Why OONA Advertisers Enjoy the Digital Gold Rush

The global landscape is constantly being redefined by social media. In fact: “social media has often been looked at as a platform for communication and engagement between users, but [as with OONA's Entertainment and Messaging Platform], it is drastically evolving beyond that”[1].

Image credit: Infographic Mediakix [2]

Now, in 2018, people are spending more and more time on social media. Teenagers are on it up to nine hours per day, “while 30% of all time spent online is now allocated to social media interaction. And the majority of that time is on mobile - 60% of social media time spent is facilitated by a mobile device [2]. So to that end: “social media has proven to be the most effective way for businesses to reach new audiences on a global scale”[1].

“OONA goes beyond TV and OTT – it is a World 1st Platform which gives users a cool way of choosing, sharing and editing their ads and entertainment”

OONA Mobile TV - the U-Chose U-Share U-Get Rewarded Entertainment & Messaging Platform, is a step above OTT. - The user experience is totally different because:

• OONA is a world 1st ad-supported instant entertainment site that has the content and ads users personally want to watch, waiting for them
• OONA promotes fun interaction & offers various cool editing tools & stickers
• OONA gives users tcoin (virtual currency) rewards for sharing ads & entertainment content
• OONA's tcoins can be redeemed for: a huge range of branded goods and services, meals, fun days out, discounts, free phone minutes and telcom products

OONA gives viewers a fab way of sharing and editing the ads and entertainment they are having fun with, on Instagram, Facebook - and everywhere else the user's friends, family, and others can see them. The chance to manipulate content by adding comments, colourful drawings, all kinds of stickers, and so on, brings out everyone's personality, and so it's very contagious! It also gives other people a chance to find out more about a huge spectrum of different brand products and services from cosmetics to hot fashion items to cars and holidays, and everything in between, directly from other consumers. - And this drives commerce in a very positive way, and is a win-win situation for the users, the content holders, the telcoms, and OONA.

The AI Genie in the App Delivering the Ads Users Want

OONA creates a deep personal one-to-one experience between the user and the world first AI genie in the app, Siskabot. This guarantees high tech CX which engages users at a completely new level . - It gives them the ads that interest them, and can reward them with a good deal. In these times of fast paced living, this is great news for consumers who not not have the time or inclination to scout out what they are looking for all over the internet.

Siskabot appears in person when the app is downloaded, and has regular conversations with each user to 1. Find out the exact type of entertainment content they love - such as series, films, live sports, educational programs, news, etc. And 2. To discover what kind of branded products and services they would chose, and the cool video and other type of ads they would like to see. As OONA viewers are rewarded with tcoins for interacting with Siskabot, this means that a note of everything they are interested in is kept up to date. Further, everyone who uses the OONA platform is safe in the knowledge that OONA operates with complete transparency, and all users' data is kept strictly confidential.

The Inherent Opportunities of Social Media

The Founder and CEO of OONA, leading digital strategist, Christophe Hochart, understands the inherent digital advertising opportunities that can generate a gold rush for those who partner with OONA. Programmatic advertising is a highly successful advertising option offered by the platform. It effortlessly streamlines the process of ad buying via the use of automated data-driven, technology with various options including: 1. A programmatic advertising video (30 seconds), CMP and CPC revenue; 2. Programmatic display advertising (30 seconds), CMP and CPC revenue; 3. Programmatic advertising short-video (pre-roll 6 seconds); and 4. Pay per view micro-transactions.

So What is So Advantageous about Programmatic Advertising?

“Programmatic advertising has risen to dominate the digital display market in just a few years, having accounted for just 13% of display adspend in 2012. Programmatic ad-spend grew from US$5bn in 2012 to US$39bn in 2016, at an average rate of 71% a year”[3]. And the spending for programmatic digital display advertising: “is projected to grow to 45.72 billion in 2019”[4]..

Programmatic marketing empowers channel and content owners so they can target specific audiences. This can cover various demographic segments including location, social standing, gender, age and interests. Moreover, ads can be limited to certain frequencies and specific times in the day to coincide with target markets, such as in between OONA's live sports specials. With this method, channel and content owners are only paying for hugely effective adverts, delivered at the right time to the right people.

The bottom line is that programmatic advertising increases efficiency and saves money - two very valuable advantages. By opting for automation, it puts human beings out of the equation, and buying ads becomes less expensive and more dependable. Also, very importantly, program channels and content holders are able to optimize their KPIs (key performance indicators), and attain a deeper insight into the behavior of consumers [5].

In summary, the digital revolution is here and now. More and more advertisers are getting on board the winning train which has already shown that it can take businesses to new audiences, and multiply their sales - regardless of which part of world they may be in... Is it any wonder that major entertainment studios have partnered up with AVOD OONA TV?

References

[1]. LaHaye, Felix (2018). “The Digital Gold Rush: How Social Media Fuels the Economy.”

Adweek. http://www.adweek.com/digital/the-digital-gold-rush-how-social-media-fuels-the-economy/ Accessed 27 Apr. 2018.

[2]. Social Media Today. https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic Accessed 27 Apr. 2018.

[3]. Zenith Media (2017). “Programmatic ads to grow 31% in 2017, ahead of all other channels.” Retrieved from:https://www.zenithmedia.com/%EF%BB%BF%EF%BB%BF%EF%BB%BFprogrammatic-ads-grow-31-2017-ahead-channels/ Accessed 27 Mar. 2018.

[4]. Statistica (n.d.).“Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. Dollars).” Retrieved from:

https://www.statista.com/statistics/278727/programmatic-display-ad-spend-in-the-us/ Accessed 27 Mar. 2018.

[5]. Kloefkorn, Sheila (2017). “Trends In Programmatic Advertising To Watch This Year.” Forbes. Retrieved from:https://www.forbes.com/sites/forbesagencycouncil/2017/05/16/trends-in-programmatic-advertising-to-watch-this-year/#781cb7cf7f11 Accessed 6 Mar. 2018.