“Information overload and attention span are the fiercest of enemies” [1]
Within the media world, when it comes to information growth, there are zero boundaries - yet this is becoming a major problem because consumers' attention spans have temporal limitations that cannot be changed. The former is increasing exponentially, with no chance of slowing down, while the latter is getting in shorter supply. - This means that digital content creators are facing colossal challenges [1].
In a nutshell, consumers do not want to be bombarded with massive feeds and pop up ads that cover a large part of the screen and interrupt their viewing pleasure; they do not want a headache from never ending constantly repetitive chyrons (text scrolls at the bottom of the screen which refer to subjects other than what are being talked about on the program). - They just want to enjoy what they are watching, and have their favourite programs and ad preferences in place so there is no temporal overload, and their minds do not have to go into overdrive. - If this overdrive does happen, then what should be fun and uplifting, turns the customer experience into something that only an advanced bot could appreciate!
In a nutshell, consumers do not want to be bombarded with massive feeds and pop up ads that cover a large part of the screen and interrupt their viewing pleasure; they do not want a headache from never ending constantly repetitive chyrons (text scrolls at the bottom of the screen which refer to subjects other than what are being talked about on the program). - They just want to enjoy what they are watching, and have their favourite programs and ad preferences in place so there is no temporal overload, and their minds do not have to go into overdrive. - If this overdrive does happen, then what should be fun and uplifting, turns the customer experience into something that only an advanced bot could appreciate!
“According to recent Google research, 81% of respondents use their mobile device and television simultaneously for content consumption” [1]
This dilemma alone, makes the case for opting for a state-of-the-art mobile TV platform such as OONA Mobile OTT TV. But how do OONA's design architects manage this cutting-edge interactive platform which offers ad-based free first-class live and VOD on-the-go entertainment? How do they balance ads, program information and recommendations, without making viewers' eyes go into turmoil?
Dealing With the Challenge of Too Much Content
The OONA team understands that: within the complex, ever growing content space, the great challenge for users, is: "navigating through the choices and finding relevant recommendations. For example, how do [they] search and discover the content they want in the most economical way possible?" [2].
The OONA Way
Part of OONA's successful strategy involves the collection of rich metadata; a sophisticated recommendation engine; and a second to none CX (consumer experience), which includes regular conversations with the friendly patented AI personal assistant, Siskabot.
“AI assistants will transform how companies connect with their customers” [1]
The increasingly
skilled league of AI digital assistants used by OONA, and tech giants
such as Google and Amazon, as well as a vast range of other smaller
platforms, are proving extremely helpful to consumers: giving them
what they want, coming up with helpful suggestions and ideas, and
saving them a great deal of money and time in the process. In
addition, OONA "leverages various data sources to create a
unique, personalized profile for every user. This information can
then be used to suggest not only targeted content based on
preferences, but also to push targeted advertisements" [2].
More Power to the Bots
AIs are set to become
the main medium through which consumers can attain precise
information, buy branded products, and so on [3]. They certainly have
their future cut out for them. - For example: OONA's Siskabot will
assist consumers with their ever increasing number of options,
whether it is the amazing choice of up to 300 top entertainment
channels on OONA's live TV and video on-demand service; or the
personalised OONA ads that they want to see because they are keen on
knowing more about certain goods and services, and long to get the
best money saving deal. All viewers' data that is amassed by OONA,
remains strictly confidential and nameless.
A Bot With a Mission
Siskabot serves as the
user’s interface, taking care of their complete interactive
entertainment and brand purchasing. She has users' favourite sports,
films, series, and other genres, all ready and waiting for them on
their dashboard; and provides personalised ads of products and
services that interest consumers during their regular talks with
her. Further: “the more consumers use [OONA], the better it will
understand [the consumer's] habits and preferences, and the better it
will meet their needs—increasing their satisfaction in a
self-reinforcing cycle” [3].
Putting Consumers in the Driving Seat
OONA's futuristic
system staves off info overload, and puts the viewer in a comfortable
driving seat which takes them where they want to go, without having
to wade through countless entertainment options and ads they have
zero interest in. Moreover, users even get rewarded with tcoins - a
virtual currency they can redeem against branded goods and services,
meals, fun days out, discounts, or telephone minutes or telcom
services, just for interacting with Siskabot, watching ads, and
sharing.
In the case of OONA's free ad-funded entertainment platform, viewers have the option to view occasional adverts by clicking on a very small ad which appears periodically at the top right hand corner of the screen. This then drops down if clicked, but still remains a small size. Not only is this an excellent option to the alternatives such as: the highly intrusive unstoppable ads now on YouTube - many of which you cannot even stop after a few seconds; but by clicking on OONA ads, users also earn tcoin rewards - so it is a win-win situation.
More About OONA
OONA was founded by
leading digital strategist and CEO, Christophe Hochart, and is
supported by state-of-the-art AI, a patented chat bot (genie in the
app), cloud-based management systems, and advertising programmatic
platforms. It is unique in that it offers viewers loyalty rewards in
the form of a virtual currency (t-coins), which can be collected just
for watching and sharing content. Due to its innovative business
model for telcoms, studios and content holders, OONA is also on
course to provide its free and premium service to consumers in other
parts of Asia, Africa, South America, the Middle East, the US and
Europe.
References
[1]. Cutitta, Frank (2018). “The battle for digital attention span” DXC Technology.
https://blogs.dxc.technology/2018/11/06/the-battle-for-digital-attention-span/ Accessed 10 Nov. 2018.
[2]. Miles, Gary (2018). “Making Sense of Content Overload.” Light Reading. https://www.lightreading.com/video/video-services/making-sense-of-content-overload/a/d-id/743023 Accessed 10 Nov. 2018.
[3]. Dawar, Niraj (2018). “Marketing in the Age of Alexa.”
Harvard Business Review. https://hbr.org/2018/05/marketing-in-the-age-of-alexa Accessed 10 Nov. 2018.
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