OONA app), to ensure that viewers can enjoy content personalisation through: accessing their favourite programs and live content, as well as the kind of helpful ads that interest them, and can save them time and money.

In order to get the right personalised ad fit for each viewer, OONAbot has regular conversations with users so they enjoy relevant, compelling experiences. She continually finds out more about them and their lifestyle, as well as the products and services they use, and are interested in. The latter is vitally important, as it seamlessly amalgamates relevant ad content into the digital consumers' experience. - After all, there is no point in showing ads that viewers will just cut off.

In addition to this, OONA's leverage of deep data generates contextually connected results for targeted consumers based on their personal interests. - And this allows advertisers to take a higher level of control over their campaigns.

A Fun Virtual Currency

In order to have success with OONA's ads, Hochart also devised an ingenious system whereby viewers can accrue loyalty rewards in the form of tcoins. - The latter is a virtual currency which rewards viewers just for watching content and personalised ads; sharing the content they love with friends and family; sharing a referral code on social media; and interacting with OONAbot. These tcoins, which are stored in a virtual wallet, can be exchanged for a broad range of branded goods, meals, fun days out, discounts, free telcom minutes and various telcom products.

So in practice, Hochart has laid the groundwork for ensuring that the data the OONA platform collects, is an effective asset. He notes that: “While there has been an upsurge in data sources, and the means to collect it; for the purpose of actually utilising it to propel the business, we focus on first-class data management in order to achieve the unity, timeliness, and wholeness of consumer data which will drive accurate results. In addition to this, we continually work on applying new patterns so we can integrate the information, and apply new techniques such as machine learning, in order to achieve optimal results. All the tools we utilise involve privacy-complaint methodologies, therefore, consumers' personal data is always safeguarded, and users can have total confidence in us.”

Ultimately, it is highly likely that mobile will remain dominant, and account for over two-thirds of spending on digital ads. Moreover, by 2023, there is a strong chance that digital will outperform two-thirds of total media expenditure. OONA Mobile TV's AI deep behavioural data, as well as the access it provides to real-time data, makes its state-of-the-art platform a magnet for marketers and advertisers who want to back a digital winner.

New Quick Online Sign-Up For OONA Global Channels

OONA is now in the process of launching its OONA platform for Content Owners and TV Channels. - This means that it is super easy to join up right away to take advantage of the new, highly beneficial advantages of working in 100% unison with any of the OONA TV platforms (iOS, android, TV apps, etc.), in the territories where companies would like their channel(s) to be accessible to the millions of OONA TV users. See OONA Channels for more information.

 And check out OONA Advertising for your brand.

References

[1]. Goodfellow, Jessica (2019). “ Industry against the clock in shifting TV investment online.” Campaign.

https://www.campaignasia.com/article/industry-against-the-clock-in-shifting-tv-investment-online/452737 Accessed 28 June, 2019.

[2]. Broadband TV News (2019). “193% Growth in Digital Advertising with connected TVs.”

https://www.broadbandtvnews.com/2019/02/24/193-growth-in-digital-advertising-with-connected-tvs/ Accessed 28 June, 2019.

[3]. Clancy, Michelle (2019). “Digital ad spend to exceed traditional budgets in US for first time.” Rapid TV News. https://www.rapidtvnews.com/2019022155206/digital-ad-spend-to-exceed-traditional-budgets-in-us-for-first-time.html#axzz5gFkeLkaU Accessed 28 June, 2019.

[4]. Balderston. Michael (2019). TV Technology. “TV Ad Spending Drops As Digital Surpasses Traditional In 2019.” https://www.tvtechnology.com/news/tv-ad-spending-drops-as-digital-surpasses-traditional-in-2019 Accessed 28 June, 2019.

[5]. Hayes, Adam (2019). “The State of Video Marketing in 2019 [New Data].” Hubspot. https://blog.hubspot.com/marketing/state-of-video-marketing-new-data Accessed 28 June, 2019.

More Than a Fifth of US Homes Likely to Go For Disney+

                 Image credit: Disney                   

The Power of the Genie 

A recent consumer research study undertaken by Qriously, on behalf of Ampere Analysis, indicates that: “More than fifth of US households are likely to subscribe to Disney’s forthcoming direct-to-consumer streaming service, Disney+” [1].

