What is OONA?

“OONA goes beyond TV and OTT – it is a world 1st platform which gives users an ultra cool way of choosing, sharing and editing their fab entertainment”

OONA Mobile TV - the U-Chose U-Share U-Get Rewarded Platform for viewers, telcoms, network and content holders, is a step above OTT and TV. - The user experience is totally different because: 1. It is a world 1st ad-supported instant interactive entertainment site with up to 300 top national and international channels, and personalised content all ready for viewers to watch. 2. OONA is interactive and offers various fun editing tools and stickers. 3. It has an AI genie in the app named Siskabot. She is ready and waiting to serve users by ensuring that they have the entertainment they love all ready and waiting for them, and that they only watch the ads they are interested in, so they can save time and money. And 4. OONA gives out generous virtual currency rewards for sharing content with family and friends, watching channels and ads, and interacting with Siskabot. These are stored in a virtual wallet, and can be redeemed for a broad range of exciting products and services.

“OONA – the No 1 Content Choice for Sharing Edited Entertainment on Instagram”

In addition to this, whereas traditional OTT only provides limited video library access, OONA's unique OTT angle is engineered to focus on mobile engagement. – And this makes watching content super fun and rewarding, and send users to the OONA platform 24/7.

OONA offers free to air, pay TV, and OTT options, and is set to provide data and subscription-free, along with premium option movies, series, live sports, motoring, celebrity news, cooking specials, documentaries, learning broadcasts, breaking news and more, to billions of people in Asia, South America, the Middle East, Africa, the US and Europe via its AVOD service. Its exciting new concept gives studios and content holders 100% control and transparency, and does not affect their existing model. Moreover, it enables viewers to get what they want to watch at the moment they want to watch it - anytime, anywhere. OONA has initiated its service by providing its state-of-the-art free platform to 185 million plus Indonesians, as a result of its partnership with Telkom Indonesia – one the the world's foremost telcom giants.

OONA's TV in a box, is set to be the No 1 entertainment engagement tool that will rapidly become part of people's lives, so they enjoy regularly checking it out throughout the day. This world 1st platform is unlike standard OTT apps, as users do not have to waste time browsing and searching for content to watch - their personal preferences are already right there for them. It also gives viewers a cool way of sharing and editing the entertainment they are having fun with on Instagram, Facebook - and everywhere else the user's friends and family can see it. The chance to manipulate content by adding comments, colourful drawings, all kinds of stickers, and so on, brings out everyone's personality, and it's very contagious!

An End to Waiting

This cutting-edge platform uses a whole new level of technology. No one has to search for what they want to watch - it has already been found for them, and is available on immediate demand.

A Winning CX Service and the Genie in the App

OONA is delivering a high tech customer experience (CX), to engage users at a completely new level. Not only does it provide the very best in entertainment, and deliver rapid responses to commands and transactions, it also creates a deep personal one-to-one experience between the user and the world first AI genie in the app, Siskabot.

Siskabot appears in person when the app is downloaded, and she has regular conversations with each user to: 1. Find out the exact type of entertainment content they love. And 2. to discover what kind of branded products they would chose, and the ads they would like to see which could help them save money on anything from cars to household goods to hot fashion items and beauty products.

The conversations are geared to enable OONA to get to know more about each and every customer, and what drives their behaviour. The more the user interacts with Siskabot, the better and more fine tuned OONA's analytics become, and the more advantageous it is for all concerned. - This creates a win-win situation for the consumer, OONA, the telcoms, studios and content holders that OONA monitizes for.

Getting Great Rewards with tcoins

In order to encourage viewers to share content, watch personally targeted ads, and keep in regular touch with Siskabot, OONA and Telkom Indonesia offer a highly beneficial rewarding tcoin program for viewers. The more they chat with Siskabot, watch OONA's channels, engage in the app, and share with SiskaBot, other viewers and friends over Instagram and Facebook etc., the more tcoins they can accumulate to redeem for quality branded goods and services, free meals, exciting fun days out, relaxing holistic health treatments, free phone minutes and telcom products.

The tcoins, which are shown in a virtual OONA wallet, enable the user to achieve different statuses such as Rookie or Master, depending on the number of tcoins they have acquired. As consumers likes and wants are often in a state of flux, the regular conversations between the user and Siskabot are invaluable for updating the consumer's behavioral analytics. ALL user's data is kept strictly confidential.

What Does OONA Offer Networks and Content Holders?

The number 1 incentive which is driving top studios and content holders to the OONA platform, is the fact that it does not cost them a dime to be part of this phenomenally successful strategy. They also enjoy 100% control and 100% transparency, and very importantly, it does not affect their existing business.

