Leading digital strategist, Christophe Hochart, giving his perspective at the Asia Video Summit
The
Hong Kong Intercontinental with its magnificent high octane panoramic
views, was the perfect venue for the 2018 CASBAA summit entitled: The
State of the Video Industry. - This was an electric get together
where thought leaders who are the top the tree, shared their take on
the incredible rocketing TV revolution that is taking the world by
storm. It was also geared to make CASBAA, Asia Pacific's renowned
trade association that oversees the video industry and ecosystem, more robust.
Running
from the 29th October to 1st November, 2018, it
put the spotlight on how this dynamic industry is changing, and how
CASBAA is reinventing itself, and is set to increase its mission and scope in order to embrace
Asia's all-encompassing video industry and ecosystem. Moreover, this
transformation represents an exciting opportunity for this
state-of-the-art trade association to pioneer and generate new
creativeness.
With
94 thought leaders including: Louis Boswell, CEO of the Asia Video
Industry Association (AVIA); Gavin Buxton, Managing Director of
SpotX; Tony Zameczkowski,VP of Business Development - Asia Pacific,
Netflix; David Weiland, Executive Vice President, Asia, BBC Studios; and Greg Armshaw, Head of Sales, Brightcove; it was the perfect
opportunity for 500-plus attendees to learn more about the success
stories, challenges, disruption and consolidation transpiring within
the industry, and how embracing change can drive success.
I personally enjoyed the overwhelmingly positive response from the session I took part in. - I validated how OONA OTT TV in Indonesia is disrupting with models that will help the media industry by 1. Growing within the market; and 2. Monetizing in a smart way that generates win-win situation for all concerned: the consumers, the telcoms, and the studios and content holders.
I personally enjoyed the overwhelmingly positive response from the session I took part in. - I validated how OONA OTT TV in Indonesia is disrupting with models that will help the media industry by 1. Growing within the market; and 2. Monetizing in a smart way that generates win-win situation for all concerned: the consumers, the telcoms, and the studios and content holders.
Like myself, everyone I spoke to, cannot wait for CASBAA'S Asia Video Summit 2019 - see you there!
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