The survey, which comprised around 1,000 internet users, determined that: “27% of respondents were aware of Disney’s streaming plans; and of these, 22% indicated they were ‘likely’ or ‘highly likely’ to subscribe to Disney+” [1]. With only just over a quarter (27%) of people in the know about Disney's brilliant new offering (comprising a database of hundreds of hours of TV and movies, old and new, for $6.99 a month), once the remaining 73% find out, if a similar apportionment follow suit, then Mickey Mouse et al., will be singing “A Whole New World, [A New Fantastic AVOD]” in an adjusted version of Aladdin's wonderful rendition, as Disney comes up trumps yet again.  

The Perspective From Different Age Groups

The study also showed that: both households with children; and individuals aged between 18 and 24, were more aware of Disney+, and more willing to sign up, with 36% of households with children, and 34% of individuals aged between 18 and 24, stating that they would pay to receive Disney+. The demographic of “households with children,” were marked out by Ampere, as “key” for Disney+, since this group is close to double the size of the 18 to 24 age group, and provides Disney with “the greatest immediate opportunity” [1].

Content is King

Image credit: Maccablo

With regard to the programmes on offer, the most important content for the average respondent, comprised: Disney’s catalogue of animated films, and titles from Pixar and Marvel. Further, although programmes which are available via cable or broadcast television, such as National Geographic and The Simpsons, were regarded as not as crucial, the researchers did express their view that basic cable shows will be instrumental in maintaining churn management and subscriber stability [1].

Ampere Analysis' Consumer Research Lead, Minal Modha, stated: “There’s no question of a strong appetite for the Disney+ service – particularly amongst two distinct target audiences: households with children and 18 to 24-year olds. Away from this core group, there’s also a clear opportunity to broaden the content offering and attract a new audience by leveraging the Fox movie catalogue with titles such as Bohemian Rhapsody and The Post to reach an older audience” [1].

  Image credit: Ampere Analysis

Disney officials have stressed that the company's aim: “is to achieve revenue through reach, not overcharging” [2]. In its first year alone, Disney+ is on course to bring out 10 new films and 25 episodic series. Moreover, five years down the line, users should be able to enjoy a whopping 50 episodic shows [2].

When compared to Netflix's most popular monthly plan, Disney's offer comes out at just 50% of the price. - That's right – only half the Netflix bill... And this could be even lower if users want to commit for 12 months. This means that consumers are able to make a decent savings, thanks in part, to Disney's shrewd investments in its theme parks and box office productions; not to mention revenue from its other non-subscription services, and television ads [2].

More on the Ampere Analysis Study

The study also suggested that in the case of younger audiences, Star Wars did not perform very well at all, and was more sought after by consumers in the 35+ age group. Furthermore, this type of content is crucial to attract older audiences [1]. The good news is that the Disney+ app will in essence, generate five different user experiences wrapped up in the one service. Disney's CEO, Robert Iger, noted: “We’re going to superserve fans” of various brands, by customizing the look and features of each of the separate content universes contained within Disney+” [3]. Now, that certainly sounds like a wonderland of exciting entertainment!

                           Image credit: Mandegar inc                        

Giving Consumers Want They Want

Spokesmen at Disney+ made the very valid point that their platform is especially suited to users who crave simplicity. - And this is no doubt, a welcome alternative to: “the thousands of scattershot shows and movies on Netflix” [2].

Choosing Two Perfect Streaming Services

Research conducted by Tony Gunnarsson - a leading Ovum analyst, indicated that most consumers are only prepared to subscribe to 2.25 streaming services. Moreover, leading figures in the industry believe that although the market is likely to accommodate Disney, other streaming platforms will not have that Walt magic [2].

Being Spoiled For Choice by Choosing OONA OTT TV

OONA, the rapidly up and coming new OTT TV kid on the block, is set to revolutionize the industry, as unlike other players, it puts consumers in the front seat. Why? Well, not only does it offer an awesome free on-the-go and at home entertainment service via the OONA app; it empowers users with a fantastic selection of hundreds of top local and international channels; it even rewards them with a virtual currency (redeemable for a broad range of branded goods and services, discounts, and free telcom products), just for watching and sharing what they love. And if consumers want to pay a sub to Disney or Netflix, etc., then this addition can sit on top of their OONA TV base.

