Pay-TV Faces its Worst Quarter in History

                                Image credit: telecoms.com

“Over 1 Million Subs Cancelled”

According to MoffettNathanson, the renowned independent research boutique, when it comes to subscriber losses - conventional television providers in the US have just witnessed their worst quarter in history, with total subscriber losses amounting to approximately 1.1 million consumers during the third quarter [1].

OTT is the New Entertainment King

"Cord-cutting does not appear to be slowing at all" [1]

In the past, the drain towards OTT services was incremental, regardless of the years of vexation about cord-cutters. - But the momentum is gaining pace, and between June and September 2018, there has been a colossal change, and: “it’s the first time that the sector has lost more than a million subscribers in a quarter” [1].

Heavy Losses

During the third quarter this year, DirecTV endured a loss of 297,000 subscribers: just 49,000 new subscribers opted for their DirecTV Now streaming service, while 359,600 satellite subscribers gave it the boot. Moreover, in a similar vein, direct-broadcast satellite provider, Dish Network, suffered a loss of 341,000 – a massive difference compared to the 16,000 new subscribers they acquired in the same period last year. The 341,000 figure was down to the unexpected loss of 26,000 Sling TV subscribers, in addition to the departure of 367,000 legacy satellite subscribers. MoffettNathanson pointed out that "price sensitivity" for skinny TV packages, could explain the serious losses for Sling TV and DirecTV Now - as both recently upped their sub costs [1].

IPTV

Internet Protocol television services, a former industry winner, lost some 104,000 consumers across Verizon FiOS and AT&T U-Verse. Both companies turned down their focus on TV, and instead rooted for broadband services that offer higher margins. This is particularly the case with Verizon, which forfeited a colossal 63,000 FiOS TV subs during the third quarter [1].

Cable TV Providers

In regard to trend lines, in the third quarter 2018, cable TV providers were the only ones with marginally good news. This sphere, which comprises Altice USA, Charter, Comcast and others, lost a combined total of 293,000 subscribers, a figure which was not quite as bad as the 322,000 losses during the same period in 2017 [1].

Comcast, the market leader, bid adios to 96,000 video subscribers during Q3 this year, which is certainly better than its 136,000 lost consumers in the previous quarter, Q2. This is the company's sixth successive quarterly loss, but the churn rate is in decline. In addition, Charter lost the support of 66,000 subscribers, which was better than the 104,000 lost during the same period in 2017. Altice USA, meanwhile, “lost 28,000 between Optimum and Suddenlink, compared with 32,000 a year before – the company also returned to profit in the quarter” [1].

Analysing the Top Pay-TV Providers' Results

In terms of the second-quarter results, which indicate that: “the top pay-TV providers lost about 415,000 subscribers in the April to June period – the fewest net losses in four years” [1], the Q4 results are disappointing. MoffettNathanson have however, noted that: “this seemingly good news was actually an optical illusion: The second quarter saw a jump in new households, which show up in the statistics as new pay-TV subscribers” [1].

Informitv’s Multiscreen Index indicates that now, America's top 10 services combined, have 82.72 million TV consumers. - This accounts for just under 70% of television homes [1]. - So will this percentage be drastically dropping in the next few years? Time will tell, but it is quite feasible...

So How is No-Pay Free TV Doing?

The “must pay”climate is changing – just think how millions of people are enjoying Skype's free service to call their friends, family, and business contacts all over the planet, without paying so much as a cent. So it doesn't take a rocket scientist to understand that if the entertainment content and choice is great; the ads are not intrusive or annoying; and the service is free, people will say farewell to pay-TV, and just as with Skype, never look back.

OONA Mobile TV – A Case in Point

OONA, the cutting-edge interactive AVOD (ad-based video on-demand & live) OTT entertainment platform which goes beyond TV and OTT, is ready to shake up the media industry as it sets about revolutionising TV distribution and viewing experience, while simultaneously offering consumers the choices they need when it comes to free viewing or paying subs.

