The Majority of Video Views Start on Mobiles

                                Image credit: OONA Mobile TV

"The increasing quality of delivery to mobile devices, cheaper data plans, & more affordable Android smartphones have had a significant impact on how content is consumed" [1]

Brightcove's excellent new Quarterly Video Index Report, which comprises a comprehensive analysis of the type of consumer behavior fuelling OTT Growth, shows that: "More than 50% of video views begin on mobile devices" [1], which means more good news for successful OTT Mobile TV companies such as OONA Global, which even rewards viewers with a virtual currency, and the chance to win premium prizes, just for watching what they love.

                            Image credit: rapidtvnews.com

The Q2 Brightcove Global Video Index summarizes an in depth analysis of hundreds of millions of recent data points, thus highlighting the way consumers watch content, the devices they use, and the sort of content they view across the different devices [1].

 Mobile Consumption is Rocketing

The Brightcove report indicates that: "53% of global video views begin on mobile devices, smartphones and tablets, taking away share from traditional desktop computers. Smartphones saw the highest growth, to 45% from 38% only one year ago" [1].

                                 Image credit: rapidtvnews.com

Mobile is King

"In emerging markets, especially Asia Pacific (APAC), mobile is king, where a whopping 84% of all plays were on mobile phones, and with Japan/Korea at 58%" [1]

                              Image credit. m.medcom.id

As the OONA Indonesia team can testify, mobile is king in the Indonesian region, and OONA's free AVOD 3-in-1 Entertainment Service, which is set up to serve a whopping 185 million people, has revolutionised people's lives, because many of them do not have a home TV. And before OONA Id was launched in partnership with Telcom Indonesia in 2018, many Indonesians were reliant on pirate TV, and were forced to spent hours on end trying to find content they wanted to watch, just to find that it had been pulled. And now, with OONA, they are also enjoying rewards just for doing what they normally would!

The brightcove analyses also notes that: "In the Middle East and Africa, smartphone share was 57%. In every region but the Americas (U.S. and Canada), mobile devices took share away from desktop computers" [1], but will the use of foldable mobiles change the status quo in North America, when the prices eventually start to tumble?

All across the board, on all devices from connected televisions to smartphones, there has been a continuing trend of: ultra-long-form video (41+ minutes), and long-form video (21-40 minutes), with both showing more rapid growth in the the amount of time consumers watch it. The Brightcove analyses revealed that: "Ultra-long-form content took the highest total share of time watched across all devices, despite short-form video (0-5 minutes) having the highest number of assets published [2].

                           Image credit: Chuki Beats, YouTube

On the Up 

Brightcove's Principal Analyst, Jim O’Neill, stated that: “Leveraging mobile video continues to be crucial for OTT providers, as they look to not only reach younger viewers – who traditionally have been mobile first – but also older viewers who have discovered that mobile video is a convenient way to consume content outside the home. The amount of content being consumed on mobile devices has more than doubled over the past year, largely due to the fact that content owners and distributors are making premium content available to consumers anywhere, any time, and on any device. This growth will continue as more content – especially high-value sports content – becomes more prevalent and easily accessible on mobile devices” [1]. What could be better?

OONA TV US

This quarter's Brightcove report was anticipated by the founder and CEO of  OONA TV, leading digital strategist, AI expert, and government advisor, Christophe Hochart, whose company is now offering American consumers an unrivalled 3-in-1 FREE Unlimited Entertainment Bundle: Live VOD/TV, Video Games & Music Channels on their mobile devices or home TVs, from this October. Users will also be able to earn daily tcoin rewards for interacting, gaming, streaming music & watching live & on demand TV; & fun tools & stickers for sharing & editing their favourite shows, music and games.

More About OONA 

To enhance the user experience, OONA offers multiple features including a genie-in-the-app known as OONAbot, to personalize the user journey as well as unique tools and stickers to use while interacting with friends & family, and sharing on social media platforms. As the vMVPD of the future, OONA is set to revolutionize the way we consume content with much more control, flexibility and monetary benefits for consumers and businesses. Currently, OONA has over 250 subscription-free channels including movies, TV programs, live sports, documentaries, and local and global breaking news, which is available to 185 million people in Indonesia, is currently being launched in the US, and is set to roll out in later in 2019, across Vietnam, the Philippines, and the Middle East.