Doing the Math

This ideal scenario means that millions of people in the US and indeed all over the world, will be forking out far far less of their hard earned money per month, and they will have the simplicity that the Disney execs were talking about. And if users want special live baseball and other sports specials, and exciting new content, then they can subscribe to the OONA+ SVOD service. - This has so much flexibility, and you can even request it just for special occasions, such as on a certain day or weekend, or when your family are on holiday. So what could be better than that?

Image credit: World Economic Forum

Making an Impact

OONA is currently set up to serve 185 million Indonesians, and is well on its way to being established in the US, other parts of Asia, Europe, Africa, South America and the Middle East, with a number of launches this year. Headed by leading digital strategist and AI expert, Christophe Hochart, the platform's ethos has been the same ever since he founded it a few years ago: to put consumers first; give telcoms, studios and content holders an unbeatable deal; to empower billions of people with free access to top entertainment, so they do not have to go to pirate sites; reward loyal users with a virtual currency which can be used for countless goods and services; and offer the latest cutting-edge customer functions. These include: users creating their own channel; and OONAbot, the AI genie in the app who personalizes content, and arranges personalised ads which can help consumers save time and money. What could be better?

References

[1]. McDonald, Andy (2019). “Ampere Analysis predicts likely uptake of Disney+.” Videonet.

https://www.v-net.tv/2019/06/06/ampere-analysis-predicts-uptake-of-disney/ Accessed 20 June, 2019.

[2]. Zeitchik, Steven & Timberg, Craig (2019). “How the dream of cheap streaming television became a pricey, complicated mess.” Washington Post.

https://www.washingtonpost.com/business/2019/04/13/how-dream-cheap-streaming-television-became-pricey-complicated-mess/?noredirect=on-&utm_term=.7ad72c2b3aa4 Accessed 20 June, 2019.

[3]. Adalian, Josif (2019). “Disney Just Announced a Lot of New Details About Its Streaming Service, Including a Name.” New York Vulture. https://www.vulture.com/2018/11/disney-announces-streaming-service-name.html Accessed 20 June, 2019.

OONA TV Indonesia Partners With Billboard Indonesia

OONAMobile TV is now set to offer more premium local & international video music streaming with the cutting-edge new channel, Billboard Indonesia.

OONA is changing the way Indonesians enjoy music video streaming with FREE access to live and VOD content from top local and international music channels. With the latest addition of Billboard Indonesia, OONA empowers users with even more online video music entertainment, so they can enjoy a broad range of engaging and entertaining music experiences.

Continuing its cutting-edge drive to be the best platform for mobile TV entertainment services, OONA has just announced its partnership with Billboard Indonesia to enrich various ranges of music channels. OONA offers everything that music lovers need at their fingertips, and boasts in excess of 20 music channels across different genres and categories. Now, consumers can enjoy streaming and downloading their favourite music videos, anytime, anywhere, without having to pay a subscription fee.

Dominique Ullman, OONA's Regional Content and Media Director, remarked: “We are absolutely thrilled to have Billboard Indonesia onboard with us. Everyone enjoys the freedom of entertainment on-the-go, as well as having fun watching mobile TV together, anytime, anywhere. OONA, is set to bring exciting free live and on-demand entertainment to everyone. The Billboard Indonesia channel is set to deliver the top names in music entertainment to your mobile and home TV via OONA casting. We believe that entertainment is for everyone, so discover new music and artists, and watch what you love. Here at OONA, we think that entertainment should be hassle-free, and without the burden of having to pay a subscription. OONA is set to become the number one app for all music lovers.”

Today, Billboard Indonesia has also announced its new program #BillboardSpotlight. Billboard Spotlight is expected to be the best medium for appreciating and supporting up and coming Indonesian musicians. Recently, Billboard Indonesia interviewed 13 highly talented young Indonesian solo artists, who were talking about their passion and inspiration for music. The muscians included: Ramengvrl, Sal Priadi, Andrea Turk, Dhira Bongs, Faye Risakotta, Kurosuke, Stephanie Poetri, Venessa Adverta, Rama Davis, Hindia, Nadin Amizah, Vira Talisa, and Matter Mos. OONA app users can watch all of these interview sessions for free, and even get rewards at the same time!

