OONA, the cutting-edge,
free mobile entertainment platform which rewards users, is set to
serve 185 million Indonesians in conjunction with Telkom Indonesia.
Now, it has just taken a further leap towards reaching its goal of
providing 300 top national and international channels.
As noted by Yahoo
Finance, with the OONA app, Metranet (a subsidiary of Telkom
Indonesia), is instrumental in providing “the country's mobile
subscribers with the next generation OTT service, streaming the best
TV entertainment, with free access to current-season shows from local
TV stations as well as the largest US and European broadcast
networks” [1].
OONA's OTT Innovation that
is Set to Span Continents
The OONA app which
delivers first-class live and on-demand broadcast quality AVOD and
premium option entertainment, was devised by leading digital
strategist, Christophe Hochart, the founder and CEO of OONA. “ The
platform brings innovative user experiences with built-in features
like chat bots, chat with other viewers, offline caching, parental
controls, screen capture with drawing and sticker editing, virtual
wallet, and a 360-video player” [2], in addition to an unrivaled
rewards program that pays back the loyalty of its consumers. Due to
its innovative business model for telcoms, studios and content
holders, OONA is also on course to provide its free and premium
service to consumers in other parts of Asia, Africa, South America,
the Middle East, the US and Europe.
Now, Metranet has just
signed a Cooperation Agreement with various content partners, such as
Cumi-Squid, Sequilla, Bali TV and Muvinow. - This has brought OONA
users' channel choices to 150-plus [2], and this number is expected
to quickly rise by at least another 50, bringing it up to 200-plus.
On the OONA platform, there are various categories such as Action,
Sports, Combat, Cookery, and so on, and these list all the films
within each genre, so that viewers do not have to waste any time, and
can get what they want in a flash.
“OONA
– Contributing to Indonesia's Digital Economy”
Metranet's Managing
Director, Widi Nugroho, thanked all the content partners who have
joined forces with OONA, “a TV viewing platform that can provide
value to content owners and users. [Moreover], the features presented
not only make OONA able to present TV and VOD broadcasting solutions,
OONA is also able to become an enabler for a shared economy” [2].
During a recent press release,Widi stated: "We hope this
concept can contribute to strengthening the creative digital economy
in Indonesia, and especially to the ecosystem that we build” [2].
“OONA
TV – The Massive Value, Benefits & Advantages”
It
is not possible to separate OONA's strong ability for driving public
enthusiasm “from the high relevance between value, benefits, and
the advantages of OONA with the current trends in the needs and
lifestyles of digital generations” [2]. Moreover, an overview of
OONA's data, indicates that when it comes to watching TV shows for
their entertainment and information, the consumption by generations Y
and Z, still ranks at the number one slot, regardless of the fact
that the tendency of accessing these things from televisions is in
decline. Further,
this decreasing trend is associated with a rise in the users' daily
internet usage [2].
When it comes to the
multiple reasons why Gen Y and Z go on the internet, research shows
that this includes: reading the news, looking for employment,
socializing on various media such as Instagram and Facebook, watching
streaming TV broadcasts, and viewing ads about interesting products
[2]. Clearly, from the business world's perspective, the last three
findings make considering OONA as a promotional medium, a very
interesting, and potentially rewarding perspective.
Surf's Up
With regard to the choice of devices that consumers employ to surf cyberspace: smartphones and
tablets come up at the top of the list, notebooks come in at third place, and desktop computers are at number four. "This is in line with other facts which
confirm that millennial generation is a practical generation and does
not want to bother" [2].
"OONA has a unique approach that is able to connect the interests of users, merchants, and the business world" [2]
Setyo Budianto, Metranet's Business Development Director, noted that: "This application
was presented as a new way to watch television shows for the people of
Indonesia. - Especially the digital generation that has high mobility, wants the latest information, enjoys digital socialization, and always relies on smartphone support
for their activities" [2].
OONA's Innovative and Interesting Features
An AI With a Difference
Users regularly interact with Siskabot, the platform's patented AI, who serves as a personal assistant to make users' CX, the very best. These short sessions fuel two purposes: determining the consumers' favourite content. And discussing the types of branded goods and services that they are interested in, so that along with deep data from other advanced collection methods, OONA can arrange the most appropriate and interesting ads for them to watch. This in turn, can save them time, and get them a good deal which can save them money, thereby cementing consumer trust and loyalty.
tcoins Galore
tcoins - OONA's virtual
currency, make interacting on OONA a fun and rewarding customer
experience that is head and shoulders above other platforms. Users
can easily earn tcoins, which are stored in a virtual wallet, by:
interacting with Siskabot, watching content and ads, sharing their
favourite programs, series and films, and inviting others to download
the OONA app. The tcoins are stored in a virtual wallet, and can be
redeemed for a huge variety of branded goods and services, fun days
out, meals, discounts, phone minutes, and other telkom products.
Fun Tools
Users can have fun by taking interesting screen captures, embellishing them with editing tools and stickers, and then sharing them on social media.
Setyo also commented that: "Advertising is one of OONA's main revenue sources, and so display ads can be utilized by the
business world in order to conduct effective promotional activities. [Further], as business people within the digital industry, we also have
a high commitment in bringing new benefits through innovations that
we will continue to develop" [2].
Forward Strategy
One of OONA's anticipated "advantages" is the "increasing acceptance of
OONA as a platform that can meet the lifestyle of each generation. Another is that OONA can add to the business of multiple [country's] economics" [2].
References
[1]. Yahoo Finance (2018). “Telkom Indonesia Selects Brightcove to Stream Live and VOD TV on OONA.” https://finance.yahoo.com/news/telkom-indonesia-selects-brightcove-stream-015500103.html
[2]. Republika (2018).
“OONA Diunggah Lebih dari Satu Juta Kali.”
https://republika.co.id/berita/telko-highlight/berita-telkom/18/10/26/ph6zpq423-oona-diunggah-lebih-dari-satu-juta-kali
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