OONA has rapidly become a premiere distribution company, and is regarded as one of the major players in the ever expanding world of digital entertainment. OONA's data-free and subscription-free service, which can be enjoyed anytime, anywhere, offers 250 top local and international channels, all of which are available to 180 million Indonesians. Its service is now being regarded as the “financially healthy” alternative to having to pay a subscription. In fact, OONA's founder and CEO - leading digital strategist, Christophe Hochart, has this OTT model which is so much in demand, that OONA is also on course to provide its free service to billions of consumers in other parts of Asia, Africa, South America, the Middle East, the US and Europe.

Standing Out From the Crowd

The OONA platform is unique in that it gives its viewers loyalty rewards in the form of tcoins. This virtual currency rewards viewers just for watching content and personalised ads; sharing the content they love with friends and family; and interacting with OONA's genie in the app, Siskabot. These tcoins, can be exchanged for a broad range of branded goods, meals, fun days out, discounts, free telephone minutes and telcom products. Further, tcoin collectors even stand a change of winning regular prizes such as the hottest mobile phones, or cool motorbikes, with OONA's daily bid n'win challenge.

Taking a Cutting-Edge AI Approach

OONA creates a deep personal one-to-one experience between the user and the cool PA, Siskabot. She appears in person when the app is downloaded, and has regular conversations with each user to:

1. Find out the exact type of entertainment content they love, be it: series, films, action, comedy, cartoons, celebrity news, fashion, cookery, combat, live sports, motors and bikes, educational programs, documentaries, news, etc.

2. To discover what kind of branded products and services they would chose, and the cool video and other type of ads they would like to see.

OONA Empowers Choice

These days, we all want flexibility. This is a number one consideration with OONA, and its strategy empowers viewers so they can enjoy the freedom of not being tied down with financial commitments for their entertainment. - In fact, OONA consumers have a whopping five choices:

Option 1
Viewers do not have to pay subscription or data charges. This is because OONA's AVOD is completely funded by personalised ads which are regularly updated according to what branded products each individual consumer is interested in at the time. Further, the technology that OONA uses enables first-class digital FTA (free-to-air) broadcasting in a clear (unencrypted) form.

Option 2

OONA's SVOD (subscription based live and on-demand video service), offers viewers the choice of paying for specific premium content on a daily, weekly, monthly, quarterly or annual basis.

Option 3

OONA's TVOD (transaction-based live and on-demand video service), provides a pay-per-view option. So for example, if a couple just want to enjoy a newly released premium film on the odd Friday night or weekend, then they do not have to sign up for an extended period of time, and be burdened for paying for more content than they really want, like they would have to with other platforms.

Option 4

Viewers can unlock premium content by using their tcoins (OONA's vitural currency rewards which can be used for telcom products, branded goods, meals and other fun things). These tcoins are easy to accrue from watching various channels, looking at ads, sharing content with friends and family, and interacting with OONA's AI Genie, Siskabot. They are stored in a virtual wallet.

Option 5

Premium pay-TV content can be easily included in the user's telcom data plan bundle.

Summary

In summary, pay-TV is no longer king. - It is being challenged on two fronts: 1. By people's economic situations such as burgeoning financial commitments. And 2. By up and coming entertainment platforms such as OONA TV. How pay-TV will fare in the future, is up to conjecture, but its days of ruling the roost may be coming to an end. Time will tell...

Reference

Clancy, Michelle (2018). “Pay-TV loses over 1MN subs for the first time ever in Q3.” Rapid TV News. https://www.rapidtvnews.com/2018111054121/pay-tv-loses-over-1mn-subs-for-the-first-time-ever-in-q3.html?utm_campaign=pay-tv-loses-over-1mn-subs-for-the-first-time-ever-in-q3-2018&utm_medium=email&utm_source=newsletter_1932#axzz5WSIuPzuJ

OONA TV Welcomes SCOOP TV's Fabulous Channels

Scoop Network, which is hugely popular and famous all over the globe, can now be enjoyed by a whopping 185 million OONA Indonesia TV viewers, as Scoop launches its fabulous service exclusively on OONA's cool, cutting-edge interactive OTT platform.