Further Reading

For more detailed information on the OTT industry and video consumer behavior, download the full Brightcove VideoIndex Report 

References

[1]. Business Wire (2019). "Brightcove Launches New Quarterly Video Index Report, An In-depth Analysis of Consumer Behavior at the Root of OTT Growth."

https://www.businesswire.com/news/home/20190924005295/en/ Accessed 27 Sept. 2019.

[2]. O'Halloran, Joseph (2019). "Brightcove: majority of video views begin on mobile devices." Rapid TV News.

https://www.rapidtvnews.com/2019092657412/brightcove-majority-of-video-views-begin-on-mobile-devices.html#axzz60oSJvYF1 Accessed 27 Sept. 2019.

Are Mobile Games the Hot New Television For Advertisers?

In a recent article for Venture Beat, Tech wizard, Ziv Elul, put forward the question: Are mobile games the new TV?" [1]. In his deliberation, Elul makes the valid point, that in a number of ways: "mobile games are everything appointment TV once offered, but with additional benefits and challenges" [1]. So let's take look into what this actually means.

The Rise & Rise of Mobile Entertainment

The OTT revolution has transformed everyone's lives. - And at this moment in time, the unstoppable momentum of consumers opting for next generation cutting-edge multimedia platforms such as OONA, which offers Free Entertainment 4 Life, on the go & at home, with its unique 3-in-1 Free Unlimited Entertainment Bundle of Live VOD/TV, Video Games & Music Channels, is clearly the future. Moreover, it offers entertainment equality for everyone, regardless of their financial status.

"By 2021: The gaming market is expected to be worth over $180.1 billion" [2]

Image credit: New Zoo

Mobile Has Overtaken Console & PC Gaming

As Elul notes: "If you look at where people play games, mobile has surpassed console and PC gaming. This means that mobile games have the scale that advertisers look for, so I wouldn’t be surprised if mobile games become the first place advertisers turn to when they want to launch highly creative branding campaigns at scale" [1]. This is highly feasible, and will, no doubt, be very profitable for advertisers.

A Case in Point

OONA Global, in partnership with telcom giant, Telcom Indonesia, first launched its state-of-the-art mobile app in Indonesia in 2018, making its ad-based free vMVPD service available to 185 million people. OONA's founder and CEO, digital strategist, AI expert, and government tech advisor, ChristopheHochart, has conducted substantial research on pseudo-holographic display technology. He sees this as the next exciting breakthrough in the 3D display industry, and a must-have for all games. Right from the get-go, he witnessed just how hugely popular mobile games are all over the world. So to that end, he decided to add the latest cool video games to the Free OONA Entertainment Package. And the great thing is that players can actually earn a virtual currency (tcoins), just for playing the games the love, interacting, and watching cool personalised ads that can save them time and money.  

Image credit: mailonline.com

"Mobile games allow marketers to reach consumers at scale, and to engage them with highly creative ads" [1]  

Hochart recently remarked: "We are very excited about our new games on OONA, which are proving to be a massive success, especially as users can earn unlimited virtual currency rewards which they can build up in their virtual wallet to claim branded goods and services, telcom products, and entrance to our daily Bid N'Win offerings for premium prizes. Our popular dynamic games will also empower our advertisers to deploy a broad spectrum of fun, creative, engagement tactics. We are looking forward to introducing our games to the US market, where we will be launching our Free 4 Life: TV, Gaming & Music Entertainment Trilogy, very soon. Our OONA research team have also shown that an overwhelming number of scientific studies, have proved the enormous benefits of gaming for all generations." 
Read: OONA Media: The Positive Advantages of Digital Games.

                                          Image credit: performinproperty.co.uk

Win-Win

"Like TV, mobile games give advertisers the opportunity to capture users' imagination with highly creative ads, including ads that are actually games" [1]

All age groups of children, men and women, love to play games. And as a consequence: "advertisers are keenly aware of the opportunity that mobile in-app games [such as OONA] provide" [1]. In fact, leading advertising tech company, Fyber NV, recognised this last year, when it conducted a survey of 500 executives who represented agencies and brands [1]. 