OONA offers a strong business model to channels and content holders via its select monetization methods. Programmatic advertising is a highly successful advertising option on the OONA platform. It effortlessly streamlines the process of ad buying via the use of automated data-driven, technology. There are three platforms involved in this type of marketing automation: 1. DMPs (data management platforms) which analyze and collect the users' information to drive specific targeting. 2. SSPs (supply-side platforms) which maintain the publishers' ad inventory, and 3. DSPs (demand-side platforms) which provide ad purchases on the open market. OONA's advertising options include: 1. A programmatic advertising video (30 seconds), CMP and CPC revenue. 2. Programmatic display advertising (30 seconds), CMP and CPC revenue. 3. Programmatic advertising short-video (pre-roll 6 seconds). And 4. Pay per view micro-transactions.

So What is So Advantageous about Programmatic Advertising?

“Programmatic advertising has risen to dominate the digital display market in just a few years, having accounted for just 13% of display ad-spend in 2012. Programmatic ad-spend grew from US$5bn in 2012 to US $39bn in 2016, at an average rate of 71% a year” [1]. And the spending for programmatic digital display advertising: “is projected to grow to 45.72 billion in 2019” [2]..

Programmatic marketing empowers channel and content owners so they can target specific audiences. This can cover various demographic segments including location, social standing, gender, age and interests. Moreover, ads can be limited to certain frequencies and specific times in the day to coincide with target markets, such as in between live sports specials. With this method, channel and content owners are only paying for hugely effective adverts, delivered at the right time to the right people.

The bottom line is that programmatic advertising increases efficiency and saves money - two very valuable advantages. By opting for automation, it puts human beings out of the equation, and buying ads becomes less expensive and more dependable. Also, very importantly, program channels and content holders are able to optimize their KPIs (key performance indicators), and attain a deeper insight into the behavior of consumers [3].

For more information visit: www.oona.tv

References

[1]. Zenith Media (2017). “Programmatic ads to grow 31% in 2017, ahead of all other channels.” Retrieved from:

https://www.zenithmedia.com/%EF%BB%BF%EF%BB%BF%EF%BB%BFprogrammatic-ads-grow-31-2017-ahead-channels/  Accessed 27 Mar. 2018.

[2]. Statistica (n.d.).“Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. Dollars).” Retrieved from:

https://www.statista.com/statistics/278727/programmatic-display-ad-spend-in-the-us/  Accessed 27 Mar. 2018.

[3]. Kloefkorn, Sheila (2017). “Trends In Programmatic Advertising To Watch This Year.” Forbes. Retrieved from: https://www.forbes.com/sites/forbesagencycouncil/2017/05/16/trends-in-programmatic-advertising-to-watch-this-year/#781cb7cf7f11  Accessed 27 Mar. 2018.

OTT TV Offers Marketers a Chance to Reach Cord-Cutters, Cord-Shavers & Cord-Nevers

“As viewers of all ages turn to OTT TV services, marketers are discovering new opportunities to target and align with key audiences” [1]

OTT TV such as OONA - the YouTube of television, is rapidly on the rise, as conventional TV becomes the target of swelling numbers of cord-cutters, cord-shavers and cord-nevers. Viewers are having fun with the flexibility of OTT, and in the case of OONA's unique interactive OTT platform, which is data and subscription-free, with premium options, viewers are having a whale of a time with fantastic national and international video entertainment and live programs including live sports. Further, as each day passes, more and more people decide to join this cool entertainment band wagon so they can watch what they love - anywhere, anytime. OONA is now set to serve 185 million Indonesians, and is on course to provide its unique service to billions of people in other parts of Asia, Africa, the Middle East, South America, the US and Europe.

“This form of viewing is catching on quickly—giving marketers new opportunities to target and align with key audiences”[1]. Moreover, as well as offering advertisers the means to connect with consumers who might not be accessible via conventional television, “OTT, with its over-the-internet digital advantage, also gives marketers the ability to pinpoint specific audiences for select brand messaging” [1].

OTT is Revolutionising the Media Landscape

While it has to be said that in many countries, television is still a powerhouse medium: “today’s viewers are increasingly turning to diverse viewing options that don’t necessarily involve a TV set. They’re watching on laptops, tablets, smartphones... and other connected devices” [1]. In fact, according to research conducted by Statistica: in the US, in 2017, there were 193.3 million (OTT) service users. In addition, the 2018 figure is predicted to climb to 198.6 million; and the forecast for 2021 is 209.5 million [2].

So What is Behind This Surge?

