57% of Streaming-Only Users Are Mainly Motivated By Price

                                      Image credit: HCC Libraries

Video streaming is a one-way video transmission similar to broadcast TV; and in this instance, data from a platform's video files is continuously conveyed to the viewer via the Internet. So why is it that so many people only watch streamed sources for their video entertainment? - Well, the answer, according to well over half (56.9%) of research respondents, is quite simply: the price. - This discovery came to light from the recent "BroadbandNow 2019 US Internet, TV & Phone Shopping Study," commissioned by the renowned ratings company, BroadbandNow [1].

  

Taking a Closer Look at the Research Results

BroadbandNow's MD, John Busby, remarked that: "Streaming TV customers are more motivated by the total cost of service, than customers of traditional TV products” [1]. Moreover, as streaming television [such as OONA Free Mobile TV], does not mean having to be shackled to a particular address, these purchasers were far less inclined to state that their main reason for selecting streaming TV was 'moving address' [1].

Busby also pointed out that just: “8% of streaming TV purchasers listed their primary reason as 'they did not already have the service.' This means that most customers in the market already have a streaming TV service” [1]. Further, when compared to users who have pay TV, or a combo of streaming and pay TV: the level of satisfaction was higher for streaming-only consumers. Those who have cable came out as the least satisfied [1].

                                                   Image credit: Streaming Media

With regard to consumers who changed or brought TV services last year, Busby also noted that: “cord-cutters who used streaming TV exclusively, were more satisfied than those who purchased traditional cable or satellite TV” [1].

The fact of the matter is that a large percentage of respondents' purchase choices were motivated by price [1], so to that end, let us take an up close and personal look at how the right free AVOD streaming service, such as the futuristic OONA Mobile & Home TV Platform, which actually rewards viewers for watching what they love, could keep consumers on the live and VOD streaming path indefinitely.

Exciting New Streaming Entertainment OTT Style

“Consumers now enjoy unparalleled freedom in selecting media and entertainment options and their expectations are at an all-time high” [2]

As the founder and CEO of OONA, leading digital strategist and AI specialist, Christophe Hochart, acknowledges: “OTT is not traditional television, and OONA not only responds to the new revolutionary environment, it goes a step further by offering more than OTT.” OONA is an experience – a cool platform with an ethos that puts the customer first, and offers a fantastic world of possibilities any time, anywhere - on the go, or at home via OONA app casting.

OONA TV provides the latest high tech functions including: creating the user's own channel; free live and VOD entertainment over hundreds of top international and national channels; fun interaction with millions of users; the cool OONAbot - the personal AI assistant who arranges the content people love, and the ads that interest them and can save them money; and virtual currency rewards (tcoins), which users can redeem for an exciting range of branded goods and services, discounts, meals, fun days out, holistic health treatments, and free telephone minutes and telcom products - just for watching and sharing content, which can be jazzed up with the latest editing tools!

Streaming is Rapidly Becoming the Number One Choice

“Streaming Video Service Options Are Poised to Get Even Better" [3]

“Over the past 18 months, the number of streaming video services has exploded, offering consumers more choices than ever when it comes to alternatives to traditional pay TV” [3]. Advances in tech have transformed TVs into smart televisions, and made popular apps such as OONA Free Mobile TV, which also provides TV casting for live and VOD streaming, the future norm. - This is not just because of the mega savings consumers are making by not having to pay subs; or in the case of those who want the premium option - OONA+ which outclasses other platforms as it is far more competitively priced than its rivals; – it is also because of OONA's exciting entertainment experience and world of possibilities; its top channels and programs; its futuristic features, and its never ending drive to “put consumers first.”

Now, thanks to technology and innovative minds, we viewers are no longer super-glued to our living room sofas, or being burdened with expensive monthly subscriptions. - Because of the advent of exciting platforms such as OONA TV, everyone of us can be out and about watching all of our favourite TV shows absolutely free on our mobile devices or at home. - And we can even build up a virtual wallet full of tcoins that we can enjoy spending - just for watching the content we are interested in. Streaming the OONA way couldn't be better!

References

[1]. Dreier, Troy (2019). “57% of Streaming-Only Customers Primarily Motivated by Price.” Streaming Media. https://www.streamingmedia.com/Articles/News/Online-Video-News/57-of-Streaming-Only-Customers-Primarily-Motivated-by-Price-130372.aspx   Accessed 29 Mar. 2019.

[2]. Friedman, Wayne (2019). “Are Video & TV the Same Now?” Media Post.

https://www.mediapost.com/publications/article/331193/are-tv-and-video-the-same-now.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=112652&hashid=HExu-m0qQR8Ao_MNLg3JB3-2Cww Accessed 29 Mar. 2019.

[3]. Wilcox, James (2019). “Streaming Video Service Options Are Poised to Get Even Better.” Consumer Reports. https://www.consumerreports.org/streaming-media-devices/streaming-video-service-options/ Accessed 29 Mar. 2019.