The research indicated that: "gaming apps are clearly viewed as solid investments, with 60% of all respondents citing scale and reach as reasons to advertise in the channel (the same benefits of appointment TV). 78% of respondents said they had already placed ads in gaming apps, and 91% of media agencies and 87% of brands said they plan to advertise in them [this year]. Fifty-nine percent of respondents cited high user engagement as a key reason for advertising in mobile games" [1].

Measuring Viewability 

When it comes to mobile app channels, there are a number of ways that brands can ascertain the verifications and measurements they require. For example, with regard to viewability: OMSDK (The Open Measurement Software Development Kit), provides a single SDK. Furthermore, tools to monitor measurement including comScore’s vCE, and Nielsen’s DAR, enable audience validation. In short: "brand marketers are able to track whether or not their ads reached the right audience, and were in view across all mobile games" [1]. 

More About OONA

OONA offers consumers an unrivalled 3-in-1 FREE Unlimited Entertainment Bundle: Live VOD/TV, Video Games & Music Channels; the chance to earn daily virtual currency tcoin rewards for interacting, gaming, streaming music & watching what they love; & fun tools & stickers for sharing & editing their favourite shows, music and games.  

OONA's free ad-supported, next generation virtual entertainment platform is a first of its kind. - It consolidates the most popular apps with live TV, SVOD, TVOD, music, games and YouTube channels in a singular platform operating on iOS and Android smartphones, Android TV and Smart TV applications. Using cutting-edge user engagement technology, OONA generates customized ads for viewers and rewards them with a virtual currency called tcoins® as part of a loyalty reward system which can be redeemed for popular branded goods and services.

To enhance the user experience, OONA offers multiple features including a genie-in-the-app known as OONAbot, to personalize the user journey as well as unique tools and stickers to use while interacting with friends & family, and sharing on social media platforms. As the vMVPD of the future, OONA is set to revolutionize the way we consume content with much more control, flexibility and monetary benefits for consumers and businesses. Currently, OONA has over 250 subscription-free channels including movies, TV programs, live sports, documentaries, and local and global breaking news, which is available in Indonesia and set to roll out in 2019 Q3 across Vietnam, the Philippines, US, and the Middle East.

References

[1]. Elul, Ziv (2019). "Are mobile games the new TV for advertisers?" Venture Beat.

https://venturebeat.com/2019/04/14/are-mobile-games-the-new-tv-for-advertisers/ Accessed 20 Sept. 2019.

[2]. Takahashi, Dean (2018). "Newzoo: Games market expected to hit $180.1 billion in revenues in 2021." Venture Beat.

https://venturebeat.com/2018/04/30/newzoo-global-games-expected-to-hit-180-1-billion-in-revenues-2021/ Accessed 20 Sept. 2019.

Global Pay-TV Revenue Set to Plummet - But Subs Are on the Up

                                                Image credit: insurancemarketreturn.com

"Revenues will decline in 51 countries between 2018 and 2024 " [1]

Digital TV Research has recently published a study showing that although: "Pay TV revenues [subscription fees and PPV movies and TV episodes] for 138 countries peaked in 2016 at $205 billion. Revenues will fall by 14% to $177 billion in 2024" [1]. Alarmingly, this performance equates to 2010 figures, even though pay-TV subscribers are predicted to rise by a whopping 380 million between 2010 and 2024 [1]. So let us take a closer look at this scenario. 

The Researcher's Principal Analyst, Simon Murray, explained that: “Subscriber growth is mainly in developing countries where ARPU is lower... In addition, subs are moving away from standalone packages to doubleplay and triple-play bundles. Standalone packages are more lucrative to TV” [1].

