“There are people making tech who are positive, ambitious, thoughtful, inclusive, curious, empathetic and self-aware. They’re going to win” [1]
Tech in the 21st Century
Now more than ever before, tech is playing a major role in our lives. - It has a deep effect on society at large, our culture, and the political climate [1]. As we spend countless hours on the internet, and would spend even more on it if we did not need to sleep, it is interesting to examine the ways in which tech impacts our lives, and those of the less fortunate.
“Technology isn’t an industry, it’s a method of transforming the culture and economics of existing systems and institutions” [1].
Firstly, the services and apps that we use, generally have: “the values of technology creators deeply ingrained within them” [1] – think Apple, for example. Moreover, the “choices that software developers make about the design, technical architecture or business model, can have profound impacts on our privacy, security and even civil rights as users” [1] – think Facebook.
Advances in Tech Can Sometimes Mean Trade Offs
While the escalation of consumer technology has brought us so many benefits, there are nonetheless, a number of trade offs. For example, using various services from companies such as Google, Amazon or Microsoft, means forfeiting some of our privacy and security - something that we have always taken for granted. Further, as New York Times journalist, Farhad Manjoo, notes: "Amazon, Apple, Facebook, Microsoft and Alphabet, Google’s parent company, experienced astounding growth over the last few years, making them the world’s five most valuable public companies. Because they own the technology that will dominate much of life for the foreseeable future, they are also gaining vast social and political power over much of the world beyond tech" [2].
Many sincere entrepreneurs all over the globe have shown that it is possible to be mega successful while also contributing to the greater good of society. In fact, looking at many of the tech ICOs on the market at the moment, we see that this is their intention right from the get go. Moreover, as Marissa Peretz at Forbes, notes:"One characteristic that sets socially conscious companies aside from the everyday corporate setting, is their ability to inspire the people who work there" [3].
"The best, most thoughtful tech creators engage deeply and sincerely with the communities that they want to help, to ensure they address actual needs rather than indiscriminately “disrupting” the way established systems work" [1]
Now, finally, people living in developing countries are at least, gaining a lot of the tech benefits that are taken for granted in developed nations. One of these benefits is top quality free entertainment on mobile devices, which is being delivered by OONA Mobile TV.
OONA Has Partnered with a TELCOM Giant to Provide Free Entertainment
The tech industry has always shown leadership in innovation, and with great beacons of light such as Bill Gates, tech companies of all sizes are coming up with different ways to benefit society at large. Just like in Silicon Valley, there is now a growing hub of activity in Asia, where tech companies aspire to generate cutting-edge strategies and products which have the potential to make positive changes that help society.
One of
these is the rapidly up-and-coming small humble company, OONA, the
OTT AVOD start-up which has found a unique way to supply up to 300
top national and international channels full of exciting Mobile TV to
185 million plus Indonesians - most of whom do not own a television.
Leading digital strategist, and founder and CEO of OONA, Christophe
Hochart, formed a partnership in 2017, between OONA Indonesia and one
of the world's largest TELCOM companies, Telkom Indonesia.
A Goal to Bring Free Mobile TV to Billions
Focusing
on bringing exciting free interactive entertainment any time any
where, OONA
is a world 1st platform which gives users rewards for watching and
sharing content, along with a personalised AI assistant, named
Siskabot. OONA is currently on course to fulfill its mission
statement: “To make life fun for billions of people by providing
Free Mobile TV” to consumers in underdeveloped countries in other
parts of Asia, Africa, the Middle East, and South America; as well as
to those in the US and Europe.
By
bringing some sunshine to families and singletons via no commitment
mobile TV, OONA is facilitating a new type of user experience, and
stops consumers having to break the law by watching pirate content.
This enables individuals and families to enjoy fantastic films,
shows, series, cookery specials, documentaries, educational
broadcasts, celebrity news, FashionTV, Japanese anime, motor shows,
combat and live sports, breaking news and more, where ever they are,
24/7, 365 days a year, without having to pay a service provider or
have a TV.
OONA's ethos is that “fun should be part of everyone's daily lives,” and through its regulated platform, the OONA Team are inspired to make people feel good by lifting their emotions and happiness levels via the platform's free interactive streaming service. And OONA is also looking into a social service whereby people can donate their old smart phones to others in third world countries who do not have one.
Users no longer have to waste away their time browsing, searching, switching channels, or going to pirate sites that are being systematically closed down. Now, OONA empowers them with all the television they could ever desire, in just one place.
And
viewers can even earn a substantial number of tcoins for their
virtual tcoin wallet just for watching contnet and ads, sharing, and
engaging with other users and Siskabot. They can then redeem them for
free phone minutes, telcom products, branded goods and services,
discounts, exhilarating speed rides, delicious fast food, super food
health drinks, and indulging treatments such as free massages.
OONA
delivers fantastic broadcast quality high level entertainment to
viewers, and at the same time, generates a ready to launch business
synergy between TELCOM companies and content owners and broadcasters,
enabling leading TELCOM companies to leverage their user base and
network infrastructure to significantly expand their Mobile TV
business. TELCOMS can now generate multi-revenues by offering the
best ad supported OTT YouTube replication.
OONA's world first unique personalised form of advertising is delivered via a friendly AI bot, named Siskabot. This genie in the OONA app, who appears in person when the app is downloaded, has regular conversations with users to know exactly what type of programs he or she is interested in, and what sort of consumer goods they desire. She then offers them excellent promotions and savings on branded goods. This smart advertising enables channels and content holders to reach the mass market at zero cost. It empowers them with a strong business model, enabling them to monetise their business via several different methods including programmatic advertising powered by SpotX, the trusted platform for broadcasters. Moreover, they can enjoy 100% control, customization and data transparency, without threatening their existing model.
Isn't it high time that all companies showed a humane side, and did a little social good for those who are less fortunate? - After all, a little good done by many, goes a long, long way...
References
[1]. Dash, Anil (2018). "12 Things Everyone Should Understand About Tech." Medium. https://medium.com/humane-tech/12-things-everyone-should-understand-about-tech-d158f5a26411 Retrieved 8 Aug. 2018.
[2]. Manjoo, Farhad (2017). "The Frightful Five Want to Rule Entertainment. They Are Hitting Limits." New York Times. https://www.nytimes.com/2017/10/11/technology/the-frightful-five-want-to-rule-entertainment-they-are-hitting-limits.html Retrieved 8 Aug. 2018.
[3]. Peretz, Marissa (2017). "These Companies Prove You Can Be Socially Conscious And Profitable."
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