Asia 2024: OTT Revenue Rocketing to $48 Billion

                                 Image credit: Kolovrat

Income from films and TV episodes on OTT platforms in the Asia-Pacific region, are expected to shoot up to a massive US $48 billion in 2024 – a very impressive figure, which more than doubles the $21 billion recorded in 2018. In fact, new research from Digital TV, indicates that in 2019 alone, the total regional revenue from OTT TV films and episodes will escalate by $5 billion [1].

Further, by 2024, Japan and China will answer for 71% of revenue within the Asia-Pacific area. “In total, China will command the lion’s share - having 57% of the revenues earned by 2024 in the 22 countries covered in the Asia Pacific OTT TV and Video Forecasts report” [1].

From the OTT platforms such as OONA Indonesia: which is set to serve 185 million Indonesians with its cutting-edge next generation ad-based, free service that actually rewards viewers just for watching and sharing content; AVOD (ad-supported video-on-demand) will generate the most revenue, making up 52% of revenues. Conversely, the income from SVOD (subscription video on demand) services' such as the option also offered by OONA, will yield 39% of the total share.

Revenue from ad-based video-on-demand appears set to exceed subscription video in the massive Chinese, Indian and Japanese markets. Further, the report anticipates that by 2024, the AVOD revenue from China alone, will be $16.60 billion – which equates to two-thirds of the entire region's total [1].

Subscription video-on-demand revenue from the Asia Pacific will make a giant leap from approximately $8 billion this year, to $19 billion in 2024. China’s portion will make up around fifty percent of this total; and while India’s SVOD revenues are on course to be four times higher at that time - the Indian market will still not reach China's colossal power for generating revenue [1].

Digital TV Research's principal analyst, Simon Murray, stated that: “We forecast 407 million SVOD subscriptions [an SVOD subscriber can have more than one subscription] by 2024, up from 221 million in 2018. China will have 289 million SVOD subs in 2024. India and Japan will supply a further 31 million each” [1].

                                 Image credit: Rapid TV News  

“Asia is predicted to be the main driver of growth in the VOD industry” [1]

OONA's state-of-the-art futuristic and customer-focused attributes, such as its ADSREWORD powered Reward Tech solution, along with its highly beneficial business model for studios, content holders and telecoms, have empowered OONA to shoot up the ranks. - It is now listed as one of the top 5 video-on-demand platforms in South-East Asia (2018), along with HOOQ, Viu,Viki and Catchplay [1]. Further, OONA is classed as one of the top 10 video-on-demand platforms in the Asian continent in 2018, along with the aforementioned platforms, and iflix, LeTV, TenCent Video, Iqiyi and Youku Tudou [2]. Moreover, Digital TV Research has forecast that although Netflix is running in at fourth in subscriber rankings, it will nonetheless, have a slim edge if it wants to top the 2024 SVOD revenue chart [1].

More About OONA

OONA Global TV is the new super kid on the block in the OTT digital entertainment sphere. - It is revolutionizing the TV industry with its free, ultra cool ad-based live/video on-demand (and premium option) interactive mobile entertainment platform, which rewards users with a virtual currency just for watching and sharing the content they love, and interacting with OONAbot, the genie in the app who personalizes everything they desire. The virtual currency (tcoins), can be redeemed for all kinds of in demand branded goods and services, discounts, free meals, fun days out, free telephone minutes and telcom products.

A Cut Above the Rest

OONA offers up to 300 top international/local channels which can sit on top of Netflix, HBO and local TV. - Or stand alone - meaning that with the AVOD option, there are no more subscriptions - ever!

Founded by leading digital strategist and AI expert, Christophe Hochart, OONA started out in Indonesia in 2017, where it partnered up with mega telcom giant, Telcom Indonesia. It is now set to serve 185 million people there, and is on route to provide its free service to billions of people in other parts of Asia, the US, Africa, the Middle East and Europe.

References

[1]. Hawkes, Rebecca (2019). “Asia’s OTT revenues to reach US$48BN in 2024.” https://www.rapidtvnews.com/2019031855485/asia-s-ott-revenues-to-reach-us-48bn-in-2024.html?utm_campaign=asia-s-ott-revenues-to-reach-us-48bn-in-2024&utm_medium=email&utm_source=newsletter_2054#axzz5iWUQTfsC  Accessed 19 Mar. 2019.

[2]. VdoCipher (2018). “Top 20 Online VOD Platforms in Asia [Updated 2018].”

https://www.vdocipher.com/blog/2018/07/asia-vod-platforms/  Accessed 19 Mar. 2019.