Photo credit: Digital TV Research 

Global Pay-TV Winners & Losers

Losers

                                          Image credit: decider.com

"The US will fall by $21 billion" [1]

It is forecast that from 2018 to 2024, a massive 22% - that is 8 out of leading 10 countries, will haemorrhage revenue. To cite a couple of examples: in 2015, American pay-TV revenues rolled in at the princely sum of $106 billion. However, nothing stays the same, and in 2024, its total is set to nose dive to just $76 billion. On a lesser scale, between 2018 and 2024, Great Britain's revenue is set to fall by 14% - which is almost $1 billion [1]. And then there is the Brexit factor and the potential crumbling of the EU to consider...

Murray, remarked that over the next five years, Digital TV does not expect the US to ameliorate this situation, noting: “Other countries will experience a slowdown – or even some small declines in subscriber numbers – but no other country will match the gloomy projections for the US” [2]. 

Winners

                                             Image credit: mm1.com

Between 2018 and 2024, India is set to revel in a $1 billion in pay-TV revenue rise, bringing its total up by almost 20% to $6.32 billion. Moreover, during this period, the country will shoot up from 6th to 3rd position. Indonesia, on the other hand, [which is where OONA TV, the up and coming global OTT platform was first launched in 2017, and is set to serve 185 million people with its AVOD and SVOD options], is forecast to nab the prize for the 2nd largest winner in the same timespan, bringing in a healthy gain of $786 million [1].

Further, the report suggests that in 2024, China will still be providing one third of global pay-TV subscribers. Therefore, by 2024, India and China will: "collectively provide half the world’s pay TV subscribers" [2]. In addition to this: "by 2024, Netflix will contribute 203 million subscribers (21% of the global total), Amazon Prime Video 125 million (13%), and China 289 million (31%). Neither Netflix or Amazon Prime Video will operate in China), Disney+ 75 million and 255 million “others” [1], such as OONA Global.  

More About OONA

OONA offers consumers an unrivalled 3-in-1 FREE Unlimited Entertainment Bundle: Live VOD/TV, Video Games & Music Channels; the chance to earn daily virtual currency tcoin rewards for interacting, gaming, streaming music & watching what they love; premium prizes in the daily Bid n'Win competition, & fun tools & stickers for sharing & editing their favourite shows, music and games.

OONA's free ad-supported, next generation virtual entertainment platform is a first of its kind. - It consolidates the most popular apps with live TV, SVOD, TVOD, music, games and YouTube channels in a singular platform operating on iOS and Android smartphones, Android TV and Smart TV applications. Using cutting-edge user engagement technology, OONA generates customized ads for viewers and rewards them with tcoins® as part of a loyalty reward system which can be redeemed for popular branded goods and services.

To enhance the user experience, OONA offers multiple features including a genie-in-the-app known as OONAbot, to personalize the user journey as well as unique tools and stickers to use while interacting with friends & family, and sharing on social media platforms. As the vMVPD of the future, OONA is set to revolutionize the way we consume content with much more control, flexibility and monetary benefits for consumers and businesses. Currently, OONA has over 250 subscription-free channels including movies, TV programs, live sports, documentaries, and local and global breaking news, which is available in Indonesia and set to roll out in 2019 Q3 across Vietnam, the Philippines, US, and the Middle East, with the US launch in late September.

References

[1]. Digital TV Research (2019). https://www.digitaltvresearch.com/ugc/press/254.pdf  Accessed 12 Sept. 2019.

[2]. O'Halloran, Joseph (2019). "Subs to keep rising but global pay-TV revenues set to fall." Rapid TV News.
https://www.rapidtvnews.com/2019091157264/subs-to-keep-rising-but-global-pay-tv-revenues-set-to-fall.html#axzz5zE6dSnHc   Accessed 12 Sept. 2019.

Is All Video Advertising Equal?

Is the General Effectiveness of Video Advertising on the Decline?

The barriers to creating content have come about from the massive surge in smartphone use, and the rising popularity of Facebook, YouTube, and other user-generated content. This has meant that consumers now watch: "videos of all types of quality, length, and orientation. [And it is said that] this has led to a decline in the overall effectiveness of video advertising [1]. 

But does this apply in all cases, and has the cutting-edge next generation virtual multi-video programming distributor, OONA OTT TV, which offers consumers an unrivalled 3-in-1 FREE Unlimited Entertainment Bundle: Live VOD/TV, Video Games & Music Channels; and the chance to earn daily virtual currency tcoin rewards for watching personalised ads, interacting, gaming, streaming music & enjoying the content they love, got the upper hand, and the best AVOD business model?