The selection of channels in the Scoop Network bouquet range from Scoop News, Scoop Entertainment, Scoop Movies, Scoop Fashion and Lifestyle, Scoop Celebrity, and Scoop Music; to Scoop Love Life Lowdown, Scoop Fresh Faces, Scoop Hollywood In Depth, and Scoop Stars Best Kept Secrets. All the channels will be updated on a daily or weekly basis, and are provided via an AVOD model for the Indonesian audience.

OONA TV: Marketing in the Machine Learning Era

                                 Image credit: Hearing Tracker 

                           

To Begin – What Exactly is Machine Learning?

Machine Learning solely focuses on performing a specific task. “It refers to the techniques involved in dealing with vast data in the most intelligent fashion (by developing algorithms or set of logical rules) to derive actionable insights” [1].

And Algorithms Are?

Procedures or formulas that are used to solve a problem, based on conducting a sequence of specific actions. A computer program is a good example of a detailed algorithm [2].

                                  Image credit: Towards Data Science

Where Does AI Come into the Equation?

AI (artificial intelligence) is subset of machine learning. It occurs when “the machine is trained to learn from it’s past experience. The past experience is developed through the data collected. Then it combines with algorithms such as Naïve Bayes, Support Vector Machine (SVM) to deliver the final results [1].

Marketing in a Dynamic High Tech World Such as OONA Mobile TV

Today's approach to marketing demands advanced technologies and consumer optimisation. Now, “leading marketers are using the likes of machine learning and other emerging technologies to drive more than just marketing performance” [3].

How to Win With Automated Marketing

Disruptive tech specialist, digital analyst and futurist, Brain Solis, recently conducted interviews on what is relevant at the present time, by having in depth chats with the CDOs and CMOs of leading brands. One of the most popular threads showed that: “machine learning is the cornerstone to a new marketing construct. It helps marketers convert everyday digital signals to understand customer intent and preferences to automate the delivery of personalised, useful and productive experiences at the right time, in the right place and on the right device...at scale” [3]. Leading digital strategist, Christophe Hochart, the founder and owner of the rapidly up and coming OTT ad-supported (and SVOD entertainment platform) - OONA Global TV, is of the same opinion. Hochart heads this innovative free live and video-on-demand cutting-edge service, which is currently set up to serve 185 million Indonesians (under OONA Indonesia), and is on course to provide its free AVOD experience to billions of people in other parts of Asia, Africa, South America, the Middle East, the US and Europe.

Google's Chief Search Evangelist Take on Machine Learning

Rules For Winning With Automated Marketing, was recently published by Google. The article authors, Adam Deif, head of industry, and Nicolas Darveau-Garneau, Google's chief search evangelist, also refer to machine learning advantages, and highlight the best practices of top performing brands which use machine learning [3].

These are some of the inspirational highlights:

Number 1: Optimizing Marketing for Growth Rather than Efficiency

After all, as Google correctly states: “machine learning is only as good as what you ask it to optimize” [3]. 

During his talk with 20th Century Fox Film president, chief data scientist and head of media on the subject, Julie Rieger, the latter made the valid point that it is essential for companies to break free from the cognitive biases that marketers like to use, if they want to get over the hurdle of aligning particular insights with machine learning. Very often they utilise legacy-based mental measures and models which stand in the way of marketers acting on fresh marketing possibilities. In a nutshell, they substitute investment in growth and innovation, just to achieve efficiency and scale. By contrast, machine learning is utilised by modern marketers to concentrate on growth by: 1. Re-imaging marketing to achieve success against evolved expectations, and 2. By taking a holistic perspective of the consumer [3].

Number 2: Identifying and Acquiring the Right Consumers

Remember that not every consumer is the same, so: "casting a wide net to ensnare as many prospects as possible doesn’t equate to conversions and loyalty" [3]. To that end, instead of investing in marketing to get to all types of prospects, leading marketers employ machine learning as an investment in digital marketing to reach more valuable consumers. In addition to this, high level marketers are "tying this work to longer-term performance metrics such as customer lifetime value (CLV) over short-term transactional gains such as return on ad spend" [3].

