Ampere Analysis, the well known, London-based data collection and forecasting firm, has just released a research report which states that: “Young audiences are driving growth in demand for subscription video services, with the US market reviving and Europe quickly catching up” [1].
Rolling, Rolling, Rolling...
“Digital TV Research
forecasts 81 million additional pay-TV subscribers between 2018 and
2024 – up by 8%. This will take the global total to 1.10 billion”
[2]
“In what will be good news for Disney+, Apple TV+ and other new OTT subscription video-on-demand platforms such as [OONA Global TV, which along with its next generation free AVOD service, also offers a cutting-edge SVOD service, which is] rolling out in the coming months, as consumer demand for SVOD is growing worldwide” [1]. The pendulum is definitely moving in favour of subscription video on demand, as more consumers across the board take up this service, with the American market once again returning to growth, and the sails of the less-mature European market changing course [1].
What the Stats Say
In the US, between Q3, 2016, and Q1, 2018, subscriber figures for SVOD plateaued to a little more than 70% of households. Moreover, during 2018, and throughout Q1, 2019, SVOD growth revved up. In fact, the study shows that, generally speaking: 80% of internet users in the States pay for at least one SVOD service. There is only one territory with a higher uptake, and that is Saudi Arabia, which boasts 86% penetration [1].
The Euro Catch Up
When it comes to subscription video on demand, the generally well-off European markets which have always lingered behind America, are now playing catch-up at a super quick pace. Indeed, the research firm determined that overall, there is a healthy subscriber growth across Europe, with only Holland not following suit [1].
In Britain and the Nordic countries: over 70% of the study respondents who use the internet, reported paying for at least one subscription video on demand service. Further, these territories are known for having the continent's highest incidence of internet use [1].
With regard to Spain and Italy: uptake from respondents is high at 68% and 66%, respectively. Further, Europe's biggest television market, Germany, boasts 59% stating that they pay for a minimum of one SVOD service [1].
France, on the other hand, is the only large country where under half (49%) of responders have signed up for SVOD. Moreover, Japan is the sole major territory shown to have under 50% of consumers who are connected to the internet, but do not pay a subscription [1].
Consumer research head at Ampere Analysis, Minal Modha, noted: “The growth in SVOD subscribers in both regions (Europe and the US), will come as welcome news, particularly to those looking to enter the market this year... because it shows there is still room for growth and the opportunity to take a share of the revenue” [1]. So let's take a look at two platforms which will be doing just that.
"Digital pay-TV growth is really
impressive – rocketing from 380 million subscribers in 2010 onto
954 million at end-2018 and on to 1,096 million by 2024" [2]
Disney+
November 12, is the golden day when
Disney's ultimate SVOD offering, Disney+ will be available in the US.
This glittering platform promises to deliver a whole host of movies
and shows from Disney, Marvel, Star Wars, Pixar and National
Geographic; as well as exclusive new TV shows, films, nature and
adventure titles, behind-the-scenes features, animated programming,
competition series, original reality shows and documentaries [3].
Further, Disney+ is geared to roll out
in Western Europe sometime between late 2019 and early 2020; in
Eastern Europe and Latin America, around October 2020; and in the
Asia Pacific from around October 2019 [1].
OONA+
OONA+ is highly unique, in that when
consumers download the free OONA app, they are immediately connected
up to OONA's fantastic state-of-the-art free AVOD service which offers free TV, free videos, free music, and free games; and actually pays them a virtual currency (tcoins) for watching the content they love; provides a personal assistant genie in the app, named OONAbot, and offers them hundreds of top local and international channels, to which
they can add exciting Premium OONA+ offerings, as and when they want to.
Image credit: Claretandhugh
A Guarantee Users Cannot Refuse
This dual choice guarantees users Free TV For Life with OONA's personalized ad-based service; moreover, it empowers them with great choice and flexibility on the OONA+ Premium service, which they are free to take up if and when they chose to do so, as there is no binding contract or binding financial commitment.
