As OTT Skyrockets - Companies Search For Deals For Global Expansion

Streaming is the future of video. - If the video is being streamed via a mobile device or a television set, is a different story, “but any conversation with a technology, telecom or media executive, will inevitably turn to the lightning-fast growth of streaming video” [1].

All Shook Up

                                           Image credit: Spark OC

This 360 degree turn from the delivery of cable and satellite, has shaken up a lot of traditional media and telcom players. - It has jolted them into re-evaluating their business, and sent them on a mission to find acquisitions that can broaden their global footprint [1].

Spotify, Netflix, and other tech-media hybrids, have presented a tough challenge to the traditional notion of what a television network is: “Less bound by traditional country borders, they have seen their user bases explode, and are seeking no less than to acquire a chunk of the world’s population on their services” [1].

Impressive Results

AT&T’s takeover of Time Warner, empowered this mega telecom giant with a huge content library, and ownership of HBO - a power house which is likely to metamorphosize into a worthy Netflix killer. Moreover, Disney’s takeover of Fox will not only significantly ramp up the the former’s content library, it will also give Disney a controlling share in Hulu, the popular streaming service.

Further, Comcast, the Philadelphia-based cable company, has just had phenomenal success with its take over bid for Sky, the European telecom behemoth. - This will generate exclusive content controlled by Sky, and upgrade Europe’s telecom economy [1].

In all cases, these mega power takeovers have provided the acquiring company with a: “new scale to more efficiently compete against technology firms with global footprints” [1]. However, although all three companies offer over-the-top platforms - when it comes to streaming video, it is still early in the game, and these takeovers are preparing the route for substantial expansion within that sphere. “AT&T plans to beef up HBO’s programming, and re-evaluate [its global deals], perhaps paving the way for a truly global service. Disney is planning a Disney-branded streaming service next year, while Hulu remains limited to the U.S. Both have global growth potential” [1].

Sky & Comcast

The CEO of video management platform Telaria, Mark Zagorski, stated to Video Insider that: “Though Comcast’s TV business relies heavily on cable TV revenue and a majority of Sky’s customer base is made up of linear subscribers; based on the massive subscriber loss over the last few quarters, Comcast knows the future of TV is inevitably moving towards OTT” [1]. - So there you have it in a nutshell – the inevitability that TV will follow the OTT tech Silk Route.

OONA OTT TV - Mapping Out A Global Route to Success

OONA Global, which has a strong presence in South East Asia, and is set to provide cutting-edge AVOD and SVOD entertainment to 185 million Indonesians, has delivered a strategy to success, and has forward plans for rapid expansion into other parts of Asia, Africa, the Middle East, South America, the US and Europe. Moreover, its founder and CEO, digital strategist, Christophe Hochart, has devised a highly rewarding business model for telcoms, content and channel holders; as well as an excellent inter-crossed model for consumers, that empowers them with the flexibility and freedom they can enjoy.

Premier Business Model 

OONA offers endless possibilities for advertisers to reach their target audience/consumers. It generates a ready to launch business synergy between telcom companies, content owners and broadcasters, thereby enabling leading telcom companies to leverage their user base and network infrastructure to significantly expand their Mobile TV business. Now, telcoms can generate multi-revenues by offering the best ad-supported live video and VOD.

OONA empowers TV Channel Companies and Content Owners by giving them a 100% Control, Customization and Data Transparency, without threatening their existing model. Moreover, there is no financial outlay. This is where OONA's highly successful strategy partnership is different to other platforms, and is one of the reasons why Leading Global Channel Companies are partnering with OONA.

Using the flexibility of technology, OONA offers channel and content holders multiple ways to drive substantial revenues from their channels via the OONA platform. This includes: Programmatic Video Advertising, Display Advertising with User Mobile Engagement, Pay Per View, Subscription, and more. OONA's  global model adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country, remain the same, and every OTT solution is framed using a custom designed model which is beneficial to the channel company, the telcom, and the user. 