Adib Hidayat, the Editor in Chief of Billboard Indonesia, stated: “We are delighted to partner with OONA Mobile TV. We believe that with OONA, Billboard Indonesia can be enjoyed freely by many people. Billboard Indonesia is your guide to the best popular music charts, news, and original videos for music lovers. The Billboard Charts are revered as the golden benchmark in music, an essential online destination for anyone with a real interest in music from all over the world.”

OONA puts consumers in the driving seat, and gives them the the liberation to enjoy a huge range of music videos in various genres from Rock to Dangdut, and Indonesian to Mandarin to Indian. - So now consumers can have fun watching new releases, top artists, and newcomers; as well as cool, dynamic music news from all over the world. All they have to do is just download the OONA app.

Once they open their OONA app on their smartphone, they can instantly watch music videos from the best music video channels, for free. Alongside Billboard Indonesia, users can also enjoy Trace Urban, Partys, All Guitar Network, Dangdutz, Nada Muslim TV, Scoop Berita Musik, Mandarin Hits, and many more. So enjoy more than 20 music channels with countless choices. Whether people want to dance out to their favourite music videos with their friends, or just put on their earplugs for some personal relaxation, now everyone can fire-up their life with music entertainment with the cool, FREE OONA app. 

Users can also enjoy hassle-free management of their favourite content, and check out what they would like to do with their virtual currency (tcoin) rewards. Download OONA Indonesia right now from the Google Play or App Store.

OONA Global TV: Working to Accelerate the Two Challenges of OTT Regulations & Piracy

Image credit: Prentice and partners

“2018 was a year of great change for the OTT business, and 2019 is bringing the same turbulent mix of challenges and opportunities” [1]

In this dynamic period of rapid technological change, uncertainty about various aspects of the industry often abound. For example: global OTT regulations are still an enormous challenge, as is video piracy. But things are moving in the right direction, and over time, such challenges will be less insurmountable. So to that end, let us take a look at these two issues.

Image credit: iDownloadBlog 

The Piracy Dilemma

“Spending on anti-piracy measures across the industry increased to $1bn during 2018” [1]

Users' content consumption has transitioned through a spectacular shift. - The former protocol model of one-way broadcasting, set-top boxes and other ‘controlled’ devices, have been succeeded by IP-enabled devices working in open environments. As a consequence, there has been a mega shift in the front line of the relentless global battle against content piracy [1].

OONA TV's Role in Finding a Solution to End Online Video Piracy

From the perspective of renowned digital leader, and AI expert, Christophe Hochart, the CEO and Founder of OONA Global Free Mobile TV, it is likely to be a combination of the smart use of Blockchain, that is: applying video virtualisation tech along with smart contracts to transact and control videos as digital assets within a blockchain itself; and Futuristic Next Gen Live and On Demand AVOD OTT platforms such as OONA Free Mobile TV.

OONA, which actually rewards viewers with a virtual currency (tcoins) just for watching and sharing the content they love, gives users a mega choice of hundreds of top international and local channels which they can watch any time, any where, on the go; or via OONA app casting on their home TV sets, without the fear of being prosecuted by their country's authorities. They also have OONAbot, the cool Genie in the OONA app that personalises the entertainment they love, and only shows them the ads that interest them, and can save them time and money.

Image credit: SuperiorPics

So What Are the Redefined Rules of Engagement & Solutions?

Blockchain is a very feasible one, however, as Hochart points out: “Video virtualisation tech along with smart contracts to transact and control videos as digital assets within a blockchain itself, is currently in the developing stage. - However, the results look very promising, so it may only be a matter of time before it will be implemented so that virtual video is embedded within every blockchain block, and smart contracts are utilised to monitor the transactions connected with video files. Ultimately, AI research and development, along with more experience in the use of Machine Learning and AI techniques will undoubtedly have a positive knock-on effect on content security within our industry.”

