“5G
will propel annual revenue from immersive and new media applications
from zero to $67 billion within a decade” [1]
5G is now becoming
reality, and excitement abounds as it is being successfully rolled
out in trials across the planet. According to the Global Mobile
Suppliers Association: “As of mid-December [2018], there were 192
operators in 81 countries already demonstrating, testing or trialing
5G technologies” [2]. In fact, companies such as Verizon, have
already been providing a home wireless service on 5G, while others
have been offering restricted trials on users' mobiles. “They’re
ahead of the mid-2020 timeline for a broad launch globally, and are
likely to keep pushing the pace” [2].
This latest mega tech
innovation is a serious game changer, and potentially has the
capacity to provide: wireless gigabit Internet service, extremely
low-latency video and huge bandwidth [2]. And while 4Gs lag time is
approximately 20 milliseconds, 5Gs is as quick as 1 millisecond [1].
5D tech is also more efficient at dealing with giant levels of data.
Moreover, according to Sandvine, a leading Network Intelligence
solution provider: “Video is already one of the most data-heavy
activities online – it was almost 58% of the downstream traffic on
the internet [in 2018].
5G not only lightens that load, but it also can make new kinds of video accessible” [1]. There will also be super cool interaction. For example: “When characters like Claire Underwood break the fourth wall on Netflix's House of Cards, viewers never expect to be able to talk back to them and get a response. But 5G could expand video interactivity to make that possible” [1], so truly exciting times lay ahead as video on steroids goes mainstream!
5G Will Have a Massive Impact on Video, Cord-Cutting, AR & VR
Telecommunication companies will be drastically transformed by the high octane 5G factor, as the latter is bound to set off another cord-cutting outbreak - with users grabbing their scissors to demolish home broadband for good. It will also be instrumental in advancing AR & VR by empowering users with lightweight, wireless headsets that resemble eyeglasses; and it could even enter 3D territory [2].
5G not only lightens that load, but it also can make new kinds of video accessible” [1]. There will also be super cool interaction. For example: “When characters like Claire Underwood break the fourth wall on Netflix's House of Cards, viewers never expect to be able to talk back to them and get a response. But 5G could expand video interactivity to make that possible” [1], so truly exciting times lay ahead as video on steroids goes mainstream!
5G Will Have a Massive Impact on Video, Cord-Cutting, AR & VR
Telecommunication companies will be drastically transformed by the high octane 5G factor, as the latter is bound to set off another cord-cutting outbreak - with users grabbing their scissors to demolish home broadband for good. It will also be instrumental in advancing AR & VR by empowering users with lightweight, wireless headsets that resemble eyeglasses; and it could even enter 3D territory [2].
The
Super Power of A Mobile Device
When compared to the
large fast internet pipes running into people's homes - a system
which is fairly similar to 5G; mobile devices come out on top, as
they are far more superior at accruing data. Firstly, they go
wherever their owners go; and on top of this, they have gyroscopes
and GPS, microphones, cameras and touchscreens. This means that it is
easier for platforms to gain intelligence about what users are doing,
where they are, and what they want [1].
Ovum
and Intel predict 5G will more than triple the mobile media market
worldwide, reaching $420 billion in 2028 from $170 billion this year
[2]
With 5G, new forms of
video media entirely can be delivered into a mobile setting"
[1]. And to that end: “Some estimates say it could make up as much
as 90% of all 5G traffic. For OTT services [such as OONA Global TV,
the next generation, interactive, free cutting-edge AVOD and SVOD platform that
rewards users for watching what they love on-the-move or at home],
that means faster and smoother delivery of video, no buffering,
higher resolution, [and] a better, more engaging experience for
users” [2].
The Benefits of AVOD
In particular, ad-based video on demand companies such as OONA TV, will stand to benefit enormously when 5G comes into play. This is because it will promote the accumulation of greater, deeper data which will facilitate better personalised advertising [2], an essential business component that OONA has already made head waves in, due to its innovative strategy which stimulates viewers to watch ads.
