“5G will help video
usage to grow. It will account for 70% of mobile network traffic in
2022, up from 47% in 2015” [1]
On the Go
5G also offers consumers revolutionary mobility, which is great news for OONA mobile entertainment users. - Wi-Fi will no longer be needed, as TV content is simply beamed to mobile phones, tablets, and other mobile devices with a 5G network connection. Further, this will empower more consumers to enjoy 360 video content, and VR (Virtual Reality), which will necessitate the need for 5G’s mobility, low latency, and speed [2].
Image credit: Engadget
Interactive Experiences Like Never Before
At the present time, the global
television and video market, which is served by IPTV, satellite,
cable, and terrestrial broadcast service companies, is estimated to
be worth in excess of $500 billion. But changes are afoot for the
industry, and over the coming years, 5G network tech is likely to
take a large bite into this established market. Moreover, 5G is set
to profoundly transform the way that live broadcasts function [2].
According to recent research: “the 5G
era is set to drive the next wave of growth in video streaming, with
as many as 78% of US consumers indicating that they will expand this
activity as they adopt the next-generation wireless standard in
smartphones and home-networking solutions” [1].
So What is 5G TV Exactly?
5G TV refers to watching standard
television broadcasts via a 5G mobile network connection, as opposed
to traditional satellite, cable, and types of fixed broadband. The
increase in efficiency, portability and performance, has the
potential to drastically transform the entire television broadcasting
industry [2].
And How Well is 5G
Suited to TV Broadcasting?
5G should be able to support a minimum
download speed of 1Gbps, and could well shoot up to 10Gbps.
Amalgamated with other networking technology and enhancements, 5G
would dramatically transform TV broadcasts on different types of
screens [2].
“When coupled with the growing demand and supply of 4K UHD content, the proliferation of 5G will help drive mobile consumption of UHD content” [1]
Image credit: 5g.co.uk
IHS Markit believes that 5G will be a key tool in the promotion of live video. This is especially so for live events and sports, where lower latency and higher speed and bandwidth are absolutely vital [1].
Consumers' Huge
Motivation For Streaming Video
The study participants stated that: streaming live and pre-recorded video, was their most important reason for upgrading their home internet service. Moreover, close to 66% of subjects cited streaming video streaming as their prime motivation for upgrading to 5G at home [1].
Joshua Builta, senior principal analyst at IHS Markit, noted: “The promise of faster video streaming through 5G is generating enormous enthusiasm among consumers. Interest is particularly high for those younger than 50, with 81% of survey respondents in that age range citing video streaming as the top activity for 5G. Consumers are expressing strong interest in video streaming both on smartphones and for home internet services, which are equally supported by 5G” [1].
The study participants stated that: streaming live and pre-recorded video, was their most important reason for upgrading their home internet service. Moreover, close to 66% of subjects cited streaming video streaming as their prime motivation for upgrading to 5G at home [1].
Joshua Builta, senior principal analyst at IHS Markit, noted: “The promise of faster video streaming through 5G is generating enormous enthusiasm among consumers. Interest is particularly high for those younger than 50, with 81% of survey respondents in that age range citing video streaming as the top activity for 5G. Consumers are expressing strong interest in video streaming both on smartphones and for home internet services, which are equally supported by 5G” [1].
On the Go
5G also offers consumers revolutionary mobility, which is great news for OONA mobile entertainment users. - Wi-Fi will no longer be needed, as TV content is simply beamed to mobile phones, tablets, and other mobile devices with a 5G network connection. Further, this will empower more consumers to enjoy 360 video content, and VR (Virtual Reality), which will necessitate the need for 5G’s mobility, low latency, and speed [2].
5G Revving Up Sports TV
When it comes to sports broadcasting,
5G's unparalleled advantages, could be of great value. In fact, Ovum,
the well known research firm, has announced some very exciting news,
namely, that: “63% of network operators worldwide are planning to
offer 5G-based augmented reality (AR) and/or virtual reality (VR)
applications to people attending sports events at stadiums or
watching events at home some time in 2020” [1]. Now that really is
something to look forward to!