In this IP era, operators are battling against a new barrage of threats. These include: hacking the video delivery chain, re-streaming, and sharing users' credentials. As a result, content protection will be operating on a real-time footing. Herculean countermeasures and real-time mitigation, along with the latest AI techniques to help discover security failures, all from part of the enhanced crusade against the pirate platforms. And these measures come with a cast iron guarantee to severely scathe the pirates' capabilities [1].

OONA – Leading By Example

A fantastic free entertainment platform is another realistic solution. For example: OONA Indonesia, which went into partnership with one of the world's largest telcom companies, Telcom Indonesia, back in 2017; launched its platform in 2018, and is now set up to provide its cutting-edge free (and OONA+ premium option) services to 185 million Indonesians. Now, as each day goes by, countless people are hearing about OONA Indonesia, and downloading the OONA app, and in time, that will move more and more people away from their pirate ways. - After all, the pirate platforms are not exactly opening their treasure chests and rewarding their viewers with a virtual currency which, in the case of OONA, can be redeemed for a broad selection of branded goods and services, discounts, meals, fun days out, holistic health treatments, free mobile phone minutes and telcom products!

In fact, OONA's out of the box innovation has been recognised by industry players all over the world, and OONA Global is currently on course to expand its winning service to the US, other parts of Asia, South America, Africa, the Middle East and Europe, with a number of these being implemented this year. - So that should send some the the pirates running down the plank...

The Quandary of OTT Regulation

“The growth of OTT, especially online TV & video, is challenging regulators to produce policies governing operations and content” 

The massive rise in smartphone use and wireless broadband availability has prompted the utilization of Internet based platforms, as well as services which frequently vie with similar ones that are backed up by older technology. For example, online video streaming and TV services [such as OONA TV], vie with traditional broadcasters and network providers. - And such online apps and services are transforming the market's economic landscape as they rapidly transform long-standing sectors [3], and empower consumers with fresh new options.

Image credit: McKinsey

An Increasingly Digital World

In our progressively digital world where transnational global corporations reign supreme: “governments are at an inflection point in their policy choices for regulating online platforms” [3]. Yet by trying to provide a “level playing field between OTT providers, and legacy media and network providers” [3] it is all too easy for governments to end up introducing inflexible frameworks which block competition and innovation, or create irreversible harm to consumers [3].

Although there are a number of legitimate public interest reasons to back the regulation of OTTs, for example: net neutrality rules, and privacy compliance, such regulations need to be generated on a targeted basis. “Imposing a strict and unyielding regulatory framework based on telecommunications regulation and licensing goes further than this, and risks becoming a vehicle to protect legacy telcos and to enact content censorship” [3].  

Christophe Hochart, CEO of OONA OTT TV, has always had a keen interest in, and played an active role in helping to promote over-the-top and digital broadcasting regulations all across the world. He is a key speaker at many industry events, and regularly lectures at Ivey Business School. He recently remarked: “OTT regulation is a challenge, and I am so pleased to see so many countries' officials working towards positive changes, and accelerating OTT and digital broadcasting regulations.”

While there are many factors that need to be taken into consideration, and different parties have their own perspectives, it is clear that a framework for OTT regulation should take into account the impacts and benefits to both the countries and businesses. Moreover, competition should be fair, and innovation should be encouraged.

References

[1]. Boulgaz, Atika (2019). “How the OTT business will evolve in 2019.” Viaccess-Orca

https://www.viaccess-orca.com/blog/ott-business  Accessed 16 June. 2019.

[2]. Hawkes, Rebecca (2019). “Piracy rife among Indonesia’s online video viewers.” Rapid TV News.

https://www.rapidtvnews.com/2019032155540/piracy-rife-among-indonesia-s-online-video-viewers.html?utm_campaign=global-entertainment-market-rises-9-annually-to-near-100bn-mark&utm_medium=email&utm_source=newsletter_2059#axzz5iuB3LpHY

Accessed 16 June. 2019.

[3]. Panday, Jyoti (2017). “An Over-The-Top Approach to Internet Regulation in Developing Countries.”

https://www.eff.org/deeplinks/2017/10/over-top-approach-internet-regulation-developing-countries

Accessed 16 June, 2019.

