POTT is the latest
cutting-edge solution and buzz word set to rock the entertainment
tech world. But what does this cool acronym actually stand for? The
answer is “over the top platform.” It was coined by leading
strategist, Christophe Hochart, the CEO and founder of OONA – the
YouTube of TV, to help industry insiders and consumers make a clear
differentiation between POTT's winning solutions and massive
benefits, and: “streaming services [which] are now tasked with
solving emerging challenges and standing out in a crowded industry”
[1].
The Clear and
Present Issues with Streaming
“Despite viewers’
preference for streaming video on demand... there are still major
pain points that plague the viewer experience” [1]. According to
research from The State of Streaming 2017 Report, conducted by
IBM: “Despite enhancements in the video streaming space, technical
difficulties still plague consumers when they turn on their streaming
services” [1]. Delayed video start-up (which is waiting for the
initial loading over a substantial amount of time), or buffering (a
lag which break up streaming in real time), is effecting the viewing
pleasure of 81% of users. Further, close to a staggering 50% of
polled users: “would give up on the video they’re trying to
stream due to these problems. What’s more, nearly 20% of consumers
also experience poor video quality or problems with audio syncing”
[1].
Different geographic
regions come into play here, and: “are part of a universal
experience of frustration. Globally, consumers also want more from
their mobile video streaming experience....” [2]. At the end of the
day: “viewers make purchasing decisions based on the quality of
their experience,” and this is where OONA's POTT has a powerful
advantage: “globally, 50% of consumers say they select video from
OTT internet providers because of convenience and ease-of-use, while
44% cite the ability to watch whenever and wherever they want” [2].
So What is the Angle
of OONA's POTT?
Firstly, it does not
compete with an OTT service such as Netflix, or any other channel
which is going OTT. Nor does it vie with a broadcaster such as FOX,
which has its own unique app, such as Fox+, for instance. In fact,
POTT can be regarded as a platform which is similar to what Expedia
is to a hotel. The beauty of this system is that while companies
which are going OTT are faced with a barrage of challenges: technical
issues, high costs, lack of internal expertise, inadequate marketing,
insufficient resources, an so on, POTT is a solution that centralises
viewers, thereby providing a bigger audience and reach for channels
and the OTT company. With OONA's POTT, the channels' FTA or pay TV
can go to market at minimal cost, thereby saving them millions of $s.
Moreover, the channels and content providers are able to monetise
from advertising right from the get-go.
Stand Alone OTTs are
Struggling and Falling, but There is a Better Solution
OONA's global POTT
started 2018 with a bang, as it is now in the first phase of
delivering free and premium option mobile TV to 185 million mobile-connected Indonesians
in conjunction with one of the world's largest telcom companies,
Telkom Indonesia. OONA is also on course with its goal to deliver its
free POTT model to billions of people in Africa, South America, the
Middle East, Europe, the US, and other parts of Asia.
The OONA Advantage
By bringing some
sunshine to families and singletons via free data, no commitment
mobile TV, OONA is facilitating a new type of user experience. This
empowers everyone so they can enjoy fantastic films, shows, series
and live sports, along with breaking news, and content from their
local region, where ever they are, 24/7, 365 days a year.
OONA's ethos is that
“fun should be part of everyone's daily lives”, and through its
regulated platform, the OONA Team are inspired to make people feel
good by lifting their emotions and happiness levels via the
platform's free streaming service. In addition, users can say goodbye
to pirate channels (the piracy content market comprises the highest
level of consumers in the mobile TV market due to the fact that it
does not involve any form of payment or subscription (a 99% prepaid
market).
Further, users no
longer have to waste away their time browsing, searching and
switching, because now, OONA empowers them with all the television
they could ever desire, all in one place. And viewers can even earn
tcoins (a virtual currency) for watching TV and engaging with other
users. These can then be redeemed for branded goods and services,
meals, fun days out, discounts, and telcom products.
OONA's POTT offers a
win-win situation to all parties. It delivers fantastic high level
entertainment to viewers, and at the same time, generates a ready to
launch business synergy between TELCOM companies and content owners
and broadcasters, enabling leading TELCOM companies to leverage their
user base and network infrastructure to significantly expand their
Mobile TV business. Now, TELCOMS can generate multi-revenues by
offering the best ad supported OTTP YouTube replication.
OONA's world first
unique and personalised form of advertising is delivered via a
friendly AI bot. This genie in the OONA app, who appears in person
when the service is initiated, has regular conversations with users
to know what types of films, sports, shows and other programs they
would like to see, and what sort of consumer products and services he
or she desires. She then offers them excellent promotions and savings
on the latter.
This smart advertising
strategy enables channels and content holders to reach the mass
market at zero cost. It equips them with a strong business model,
enabling them to monetise their business via several different
methods including programmatic advertising powered by SpotX, the
trusted platform for broadcasters. Moreover, they can enjoy 100%
control, customization and data transparency, without threatening
their existing model.
References
IBM
(2017). “The State of Streaming 2017 Report.”
Accessed
25 Jan. 2018.
2.
IBM Media and Entertainment industry solutions (2017). Becoming a
“Living” Media Partner for Your Consumers.
https://www-935.ibm.com/services/us/gbs/thoughtleadership/cogmediaent/
Accessed 25 Jan. 2018.
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