OONA Set to Deliver a Cutting-Edge Mobile TV Experience to 185 Million Indonesians
The world's leading video cloud service provider, Brightcove (NASDAQ: BCOV), has just announced that Metranet, a subsidiary of Telkom Indonesia, has selected its video platform to launch OONA Indonesia, a cool mobile app which is custom designed to provide personalised live linear and VOD entertainment to consumers on the go. OONA, the brain child of CEO, and leading digital strategist, Christophe Hochart, is an AVOD and SVOD OTT service offering, which is geared to ramp up and revolutionise the viewing pleasure and TV distribution for 185 million Telkom Indonesia subscribers across the nation [1] [2].
The Next Generation OTT Service
With this state-of-the-art app, courtesey of OONA, Metranet is now able to provide the region’s mobile consumers with the next generation OTT service. This will empower users to stream top quality TV entertainment, and enjoy data/sub-free access to current season shows from leading international and local TV stations and broadcast networks.
The OONA app is engineered to give users an out-of-the-box innovative experience with built-in rewards and features including: a chat bot (which personalises their content and ads), a 360-video player, a fun streaming chat line to interact with other viewers, parental controls, offline data storage, screen capture with cool editing tools, and a virtual currency wallet to store tcoin rewards which can be gained for connecting with the chatbot and watching and sharing content. The rewards can then be redeemed for must have branded goods and services, meals, fun days out, discounts, and telcom products [1] [2].
The OONA app is engineered to give users an out-of-the-box innovative experience with built-in rewards and features including: a chat bot (which personalises their content and ads), a 360-video player, a fun streaming chat line to interact with other viewers, parental controls, offline data storage, screen capture with cool editing tools, and a virtual currency wallet to store tcoin rewards which can be gained for connecting with the chatbot and watching and sharing content. The rewards can then be redeemed for must have branded goods and services, meals, fun days out, discounts, and telcom products [1] [2].
The OONA app's live and on-demand video experience will be underpinned by Brightcove's video platform. It will stream 60-plus live channels, and provide video adverts with SSAI (server-side ad insertion technology) to guarantee a broadcast-like seamless ad experience [1].
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The CEO of Metranet, Widi Nugroho, stated that: “Metranet is excited to be the first to launch OONA for the Indonesian market as part of our goal to bring first-class entertainment to Telkom Indonesia’s mobile customer base. With [so many] potential viewers, we understand the pressure is intense to ensure that even with free content, the streaming experience for the user needs to be exceptional and the advertising experience should be seamless. This is why we selected Brightcove for their robust and scalable OTT video streaming architecture, industry-leading server-side ad insertion technology, proven track record of working with some of the world’s top OTT service providers, and established in-region technical support team” [1].
Further, Brightcove Asia's VP, Ben Morrell, proclaimed that: “OONA is the future of OTT and a game-changer for Telkom Indonesia and viewers in Indonesia, where great content, delivered on mobile, and monetised via an ad-funded model has hit the sweet spot. We are excited to be powering an OTT platform that combines the power of live and linear TV experience in one” [1].
More About OONA
OONA is a
revolutionary OTT Mobile TV platform that will soon be providing fantastic entertainment including live TV, via AVOD and SVOD to billions of
people in Asia, Africa, the Middle East, South America, the US and
Europe.
[1]. Brightcove (2018).
"Telkom Indonesia Selects Brightcove to Stream Live and VOD TV
on OONA."
https://www.brightcove.com/en/company/press/telkom-indonesia-selects-brightcove-stream-live-and-vod-tv-oona
[2]. OONA Free Mobile
TV (2008). "Euro TV Operators Not Using Subscriber Data to
Ensure Positive CX."
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