What is OONA?

“OONA goes beyond TV and OTT – it is a world 1st platform which gives users an ultra cool way of choosing, sharing and editing their fab entertainment”

OONA Mobile TV - the U-Chose U-Share U-Get Rewarded Platform for viewers, telcoms, network and content holders, is a step above OTT and TV. - The user experience is totally different because: 1. It is a world 1st ad-supported instant interactive entertainment site with up to 300 top national and international channels, and personalised content all ready for viewers to watch. 2. OONA is interactive and offers various fun editing tools and stickers. 3. It has an AI genie in the app named Siskabot. She is ready and waiting to serve users by ensuring that they have the entertainment they love all ready and waiting for them, and that they only watch the ads they are interested in, so they can save time and money. And 4. OONA gives out generous virtual currency rewards for sharing content with family and friends, watching channels and ads, and interacting with Siskabot. These are stored in a virtual wallet, and can be redeemed for a broad range of exciting products and services.

“OONA – the No 1 Content Choice for Sharing Edited Entertainment on Instagram”

In addition to this, whereas traditional OTT only provides limited video library access, OONA's unique OTT angle is engineered to focus on mobile engagement. – And this makes watching content super fun and rewarding, and send users to the OONA platform 24/7.

OONA offers free to air, pay TV, and OTT options, and is set to provide data and subscription-free, along with premium option movies, series, live sports, motoring, celebrity news, cooking specials, documentaries, learning broadcasts, breaking news and more, to billions of people in Asia, South America, the Middle East, Africa, the US and Europe via its AVOD service. Its exciting new concept gives studios and content holders 100% control and transparency, and does not affect their existing model. Moreover, it enables viewers to get what they want to watch at the moment they want to watch it - anytime, anywhere. OONA has initiated its service by providing its state-of-the-art free platform to 185 million plus Indonesians, as a result of its partnership with Telkom Indonesia – one the the world's foremost telcom giants.

OONA's TV in a box, is set to be the No 1 entertainment engagement tool that will rapidly become part of people's lives, so they enjoy regularly checking it out throughout the day. This world 1st platform is unlike standard OTT apps, as users do not have to waste time browsing and searching for content to watch - their personal preferences are already right there for them. It also gives viewers a cool way of sharing and editing the entertainment they are having fun with on Instagram, Facebook - and everywhere else the user's friends and family can see it. The chance to manipulate content by adding comments, colourful drawings, all kinds of stickers, and so on, brings out everyone's personality, and it's very contagious!

An End to Waiting

This cutting-edge platform uses a whole new level of technology. No one has to search for what they want to watch - it has already been found for them, and is available on immediate demand.

A Winning CX Service and the Genie in the App

OONA is delivering a high tech customer experience (CX), to engage users at a completely new level. Not only does it provide the very best in entertainment, and deliver rapid responses to commands and transactions, it also creates a deep personal one-to-one experience between the user and the world first AI genie in the app, Siskabot.

Siskabot appears in person when the app is downloaded, and she has regular conversations with each user to: 1. Find out the exact type of entertainment content they love. And 2. to discover what kind of branded products they would chose, and the ads they would like to see which could help them save money on anything from cars to household goods to hot fashion items and beauty products.

The conversations are geared to enable OONA to get to know more about each and every customer, and what drives their behaviour. The more the user interacts with Siskabot, the better and more fine tuned OONA's analytics become, and the more advantageous it is for all concerned. - This creates a win-win situation for the consumer, OONA, the telcoms, studios and content holders that OONA monitizes for.

Getting Great Rewards with tcoins

In order to encourage viewers to share content, watch personally targeted ads, and keep in regular touch with Siskabot, OONA and Telkom Indonesia offer a highly beneficial rewarding tcoin program for viewers. The more they chat with Siskabot, watch OONA's channels, engage in the app, and share with SiskaBot, other viewers and friends over Instagram and Facebook etc., the more tcoins they can accumulate to redeem for quality branded goods and services, free meals, exciting fun days out, relaxing holistic health treatments, free phone minutes and telcom products.

The tcoins, which are shown in a virtual OONA wallet, enable the user to achieve different statuses such as Rookie or Master, depending on the number of tcoins they have acquired. As consumers likes and wants are often in a state of flux, the regular conversations between the user and Siskabot are invaluable for updating the consumer's behavioral analytics. ALL user's data is kept strictly confidential.

What Does OONA Offer Networks and Content Holders?

The number 1 incentive which is driving top studios and content holders to the OONA platform, is the fact that it does not cost them a dime to be part of this phenomenally successful strategy. They also enjoy 100% control and 100% transparency, and very importantly, it does not affect their existing business.

OONA offers a strong business model to channels and content holders via its select monetization methods. Programmatic advertising is a highly successful advertising option on the OONA platform. It effortlessly streamlines the process of ad buying via the use of automated data-driven, technology. There are three platforms involved in this type of marketing automation: 1. DMPs (data management platforms) which analyze and collect the users' information to drive specific targeting. 2. SSPs (supply-side platforms) which maintain the publishers' ad inventory, and 3. DSPs (demand-side platforms) which provide ad purchases on the open market. OONA's advertising options include: 1. A programmatic advertising video (30 seconds), CMP and CPC revenue. 2. Programmatic display advertising (30 seconds), CMP and CPC revenue. 3. Programmatic advertising short-video (pre-roll 6 seconds). And 4. Pay per view micro-transactions.

So What is So Advantageous about Programmatic Advertising?

“Programmatic advertising has risen to dominate the digital display market in just a few years, having accounted for just 13% of display ad-spend in 2012. Programmatic ad-spend grew from US$5bn in 2012 to US $39bn in 2016, at an average rate of 71% a year” [1]. And the spending for programmatic digital display advertising: “is projected to grow to 45.72 billion in 2019” [2]..

Programmatic marketing empowers channel and content owners so they can target specific audiences. This can cover various demographic segments including location, social standing, gender, age and interests. Moreover, ads can be limited to certain frequencies and specific times in the day to coincide with target markets, such as in between live sports specials. With this method, channel and content owners are only paying for hugely effective adverts, delivered at the right time to the right people.

The bottom line is that programmatic advertising increases efficiency and saves money - two very valuable advantages. By opting for automation, it puts human beings out of the equation, and buying ads becomes less expensive and more dependable. Also, very importantly, program channels and content holders are able to optimize their KPIs (key performance indicators), and attain a deeper insight into the behavior of consumers [3].

For more information visit: www.oona.tv

References

[1]. Zenith Media (2017). “Programmatic ads to grow 31% in 2017, ahead of all other channels.” Retrieved from:

https://www.zenithmedia.com/%EF%BB%BF%EF%BB%BF%EF%BB%BFprogrammatic-ads-grow-31-2017-ahead-channels/  Accessed 27 Mar. 2018.

[2]. Statistica (n.d.).“Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. Dollars).” Retrieved from:

https://www.statista.com/statistics/278727/programmatic-display-ad-spend-in-the-us/  Accessed 27 Mar. 2018.

[3]. Kloefkorn, Sheila (2017). “Trends In Programmatic Advertising To Watch This Year.” Forbes. Retrieved from: https://www.forbes.com/sites/forbesagencycouncil/2017/05/16/trends-in-programmatic-advertising-to-watch-this-year/#781cb7cf7f11  Accessed 27 Mar. 2018.