Huge Differences

ThinkTV recently carried out some interesting research which determined that: "advertising run alongside long-form TV style content lasts on average nine times longer in audience memory than content that runs on platforms such as Facebook or YouTube, leading many to stop regarding all video inventory as equal" [1]. 

The Name of the Game: Providing a Top Quality User Experience

"The shift to digital enabled advertising buyers to better segment and target their core audience to serve them more relevant messages" [1]

When digital video first got off the ground, supply scarcity meant that if they needed inventory at important periods, a large percentage of buyers had little concern about the cost. Frequently, that resulted in: "locking in video buys up front, with little consideration for data or controls over how and when users saw the ad" [1].

                                           Image credit: wisebread.com

Consumer Boredom 

No one wants "the same old, same old," which may explain why, at the present time: "63% of consumers say they are turned off by the same generic messages" [1]. And in addition to this, as buyers have the upper hand due to the fact that the supply of quality digital video far outpaces the market, they should look for tools which empower them to purchase on the terms they want [1].

OONA's Innovative Strategy to Stimulate Viewers to Watch Ads

When OONA was first conceived, its founder and CEO, leading digital strategist and AI expert, Christophe Hochart, looked outside the box for workable strategies within the growing advertising ecosystem. He focused on monitization technology, and attaining valuable deep data, as well as a way to attract viewers to watch the ads they are interested in. Being an early supporter of AI and machine learning, one of the unique ideas he came up with, was to create a patented helpful personal assistant named OONAbot, to ensure that viewers can enjoy content personalisation through: accessing their favourite programs and live content, as well as the kind of helpful ads that interest them, and can save them time and money.

In order to get the right personalised ad fit for each viewer, OONAbot has regular conversations with users so they enjoy relevant, compelling experiences. She continually finds out more about them and their lifestyle, as well as the products and services they use, and are interested in. The latter is vitally important, as it seamlessly amalgamates relevant ad content into the digital consumers' experience. - After all, there is no point in showing ads that viewers will just cut off.

                                         Image credit: businesswire.com

“Shifting consumer expectations of ad experiences and personal data usage will drive innovations in ad transactions and delivery” [2]

In addition to this, OONA's leverage of deep data generates contextually connected results for targeted consumers based on their personal interests. - And this allows advertisers to take a higher level of control over their campaigns. It also has to be noted, that all the personal information that OONA collects, is kept strictly confidential.

The OONA Advertising Advantage

Whether you are a TV Channel, an OTT Player, Game Publisher, or Music Company: OONA's innovative business model is engineered to offer you more control, transparency, flexibility and monetary benefits, than others in the industry. - And very importantly, there are no start-up costs!

Moreover, with OONA's cutting-edge tech and state-of-the-art advertising cloud platform, advertisers are empowered to take advantage of the frequency and reach tools to: improve their CX, optimize their advertising budgets, and keep up-to-date on optimal ad frequency.

Making Advertising Simple

Using the flexibility of the latest technology, OONA offers channel and content holders multiple ways to drive substantial revenues from their channels via the OONA platform. This includes: Programmatic Video Advertising, Display Advertising with User Mobile Engagement, Pay Per View, Subscription, and more. OONA's global model adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country, remain the same, and every OTT solution is framed using a custom designed model which is beneficial to the channel company, the telcom, and the user.

The 3 Steps For Advertisers

Number 1: Engage Directly with Your Viewers

When advertisers own the relationship with their users, this not only empowers them to build a strong community of fans; it also drives viewership and brand loyalty through targeted tcoins campaigns in order to reward returning viewers – and not anyone else.

Number 2: Know Your Customer

OONA's tracking tools allow advertisers to easily visualize their content performance and their viewers' profile, in order to optimize their presence on the OONA platform, fine tune their pricing, and maximize their revenue. Further, the advertiser's team gets direct access to all the data, in total transparency.