OONA Free Mobile TV Option Offers Consumers:

• A broad spectrum of options from an entirely data-free/sub-free personalised ad-supported entertainment platform
• Wave goodbye to spending hours looking through pirate channels & risking a fine/criminal charge
• Up to 300 free top local and international channels
• OONA's technology provides first-class digital FTA (free-to-air) broadcasting in a clear (unencrypted) form
• A fun virtual currency tcoin loyalty reward system for viewers
• 'Watching to Win' tcoin competitions gives users the chance to win the latest mobile phones
• tcoins can be redeemed for branded goods and services, fun days out, meals, discounts & telcom products, just for watching content & ads, & sharing & interacting with Siskabot
• Siskabot is OONA's genie-in-the app who is there to personalise entertainment content and ads
• This gives viewers the very best experience & saves them time & money when they want to buy services & all kinds of goods from the latest fashion trends to cars 
• A treasure trove of fun tools and stickers for spicing things up when interacting with friends & family, and sharing on Instagram & Facebook etc.
• All personal information is kept strictly confidential, and all of OONA's policies are completely transparent for users

OONA Premium TV Offers Consumers 4 Different Options

Option 1

OONA's SVOD (subscription based live and on-demand video service), offers viewers the choice of paying for specific premium content on a daily, weekly, monthly, quarterly or annual basis.

Option 2

OONA's TVOD (transaction-based live and on-demand video service), provides a pay-per-view option. So for example, if a couple just want to enjoy a newly released premium film on the odd Friday night or weekend, then they do not have to sign up for an extended period of time, and be burdened for paying for more content than they really want, like they would have to with other platforms. 

Option 3

Viewers can unlock premium content by using tcoins. These tcoins are easy to accrue from watching various channels, looking at ads, sharing content with friends and family, and interacting with OONA's AI Genie, Siskabot. They are stored in a virtual wallet.

Option 4

Premium pay-TV content can be easily included in the user's telcom data plan bundle.

Reference

Weprin, Alex (2018). “With OTT On The Rise, Companies Look To Deals To Grow Globally.”

https://www.mediapost.com/publications/article/325531/with-ott-on-the-rise-companies-look-to-deals-to-g.html Accessed 29 Sept. 2018.

Consumers' Online Video Viewing Habits in Myanmar, Vietnam & Thailand

                                  Photo credit: AccountingWEB

“OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth” [1]

Parks Associates' recent “OTT Video Market Tracker” research, has indicated that in American broadband households: over 85% of Millennials have a sub to at least one over the top video service [1].

The research incorporates a thorough analysis of over the top video service providers' profiles and market trends. These include major names such as Amazon, YouTube, HBO and Netflix. This new tracking system offers an innovative way to integrate industry research data and company profiles, while analysing the competitory weaknesses and strength of players within the space [1].

The Millennial Factor

                                         Photo credit: Why Millennials Matter

                           

Parks Associates' Senior Director of Research, Brett Sappington, stated that: “Overall penetration of subscription OTT video services among millennials has topped out, suggesting that those households that want such a subscription already have one or more. The more interesting and important question is how many subscriptions they will keep” [1]. In light of the research, this is a very pertinent question, as over a quarter of Millennials have at least three OTT services, and over half of them have at least two [1].

Other Generations Getting the OTT Bus

While it is not as pronounced as it is in the case of other generations, the OTT trend is nevertheless, clearly apparent. In fact, between 2016 and 2017, there was a 10% growth in the onrush of OTT services for both Baby Boomers and older generations. Sappington, also noted that: “For consumers, self-aggregating content is simply part of the entertainment experience, particularly millennial households” [1]. As far as research is concerned, Sappington, stressed that: unlike the generations of the past, the criteria for evaluating brand loyalty and services is now somewhat different. If platforms want to gain the maximum benefit from this self-aggregation swerve, then they must be
conversant with the OTT evaluation benchmark that consumers apply. - Something which is a variable phenomenon between households [1].

The Pulling Power of Successful OTT Video Strategies That Meet the Highest Benchmarks

OONA FREE Mobile TV, is an excellent example of a rapidly growing cutting-edge platform, and potential strong player that can magnetize consumers with its winning OTT video strategies. - It is headed by its creator, leading digital strategist, Christophe Hochart, who focuses on meeting the highest benchmarks set by those who want the best of the best. He puts quality and user platform engagement, at the top of the list; and ensures that there is consistent new first-class content, and innovative ways for viewers to interact and have fun on a simple-to-use interface. Further, whether it is AVOD, SVOD or TVOD - OONA provides broadcast quality that can match the very best in the industry. OONA is currently ready and on course to provide its state-of-the-art service to billions of people in various countries including Indonesia (where it is set to serve 185 million-plus consumers with data-free and subscription-free ad-based live video and video on-demand, and premium options); as well as other parts of Asia, Africa, South America, the Middle East, the US and Europe.