Number 3: Developing Meaningful Consumer Relationships 

Marketers at the top of their game are utilising machine learning to transform digital marketing into a business growth machine. When put together with metrics such as customer lifetime value, they gain a deep understanding of how to engage existing consumers, so they establish quality customer experiences, and the latter are more inclined to buy products and use the services on offer. These top marketers do this by concentrating on the personalisation of "unique cross-selling opportunities to high value customers over mass-marketing. This lowers churn and improves satisfaction and retention" [3].

Getting An Insight From OONA Global's Strategy

OONA OTT TV's business model behind the application as a Virtual TV Operator, is currently taking the world by storm after its successful partnership with Telkom Indonesia. OONA's founder and CEO, leading digital strategist, Christophe Hochart, has a clear understanding of the challenges and what needs to be done to drive OTT, so it becomes bigger, better, and more successful. Being mindful of the fact that time-shifted audiences and progressively divided viewers present advertisers with huge challenges to connect with the right consumers, Hochart has devised a unique method to collect far richer data than that obtained by conventional methods.

Empowering Advertisers & Content Holders the OONA Way

The OONA data collection strategy empowers advertisers so they can present different/personalised adverts to different audience segments when the viewers are looking at the same programming. Hochart offers this holy grail solution of showing highly targeted personalised ads by drawing deep and up-to-date data from a combination of three sources: 1. OONA's unique patented assistant (genie in the app), who regularly chats with users. 2. Programmatic advertising. 3. Machine learning. And 4. Standard data collection methods. This ensures that OONA delivers more intuitive and frictionless mobile experiences for its viewers who are happy to consume goods and services all in one place, without having to spend hours of their time scrolling through brand websites etc.

                                 Image credit: Bloomberg

The Winning Way to Monitization

The broadcaster, TV channels and content holders which partner with OONA, are able to monetize their content assets and live feed via a new format of programmatic advertising which does not affect user TV viewing time and experience. The can also have a direct relationship with their audience via OONA's multiple functions, enjoy 100% control, and receive 100% audience data in real time (views, engagement, time of viewing, preferences, and so on).

Taking a Cutting-Edge AI Approach

OONA creates a deep personal one-to-one experience between the user and the world first AI genie in the app, Siskabot, in order to provide important data which is necessary for successful ad targeting. It also enables consumers to engage with the ads that interest them, so they can save time, and get a good deal, not to mention rewards in the form of tcoins.

tcoins

tcoins is an exciting virtual currency for loyal OONA viewers. The latter receive these rewards just for watching ads, connecting with Siskabot, and watching and sharing the programs they love. These tcoins can be redeemed for branded good, meals, fun days out, holistic health treatments, all kinds of discounts, free phone minutes, and telcom products.

Siskabot appears in person when the app is downloaded, and has regular conversations with each user to:

1. Find out the exact type of entertainment content they love, such as series, films, action, comedy, fashion, cookery, combat, live sports, motors and bikes, cartoons, educational programs, documentaries, news, etc.
2. To discover what kind of branded products they would chose, and the cool video and other type of ads they would like to see.

As OONA viewers are rewarded with tcoins for interacting with Siskabot, this means that a note of everything they want in terms of branded products and services, and viewing content, is kept up to date. Further, everyone who uses the OONA platform is safe in the knowledge that OONA operates with complete transparency, and all users' data is kept strictly confidential. So the synergy of programmatic and standard data gathering with the deep data provided OONA's Siskabot, is a winning combination. 

In Summary

In summary, there is no doubt that machine learning is the future, and the possibilities are endless. Further, when this state-of-the-art process is added to the marketing mix and combined with other data collection elements derived from emerging technologies, such as those employed by OONA OTT TV, then it is a win-win situation for all concerned.

References

[1]. Jain, Kunal (2015). “Machine Learning basics for a newbie.” Analytics Vidhya. https://www.analyticsvidhya.com/blog/2015/06/machine-learning-basics/ Accessed 20 Nov. 2018.

[2]. Tech Target. WhatIs.com (n.d.). https://whatis.techtarget.com/definition/algorithm Accessed 20 Nov. 2018.

[3]. Solis, Brian (2018). “Marketing In The Age Of Machine Learning.” Forbes.

https://www.forbes.com/sites/briansolis/2018/11/08/marketing-in-the-age-of-machine-learning/#7e47a3ff5f27 Accessed 20 Nov. 2018.

