Image credit: Adweek
“As
online video viewing in the US continues to grow, consumers are
watching TV and film content on a wide range of devices, especially
smart TVs and smartphones” [1]
Ampere Analysis' online
video barometer for Q3 2018, shows some interesting results. Firstly,
the data collection and forecasting firm, acknowledges America's
recent trend for having the largest global percentage of daily online
video consumers. Further, the study shows that generally speaking,
since Q3 2015, both America and Europe's percentage of daily online
video viewers has escalated more than three fold [1].
Putting a Spotlight
on the Stats
Overall, the research
showed that 47% of American consumers feel that online is their main
viewing option. This stands in contrast to 35% of European viewers.
Further, 19% of internet users in the US strongly agreed that online
video services are the primary way they watch films or television,
compared to just 11% in Europe.
Portable
Devices are the Biz
As we fast approach
2020, high tech living means that we can now enjoy many of the
conveniences that were never even imaginable, not so long ago. - This
most certainly includes entertainment on the go, and companies such
as OONA OTT Mobile TV – the up-and-coming free cutting-edge
interactive entertainment platform that is taking the world by storm.
- After first launching its ad-based, broadcast-quality, live and
video-on-demand service with 250 top national and international
channels to 185 million Indonesians, OONA
is on route to provide its free and premium service to billions of
consumers in other parts of Asia, Africa, South America, the Middle
East, the US and Europe.
OONA's unique user
experiences include: built-in features such as: a personalised AI
assistant named Siskabot; fun interaction with other viewers, offline
caching, parental controls, screen capture with drawing and sticker
editing, and a virtual wallet for collecting generous viewer loyalty
rewards in the form of tcoins. These can be collected just for
watching content, sharing with friends and family, and interacting
with Siskabot. They can then be redeemed for branded goods, meals,
fun days out, discounts, free phone minutes, and other telcom
products.
Founder and CEO of
OONA, leading digital strategist, Christophe Hochart, has developed a
highly successful futuristic innovative business model for telcoms,
studios and content holders. This has generated a win-win situation
all round, and most importantly, delivers fabulous entertainment
across all genres. Moreover, OONA's data-free and sub-free
state-of-the-art entertainment, means that online video viewers no
longer have to resort to pirate platforms, and risk prosecution.
Are the
US a Step Ahead of the Game?
American internet users
are more inclined to look at online video content on a more regular
basis compared to their European counterparts across the the pond. -
And this is particularly so, when it comes to portable devices.
Ampere Analysis' research indicates that by platform:
“this breaks down to 66% in the US vs 60% in Europe for smart TV;
and 61% vs 52% for smartphones. Europeans led only in the computer
category by 65% to 61%” [1].
US
consumers are also more likely to watch online videos every day,
particularly via a smartphone or smart TV. Further, close to a third
of internet users in the States enjoy online video everyday via their
smartphones.
With regard to Q3 2018,
Hannah Walsh, leading analyzer at Ampere Analysis, highlights the
results that 32% of American internet consumers used their
smartphones every day to look at videos. This is substantially higher
than 23% of Europeans.
Moreover, the research
showed that the percentage of internet users who often watch video
on-the-go away from home using a tablet, smartphone or laptop, was:
17% in America, and just 9% in Europe. Generally, 47% of consumers in
America state they do this regularly, in contrast to 35% of
Europeans.
Forecast
Although
it has to be said that the development of the American online video
sector has moved at a faster rate than European markets, there is
nonetheless, a corresponding trend in both locations.
As Walsh notes: in
Europe, as video-on-demand subscriptions continue to increase, the
percentage of viewers who enjoy “watching video on their
smartphones will increase, alongside the number of consumers who use
online video services as their main way to watch TV” [1].
In summary,
although the number of US online video viewers still surpasses their
European counterparts', there is nevertheless, a clear trend towards
greater online video viewing in Europe, just as there is in other
parts of the world. To that end, it is clear that top league mobile
entertainment platforms such as OONA TV, are the future -
particularly when, as in OONA's case, the second to none high quality
service that it offers, is both data and subscription-free.
Reference
O'Halloran, Joseph
(2018). “US online video viewers continue to surpass Euro
counterparts in Q3.”
Rapid TV News.
Rapid TV News.
No comments:
Post a Comment