         Christophe Hochart, Founder and CEO of OONA, with Andrini Novie Hastuti, OONA Country Manager

Unique Offerings 

The OONA platform is unique in that it gives its viewers rewards in the form of a virtual currency - tcoins (which can be exchanged for branded goods, fun days out, restaurant meals, generous discounts, and free phone minutes and telcom products), just for watching content and personalised ads; sharing the content they love with friends and family; and interacting with OONA's world first patented AI genie in the app, Siskabot.

Siskabot serves as a personal assistant and virtual friend who knows which films, series, live sports, motor shows, documentaries, cooking channels, lifestyle and fashion content etc., the user loves to see, and has them all ready and waiting for them. She also has regular chats with viewers to see what kind of consumer brands and services they are really keen on, so she can arrange ads that will not only interest them, but save them time and money. All personal information is kept strictly confidential, and all of OONA's policies are completely transparent. - In light of the recent Facebook scandal, this is a very important element for many consumers.

The Name of the Game

OONA understands competitive advantage. -  It has a tangible method to know its consumers extremely well, so that it ticks all their requirement boxes. To that end, Siskabot, who appears like a genie on an overlay, regularly checks to see if she has done a good job for the user's entertainment and ads experience, and asks what she can do better to serve her consumer. This feedback ensures that the viewer gets the very best that OONA has to offer in the way of content, as well as optimized app ads and great money saving promotions. 

Reference

Peragine John (2018). “Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service.” Mar Tech Series. https://www.lightreading.com/video/ott/parks-associates-more-than-85--of-millennials-subscribe-to-at-least-1-ott-video-service/d/d-id/744168 Accessed Sept. 2018.

2023: Global OTT Revenue Expected to Reach $129 Billion

Indonesia: OONA Showcases its Successful Strategy in this Bouyant Emerging Market

The OTT Juggernaut

A recent report on Digital TV Research published by Rapid TV News, states that: “The global OTT juggernaut is rolling on, and over the next five years, it will be boosted by a spike in business across emerging markets, especially in China” [1].

OONA Indonesia - which goes beyond TV and OTT, is an excellent case in point. - It has just officially launched its Free AVOD Entertainment and Messaging App, and is set to give 185 million users the very best in entertainment. It also incorporates a personalised patented AI assistant, an exciting virtual currency rewards program, and a cool way for viewers to choose, share and edit their fab content. In addition to this, OONA Indonesia offers a terrific SVOD premium service, and this provides a number of options to give consumers the flexibility they need to suit their lifestyle and budget.

Mega Partnership

Joddy Hernady, SVP Media and Digital Business & EGM Digital Services Division at Telcom Indonesia, & Christophe Hochart, Founder & CEO of OONA

As reported by Reuters, OONA partnered with telkom giant, Telkom Indonesia, in 2017, and now, to coincide with Telkom Indonesia's latest digital entertainment offerings, OONA's new state-of-the-art OTT app has been launched so that 185 million Indonesians can take advantage of premium or subscription-less and data-free entertainment. 

What OONA Offers

1. Live or video-on demand options. 2. The possibility for users to enjoy their favourite channels and programs offline. 3. A mega selection of the latest films, popular series, comedies, cartoons, motor shows, combat, cooking specials, FashionTV, celebrity news, documentaries and educational broadcasts; as well as breaking news, local content, live sports and other events on up to 300 exciting local and international channels. 4. The patented world 1st, AI Genie in the App – Siskabot - an entertainment PA who arranges the content and ads that each individual desires; saves them time and money on the items they are interested in; and makes their experience seamless, as she has everything all ready and waiting for them. 5. Interactive fun – users are given all kinds of cool tools and stickers to edit and spice up the fab content they share with friends and family on Instagram and Facebook etc. And 6. Fantastic virtual currency rewards in the form of tcoins. All viewers have to do is to look at content, watch cool personalised ads, share the content they love with friends and family, and interact with Siskabot. These rewards can be redeemed for countless branded goods and services, discounts, meals, fun days out, free phone minutes, telcom products, and even OONA's premium SVOD service.

