OONA TV & ITS AI MARKETING VALUE STRATEGY

AI is already seriously impacting content marketing with AI marketing assistants such as IBM Watson’s Lucy & OONA TV's OONAbot

As Forbes reports: there are countless ways in which artificial intelligence (AI) is already impacting content marketing in particular, and digital marketing in general. Yet the fact of the matter is that this is just the tip of the iceberg. – So stayed tuned for lots more improvements and changes that AI will provide for content marketing [1]. The latter can be described as: a marketing technique involving the creation and distribution of consistent, relevant and valuable content to gain and attract a well defined audience – with the aim of driving lucrative consumer action [2].

OONA Mobile TV – the cutting-edge next generation OTT platform, which is set to provide 185 million Indonesians with free AVOD live and on-demand TV over hundreds of top channels, and even pays users a virtual currency for watching the content they love; chatting with its cool AI assistant; and checking out personalized ads that can save them time and money, is about to undergo a vast expansion. - Lead by founder and CEO, Christophe Hochart, digital strategist and AI expert, it is firmly on course to take its ad-based and premium OONA+ option into the US, other parts of Asia, Africa, South America, the Middle East and Europe.

Using the flexibility of the latest technology, OONA offers channel and content holders multiple ways to drive substantial revenues from their channels via the OONA platform. This includes: Programmatic Video Advertising, Display Advertising with User Mobile Engagement, Pay Per View, Subscription, and more. OONA's global model adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country, remain the same, and every OTT solution is framed using a custom designed model which is beneficial to the channel company, the telcom, and the user.

So Where Does AI Fit into OONA's Successful Strategy?

It may come as no surprise to readers that AI (artificial intelligence) has been shown to help companies super-charge their marketing efforts, and OONA, which has been at the forefront of this phenomenon right from the get-go, has a number of strategies.

"From Alexa to Watson to OONA TV's OONAbot, we're living in an AI world, and the technology also affects business”

OONAbot

AI and its high tech reach and achievements are hitting the headlines every which way. There are various types of AI, for example, conversational AI, and predictive lead scoring. Currently, the greatest artificial solutions, such as Amazon's Alexa, or OONA's OONAbot - the friendly AI personal assistant who is always on hand to ensure that users know about the latest exciting things that are going on, are creating a CX revolution. In the case of OONA, this includes: info on upcoming new series and live sports; awesome bidding competitions; new ways to earn more tcoins (OONA's virtual currency); even more things consumers can spend their tcoins on; and fun, up-to-the-minute state-of-the-art app features.

“The demand for top-notch customer service is ongoing. AI-powered intelligent messaging can improve the overall engagement experience” [3]

“Automated intelligent messaging technology can register customer feedback and suggest items based on their individual buying habits. It can also compile consumer insights from each interaction” [1]. OONAbot regularly engages with users to find out more about them, their favourite programs and top genres; if they are gamers, or interested in giving some of OONA's irresistible games a whirl; and the type of ads that could interest them, and be valuable to them and their family.  

This strategy utilises marketing data, and provides OONA with strong information about customers and prospective users. Moreover, OONA's use of AI is essential, as it digs through a massive quantity of data to hunt out new prospects, and determine whether some of the platform's existing leads are worthwhile following.

Boosting Social Media

“There are over 2.6 billion active social media users” [4]

Like other companies, this massive number includes current OONA app consumers and potential users. Hochart and the OONA tech team are mindful of the fact that in 2019's lightning rod digital landscape, AI can be instrumental in helping the platform generate more effective social media strategies and marketing. Moreover, artificial intelligence can improve the customers' journey, and positively transform how OONA attracts, captures and nurtures leads. In fact: “Marketers are already reaping strong ROI from AI innovations, as more businesses are integrating this tech option every day. By 2021, companies are expected to be spending $57 billion on AI platforms” [3].

So How Does OONA Use AI to Attain Its Business Goals?

“AI can play a pivotal role in turning prospects into raving fans” [3]

Best-selling business author, Alexi Venneri, the CEO and co-founder of the highly successful company, Digital Air Strike, recommends some of the tools which OONA integrates into its marketing workflow.

Buyer Personas

As Venneri stresses: “Know thy customer, is a marketing commandment. The more you know about your ideal consumer, the easier it is to sell your products or services” [3]. In order to improve CX, her company conducts an annual study to determine the ways in which consumers: “use social media, review sites, and even use AI when selecting and interacting with a business” [3]. Just as with OONA: “AI does an exceptional job of collecting data about [its] audience, which allows [it] to create a precise buyer persona” [3], something which is indispensable for the development of personalized marketing campaigns on social media. This is backed up by a “MarketingSherpa case study [which] revealed a 171% increase in marketing-generated revenue for a company using buyer personas” [3].

Monitoring Social Media

Knowing what people are saying about a brand is essential. - In the case of OONA, the team wants to ensure that users are enjoying their experience and all the unique benefits it offers. It also wants to know about any aspects that could be improved, because listening to its customers and making positive changes, is a number one priority. To that end, it continually uses the best AI monitoring tools to:

• Distinguish thought influencers
• Identify user opinion
• Choose trending topics and phrases
• Separate user information;
• Watch out for mentions of specific brands [3].

Optimising Content

Social media has empowered many businesses with its incredible marketing platforms - and the world of digital entertainment is no exception. On the OONA platform, consumers enjoy using popular editing tools when they share programs and movies with their friends, families, and other social media followers. Moreover, as Venneri notes: “AI-powered technology optimizes content based on key insights and in-depth analyses. [And] this helps boost visibility and drives traffic to companies' websites” [3].

Wrapping Up

As Venneri concludes: “all signs point to AI having an ongoing, positive influence on how businesses are perceived in the marketplace while boosting sales” [3]. And just as with OONA TV's example: “it's changing the way companies market their products and services” [3]. This can only be of benefit to all concerned, and when it comes to providing free first-class mobile TV to billions of people, which is OONA's agenda, it means that the entertainment and services users receive, and the ads that are shown to them, which they are rewarded for watching, amount to an unbeatable entertainment experience, which in the case of OONA's AVOD option, is completely free. What could be better?

On Another Subject: Drowning the Pirates

See just how AI combined with blockchain will become instrumental in the global battle against billion dollar piracy in the digital entertainment sector by checking out: OONA TV's Role in Ending Indonesia's Online Video Piracy

References

[1]. Bullock, Lilach (2018). "The 3 Ways That Artificial Intelligence Will Change Content Marketing." Forbes. https://www.forbes.com/sites/lilachbullock/2018/11/12/the-3-ways-that-artificial-intelligence-will-change-content-marketing/#2233617b618f   Accessed 5 Apr. 2019.

[2]. Steimle, Josh (2014). "What is Content Marketing?" Forbes.
https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/#2794558010b9   Accessed 5 Apr. 2019.

[3]. Harrison, Kate (2019). “4 Ways Artificial Intelligence Can Improve Your Marketing (Plus 10 Provider Suggestions).” https://www.forbes.com/sites/kateharrison/2019/01/20/5-ways-artificial-intelligence-can-improve-your-marketing-plus-10-provider-suggestions/#332447445697  Accessed  5 Apr. 2019.

[4]. Conversica (2019). “Leveraging AI to Boost Lead Generation and Conversion Efforts.” eBook-Conversica-Leverging-AI-Boost-Lead-Generation%20.pdf  Accessed 5 Apr. 2019.