OONA Entertainment Leads the Way With Multi-Media All in One Place

                                                    Image credit: dreamstime.com

As tech beats media to the punch, media and tech specialist, Mike Raab, makes the point that when: "consumers bemoan the disaggregation of their favorite TV shows from Netflix into Disney+, HBO Max, and NBCUniversal, etc., it’s worth remembering that in the past 20 years of media, we’ve seen a continual unbundling and re-bundling of content" [1]. But has the time now come for consumers to only opt for OTT multimedia platforms such as OONA, which offers entertainment on the go & at home, with its unique 3-in-1 FREE Unlimited Entertainment Bundle of Live VOD/TV, Video Games & Music Channels?

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The Low Down of Too Many Changes

This continually shifting media landscape has meant that consumers have to face the fact that they may need to shell out even more money for more entertainment subscriptions. And as Raab colourfully points out: "It’s not unrealistic that your average consumer will be paying regular monthly subscriptions for music (1 subscription), video on demand (2 to 4+ subscriptions), news (2 to 3+ subscriptions), audiobooks and podcasts (??? subscriptions), and cloud-gaming services (who knows?)" [1].

                                                 Image credit: theconversation.com

Tech Companies Vs Media Conglomerates

At the present time, media conglomerates are highly focussed on what has always yielded the most revenue, namely: cable channels, filmed content brands, and film and television studios. Conversely, tech companies [such as OONA, which is lead by digital specialist and AI expert, Christophe Hochart], have taken on a more diffused and measured approach to the type of media content they take on [1].  

                                                       Image credit: Mike Raab

So Are Tech Companies Morphing into Media Companies? 

The acronym FAANG, namely media giants: Facebook, Apple, Amazon, Netflix and Google, all wield the capital and spending power to up their media strategies. In many respects, the N (Netflix) lead the way, and since then, the other have followed suit [1].

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Confusion Abounds

Consumers can be forgiven for getting in a quandary about their confusing media services, and longing for a simpler entertainment set up. On case in point is YouTube. Indeed: "all the way back in 2006, Google has fumbled most of its media plays, and isn’t the best at conveying its offerings... How many people can explain the difference between YouTube, YouTube Red, YouTube Premium, and YouTubeTV?" [1].

In essence: YouTube is an AVOD (ad-based free service); YouTube Red is now defunct; YouTube Premium is a SVOD (ad-free service) which permits users to download videos, and incorporates YouTube Music, for a total of $11.99. And YouTubeTV is essentially an internet-based cable subscription, virtual-MVPD (multi-channel video distributor), which comes with a princely price tag of $49.99 per month [1].

Wrapping Up

As Raab notes: "Netflix and Spotify have spoiled a generation with unbelievable value propositions not likely to be seen again anytime soon. Perhaps the silver lining is that the next re-bundling will be multi-media" [1]. But will the future winners be new innovative cutting-edge multimedia companies, such as OONA, which is surging ahead onto the market in different countries with all the multi-media options consumers need in one place, and all for free? Stay Tuned!

More About OONA

OONA offers consumers an unrivalled 3-in-1 FREE Unlimited Entertainment Bundle: Live VOD/TV, Video Games & Music Channels; the chance to earn daily virtual currency tcoin rewards for interacting, gaming, streaming music & watching what they love; & fun tools & stickers for sharing & editing their favourite shows, music and games.

OONA's free ad-supported, next generation virtual entertainment platform is a first of its kind. - It consolidates the most popular apps with live TV, SVOD, TVOD, music, games and YouTube channels in a singular platform operating on iOS and Android smartphones, Android TV and Smart TV applications. Using cutting-edge user engagement technology, OONA generates customized ads for viewers and rewards them with a virtual currency called tcoins® as part of a loyalty reward system which can be redeemed for popular branded goods and services.

To enhance the user experience, OONA offers multiple features including a genie-in-the-app known as OONAbot, to personalize the user journey as well as unique tools and stickers to use while interacting with friends & family, and sharing on social media platforms. As the vMVPD of the future, OONA is set to revolutionize the way we consume content with much more control, flexibility and monetary benefits for consumers and businesses. Currently, OONA has over 250 subscription-free channels including movies, TV programs, live sports, documentaries, and local and global breaking news, which is available in Indonesia and set to roll out in 2019 Q3 across Vietnam, the Philippines, US, and the Middle East.

Reference

[1]. Raab, Mike (2019). "The Next Re-bundling Will Be Multi-Media (Video, Music, Games, News)."

https://onezero.medium.com/the-next-re-bundling-will-be-multi-media-video-music-games-news-72ee10309310  Accessed 4 Sept. 2019.