Number 3: Adjust Your Business Model

The OONA platform provides a broad, flexible variety of services and business models, live or on-demand, free or pay. Advertisers decide what content, and which services to offer, and very importantly, they set the pricing.

More About OONA

OONA's free ad-supported, next generation virtual entertainment platform is a first of its kind. - It consolidates the most popular apps with live TV, SVOD, TVOD, music, games and YouTube channels in a singular platform operating on iOS and Android smartphones, Android TV and Smart TV applications. Using cutting-edge user engagement technology, OONA generates customized ads for viewers and rewards them with a virtual currency called tcoins® as part of a loyalty reward system which can be redeemed for popular branded goods and services.

To enhance the user experience, OONA offers multiple features including a genie-in-the-app known as OONAbot, to personalize the user journey as well as unique tools and stickers to use while interacting with friends & family, and sharing on social media platforms. As the vMVPD of the future, OONA is set to revolutionize the way we consume content with much more control, flexibility and monetary benefits for consumers and businesses. Currently, OONA has over 250 subscription-free channels including movies, TV programs, live sports, documentaries, and local and global breaking news, which is available in Indonesia and set to roll out in 2019 Q3 across Vietnam, the Philippines, US, and the Middle East.

References

[1]. Adobe (2019). "Video Advertising Goes Back to Basics."

https://theblog.adobe.com/video-advertising-goes-back-to-basics/ Accessed 6 Sept. 2019.

[2]. SpotX (2019). “Predictions for OTT, traditional TV, online video, data activation, and transparency.”

https://www.spotx.tv/resource/2019-video-advertising-trends/ Accessed 6 Sept. 2019.

OONA Entertainment Leads the Way With Multi-Media All in One Place

                                                    Image credit: dreamstime.com

As tech beats media to the punch, media and tech specialist, Mike Raab, makes the point that when: "consumers bemoan the disaggregation of their favorite TV shows from Netflix into Disney+, HBO Max, and NBCUniversal, etc., it’s worth remembering that in the past 20 years of media, we’ve seen a continual unbundling and re-bundling of content" [1]. But has the time now come for consumers to only opt for OTT multimedia platforms such as OONA, which offers entertainment on the go & at home, with its unique 3-in-1 FREE Unlimited Entertainment Bundle of Live VOD/TV, Video Games & Music Channels?

                                                       Image credit: softchoice.com

The Low Down of Too Many Changes

This continually shifting media landscape has meant that consumers have to face the fact that they may need to shell out even more money for more entertainment subscriptions. And as Raab colourfully points out: "It’s not unrealistic that your average consumer will be paying regular monthly subscriptions for music (1 subscription), video on demand (2 to 4+ subscriptions), news (2 to 3+ subscriptions), audiobooks and podcasts (??? subscriptions), and cloud-gaming services (who knows?)" [1].

                                                 Image credit: theconversation.com

Tech Companies Vs Media Conglomerates

At the present time, media conglomerates are highly focussed on what has always yielded the most revenue, namely: cable channels, filmed content brands, and film and television studios. Conversely, tech companies [such as OONA, which is lead by digital specialist and AI expert, Christophe Hochart], have taken on a more diffused and measured approach to the type of media content they take on [1].  

                                                       Image credit: Mike Raab

So Are Tech Companies Morphing into Media Companies? 

The acronym FAANG, namely media giants: Facebook, Apple, Amazon, Netflix and Google, all wield the capital and spending power to up their media strategies. In many respects, the N (Netflix) lead the way, and since then, the other have followed suit [1].

                                                      Image credit: giphy.com 

Confusion Abounds

Consumers can be forgiven for getting in a quandary about their confusing media services, and longing for a simpler entertainment set up. On case in point is YouTube. Indeed: "all the way back in 2006, Google has fumbled most of its media plays, and isn’t the best at conveying its offerings... How many people can explain the difference between YouTube, YouTube Red, YouTube Premium, and YouTubeTV?" [1].

In essence: YouTube is an AVOD (ad-based free service); YouTube Red is now defunct; YouTube Premium is a SVOD (ad-free service) which permits users to download videos, and incorporates YouTube Music, for a total of $11.99. And YouTubeTV is essentially an internet-based cable subscription, virtual-MVPD (multi-channel video distributor), which comes with a princely price tag of $49.99 per month [1].