OONA Mobile TV's Solution to Information Overload

                             

                                                      Image credit: David Kinnear

“Information overload and attention span are the fiercest of enemies” [1]

Within the media world, when it comes to information growth, there are zero boundaries - yet this is becoming a major problem because consumers' attention spans have temporal limitations that cannot be changed. The former is increasing exponentially, with no chance of slowing down, while the latter is getting in shorter supply. - This means that digital content creators are facing colossal challenges [1].

In a nutshell, consumers do not want to be bombarded with massive feeds and pop up ads that cover a large part of the screen and interrupt their viewing pleasure; they do not want a headache from never ending constantly repetitive chyrons (text scrolls at the bottom of the screen which refer to subjects other than what are being talked about on the program). - They just want to enjoy what they are watching, and have their favourite programs and ad preferences in place so there is no temporal overload, and their minds do not have to go into overdrive. - If this overdrive does happen, then what should be fun and uplifting, turns the customer experience into something that only an advanced bot could appreciate!

“According to recent Google research, 81% of respondents use their mobile device and television simultaneously for content consumption” [1]

This dilemma alone, makes the case for opting for a state-of-the-art mobile TV platform such as OONA Mobile OTT TV. But how do OONA's design architects manage this cutting-edge interactive platform which offers ad-based free first-class live and VOD on-the-go entertainment? How do they balance ads, program information and recommendations, without making viewers' eyes go into turmoil?

Dealing With the Challenge of Too Much Content

The OONA team understands that: within the complex, ever growing content space, the great challenge for users, is: "navigating through the choices and finding relevant recommendations. For example, how do [they] search and discover the content they want in the most economical way possible?" [2].

The OONA Way

Part of OONA's successful strategy involves the collection of rich metadata; a sophisticated recommendation engine; and a second to none CX (consumer experience), which includes regular conversations with the friendly patented AI personal assistant, Siskabot.

“AI assistants will transform how companies connect with their customers” [1]

The increasingly skilled league of AI digital assistants used by OONA, and tech giants such as Google and Amazon, as well as a vast range of other smaller platforms, are proving extremely helpful to consumers: giving them what they want, coming up with helpful suggestions and ideas, and saving them a great deal of money and time in the process. In addition, OONA "leverages various data sources to create a unique, personalized profile for every user. This information can then be used to suggest not only targeted content based on preferences, but also to push targeted advertisements" [2].

More Power to the Bots

AIs are set to become the main medium through which consumers can attain precise information, buy branded products, and so on [3]. They certainly have their future cut out for them. - For example: OONA's Siskabot will assist consumers with their ever increasing number of options, whether it is the amazing choice of up to 300 top entertainment channels on OONA's live TV and video on-demand service; or the personalised OONA ads that they want to see because they are keen on knowing more about certain goods and services, and long to get the best money saving deal. All viewers' data that is amassed by OONA, remains strictly confidential and nameless.

A Bot With a Mission

Siskabot serves as the user’s interface, taking care of their complete interactive entertainment and brand purchasing. She has users' favourite sports, films, series, and other genres, all ready and waiting for them on their dashboard; and provides personalised ads of products and services that interest consumers during their regular talks with her. Further: “the more consumers use [OONA], the better it will understand [the consumer's] habits and preferences, and the better it will meet their needs—increasing their satisfaction in a self-reinforcing cycle” [3].

Putting Consumers in the Driving Seat

OONA's futuristic system staves off info overload, and puts the viewer in a comfortable driving seat which takes them where they want to go, without having to wade through countless entertainment options and ads they have zero interest in. Moreover, users even get rewarded with tcoins - a virtual currency they can redeem against branded goods and services, meals, fun days out, discounts, or telephone minutes or telcom services, just for interacting with Siskabot, watching ads, and sharing.

In the case of OONA's free ad-funded entertainment platform, viewers have the option to view occasional adverts by clicking on a very small ad which appears periodically at the top right hand corner of the screen. This then drops down if clicked, but still remains a small size. Not only is this an excellent option to the alternatives such as: the highly intrusive unstoppable ads now on YouTube - many of which you cannot even stop after a few seconds; but by clicking on OONA ads, users also earn tcoin rewards - so it is a win-win situation.