“Forecasters
maintain OTT subscriptions eventually will dominate traditional
pay-TV subscriptions globally as they already do in some markets”
[2]
OONA
OTT TV Leads the Way
When
OONA was first conceived, its founder and CEO, leading digital
strategist, Christophe Hochart, looked outside the box for workable
strategies within the growing advertising ecosystem. He focused on
monitisation technology, and attaining valuable deep data, as well as
a way to attract viewers to watch the ads they are interested in.
Being an early supporter of AI and machine learning, one of the
unique ideas he came up with, was to create a patented helpful
personal assistant named Siskabot (the genie in the OONA app), to
ensure that viewers can enjoy content personalisation through:
accessing their favourite programs and live content, as well as the
kind of helpful ads that interest them, and can save them time and
money.
"Part
of what makes a publisher’s audience so valuable is their audience
data" [3]
In order to get the
right personalised ad fit for each viewer, Siskabot has regular
conversations with users so they enjoy relevant, compelling
experiences. She continually finds out more about them and their
lifestyle, as well as the products and services they use, and are
interested in. The latter is vitally important, as it seamlessly
amalgamates relevant ad content into the digital consumers'
experience. - After all, there is no point in showing ads that
viewers will just cut off.
In order to have
success with OONA's ads, Hochart also devised an ingenious system
whereby viewers can accrue loyalty rewards in the form of tcoins. -
The latter is a virtual currency which rewards viewers just for
watching content and personalised ads; sharing the content they love
with friends and family; sharing a referral code on social media; and
interacting with Siskabot. These tcoins, which are stored in a
virtual wallet, can be exchanged for a broad range of branded goods,
meals, fun days out, discounts, free telcom minutes and various
telcom products.
Fun Virtual Currency
In order to have
success with OONA's ads, Hochart also devised an ingenious system
whereby viewers can accrue loyalty rewards in the form of tcoins. -
The latter is a virtual currency which rewards viewers just for
watching content and personalised ads; sharing the content they love
with friends and family; sharing a referral code on social media; and
interacting with Siskabot. These tcoins, which are stored in a
virtual wallet, can be exchanged for a broad range of branded goods,
meals, fun days out, discounts, free telcom minutes and various
telcom products.
Jazzing
Up Live Sporting Events and Combat
5G is designed to
be a primary delivery service for video and data into the home, as
well as on the go. - Something with OONA Mobile TV provides via its
TV cast function. To that end, OONA is set to embrace 5G as soon as
possible, and the tech team understands that by incorporating AR into
its live games and combat, its user experience will be second to
none.
Video Content Owners
Are Enjoying the OTT Wave
“Content owners have
seen a massive increase in the demand for their products. That will
continue as OTT services [such as OONA Global TV, which is set to
serve 185 million Indonesians with it free AVOD service and premium
option, and is well on its way to providing the same to other parts
of Asia, Africa, the Middle East, South America, the US and Europe],
push out across the globe and original content maintains — and
grows — its value” [2]. This combined with everything that 5G
will endow upon us, will revolutionise our entertainment experience
like never before.
References
[1].
Ooyala (2019). “State of the Broadcast Industry 2019.”
http://go.ooyala.com/rs/447-EQK-225/images/Ooyala-State-Of-The-Broadcast-Industry-2019.pdf Accessed 5 Feb. 2019.
[2].
Solsman, Joan E. (2018). “With 5G, you won't just be
watching video. It'll be watching you,
too.” CNET.
https://www.cnet.com/news/with-5g-you-wont-just-be-watching-video-itll-be-watching-you-too/ Accessed 6 Feb. 2019.
[3]. SpotX (2019). “Predictions for OTT, traditional TV, online video, data activation, and transparency.”
[3]. SpotX (2019). “Predictions for OTT, traditional TV, online video, data activation, and transparency.”
https://www.spotx.tv/resource/2019-video-advertising-trends/ Accessed 6 Feb. 2019.
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