Friday, 1 March 2019

MWC 2019: Intelligent Connectivity Has Arrived

Founder & CEO of OONA TV, Christophe Hochart (centre)

"5G Will Rocket to Serve 1.4 Billion by 2025 " [1]

5G is becoming an exciting reality, and “by 2025, 5G connections will make up 15% of the global connections total” [1]. Further, the Mobile Economy report produced by GSMA (the mobile operators’ trade association), has predicted that after 2018's successful 5G launch in the US and South Korea, in 2019, 16 top global markets will be ready to unveil their commercial 5G offerings. Moreover, by 2025, 5G will comprise approximately 50% of total connections in the US, and 30% of other countries including Europe and China [1].  

  Image credit: Rapid TV News

When it comes to the Media & Entertainment industry, at the present time, data is more relevant than ever, and companies which operate in this field are especially concerned about the emergence of new competitive threats, and the shift in the ways in which viewers prefer to consume media [for example, a huge exodus of users who now watch TV on-the-go, OONA style] [3].


MWC19

The recent conference in Barcelona had a strong focus on Intelligent Connectivity, and naturally, this drew in countless participants. Leading digital strategist, Christophe Hochart, the CEO and founder of OONA Global TV, and a strong exponent of 5G, was one of the key panel speakers. Hochart remarked: “We had a very engaging audience that asked us questions on data privacy - and this drove an excellent discussion with my fellow panel speakers. I put forward my perspective on how we (platform and publishers) need to control consumer data by adhering to the continually changing best security and privacy practices, as we do at OONA. - This is to ensure that the way we use data is fully transparent to users; that national data stays local, and doesn't flow across a frontier-less world; and that the value of the data is protected, so that it can be utilised to benefit our users and optimize their experience.”


OONA is a next generation cutting-edge free ad-based platform (with premium options). It is currently set up to serve 185 million Indonesians, and is on course to offer the same to billions of people in other parts of Asia, the US, Africa, South America, the Middle East and Europe.



Economic Growth, Investment & Innovative Complexity

Mobile operators worldwide are currently making capital investments of around $160 billion per year” [2]

The Director General of the GSMA, Mats Granryd, stated that: “The arrival of 5G forms a major part of the world’s move towards an era of Intelligent Connectivity, which alongside developments in the Internet of Things, big data and artificial intelligence, is poised to be a key driver of economic growth over the coming years” [3].

The architecture involved in 5G construction comprises many wireless technologies. - The most dramatic of these are new devices which utilise the millimeter wave electromagnetic spectrum [2]. So what can we expect? As MWC19 notes: “5G will create speed, flexibility and agility to allow for far greater services and performance with higher reliability than is possible today” [3]. This is music to our ears, and can not come soon enough! Yet we have to give a thought to all the great engineers, innovators and companies which are implementing it, testing it out, creating different business models, working with regulation and spectrum, and dealing with the hurdles and challenges of operating within diverse and new industries and markets [3].

Image credit: Telecom World

Mobile technology is one of the major drivers which is working to help bridge the global connectivity gap, and over the following few years, one billion-plus new users will be able to access mobile internet, and free next generation mobile TV platforms such as OONA Global TV. - Times are a-changing, and equality via high tech intelligent connectivity is now a reality - so while countless businesses and individuals stand to gain massive benefits, the gap between poorer nations and regions is also being filled, thanks to brilliant and innovative minds.


References

[1].O'Halloran, Joseph (2019). “MWC 2019: 5G set to cover 15% of global mobile connections by 2025” [1]. Rapid TV News.
https://www.rapidtvnews.com/2019022555250/mwc-2019-5g-set-to-cover-15-of-global-mobile-connections-by-2025.html#ixzz5gft3nsdQ Accessed 27. Feb. 2019.

[2]. Bender, Eric (2017). “Engineering the 5G network for our wireless future.” Discovery. https://engineering.purdue.edu/discovery/2017_1/engineering-our-wireless-future Accessed 27. Feb. 2019.

[3]. MWC19 Barcelona (2019). https://www.mwcbarcelona.com/session/connecting-the-mobility-world-with-5g-v2x/ Accessed 27. Feb. 2019.













                                                           

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