Wrapping Up

As Raab notes: "Netflix and Spotify have spoiled a generation with unbelievable value propositions not likely to be seen again anytime soon. Perhaps the silver lining is that the next re-bundling will be multi-media" [1]. But will the future winners be new innovative cutting-edge multimedia companies, such as OONA, which is surging ahead onto the market in different countries with all the multi-media options consumers need in one place, and all for free? Stay Tuned!

More About OONA

OONA offers consumers an unrivalled 3-in-1 FREE Unlimited Entertainment Bundle: Live VOD/TV, Video Games & Music Channels; the chance to earn daily virtual currency tcoin rewards for interacting, gaming, streaming music & watching what they love; & fun tools & stickers for sharing & editing their favourite shows, music and games.

OONA's free ad-supported, next generation virtual entertainment platform is a first of its kind. - It consolidates the most popular apps with live TV, SVOD, TVOD, music, games and YouTube channels in a singular platform operating on iOS and Android smartphones, Android TV and Smart TV applications. Using cutting-edge user engagement technology, OONA generates customized ads for viewers and rewards them with a virtual currency called tcoins® as part of a loyalty reward system which can be redeemed for popular branded goods and services.

To enhance the user experience, OONA offers multiple features including a genie-in-the-app known as OONAbot, to personalize the user journey as well as unique tools and stickers to use while interacting with friends & family, and sharing on social media platforms. As the vMVPD of the future, OONA is set to revolutionize the way we consume content with much more control, flexibility and monetary benefits for consumers and businesses. Currently, OONA has over 250 subscription-free channels including movies, TV programs, live sports, documentaries, and local and global breaking news, which is available in Indonesia and set to roll out in 2019 Q3 across Vietnam, the Philippines, US, and the Middle East.

Reference

[1]. Raab, Mike (2019). "The Next Re-bundling Will Be Multi-Media (Video, Music, Games, News)."

https://onezero.medium.com/the-next-re-bundling-will-be-multi-media-video-music-games-news-72ee10309310  Accessed 4 Sept. 2019.

Cutting-Edge Foldable Phones Set To Benefit Streaming Companies

 

                                     Image credit: howtogeek.com

"Strategy Analytics forecasts global sales of 1.2 million foldable phones this year, which will rise to 64.9 million phones in 2023" [1]

This year's most exciting smartphone trends, have no doubt, been 5G and foldable smartphones. This cutting-edge foldable design is leading to a new look and experience not just on phones, but on tablets, notebooks, laptops, tablets and TV sets. And as flexible displays become the new 'must have,' the millions of consumers around the world who adore platforms that offer entertainment on the go & at home, such as OONA's unique 3-in-1 FREE Unlimited Entertainment Bundle of Live VOD/TV, Video Games & Music Channels, are having the best ever experience.

                                     Image credit: Business Insider

A Foldable Future

"The flexible display aims to create a state where phones can become tablets and tablets can become phones" [1]

This year's Mobile World Congress (MWC), and Consumer Electronics Show (CES), showcased the flexible first-generation smartphones which transform into to the size of a tablet, or magically fold down into the size of an ultra cool smartwatch [1]. And while it has to be said that both foldable phones and 5G: "have their share of challenges to solve before they hit the mainstream, the promise of the combination of the two is massive for one industry in particular: streaming companies" [2], such as OONA OTT TV, Netflix, Hulu, and others.

Taking an up close look at what's on the market: the Galaxy Fold smartphone boasts a flexible display which folds onto itself from zero to 180 degrees. When extended, it transforms into a 7.3 inch display tablet; and when folded, it offers a 4.6 inch slim display. And then there's Huawei's 5G Mate X foldable smartphone, which opens up from a 6.6 inch folded screen into an 8 inch tablet [1].

