OONA Global TV Leveraging AI to Boost Leads & Conversions

"From Alexa to Watson to OONA TV's OONAbot, we're living in an AI world, and the technology also affects business”

A recent Bank of America Merrill Lynch report, states that the: “AI market is predicted to grow to $70 billion by 2020” [1]. To that end, artificial intelligence (AI), is no longer the future – it is here right now, both in business, and in the world in general; and a number of highly successful up and coming global companies, such as OONA Mobile TV, have used AI right from the get-go, and are planning many of their business strategies around futuristic AI models.

“AI technology is evolving faster than expected, and is producing some of the most effective and dramatic results in business today” [2]

AI & Marketing

Marketers are now embracing AI, and those who are: “responsible for demand generation, know it’s crucial to stay ahead of the curve with new lead generation tactics, as AI is where it’s at” [2]. So when it comes to generating leads, qualifying, and conversion, artificial intelligence is a perfect fit [2]. Moreover, artificial intelligence facilitates “data across multiple sources to meet with business intelligence in one place in order to deliver measurable insights and actionable results” [2]. And as the Forbes Technology Council notes: “AI machines can become smarter over time and increase efficiencies” [3], which is exactly what is needed in this field and many others.

“61 percent of respondents reported lead scoring as the major driving force behind investing in AI” [2]

AI and its high tech scope and achievements just keep getting better and better. There are various types of AI, for example, conversational AI, and predictive lead scoring. Currently, the greatest artificial solutions, such as OONA's personal AI assistant, OONAbot, who regularly engages with users to find out what sort of entertainment they love, and the type of ads that interest them, and can save them time and money, utilise marketing data. This strategy provides OONA with strong information about customers and prospective users. Moreover, the AI digs through a massive quantity of data in order to hunt out new prospects, or indicate that some of the platform's existing leads are worth following.

If one considers the huge scale of work: to put it into context, OONA is currently set up to serve 185 million Indonesians with its free cutting-edge ad-based, live and on-demand mobile TV, and is well on its way to providing the same to billions of people in other parts of Asia, the US, South America, Africa, the Middle East and Europe, so the amount of data is colossal.

What is Predictive Lead Scoring?

Artificial intelligence propels this operation by automatically evaluating first-party data (such as behaviour, demographics), together with

third-party data (for example intent, technographics), in order to generate a model that can ascertain which leads have the greatest chance of transforming into consumers.

And What is Conversational AI?

At the present time, conversational AI is the most well-known form of artificial intelligence for CX (customer service) and sales. This is something that we see everywhere from our smartphones (“Hey Siskabot, which are the best channels for action films?), to our kitchen counters (“Alexa, I need a recipe for Beef Wellington”) [2].

Conversica, the firm that is regarded as the world's forerunner in conversational artificial intelligence for business, states that in the case of: “lead generation and conversion, conversational AI assistants are uniquely positioned to engage leads through natural, conversational forms of communication (e.g., chat, email)” [2], and then sustain them until the time they become consumers.

The great advantage of this type of artificial intelligence, is that it quashes the mandatory human follow-up that is so essential for fostering leads; and guarantees that the latter are being appropriately sustained within real time. And more good news, as Conversica notes: “conversational AI is able to learn from dialogues with leads to become smarter, faster, and more efficient at moving leads through the sales cycle” [2]. What could be better than that?

Photo credit: Martech Today

Martech

AI fits seamlessly into the realms of marketing technology (martech). - This is an area which is linked to the creation, management, and use of digital tools which empower marketers to automate their work, and arrive at decisions that are driven by data. Furthermore, martech aims to assist marketers so they find and nurture consumers, personalise user interaction, and quantify how effective campaigns are.

For example, one of OONA's current campaigns: The OONA Daily Bid N’Win Challenge, which gives every user the chance of winning regular prizes such as the hottest mobile phones, or cool motorbikes, was determined by AI to be effective right from the outset, and has now been going on successfully for many months due to regular AI monitoring. The OONA platform is unique, in that it actually rewards users with a virtual currency (tcoins) just for viewing the content they enjoy, looking at personalised ads that can benefit them, chatting with their AI personal assistant, Siskabot; and sharing content using the app's fun interactive tools. - Further, tcoin collectors can take part in the challenges; as well as redeem their virtual currency for a broad selection of branded goods and service, discounts, fun days out, meals, holistic health treatments, and free phone minutes and telcom products.