2019: Consumers Predicted to Spend 800 Hours On Mobile Devices

           Image credit: L'Atelier BNP Paribas 

“People around the world will spend an average of 800 hours using mobile internet this year – that’s equivalent to 33 days without sleep or pause. By 2021 this will rise to 930 hours” [1]

   Image credit: Expatica

 “Even as consumers are set to spend 800 hours using mobile internet devices in 2019, television remains the biggest medium globally” [2].  

Interesting research just in this month from leading ROI agency, Zenith, indicates that globally: TV is still the world's largest and best loved medium. The report did however, predicted that in 2012, TV will account for one third of all media consumption, which is down from the 35% estimated for 2019 [2].

Mobile TV is the Future

Across the 57 countries that were surveyed, people will spend a collective 3.8 trillion hours using the mobile internet this year, rising to 4.5 trillion hours in 2021" [1] 

Ever since 2015, when Zenith published their first report showing the average amount of time consumers around the globe spend using the internet on mobile devices, there has been a sharp increase from 80 minutes to 130 minutes per day. This equates to an average annual rate of 13%, which is without doubt, due to the greater technology and available functions, which generated a surge in smartphone use, much faster connections, and innovative apps [2]. One example of the latter, is the cutting-edge free, OTT mobile entertainment platform, OONA TV, which puts consumers in the driving seat, and even rewards them for watching what they love. 

More Statistics

Zenith, which specializes in tech, data and analytics, media planning, value optimisation, and communications planning, also notes that: as mobile internet growth is slowing down due to the fact that a very high percentage of people in developing countries [such as Indonesia, where OONA Mobile TV is set up to serve 185 million Indonesians], smartphone ownership is now commonplace. Further, the research firm forecasts: “an average of 8% annual growth in time spent on mobile internet devices between 2018 and 2021. [They also] expect mobile internet use to account for 31% of global media consumption in 2021, up from 27% this year” [1]. So what is the percentage likely to be in 2030?

                                              Image credit Televisions- Wasi.lk 

TV is Still the Most Popular Medium 

On a global scale, TV remains the largest medium, and this year, it is attracting an average of 167 minutes (just 13 minutes shy of 3 hours) of viewers' time, each day. It is however, forecast to: “ fall slowly to 165 minutes a day in 2021. Although, television will remain the world’s favourite medium throughout [Zenith's] forecasts, accounting for 33% of all media consumption in 2021, down from 35% in 2019” [1]. And this is why Virtual MVPD (multi-channel video programming distributor), and a major player in the disruption of the television industry, OONA Free TV, which also offers SVOD and TVOD options, provides entertainment from hundreds of top channels, on-the go, anytime, anywhere; and on users' home TV via OONA casting and the OONA Android TV box.

                                            Image Credit: NJl Media

Total Media Consumption Has Shot Up to 8 Hours Per Day

The mobile internet has greatly increased the amount of time users spend consuming media. In fact, it is thought that this year, people will spend an average of 479 minutes a day with it - an increase of 59 minutes since 2013. Moreover, Zenith's analysts believe that in 2021, this could shoot up to 495 minutes per day [1]. And the more time that consumers use mobile internet, the more likely they are to use mobile TV apps such as OONA.

More About OONA TV

Besides currently being set up to serve 185 million Indonesians with its flexible AVOD, SVOD and TVOD options, OONA TV is in the process of bringing entertainment equality to millions of people by becoming established in the US, other parts of Asia, and Africa, with a number of high profile launches planned for the coming 6 to 12 months.

Christophe Hochart, Founder & CEO of OONA

Headed by leading digital strategist and AI expert, founder, Christophe Hochart, the platform's ethos has been the same ever since he founded it a few years ago: to put consumers first, and give them loyalty rewards; give telecoms, studios and content holders an unbeatable deal, operate in a transparent way; protect users' personal information; and empower millions of people with free access to top entertainment, thereby bringing equality to all, and putting a stop to pirate TV.

One hugely popular OONA TV advantage, is the fact that OONA TV users get rewarded with a virtual currency – tcoins, just for watching the content they love, checking out interesting personalized ads which can save them time and money; sharing on social media, and interacting with OONAbot, the cool genie in the app who is there to serve them, and give them the best possible CX. The tcoins are stored in a personalized e-wallet, and can be redeemed for a huge range of quality branded goods and services, coupons, discounts, free meals and fun days out, free data and phone minutes, other telcom products, and exclusive prizes.

References

[1]. Zenith Media (2019). “Consumers will spend 800 hours using mobile internet devices this year.”

https://www.zenithmedia.com/consumers-will-spend-800-hours-using-mobile-internet-devices-this-year/Accessed 9 July, 2019.

[2]. O'Halloran (2019). “Mobile boom but TV remains the most popular medium.” RapidTV News.
https://www.rapidtvnews.com/2019061156318/mobile-boom-but-tv-remains-the-most-popular-medium.html#axzz5t3Up4KNM Accessed 9 July, 2019.