Photo credit: MVPlatform
"As the democratization of video content continues to empower consumers with more viewing choices than ever, content owners face enormous pressure to deliver a compelling experience to maximize audience engagement, convert new users, and reduce churn" [1]
Quality First: OONA - A Case in Point
Companies such as OONA Mobile TV - the rapidly growing interactive OTT entertainment and media channel headed by its creator, and leading digital strategist, Christophe Hochart, do not underestimate the bar for quality. Hochart puts quality and engaging with the platform, at the top of the list, and strives to offer OONA consumers engaging content and cool ways to interact and have fun; in addition to providing broadcast quality that can match the very best in the industry, whether it is AVOD, SVOD or TVOD.
Siskabot
Siskabot serves as a personal assistant and virtual friend who has users' favourite content ready and waiting for them. She also has regular chats with viewers to see what kind of brands they are really keen on, so she can arrange ads that will not only interest them, but save them time and money. All personal information is kept strictly confidential, and all of OONA's policies are completely transparent.
Low Engagement
If this is the case with some platforms, then Gracenote's Analytics are able to leverage consumers' responses to surveys and passive video tests. These will give the providers an insight into viewers' behaviour, and pinpoint the reasons for churn and disengagement, thereby prompting them to revise and bump up their consumers' experience [2].
In summary, in today's hotly contested mobile video industry, the insights discussed are crucial for understanding the way in which performance affects a platform's engagement in comparison to the platforms it is competing against. This will allow them to take remedial action.
For further information on OONA Mobile TV, just visit the OONA website.
[1]. Brickel, Paul (2017). "Maximize Viewer Engagement With New OTT Flow Features and Functionality." Brightcove. https://www.brightcove.com/en/blog/2017/11/maximize-viewer-engagement-new-ott-flow-features-and-functionality Accessed 18 Aug. 2018.
OONA
is currently ready and on course to provide its revolutionary
cutting-edge free and premium service to 185 million people in Indonesia, as well as
billions in other parts of Asia, Africa, South America, the Middle
East, the US and Europe. OONA has come to the attention of many
telcoms, studios and content holders, as it offers them a highly
beneficial, unrivaled partnership. Moreover, the platform is unique
in that it gives its viewers rewards in the form of tcoins (a virtual
currency which can be exchanged for branded goods and services,
discounts, meals, fun days out, free phone minutes and telcom
products), just for watching content and personalised ads; sharing
with friends and family; and interacting with OONA's world first
patented AI genie in the app, Siskabot.
Siskabot
Siskabot serves as a personal assistant and virtual friend who has users' favourite content ready and waiting for them. She also has regular chats with viewers to see what kind of brands they are really keen on, so she can arrange ads that will not only interest them, but save them time and money. All personal information is kept strictly confidential, and all of OONA's policies are completely transparent.
Attitudes, Behavior & Platform Engagement
Gracenote's aforementioned solution is concerned with the analysis of three performance categories: attitudes, platform engagement and experience. Analytics in most types of businesses are extremely important, and they are not always monitored as frequently as the should be. In a press release, Gracenote noted that the reason behind their analytics solution was: "to offer visibility into the quality and performance of the most popular mobile video streaming applications" [2].
This technology is perfect for video streaming services, mobile operators, multi-channel video programming distributors and hardware manufacturers, as it gives them the means to: “better understand how mobile app performance impacts user behavior and attitudes as well as engagement with their platforms and those of their competitors” [3]. It can deliver an intricate insight into the ways in which consumers 'engage and interact' with services which offer mobile video streaming. “By reporting key performance metrics by wireless/internet service providers, content type and more, Gracenote assists with everything from product development and marketing to user performance and pricing" [2].