More About OONA

OONA was founded by leading digital strategist and CEO, Christophe Hochart, and is supported by state-of-the-art AI, a patented chat bot (genie in the app), cloud-based management systems, and advertising programmatic platforms. It is unique in that it offers viewers loyalty rewards in the form of a virtual currency (t-coins), which can be collected just for watching and sharing content. Due to its innovative business model for telcoms, studios and content holders, OONA is also on course to provide its free and premium service to consumers in other parts of Asia, Africa, South America, the Middle East, the US and Europe.

References

[1]. Cutitta, Frank (2018). “The battle for digital attention span” DXC Technology.

https://blogs.dxc.technology/2018/11/06/the-battle-for-digital-attention-span/ Accessed 10 Nov. 2018.

[2]. Miles, Gary (2018). “Making Sense of Content Overload.” Light Reading. https://www.lightreading.com/video/video-services/making-sense-of-content-overload/a/d-id/743023 Accessed 10 Nov. 2018.

[3]. Dawar, Niraj (2018). “Marketing in the Age of Alexa.”

Harvard Business Review. https://hbr.org/2018/05/marketing-in-the-age-of-alexa  Accessed 10 Nov. 2018.

OONA Partners With TRT World & TRT Arabi

"TRT World and TRT Arabi are Now Available to 185 Million OONA Subscribers Across Indonesia" [1]

TRT World (in English) and TRT Arabi (in Arabic) - the acclaimed Turkish Radio and Television international news platforms, are expanding their global reach via a partnership with OONA, the cutting-edge free over-the-top mobile entertainment platform that rewards its consumers with a virtual currency just for watching and sharing content. 

OONA's hugely popular android and iphone app provides live and on-demand international/national and local entertainment and news. It was devised by OONA’s founder & CEO, leading digital strategist, Christophe Hochart. The latter remarked that: “We are delighted to be able to offer these renowned award-winning channels to our Indonesian viewers. Now they can stay ahead 24/7 with TRT’s breaking and in-depth news, current affairs, and gripping documentaries, which are available in both English and Arabic" [1].

Furkan Han, TRT World’s Head of Global Digital & Satellite Distribution & Partnership, added: “We’ve been investing in digital growth since day one, and provide our content to all demographics, in which ever way they prefer. Our partnership with OONA TV enables delivery of TRT World and TRT Arabi content to millions of people in Indonesia” [1].

"OONA is a subsidiary of NFCX in synergy with Metranet, a subsidiary of Telkom Indonesia. It is on course to expand its free and premium service to other parts of Asia, Africa, South America, the Middle East, US and Europe" [2].

References

[1]. Advanced Television (2018). “TRT World, TRT Arabi on Indonesia’s OONA.”

https://advanced-television.com/2018/11/12/trt-world-trt-arabi-on-indonesias-oona/ Accessed 12 Nov. 2018

[2]. Broadband TV News (2018). “Turkey's TRT Expands into Indonesia."
https://www.broadbandtvnews.com/2018/11/12/turkeys-trt-expands-into-indonesia/ Accessed 12 Nov. 2018.

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How OONA TV Created A Culture Of Customer Loyalty

                                 Image credit: Marketing Land

Writing in Forbes, Pamela Zanziger, the well known market researcher, author and speaker, made the vary valid point that the majority of businesses state that their prime growth challenge is “finding new customers.” Conversely, [with the exception of companies such as OONA OTT Mobile TV], holding on to existing consumers, ranks far further down their growth challenge list.

“Putting the Cart Before the Horse” [1]

Zanziger, cites this very apt adage, and notes that the optimum route to finding new consumers, is to build trusting relationships with existing users. - The ones who remain loyal due to multiple positive benefits. Indeed, Adam Ince, the VP of the customer experience (CX) software company, InMoment, proves it. In his analysis of Forbes Insight's list of the “50 Most Engaged Companies,” he showed that: “Forbes leaders in customer engagement are four times more likely to experience growth of 10% or higher and three times more likely to be in the top quartile of “Net Promotor Score,” which measures loyalty based on customers’ recommendations to their friends” [1]. So in a nutshell, by harnessing customer engagement, these top companies are empowered to magnetise many more new consumers to their list [1].