Americans Now Spending More Time on Mobile Screens

“For the first time ever, US consumers will spend more time using their mobile devices than watching TV” [1]

“Smartphones account for 70% of that mobile time—21% of total time spent with media in the US—and continue to attract minutes” [2]. “We expected that mobile would overtake TV for a while, but seeing it happen is still surprising” [1], noted eMarketer principal analyst, Yoram Wurmser [1].

Indeed, a recently released eMarketer survey indicates that this year, adults in the US will on average, use their mobile phone and tablets for 3 hours, 43 minutes each day, with smartphones dominating this time. - This is around 8 minutes over the time they spend watching traditional television. But go back 5 years, and adults spent two hours more looking at their TVs as opposed to mobile devices [1,3].

                                         Image credit: eMarketer

The World's Favourite Medium?

Research just conducted by Zenith has however: “stressed that TV will remain the world’s favourite medium, accounting for a third of all media consumption in 2021, down from 35% in 2019” [4]. 

Tablets Are No Longer A Super Cool Accessory

Tablets continue to fall behind, when it comes to the amount of time users spend on them. - In fact, over the past year, they also lost actual minutes to smartphones and other devices [2].

                                  Image credit: TrueCourse Communications

So What Kind of Content Are People Consuming?

At the present time, in the US, the lion's share of time spent goes on digital audio, with social media and digital video following [1]. However, as more and more people are discovering the massive benefits of entertainment on the go there, upcoming state-of-the-art companies such as OONA US Mobile TV, which is set to offer a fantastic free AVOD service which includes digital audio, are likely to change that order.

Citing the US as an example, eMarketer's recent research indicates that: the average user spends 2:57 on apps as opposed to 0:26 on a mobile browser [1]. However, the differentiation between apps and the web is weakening, as web experiences resemble apps. Nevertheless, at the end of the day: “the long-term trend is toward app-like experiences, whether native or based on advanced HTML” [2]. After all, consumers want great “experiences.”

Great Expectations

These days, consumers have very high expectations, and rightly so... Users want their favourite platforms, be it OONA (the free AVOD live and on-demand service which puts consumers first by offering hundreds of top local and international channels, and rewards them with a virtual currency, just for interacting and watching what they love); or another leading company. They want a service which entertains and psychologically feeds them. - Giving them a world of fun, knowledge, news, and live interaction; any where, any time.

Are Smartphones Likely to Gain More Minutes? 

eMarketer's research indicates that while it is probable that smartphones will retain their position as the dominant device for consumer media, societal trends and other devices could nonetheless, start to hack away minutes [2].

When it comes to TV and music: being able to enjoy entertainment on the go with a next generation platform such as OONA TV, which can also be watched on a smart phone at home via OONA app casting, is definitely the way to go. It also keeps our entertainment life simple and easy to manage. Moreover, OONA's free personalized ad-based video on demand option is ideal for pairing up with its ultra flexible premium OONA+ service, which can be taken out for a day, weekend, week, and so on, to suit individual consumers' needs.

Further, many users would like to pair up OONA and OONA+ with a leader of the pack such as Disney+, the latter of which is extremely well priced, and will endow viewers with its super exclusive content alongside OONA's mega choice of hundreds of select local and international channels, all of which are completely free to watch on OONA AVOD. - And of course, OONA users can build up their virtual currency loyalty rewards.

More About OONA

OONA TV, which was founded by leading digital strategist and AI expert, CEO, Christophe Hochart: is currently set up to serve 185 million Indonesians with its fantastic Free AVOD, and OONA+ premium offerings. It is also making entertainment history with its drive for “Entertainment Equality,” as it prepares to deliver its free service to billions of people in other parts of Asia, the USA, Africa, South America, the Middle East and Europe. - With a number of exciting high profile launches planned for this year.

Read: Global OTT TV: OONA TV Leads Way For Reinventing Television

References

[1]. He, Amy (2019). “Average US Time Spent with Mobile in 2019 Has Increased.”

eMarketer. https://www.emarketer.com/content/average-us-time-spent-with-mobile-in-2019-has-increased Accessed 10 June, 2019.