OTT, which transmits content via the internet, empowers viewers with fantastic flexibility - as in they do not have to be super-glued to the sofa in front of the TV. Moreover, during this time when conventional viewing is falling, it enables marketers to connect with audiences. As the president of Precision Video, Publicis Media, Jonathan Bokor, notes: “With people who are not necessarily a cord-cutter or a cord-never, but let’s say a cord-shaver or people who have both pay TV and connected TV, their viewing on traditional linear TV is going down [1].

OONA is Promoting Live OTT

Leading digital strategist, and founder and CEO of OONA Global TV, Christophe Hochart, believes that giving viewers as many options as possible is a number one priority. One of these is providing live OTT coverage for special international sports and other exciting events. Moreover, this strategy enables advertisers to convey relevant messages in real time. So it is a win-win situation all round.

“The viewer wants a seamless, relevant viewing experience” [1]

The Complications of Other Platforms

Marketers frequently find themselves confronted by complications when they try to find an audience on Google, Facebook, and other digital channels: “Viewability, low completion rates, ad fraud and brand safety, among other issues, have caused brands to rethink their digital strategies” [1]. And all the latest negative publicity does not help either.

Conversely, live OTT streaming services can negate the issues that the digital TV ecosystem is plagued by. - They can offer a hundred percent viewability. - As the adverts take up the full-screen, all the pixels are viewed, thereby negating the below-the-fold worries of other digital media. Moreover, the ad completion can be near perfect. Sling TV has stated that: “Viewers are watching the ads all the way through, with an average completion rate of 98%” [1].

As with OONA's platform, users need to sign in whenever they use the service, therefore, advertisers are aware of the type of person who is viewing the content. Further, as most of the viewing is conducted via the OONA cookie-less app environment, this substantially lowers the threat of ad fraud. And when it comes to brand safety, when adverts are presented on-demand, or during live viewing, consumers are traced across popular content and top-tier networks.

In summary, advertisers: “have moved beyond buying a program to reach an audience, they want to reach a targeted audience that will ultimately relate to the brand message they’re being exposed to” [1]. And they need a platform which is free of complications - they have this with OONA OTT TV.

References

[1]. Ad Age (2017). “The Marketers Guide to OTT.” www.dishmediasales.com/insights/downloads/marketer-guide.pdf Accessed 21 Mar. 2018.

[2]. Statistica (2018). “Number of over-the-top (OTT) service users in the United States from 2017 to 2021 (in millions).” https://www.statista.com/statistics/469308/number-ott-service-users-usa/n Accessed 21 Mar. 2018.

Advertising: Online-First is the Future in the Digital Era

Image: Patrick Seymour

“The day television is finally laid to rest, the final nail in its coffin will be hammered by influencer marketing”[1]

While internet video and live television such as OONA OTT TV is soaring in popularity and coverage, TV advertising is fading out. “Young people no longer watch TV as they turn to YouTube, Netflix, and other sources. As such, advertisers are actively transferring budgets from TV to digital sectors”[1]. OONA, the YouTube of TV, is a prime example of this, as it has attracted the attention of countless global channel companies and content holders which all want to be part of a winning strategy.

The Statistics Say It All

The statistics clearly show that television advertising has been rendered unsuccessful. In every respect, television is being outmatched by digital incursion. The global momentum is crystal clear, as the digital channels' advertising share is perpetually rocketing while advertising on TV is doing the exact opposite. A good example of this is the decision taken by Adidas to fully withdraw “from TV advertising, deeming it ineffective for their Central Asian market”[1].

The Younger Generation Do Not Give a Hoot About Traditional Advertising

Traditional advertising does not mean a thing to the younger generations. As a result, TV is losing the advertising battle space because of an inadequate number of 13 – 24 year old viewers. And while it has to be said that some in this demographic continue to sit in front of the box - they can actually take it or leave it. - After all, this group loves life on the go, and this is where OONA, which offers AVOD, has great success. There is nothing better than being able to watch the latest hot series and films, live sports, motor shows and breaking news from anywhere, anytime. In fact: “only 36 percent of consumers noted that they cannot do without a TV screen. Meanwhile, 67 percent cannot imagine their lives without YouTube and 51 percent seem to lose meaning in life without Netflix”[1].

In addition, these same viewers are “watching 2.5 times more internet videos than traditional TV. On average, they spend 12.1 hours each week on free internet content and 8.8 hours on paid internet videos as opposed to 8.2 hours of television”[1]. And thanks to the innovation of platforms such as OONA TV, the brainchild of leading digital strategist, Christophe Hochart - many will no longer have to pay for subscriptions or videos. This is due to exciting cutting-edge content that is both data and subscription-free. A case in point is the OONA Telkom Indonesia partnership which is set to deliver free entertainment to 185 million plus Indonesians. Moreover, OONA is on track to provide its unique revolutionary experience to billions of people in other parts of Asia, Africa, the Middle East, South America, the US and Europe, with its free and premium options.