Two Different Languages

Some interesting research on what it takes for companies to cultivate an engaged loyal customer base, was conducted by InMoment. After analysing the results from 1,300 consumers, InMoment discovered that: when it comes to loyalty, the companies and their users are talking two different languages. InMoment’s VP of customer experience strategy, Andrew Park, noted that when it comes to companies: they “want to quantify it by looking at average amount per transaction or repeat purchases. [Conversely, with consumers], it is about their relationship with the brand and the value they get out of that relationship beyond transactions. For them it is a combination of head and heart, intellect and emotion” [1].

 “Building trust and loyalty is about more than just a satisfied customer. It is about consistently delivering good experiences and delivering on the promises you make” [1]

Bridging the Loyalty Gap

In order to have success with customer loyalty, brands have to heed the advice of Park, and follow the path of OONA OTT TV. – They have to align their strategies with their consumers’ viewpoint. “The brands that do it really well are those brands open to creating ongoing discussions with their customer base. That enables them to find unique ways to connect with their customers in order to co-create experiences together”[1].

                                Christophe Hochart - Forging a Clear Pathway in the Digital TV Revolution

How OONA Looked Outside the Box to Create a a Culture of Customer Loyalty

Leading digital strategist, Christophe Hochart, OONA's CEO and founder, who heads the cutting-edge, data-free/subscription-free AVOD interactive entertainment platform which is set to serve 185 million Indonesians, and is on course to provide its unique state-of-the-art free and premium service to billions of people in other parts of Asia, Africa, the Middle East, South America, the US and Europe, shares Park's perspective, in that companies must do more than just drive a consistent experience. - In OONA's case, it must mean that consumers are able to enjoy a positive life experience anytime, any where - by enjoying hundreds of channels with the best live and on-demand entertainment that the world offers; have interactive fun, and enjoy being part of the OONA community; have their personal needs and preferences met by OONA's friendly AI bot, Siskabot; and are rewarded for watching content.

Standing Out From the Crowd

The OONA platform is unique in that it gives its viewers loyalty rewards in the form of tcoins. This virtual currency rewards viewers just for watching content and personalised ads; sharing the content they love with friends and family; and interacting with OONA's genie in the app, Siskabot. These tcoins can be exchanged for a broad range of branded goods and services, meals, fun days out, discounts, free telcom minutes and telcom products.

OONA - Delivering on Quality, Convenience & So Much More

In the sphere of live streaming and video on-demand, the definition of a platform's brand is characterised by the quality of the content it provides. To that end, OONA's quality control department has the best possible proactive tools which are engineered to detect problems prior to viewers witnessing them. Moreover, it has a system which can continually detect, alert, and report important issues which impact consumers' viewing experience. This is paramount to the reputation of the OONA platform, and delivering first-class CX (customer service) [2]. After all, it is very simple for fed-up consumers to just switch platforms within minutes.

In summary, the name of the game is understanding and respecting consumers, and never just treating them like statistics. As Park says: customers' "head and heart, intellect and emotion” [1], have to be taken into account.  And as Christophe Hochart, the founder and CEO of OONA, emphasises: users have to enjoy the very best experience possible - every time...

References

[1]. Zanziger, Pamela (2018). “How Foot Locker, Nike, North Face And Starbucks Created A Culture Of Customer Loyalty.” Forbes. https://www.forbes.com/sites/pamdanziger/2018/10/29/how-foot-locker-nike-the-north-face-and-starbucks-created-a-customer-loyalty-culture/?utm_source=LINKEDIN_COMPANY&utm_medium=social&utm_content=1855944366&utm_campaign=sprinklrForbesMainLI#38c071c76269    Accessed 5 Nov. 2018.

[2]. Murray, Dan (2018). “The Arrival of OTT Live Video.” Streaming Media.

http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/The-Arrival-of-OTT-Live-Video-126589.aspx Accessed 5 Nov. 2018.