[2]. Wurmser, Yoram. “Time Spent With Media 2019.” eMarketer. https://www.emarketer.com/content/us-time-spent-with-mobile-2019 Accessed 10 June, 2019.

[3]. Clancey, Michelle (2019). “Americans spend more time with mobile screens than TV.”
https://www.rapidtvnews.com/2019060656267/americans-spend-more-time-with-mobile-screens-than-tv.html#axzz5qRecPeoD Accessed 10 June, 2019.

[4]. O'Halloran, Joseph (2019). “Mobile boom but TV remains the most popular medium.” RapidTV News.

https://www.rapidtvnews.com/2019061156318/mobile-boom-but-tv-remains-the-most-popular-medium.html?utm_campaign=mobile-boom-but-tv-remains-the-most-popular-global-medium&utm_medium=email&utm_source=newsletter_2143#axzz5qRQaVByB Accessed 10 June, 2019.  

Global SVOD Subscriptions Revving Up Towards 1 Billion

                                 Image credit: Tubefilter

“The global SVOD landscape continues to evolve at a rapid pace as consumers in all regions embrace streaming subscriptions” [1]

A new study conducted by Digital TV research, predicts that globally, between 2018 and 2024, the number of gross video on demand subscriptions (SVOD) [including those from big players such as Amazon Prime and Netflix, as well as rising stars [such as OONA OTT Global TV], will rocket up by a whopping by 86% from 439 million to 947 million. In fact, this year alone, the total will increase by 119 million [2].

Racing Towards 1 Billion

As total gross subscriptions are piling up to a billion digits, the count for net subscribers from the years 2018 to 2024, is likely to reach 531 million (constituting a rise of 175 million). To that end, by 2024: “the average SVOD subscriber will pay for 1.78 SVOD subscriptions – up from 1.43 in 2018” [2]. This news is arriving just a matter of days after an announcement by Digital TV Research that: “2019 will see the start of an SVOD boom in Western Europe with the addition of around 13 million subscribers to bring the total to 131.20 million gross SVOD subscriptions by 2024 [3]. This will be lead by the soon to be victorious, Disney+ offering, which will be up and running this autumn.

China & the US Predicted to Continue Dominating the World SVOD Stage

The leading analyst at Digital TV, Simon Murray, stated that: “China overtook the US in 2018 to become the gross SVOD subscription leader. China and the US will together account for 59% of the global total by 2024. However, this proportion is down from 63% in 2018; indicating that other countries are growing faster” [2]. In fact, it is expected that by 2014, fifteen countries will boast over 10 million video on demand subscriptions, thus accounting for 86% of the global total [2].

Major Players: Outlook For 2024

The research undertaken by Global SVOD Forecasts indicate that from the major heavyweights, by 2014: Netflix is likely to chip in 21% of the global total (amounting to 203 million subscribers); followed by Amazon Prime Video at 13% of the global total (125 million); China at 31% of the global total (289 million); Disney+ at 75 million and 255 million from other players [3] such as OONA Global TV.

OONA Global TV & the SVOD Advantage

2018 saw the launch of new innovative next generation entertainment platforms. [One of these was OONA Global TV, which is currently set up to offer its SVOD and AVOD services to 185 million Indonesians, and is well on course to offer the same to billions of people in the US, other parts of Asia, Africa, the Middle East, South America and Europe, with some coming into fruition this year]. [OONA] along with “a substantial number of other companies that have re-aligned strategies against a backdrop of major media acquisitions, are setting the scene for the next wave of SVOD evolution in 2019 and 2020” [1].

This unstoppable trend is being driven by various factors. Firstly, more and more people are boosting their enjoyment factor by forking out for smart televisions; secondly, broadband quality is improving significantly; and thirdly, consumers are now being offered an excellent choice of services [1], such as the extensive range of OONA+ Premium options, which offer great flexibility, and suit everyone's lifestyle and pocket book.

Giving Consumers What They Want

The three essential ingredients demanded by consumers comprise: price, quality, and original content [4]. Moreover, the movers and shakers at platforms such as Netflix and OONA, are mindful of experts' perspectives, such as that of David Sidebottom, Principal Analyst at Futuresource Consulting, who believes: “Consumers are seeking a combination of functionality, high-quality original content and low price.” And this is exactly what they should get...