“Traditional advertising is slowly dying and a personalized Internet, along with personalized advertising, is the true future”

Advertisers still pay a fortune, even if their target audience does actually watch television. In the case of the viewer: “television is an advertising billboard. It conveys some general information, but it is generalized in its address, not directed at a specific person or even an entire audience”[1], and this is where the internet is also superior. Whenever advertising on YouTube or OONA comes to the consumer's attention, then “we can confidently say that the viewer has seen it for a reason, as that viewer became part of an audience the advertiser is interested in reaching”[1]. This is particularly the case with OONA viewers – as they have the benefit of interacting the world first Genie in the App.

The Genie Leads the Way

OONA is designed to create a deep personal one-to-one experience between the user and the world first AI genie in the app, Siskabot. The latter appears in person when the app is downloaded, and she has regular conversations with each user to 1. Find out the exact type of entertainment content they love. And 2. To discover what kind of branded products and services they would chose, and the ads they would like to see which could help them save money and get discounts on anything from cars to household goods to holidays, to hot fashion items and beauty products. The conversations are geared to allow OONA to get to know more about each customer, and what drives their behaviour. The more the user interacts with Siskabot, the better and more fine tuned OONA's analytics become. And this is reflected in the ads that the consumers watch. For example, they may love watching short exhilarating video ads on the next car they intend to get, and if they can save money by buying it on this platform, then more power to them!

Making it Super Easy and Successful For Channels and Content Holders

OONA offers a strong business model to channels and content holders via its OTT monetization methods. Programmatic advertising is a highly successful advertising option on the OONA platform. It effortlessly streamlines the process of ad buying via the use of automated data-driven technology. There are three platforms involved in this type of marketing automation: 1. DMPs (data management platforms) which analyze and collect the users' information to drive specific targeting. 2. SSPs (supply-side platforms) which maintain the publishers' ad inventory, and 3. DSPs (demand-side platforms) which provide ad purchases on the open market [2]. OONA's advertising options include: 1. A programmatic advertising video (30 seconds), CMP and CPC revenue; 2. Programmatic display advertising (30 seconds), CMP and CPC revenue; 3. Programmatic advertising short-video (pre-roll 6 seconds); and 4. Pay per view micro-transactions.

The tcoin Incentive that Inspires Viewers to Watch Video Ads

In order to encourage viewers to keep in regular touch with Siskabot, OONA and Telkom Indonesia offer a highly beneficial rewarding tcoin (virtual currency) program for viewers. The more they chat with Siskabot, watch OONA's channels and ads, engage in the app, and share with friends and family - the more tcoins they can accumulate to redeem for quality branded goods and services, free meals, exciting fun rides, relaxing holistic health treatments, and free telcom minutes and products. As consumers, our likes and wants are often in a state of flux, so the regular conversations between the user and Siskabot are invaluable for updating the consumer's behavioral analytics.

Video Advertising is the Cat's Whiskers

These days, video advertising is being prioritised: “The younger generation is quickly getting used to it due to early contact with pads and smartphones, along with fast access to the internet”[1]. As these videos are usually super cool, interesting, inspiring, and not in your face, they are not deemed annoying like their traditional counterparts. Moreover, for the advertisers, it is a whole lot less expensive than TV advertising.

A Win-Win Situation

In the case of advertisers, their dreams are being realised: just as the case in point with OONA, they can now connect with a target audience for much less money, and see a greater return on their investment. And when it comes to viewers, the need to sit through obtrusive adverts has been wiped out with OONA's strategy. Consumers can now learn about services and products that are of interest to them, and even get money off vouchers and free products, treatments, services, and fun days out with their virtual currency tcoins. Is it any wonder that OONA specialises in enabling telcoms to capture the digital market?

References

1.Geer, David (2018). TNW. “Advertising in the digital age: why online-first is the future.” https://thenextweb.com/contributors/2018/02/25/advertising-digital-age-online-first-future/ Accessed 6 Mar. 2018.

2. Kloefkorn, Sheila (2017). “Trends In Programmatic Advertising To Watch This Year.” Forbes. Retrieved from: https://www.forbes.com/sites/forbesagencycouncil/2017/05/16/trends-in-programmatic-advertising-to-watch-this-year/#781cb7cf7f11 Accessed 6 Mar. 2018.

