OONA Leads the Way in Delivering the Content and Ads Consumers Want

“The transition to OTT from OTA continues to send shockwaves through the media ecosystem, and OTT has an enormous advantage over traditional broadcasting” [1]

Swift cord-cutting, along with an escalating market share of services offering video streaming, are trends which are predicted to soar to very lofty heights. Here are two media digitalization trends which are particularly interesting.

Number 1: Broadcast Control Rooms Are Joining the Cloud

In the past, a great deal of high-priced hardware and tech - both in the control room, and out in the field, was essential for live television broadcasting. But this no longer the case. - It is now being transformed by virtualized broadcasting: cloud-based platforms which empower master control operators to conduct all their work on web-linked PCs, and turn out their productions in a much less expensive and more calculable and efficient way.[1].

Further, this form of tech, which is used by companies partnering with OONA Global's free cutting-edge live and VOD interactive platform, is also modifying how we watch films, games, sports, and other real time events. This is via the use of remote production capabilities. Satellite production vehicles will soon be redundant due to videographers now being able to send camera feeds straight to virtual control rooms for editing. Such a state-of-the-art setup will be crucial for: “live broadcasts, where features like augmented reality (AR) enhancements and 360-degree virtuality (VR) views of the field will become a new standard as more sports games move to smart TV, laptop, and mobile device screens”[1]. Clearly, this “opens up the door to enable more content experiences in the digital first domain of OTT”[1].

OONA – An Up and Coming Leader in the Field

OONA, the Fun, Interactive AVOD Mobile Entertainment and Messaging Platform that Goes Beyond OTT, is set to provide data/subscription-free and premium cutting-edge TV to 185 million Indonesians, in collaboration with Telkom Indonesia, one of the world's largest telcom companies. And it is also on route to provide the same for billions of consumers in other parts of Asia, Africa, the Middle East, South America, the US and Europe. OONA has a forward agenda which will include incorporating AR and VR. Its CEO and founder, leading digital strategist, Christophe Hochart, knows that this is the future, and wants to be able to provide it to developing countries, so that they do not get left behind.

Number 2: Data is King

The consolidation of media corporations such as Disney and 20th Century Fox - a merger that would endow Disney with a reign over more than a 1/3^rd of the revenue from every American film box-office, represents just one on a list of recent top profile unions. This trend also facilitates the consolidation of a huge amount of data. These acquisitions and mergers will enable media companies to achieve a greater refined understanding of every individual consumer thanks to industry verticals, and the combined user information gleaned from divergent platforms [1].

A case in point is the Time-Warner – AT&T merger: theoretically, it was feasible for the merged companies to interpret the way in which certain consumers used their mobiles when they looked at TV programs, by 1. making a comparison of their data from the OTT platforms owned by Time-Warner, and 2. from the information on the browsing habits of the AT&T wireless consumers.

“If there’s one thing that gives OTT an enormous advantage over traditional broadcasting, it’s the ability to target advertising 1-to-1 instead of 1-to-many” [1]

Step Forward OONA's AI Siskabot

OONA operates in a unique way when it comes to getting to know exactly what their viewers really want, not just today – but as and when they may change their mind, and preferences. OONA is designed to create a deep personal one-to-one experience between the user and the world first AI genie in the app, Siskabot. The latter appears in person when the app is downloaded, and she has regular conversations with each user to 1. Find out the exact type of entertainment content they love. And 2. To discover what kind of branded products and services they would chose, and the ads they would like to see which could help them save money on anything from cars to household goods to holidays to hot fashion items and beauty products. The conversations are geared to enable OONA to get to know more about each and every customer, and what drives their behaviour. The more the user interacts with Siskabot, the better and more fine tuned OONA's analytics become. All data is kept strictly confidential.

Employing Psychographic Variables

OONA also leads the way in incorporating psychographic variables by gaining knowledge within three different spheres: Activities, Interests and Opinions. These three categories all contain very relevant questions for OONA, and they are delivered in a friendly way by Siskabot, who makes the user feel at ease, just as though they are talking to a Facebook friend. This data, in addition to the other standard methods, gives OONA a better overview as to how to please each and every consumer.

The tcoin Incentive That Ensures Up-to-Date Personal Content

In order to encourage viewers to keep in regular touch with Siskabot, OONA and Telkom Indonesia offer a highly beneficial rewarding tcoin (virtual currency) program for viewers. The more they chat with Siskabot, watch OONA's channels, engage in the app, and share with SiskaBot, other users and friends, the more tcoins they can accumulate to redeem for Telkom Indonesia products, quality branded goods, and other goodies such as free meals. As consumers, our likes and wants are often in a state of flux, so the routine conversations between the user and Siskabot are priceless for updating behavioral analytics.

In summary, through its unique data consolidation - helped by the ingenious AI Siskabot, OONA drives increased engagement as it can show every individual viewer content which they can't get enough of, and ads which are tailored just for them. The evolution from OTA to OTT is a long way from over, so the media industry needs to fasten its seat belts as mega disruption is definitely on the horizon for the next few years...

Reference

[1] Friedlander, Jason (2018). M and E Daily. http://www.mesalliance.org/2018/03/12/three-ways-well-see-impact-ott-transition-nab-2018/ Accessed 12 Mar. 2018.