Further, within the 'experience' category, this solution offers: “deep insights into the performance quality of mobile video services that have the biggest effect on a subscriber’s experience and satisfaction, [e.g.], video resolution, start-up times and buffering” [2]. Moreover, the metrics pertaining to engagement, empower those using the solution, so they gain a good understanding of network speed and access, stickiness, payload, average viewing time, and where and when consumers tune in. And when it comes to analytics on attitudes, Gracenote states that this refers to: why mobile consumers decide to subscribe or unsubscribe from certain streaming services. - This incorporates the consumers' views on pricing, as well as their intention to change providers [2].
Video Service Success From a Holistic Perspective
Gracenote employs three key elements: Number 1: “proprietary meters measure viewing engagement and experience on subscribers’ mobile phones and survey them on their attitudes towards video services” [2]. Number 2: "An independent panel of 100,000 wireless subscribers in any given quarter report on mobile video attitudes and behaviors" [2]. And Number 3: "Analytic Dashboards provide competitive performance intelligence across the key video metrics that impact experience, engagement and attitudes” [2] of consumers who subscribe to mobile video.
Gracenote's aforementioned solution is concerned with the analysis of three performance categories: attitudes, platform engagement and experience. Analytics in most types of businesses are extremely important, and they are not always monitored as frequently as the should be. In a press release, Gracenote noted that the reason behind their analytics solution was: "to offer visibility into the quality and performance of the most popular mobile video streaming applications" [2].
This technology is perfect for video streaming services, mobile operators, multi-channel video programming distributors and hardware manufacturers, as it gives them the means to: “better understand how mobile app performance impacts user behavior and attitudes as well as engagement with their platforms and those of their competitors” [3]. It can deliver an intricate insight into the ways in which consumers 'engage and interact' with services which offer mobile video streaming. “By reporting key performance metrics by wireless/internet service providers, content type and more, Gracenote assists with everything from product development and marketing to user performance and pricing" [2].
Further, within the 'experience' category, this solution offers: “deep insights into the performance quality of mobile video services that have the biggest effect on a subscriber’s experience and satisfaction, [e.g.], video resolution, start-up times and buffering” [2]. Moreover, the metrics pertaining to engagement, empower those using the solution, so they gain a good understanding of network speed and access, stickiness, payload, average viewing time, and where and when consumers tune in. And when it comes to analytics on attitudes, Gracenote states that this refers to: why mobile consumers decide to subscribe or unsubscribe from certain streaming services. - This incorporates the consumers' views on pricing, as well as their intention to change providers [2].
Video Service Success From a Holistic Perspective
Gracenote employs three key elements: Number 1: “proprietary meters measure viewing engagement and experience on subscribers’ mobile phones and survey them on their attitudes towards video services” [2]. Number 2: "An independent panel of 100,000 wireless subscribers in any given quarter report on mobile video attitudes and behaviors" [2]. And Number 3: "Analytic Dashboards provide competitive performance intelligence across the key video metrics that impact experience, engagement and attitudes” [2] of consumers who subscribe to mobile video.
Low Engagement
If this is the case with some platforms, then Gracenote's Analytics are able to leverage consumers' responses to surveys and passive video tests. These will give the providers an insight into viewers' behaviour, and pinpoint the reasons for churn and disengagement, thereby prompting them to revise and bump up their consumers' experience [2].
In summary, in today's hotly contested mobile video industry, the insights discussed are crucial for understanding the way in which performance affects a platform's engagement in comparison to the platforms it is competing against. This will allow them to take remedial action.
For further information on OONA Mobile TV, just visit the OONA website.
References
[1]. Brickel, Paul (2017). "Maximize Viewer Engagement With New OTT Flow Features and Functionality." Brightcove. https://www.brightcove.com/en/blog/2017/11/maximize-viewer-engagement-new-ott-flow-features-and-functionality Accessed 18 Aug. 2018.
[2]. Berman, Jeff (2018). “Gracenote:
New Mobile Video Analytics Solution Provides ‘Deep Insights’ into
Viewer Engagement.” M&E
Daily. https://www.mesalliance.org/2018/08/16/gracenote-new-mobile-video-analytics-solution-provides-deep-insights-into-viewer-engagement/ Accessed
18 Aug. 2018.
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