How OONA's Siskabot is Transforming Behavioral Analytics

OONA TV, the Fun, Interactive AVOD Mobile Entertainment and Messaging Platform that Goes Beyond OTT, is a cutting-edge mobile app which is on course to provide exciting data/ commitment-free and ad-free premium mobile entertainment to billions of people in Indonesia, other parts of Asia, Africa, the Middle East, South America, the US and Europe.

So let us put the spotlight on just one ingredient of OONA's successful strategy which enabled leading digital strategist, CEO and founder, Christopher Hochart, to start the ball rolling and partner up with one of the world's largest telkom companies, Telkom Indonesia. The latter has been OONA's initial market for this nascent advertising video-on-demand service, which is set to transform the lives of 185 million plus Indonesians who no longer have to use up their data, pay subscription charges, or waste away hours scrolling through pirate sites.

Siskabot and the Unique Way of Collecting Behavioral Analytics

OONA is designed to create a deep personal one-to-one experience between the user and the world first AI genie in the app, Siskabot. The latter appears in person when the app is downloaded, and then has regular conversations with each user to: 1. Find out the exact type of entertainment content they love. And 2. To discover what kind of branded products and services they would chose, and the ads they would like to see which could help them save money and get discounts on anything from cars to holidays and household goods to hot fashion items and beauty products. The conversations are geared to enable OONA to get to know more about each and every customer, and what drives their behaviour. The more the user interacts with Siskabot, the better and more fine tuned OONA's analytics become. All personal data is kept strictly confidential.

Content marketing strategist, Daniel Threlfall, notes that: “understanding and applying behavioral analytics can be incredibly useful for growth strategies. In fact, it could be the energy and edge that your brand has been missing”[1]. We have to understand that it is the audience that drives growth, and: “take a step back and look at [them]. Do you really understand them? Be honest with yourself. Most growth hackers think they understand their customer base, but they only know raw data. Knowing demographics doesn’t mean you understand your audience”[1]. Hochard understands this extremely well, and this is where OONA's analytical strategy goes way beyond the normal raw data collection methods which it also adheres to.

Why Are Psychographics All the Rage?

Well, psychographics are crucial when it comes to behavioral analytics. This is because they offer companies a fundamental understanding of why consumers act as they do. “Demographics are the who. Psychographics are the why. Psychographics include: personality, values, attitudes, interests and lifestyles. Demographics include age/gender, race, location and employment status”[1]. Companies can learn something about the consumer's behaviour from every psychographic data point.

Psychographic Variables

Also known as AIO variables, psychographic variables incorporate gaining knowledge within three spheres: Activities, Interests and Opinions. The Activities questions span elements such as: what type of work the user does, the hobbies they enjoy, their favourite sports, their shopping preferences, and the kind of entertainment they love. The Interests questions include: family, home, job, recreation, fashion, food, and media. And the Opinions questions include: culture, education and products [1]. These three categories all contain very relevant questions for OONA, and they are delivered in friendly way by Siskabot, who makes the user feel comfortable, just as though they are talking to a friend.

The tcoin Incentive That Drives Regular Bot-Human Interaction

In order to encourage viewers to keep in regular touch with Siskabot, OONA and Telkom Indonesia offer a highly beneficial rewarding tcoin (virtual currency) program for viewers. The more they chat with Siskabot, watch OONA's channels and ads, engage in the app, and share with SiskaBot, other viewers and friends, the more tcoins they can accumulate to redeem for quality branded goods, free meals, exciting fun days out, relaxing holistic health treatments, free telcom minutes and other telcom products. The tcoins, which are shown in a personalised virtual wallet, enable the user to achieve different statuses such as Rookie or Master, depending on the number of tcoins they have acquired. As consumers, our likes and wants are often in a state of flux, and to that end, the regular conversations between the user and Siskabot are invaluable for updating the consumer's behavioral analytics.

In summary, “If you’re focused on sheer volume and ignore your customers in the process, you’re going to get nowhere fast”[1]. OONA TV has disrupted the market in a positive way in order to benefit advertisers who are seeking targeted advertising which engages consumers and places their ads center stage. And in yielding success from advertising through behavioral analytics along with standard methods; consumers, telecom companies, channels and content holders, can enjoy excellent financial rewards. Isn't that what it's all about?

Reference

Kissmetrics (2018). “How to Leverage Behavioral Analytics In Your Growth Strategy.”

https://blog.kissmetrics.com/behavioral-analytics-in-growth/?utm_campaign=crowdfire&utm_content=crowdfire&utm_medium=social&utm_source=twitter#819904161584185344-tw#1504245900915