Image credit: Indestry.com
Interactive Experiences Like Never Before
As
the CEO and Founder of OONA Global TV, leading digital strategist, AI
specialist, and government advisor, Christophe
Hochart,
remarked: "The fun of AR and VR will be a reality for everyone
in the not too distant future. And streaming 360-degree video
viewing, and taking part in interactive experiences, will all be part
of OONA's Unlimited World of Entertainment.
Image credit: 91Mobiles
So How Will 5G Affect Consumers?
So How Will 5G Affect Consumers?
When
asked to name which types of activities they are likely to use more
of due to the arrival of 5G, respondents gave video streaming the
first thumbs up, ahead of video calling, social media, mobile gaming,
virtual reality and augmented reality [1]. Clearly, this is great news
for cutting-edge OTT streaming companies such as OONA TV, which is
due to launch in the US at the end of September, 2019.
Image credit: Reiwaing
The results of the survey also indicated that participants believed that: at the present time, 4G wireless services are performing sufficiently well to support most forms of streaming video content. To that end, IHS Markit reasoned that the biggest transformation brought about by 5G, will be seen in the market's emerging sectors. 4K Ultra High Definition (UHD) video, is an excellent example of the latter, as 5G will increase its speed and capacity. (Note: 4K or 4K resolution, refers to a horizontal display resolution of around 4,000 pixels) [1].
The results of the survey also indicated that participants believed that: at the present time, 4G wireless services are performing sufficiently well to support most forms of streaming video content. To that end, IHS Markit reasoned that the biggest transformation brought about by 5G, will be seen in the market's emerging sectors. 4K Ultra High Definition (UHD) video, is an excellent example of the latter, as 5G will increase its speed and capacity. (Note: 4K or 4K resolution, refers to a horizontal display resolution of around 4,000 pixels) [1].
More About OONA
OONA offers consumers an unrivalled
3-in-1 FREE Unlimited Entertainment Bundle: Live VOD/TV, Video Games
& Music Channels; the chance to earn daily virtual currency tcoin
rewards for interacting, gaming, streaming music & watching what
they love; & fun tools & stickers for sharing & editing
their favourite shows, music and games.
OONA's free ad-supported, next
generation virtual entertainment platform is a first of its kind. -
It consolidates the most popular apps with live TV, SVOD, TVOD,
music, games and YouTube channels in a singular platform operating on
iOS and Android smartphones, Android TV and Smart TV applications.
Using cutting-edge user engagement technology, OONA generates
customized ads for viewers and rewards them with a virtual currency
called tcoins® as part of a loyalty reward system which can be
redeemed for popular branded goods and services.
To enhance the user experience, OONA
offers multiple features including a genie-in-the-app known as
OONAbot, to personalize the user journey as well as unique tools and
stickers to use while interacting with friends & family, and
sharing on social media platforms. As the vMVPD of the future, OONA
is set to revolutionize the way we consume content with much more
control, flexibility and monetary benefits for consumers and
businesses. Currently, OONA has over 250 subscription-free channels
including movies, TV programs, live sports, documentaries, and local
and global breaking news, which is available in Indonesia and set to
roll out in 2019 Q3 across Vietnam, the Philippines, US, and the
Middle East.
References
[1]. O' Halloran, Joseph (2019). “Video
streaming emerging as the killer app for 5G in US.” RapidTV News
https://www.rapidtvnews.com/2019082357066/video-streaming-emerging-as-the-killer-app-for-5g-in-us.html#axzz5xssIQLAy
Accessed 27 Aug. 2019.
[2]. Mundy, Jon (2019). “5G TV -
Everything you need to know.” 5G. https://5g.co.uk/guides/5g-tv/ Accessed 27 Aug. 2019.
