Is All Video Advertising Equal?

Is the General Effectiveness of Video Advertising on the Decline?

The barriers to creating content have come about from the massive surge in smartphone use, and the rising popularity of Facebook, YouTube, and other user-generated content. This has meant that consumers now watch: "videos of all types of quality, length, and orientation. [And it is said that] this has led to a decline in the overall effectiveness of video advertising [1]. 

But does this apply in all cases, and has the cutting-edge next generation virtual multi-video programming distributor, OONA OTT TV, which offers consumers an unrivalled 3-in-1 FREE Unlimited Entertainment Bundle: Live VOD/TV, Video Games & Music Channels; and the chance to earn daily virtual currency tcoin rewards for watching personalised ads, interacting, gaming, streaming music & enjoying the content they love, got the upper hand, and the best AVOD business model?

Huge Differences

ThinkTV recently carried out some interesting research which determined that: "advertising run alongside long-form TV style content lasts on average nine times longer in audience memory than content that runs on platforms such as Facebook or YouTube, leading many to stop regarding all video inventory as equal" [1]. 

The Name of the Game: Providing a Top Quality User Experience

"The shift to digital enabled advertising buyers to better segment and target their core audience to serve them more relevant messages" [1]

When digital video first got off the ground, supply scarcity meant that if they needed inventory at important periods, a large percentage of buyers had little concern about the cost. Frequently, that resulted in: "locking in video buys up front, with little consideration for data or controls over how and when users saw the ad" [1].

                                           Image credit: wisebread.com

Consumer Boredom 

No one wants "the same old, same old," which may explain why, at the present time: "63% of consumers say they are turned off by the same generic messages" [1]. And in addition to this, as buyers have the upper hand due to the fact that the supply of quality digital video far outpaces the market, they should look for tools which empower them to purchase on the terms they want [1].

OONA's Innovative Strategy to Stimulate Viewers to Watch Ads

When OONA was first conceived, its founder and CEO, leading digital strategist and AI expert, Christophe Hochart, looked outside the box for workable strategies within the growing advertising ecosystem. He focused on monitization technology, and attaining valuable deep data, as well as a way to attract viewers to watch the ads they are interested in. Being an early supporter of AI and machine learning, one of the unique ideas he came up with, was to create a patented helpful personal assistant named OONAbot, to ensure that viewers can enjoy content personalisation through: accessing their favourite programs and live content, as well as the kind of helpful ads that interest them, and can save them time and money.

In order to get the right personalised ad fit for each viewer, OONAbot has regular conversations with users so they enjoy relevant, compelling experiences. She continually finds out more about them and their lifestyle, as well as the products and services they use, and are interested in. The latter is vitally important, as it seamlessly amalgamates relevant ad content into the digital consumers' experience. - After all, there is no point in showing ads that viewers will just cut off.

                                         Image credit: businesswire.com

“Shifting consumer expectations of ad experiences and personal data usage will drive innovations in ad transactions and delivery” [2]

In addition to this, OONA's leverage of deep data generates contextually connected results for targeted consumers based on their personal interests. - And this allows advertisers to take a higher level of control over their campaigns. It also has to be noted, that all the personal information that OONA collects, is kept strictly confidential.

The OONA Advertising Advantage

Whether you are a TV Channel, an OTT Player, Game Publisher, or Music Company: OONA's innovative business model is engineered to offer you more control, transparency, flexibility and monetary benefits, than others in the industry. - And very importantly, there are no start-up costs!

Moreover, with OONA's cutting-edge tech and state-of-the-art advertising cloud platform, advertisers are empowered to take advantage of the frequency and reach tools to: improve their CX, optimize their advertising budgets, and keep up-to-date on optimal ad frequency.

Making Advertising Simple

Using the flexibility of the latest technology, OONA offers channel and content holders multiple ways to drive substantial revenues from their channels via the OONA platform. This includes: Programmatic Video Advertising, Display Advertising with User Mobile Engagement, Pay Per View, Subscription, and more. OONA's global model adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country, remain the same, and every OTT solution is framed using a custom designed model which is beneficial to the channel company, the telcom, and the user.

The 3 Steps For Advertisers

Number 1: Engage Directly with Your Viewers

When advertisers own the relationship with their users, this not only empowers them to build a strong community of fans; it also drives viewership and brand loyalty through targeted tcoins campaigns in order to reward returning viewers – and not anyone else.

Number 2: Know Your Customer

OONA's tracking tools allow advertisers to easily visualize their content performance and their viewers' profile, in order to optimize their presence on the OONA platform, fine tune their pricing, and maximize their revenue. Further, the advertiser's team gets direct access to all the data, in total transparency.

Number 3: Adjust Your Business Model

The OONA platform provides a broad, flexible variety of services and business models, live or on-demand, free or pay. Advertisers decide what content, and which services to offer, and very importantly, they set the pricing.

More About OONA

OONA's free ad-supported, next generation virtual entertainment platform is a first of its kind. - It consolidates the most popular apps with live TV, SVOD, TVOD, music, games and YouTube channels in a singular platform operating on iOS and Android smartphones, Android TV and Smart TV applications. Using cutting-edge user engagement technology, OONA generates customized ads for viewers and rewards them with a virtual currency called tcoins® as part of a loyalty reward system which can be redeemed for popular branded goods and services.

To enhance the user experience, OONA offers multiple features including a genie-in-the-app known as OONAbot, to personalize the user journey as well as unique tools and stickers to use while interacting with friends & family, and sharing on social media platforms. As the vMVPD of the future, OONA is set to revolutionize the way we consume content with much more control, flexibility and monetary benefits for consumers and businesses. Currently, OONA has over 250 subscription-free channels including movies, TV programs, live sports, documentaries, and local and global breaking news, which is available in Indonesia and set to roll out in 2019 Q3 across Vietnam, the Philippines, US, and the Middle East.

References

[1]. Adobe (2019). "Video Advertising Goes Back to Basics."

https://theblog.adobe.com/video-advertising-goes-back-to-basics/ Accessed 6 Sept. 2019.

[2]. SpotX (2019). “Predictions for OTT, traditional TV, online video, data activation, and transparency.”

https://www.spotx.tv/resource/2019-video-advertising-trends/ Accessed 6 Sept. 2019.