"Consumers are interested in large screen sizes but still want portable phones" [1]

TCL Communications' South African country manager, and global account director of MEA, Ernst Wittmann, notes that: "As the designers perfect the foldable phone, we will start seeing more innovative ideas around this concept. We will start seeing changes in the traditional block-style mobile phones, tablets and notebooks, where the device size will be halved when in its folded state, but double in size when in the open state. As the foldable designs mature, we will see wearable products also evolving into this new and exciting form factor" [1]. And while this exciting innovation comes with a hefty price tag, and will remain a specialist device for a while to come (just 3.5% of worldwide foldable smartphone sales are predicted for 2023) [1], in time, this will change, and most people will be able to afford it.

                                     Image credit: itweb.co.za

Stream On

"Larger devices and lower latency make the perfect pair for streaming" [2]

Moving beyond 4G, 5G is revolutionary, in that it delivers monumental speed (capacity), and makes everything more responsive (low latency). Further, it will bump up the number of simultaneously connected devices, which is a massive plus for mobile operators, as well as for those connecting smart devices, IoT, or sensors. Naturally, the next 10 or so years, will result in a heavy investment for the mobile ecosystem, and 5G is likely to have a huge effect on the types of mobile apps we will use in the future [2].

                                       Image credit: The Verge

Prime Screen Real Estate

"5G promises to enhance the interactive experiences surrounding video streams, and foldable phones deliver the screen real estate" [2]

Consumers can now enjoy double screen real estate with foldable phones. In fact: "increased network capabilities and a ton of new real estate available on the screen; streaming apps - whether for live events, gaming, or communication, or all three, [like OONA's 3-in-1 FREE Unlimited Entertainment Bundle, which also includes TV], can now deliver immersive streaming experiences and add new ways to engage and retain viewers" [2]. This scenario is excellent for generating larger audiences, more consumer retention and engagement; and as a consequence, new and more important revenue streams [2].

                                      Image credit: The Strategic CFO

Soaring Revenue

Surf's up, and an escalating user base, interactive advertising, and sponsored content, not only raise the cost of sponsorship, they also boost ad-space value. OONA TV and other OTT streaming platforms are not reliant on conventional commercials: they are empowered to utilise all the different points of engagement for their advertising and sponsorship [2].

Advertising With OONA

Folding Up

In summary, the combination of foldable smartphones and 5G is set to empower over the top live streaming platforms such as OONA, and as a result, they will provide engaging innovative experiences for their consumers, "and will in turn open up new streams of revenue on their platforms" [2].

More About OONA

OONA offers consumers an unrivalled 3-in-1 FREE Unlimited Entertainment Bundle: Live VOD/TV, Video Games & Music Channels; the chance to earn daily virtual currency tcoin rewards for interacting, gaming, streaming music & watching what they love; & fun tools & stickers for sharing & editing their favourite shows, music and games.

OONA's free ad-supported, next generation virtual entertainment platform is a first of its kind. - It consolidates the most popular apps with live TV, SVOD, TVOD, music, games and YouTube channels in a singular platform operating on iOS and Android smartphones, Android TV and Smart TV applications. Using cutting-edge user engagement technology, OONA generates customized ads for viewers and rewards them with a virtual currency called tcoins® as part of a loyalty reward system which can be redeemed for popular branded goods and services.

To enhance the user experience, OONA offers multiple features including a genie-in-the-app known as OONAbot, to personalize the user journey as well as unique tools and stickers to use while interacting with friends & family, and sharing on social media platforms. As the vMVPD of the future, OONA is set to revolutionize the way we consume content with much more control, flexibility and monetary benefits for consumers and businesses. Currently, OONA has over 250 subscription-free channels including movies, TV programs, live sports, documentaries, and local and global breaking news, which is available in Indonesia and set to roll out in 2019 Q3 across Vietnam, the Philippines, US, and the Middle East.

References

[1]. Malinga, Sibahle (2019). "Foldable phones to lead flexible screen frontier." itweb.

https://www.itweb.co.za/content/G98YdqLxVJQqX2PD   Accessed 28 Aug. 2019.

[2]. Greene, Todd (2019). “How 5G and foldable phones will benefit streaming companies.”  https://www.techradar.com/news/how-5g-and-foldable-phones-will-benefit-streaming-companies   Accessed 28 Aug. 2019.