OONA
TV's Role in Ending Indonesia's Online Video Piracy
Let's start off with
one simple question: “Why do Indonesians and millions of people
from all over the world continually stream pirated video content?”
Clearly, the answer is: “Because it is free, there's lots of
choice, it's cheap to buy a pirate box, and people are hooked on it!”
So What is the Solution to Drowning the Video Pirates Once & For All?
So What is the Solution to Drowning the Video Pirates Once & For All?
From the perspective of renowned digital leader, Christophe Hochart, the CEO and Founder of OONA Global Free Mobile TV, it is likely to be a combination of the smart use of Blockchain, that is: applying video virtualisation tech along with smart contracts to transact and control videos as digital assets within a blockchain itself; and Futuristic Next Gen Live and On Demand ad-based OTT platforms such as OONA Free Mobile TV.
OONA, which actually rewards viewers with a virtual currency (tcoins) just for watching and sharing the content they love, gives users a mega choice of hundreds of top international and local channels which they can watch any time, any where, on the go; or via OONA app casting on their home TV sets, without the fear of being prosecuted by the authorities. They also have OONAbot, the cool Genie in the OONA app that personalises the entertainment they love, and only shows them ads that interest them, and can save them time and money.
The Current Status
Quo in Indonesia
According to a recent
YouGov survey, 29% of Indonesian online viewers have television
set-top boxes that can stream away unlimited pirated video content.
Further, the Asia Video Industry Association Coalition Against
Piracy, determined that Indonesia's most popular illegal streaming
devices comprise: LK 21 Reborn, LiveStream TV and IndoXXI Lite; and
that: “free pirated streaming services were used by 55% of the
survey’s respondents, with the IndoXXI Lite app (29%) in particular
representing a larger user base than all local legitimate online
video platforms combined (19%)” [1].
A
Massive Number of Consumers Abandoning Pay-TV Services
“31%
of users in Indonesian, said goodbye to their subs in favour of
purchasing an ISD” [1]
The research also
suggested that 33% of users cancelling their subs with an
Indonesian-based online video service, was a direct result of their
ISDs. Moreover, it showed that international subscription companies
(which include pan-Asia online services), were also affected [1].
Other
Regions in Southeast Asia
Corresponding surveys
conducted across Southeast Asia by the Asia Video Industry
Association, established that: 34% of Taiwanese, 28% of Filipino, 25%
of Malaysian, 20% of Hong Kong and 15% of Singapore users, own a
television box that they can use for streaming pirated video and TV
content [1].
Image credit: Al Jazeera
The
Impact on Business & the Funding of Crime Groups
The CEO of AVIA, Louis
Boswell, stated that: “The illicit streaming device (ISD) ecosystem
is impacting all businesses involved in the production and
distribution of legitimate content” [1]. He
also pointed out a very important fact that people do not always
consider: “ISD piracy is also organised crime... with crime
syndicates making substantial illicit revenues from the provision of
illegally re-transmitted TV channels and the sale of such ISDs”[1].
Moreover, that people who purchase ISDs are not only financing crime
groups; if the channels stop working, they will have wasted their
money [1].
So What
Are the Solutions?
Blockchain is a very
feasible one, however, as OONA's founder, AI expert, Christophe
Hochart points out: “Video virtualisation tech along with smart
contracts to transact and control videos as digital assets within a
blockchain itself, is currently in the developing stage. - However,
the results look very promising, so it may only be a matter of time
before it will be implemented so that virtual video is embedded within
every blockchain block, and smart contracts are utilised to monitor
the transactions connected with video files.”
OONA - Leading the Way
Joddy
Hernady, SVP Media and Digital Business & EGM Digital Services
Division at Telcom Indonesia, & Christophe Hochart, Founder &
CEO of OONA
A fantastic free
entertainment platform is another realistic solution. - OONA
Indonesia, which went into partnership with one of the world's
largest telcom companies, Telcom Indonesia, back in 2017; launched
its platform in 2018, and is now set up to provide its cutting-edge
free (and premium option) services to 185 million Indonesians. Now, as each day goes by,
countless people are hearing about OONA Indonesia, and downloading
the OONA app, and in time, that will move more and more people away
from their pirate ways. - After all, the pirate platforms are not
exactly opening their treasure chests and rewarding their viewers
with a virtual currency which, in the case of OONA, can be redeemed
for a broad selection of branded goods and services, discounts,
meals, fun days out, holistic health treatments, free mobile phone
minutes and telcom products!
In fact, OONA's out of the box innovation has been recognised by industry players all over the world, and OONA Global is currently on course to expand its winning service to other parts of Asia, the US, South America, Africa, the Middle East and Europe - so that should send some the the pirates running down the plank...
In fact, OONA's out of the box innovation has been recognised by industry players all over the world, and OONA Global is currently on course to expand its winning service to other parts of Asia, the US, South America, Africa, the Middle East and Europe - so that should send some the the pirates running down the plank...
Reference
Hawkes, Rebecca (2019).
“Piracy rife among Indonesia’s online video viewers.” Rapid TV
News.
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