                                  Image credit: Coral Springs Talk

Choice is King

“Options” is the watchword of all savvy consumers. - And this is one reason why OONA TV is so successful. OONA users can easily add the OONA+ to their free AVOD service. -The latter gives them hundreds of top local and international channels, not to mention virtual currency rewards for watching the programs they love, and the ads that interest them, and can save them time and money. The OONA+ SVOD Premium option can be accessed at any time, whether it is for just a day, a weekend, week, month or year.

OONA consumers enjoy a whopping five choices:

Option 1

Viewers do not have to pay subscription or data charges. This is because OONA's AVOD (ad-based live & on demand video service) is largely funded by personalised ads which are regularly updated according to what branded products each individual consumer is interested in at the time.

Option 2

OONA's SVOD (subscription based live and on-demand video service), offers viewers the choice of paying for specific premium content on a daily, weekly, monthly, quarterly or annual basis.

Option 3

OONA's TVOD (transaction-based live and on-demand video service), provides a pay-per-view option. So for example, if a couple just want to enjoy a newly released premium film on the odd Friday night or weekend, then they do not have to sign up for an extended period of time, and be burdened for paying for more content than they really want, like they may have to do with other platforms.

Option 4

Viewers can unlock premium content by using their tcoins (OONA's virtual currency rewards which can be used for telcom products, free phone minutes, branded goods and services, discounts, meals and other fun things). These tcoins are easy to accrue from watching various channels, looking at ads, sharing content with friends and family, and interacting with OONA's AI Genie in the app, OONAbot, who personalizes their content, and ensures that they get the best possible CX. The tcoins are stored in a personalised virtual wallet.

Option 5

Premium pay-TV content can be easily included in the user's telcom data plan bundle.

Exceptional Flexibility 

OONA's exceptional flexibility had proved incredibly practical for: families who want to watch special content at weekend get togethers; couples who want a fun night in to enjoy special live entertainment events, or a recent film release; and adolescents' school holiday periods.

Keeping Financial Commitments in Check

It is also an excellent system for when consumers have a temporary change in circumstances, such as unexpected unemployment, or other issues. They can take a break for as long as they like, enjoy everything OONA's excellent AVOD service offers, and then resume with the OONA+ SVOD add-on, as and when they are ready. And again, this can just be for the odd day for super live sports specials; or for certain weekends, holiday time, and so on.

Getting the Best of All Entertainment Worlds

OONA's cutting-edge AVOD and SVOD services can also work in excellent unison with another platform such as Disney+ which is extremely well priced, and can deliver a number of favourites only available via that platform. By just having two services like this, navigation and everything else is kept simple, and the cost is low. - And after all, entertainment is meant to be fun, not complex and expensive...

References

[1]. Futuresource (2019). “Futuresource SVoD Status & Outlook Report - Worldwide Apr 19.”

https://www.futuresource-consulting.com/reports/posts/2019/april/futuresource-svod-status-outlook-report-worldwide-apr-19/ Accessed 4 Jun. 2019.

[2]. Digital TV Research (2019). “Global SVOD subscriptions race towards 1 billion.”

https://www.digitaltvresearch.com/ugc/Global%20SVOD%20Forecasts%202019%20TOC_sample_237.pdf Accessed 4 June. 2019.

[3]. O'Halloran, Joseph (2019). “Global SVOD subscriptions near 1BN mark.”

https://www.rapidtvnews.com/2019060356229/global-svod-subscriptions-near-1bn-mark.html?utm_campaign=global-svod-subscriptions-near-1bn-mark&utm_medium=email&utm_source=newsletter_2135#axzz5pmpo0AJ8 Accessed 4 June. 2019.

[4]. Futuresource 1 (2019). “New Services Set to Drive SVoD Revenues up 25% to USD$36 Billion in 2019.” https://www.futuresource-consulting.com/press-release/media-entertainment-press/new-services-set-to-drive-svod-revenues-up-25-to-usd-36-billion-in-2019/   Accessed 4 June. 2019.