The OONA+ Premium Advantage, which lets consumers just use the service for a day, cancel, upgrade or downgrade at any time, is designed to meet everyone's needs. It can be enjoyed just on weekends, special days, during holidays, and so on; and users can go for gold, and have it on tap every day.
Some users may, for example, just like to watch the odd premium special such as live sports, or other top events from around the globe. These are broadcast using OONA's world class live streaming capabilities and advanced infrastructure, which ensures a high quality seamless experience. Consumers can also enjoy countless hours with the latest premium series and films, innovative short-form offerings, and a whole host of genres bumper packed with original and must-see programs in top cinematic quality. These come from hundreds of studios and content creators, and many feature the world's hottest celebrities, presenters and entertainers.
Simplicity at Your Fingertips
Users can take advantage of the simplicity of just using one app, and will benefit from unique, next generation personalized functionality. Further, data can be saved, and then viewed offline. OONA supports streaming to smart phones, computers, tablets, connected televisions and streaming media boxes.
Key Speaker, Christophe Hochart far right & on screen
Forward Agenda
OONA Global TV, which was founded by leading digital strategist and AI expert, CEO, Christophe Hochart: is currently set up to serve 185 million Indonesians with its fantastic Free AVOD, and OONA+ Premium offerings. It is also making entertainment history with its drive for “Entertainment Equality,” as it prepares to deliver its free service to billions of people in other parts of Asia, the USA, Africa, South America, the Middle East and Europe. - With a number of exciting high profile launches including the US, planned for later this year.
This dual choice guarantees users Free TV For Life with OONA's personalized ad-based service; moreover, it empowers them with great choice and flexibility on the OONA+ Premium service, which they are free to take up if and when they chose to do so, as there is no binding contract or binding financial commitment.
The OONA+ Premium Advantage, which lets consumers just use the service for a day, cancel, upgrade or downgrade at any time, is designed to meet everyone's needs. It can be enjoyed just on weekends, special days, during holidays, and so on; and users can go for gold, and have it on tap every day.
Some users may, for example, just like to watch the odd premium special such as live sports, or other top events from around the globe. These are broadcast using OONA's world class live streaming capabilities and advanced infrastructure, which ensures a high quality seamless experience. Consumers can also enjoy countless hours with the latest premium series and films, innovative short-form offerings, and a whole host of genres bumper packed with original and must-see programs in top cinematic quality. These come from hundreds of studios and content creators, and many feature the world's hottest celebrities, presenters and entertainers.
Simplicity at Your Fingertips
Users can take advantage of the simplicity of just using one app, and will benefit from unique, next generation personalized functionality. Further, data can be saved, and then viewed offline. OONA supports streaming to smart phones, computers, tablets, connected televisions and streaming media boxes.
Forward Agenda
OONA Global TV, which was founded by leading digital strategist and AI expert, CEO, Christophe Hochart: is currently set up to serve 185 million Indonesians with its fantastic Free AVOD, and OONA+ Premium offerings. It is also making entertainment history with its drive for “Entertainment Equality,” as it prepares to deliver its free service to billions of people in other parts of Asia, the USA, Africa, South America, the Middle East and Europe. - With a number of exciting high profile launches including the US, planned for later this year.
References
[1]. Roxborough, Scott (2019). “SVOD
Subscribers Grow in U.S., Europe in Good News for Upcoming Disney,
Apple Services.” The Hollywood Reporter.
https://www.hollywoodreporter.com/news/svod-subscribers-grow-us-europe-1223780
Accessed 12 July, 2019.
[2]. Broadband TV News (2019). “Global
pay-TV to add 81 million subscribers.”
https://www.broadbandtvnews.com/2019/06/13/global-pay-tv-to-add-81-million-subscribers/
Accessed 12 July, 2019.
[3]. Sorrentino. Mike & Solsman,
Joan, E. “Disney Plus streaming service: Release date, price, shows
and movies to expect.” CNET.
https://www.cnet.com/news/disney-plus-shows-movies-price-release-date-pixar-toy-story-avengers-marvel-star-wars-netflix/ Accessed 12 July, 2019.
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