A Global Effect

OONA, which is the brainchild of serial entrepreneur, leading digital strategist, and company CEO, Christophe Hochart, is well on its way to bringing the same innovative AVOD and SVOD services to emerging markets in other parts of Asia, Africa, South America, the Middle East and Europe. Hochart stated: “OONA is a game changer, and is well on course to fulfill its company mission statement: “To make life fun for billions of people in developing countries by providing Free Mobile TV.”

Premier Business Model 

OONA offers endless possibilities for advertisers to reach their target audience/consumers. It generates a ready to launch business synergy between telcom companies, content owners and broadcasters, thereby enabling leading telcom companies to leverage their user base and network infrastructure to significantly expand their Mobile TV business. Now, telcoms can generate multi-revenues by offering the best ad supported live video and VOD.

OONA empowers TV Channel Companies and Content Owners by giving them a 100% Control, Customization and Data Transparency, without threatening their existing model. This is where OONA's highly successful strategy partnership is different to other platforms, and is one of the reasons why Leading Global Channel Companies are partnering with OONA.

Using the flexibility of technology, OONA offers channel and content holders multiple ways to drive substantial revenues from their channels via the OONA platform. This includes: Programmatic Video Advertising, Display Advertising with User Mobile Engagement, Pay Per View, Subscription, and more. OONA's  global model adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country, remain the same, and every OTT solution is framed using a custom designed model which is beneficial to the channel company, the telcom, and the user. Crucially, it does not interfere with the channel's or telcom's existing business.

 The Global OTT TV & Video Forecasts Report Surveying 138 Countries

A total of 138 countries which were surveyed in the Global OTT TV & Video Forecasts report, indicted that: “global online TV episode and films revenues will reach $129 billion in 2023, more than double the $53 billion recorded in 2017. About $16 billion is set to be added in 2018 alone” [1].

“Digital TV Research expects OTT revenues to exceed $1 billion in 17 countries by 2023, up from ten countries in 2017”

2013: The Leading 5 Market's Anticipated State of Play

The study analysts have predicted that these preeminent five top markets will just dominate 69% of global revenue by 2023, which is significantly down from the 2017 figure of 73%. When it comes to emerging markets, this clearly indicates just how rapidly they are gaining a stronghold on business. Further, it also reveals that the remaining global regions will experience growth at a quicker rate [1].

The SVOD Train

There is certainly no slow down, when it comes to today's ever expanding subscription video-on-demand (SVOD) sphere. Further, the Digital TV Research report indicates that: “after taking over the lion’s share of revenues within the sector in 2016, SVOD’s share of total business will increase to 53% in 2023, a six-percentage point growth in six years” [1]. This means that between 2017 and 2023, in order to get to $69 billion, revenue from subscription video-on-demand services would have zoomed up by close to $44 billion.

                                             Photo credit: Rapid TV News                                             

AVOD Is Still Cutting It

While it has to be said that AVOD is being surpassed by subscription video-on-demand, the research report does nonetheless, show that the former is still resilient, and that a lot of growth potential is still there. In fact, it is anticipated that between 2017 and 2023: revenue from ad-based video-on-demand services will escalate by $27 billion, bringing the total to $47 billion. (In terms of total revenues, this would equate to 36%) [1].

The US Remains the Leader of the Pack

The research notes that when it comes to regions, by 2023, America will remain the dominant territory by quite some distance. Of note, however, its apportionment of global revenues is forecast to fall from 43% in 2017 to 37% by 2023.

Yet, in 5 years time, American revenues will probably have more than doubled – bringing in close to $25 billion to achieve $48 billion. However, the growth champion is China. The Global OTT TV & Video Forecasts shows that the latter: "will add $17 billion to its total over the same period to nearly triple its revenues to $26 billion" [1]. Further, in 2023, its global apportionment will shoot up 20% (from 16% in 2017) [1].

In summary, while the US remains the leader of the pack, the global over-the-top juggernaut is picking up speed. - During the coming five years, it will be rolling even faster due to a surge in business from emerging markets, particularly China, which has already emerged; as well as other countries such as Indonesia, due to substantial partnerships such as the winning combination of OONA and Telkom Indonesia [1].

Reference

O'Halloran, Joseph (2018). “Global OTT revenues to hit $129BN by 2023.” https://www.rapidtvnews.com/2018092053561/global-ott-revenues-to-hit-129bn-by-2013-billion.html#axzz5bP7ASQdL Accessed 20 Sept. 2018.

Premium OTT Being Driven by Local, Live and Linear to Gain Huge Global Growth

“The demand for high-quality paid-for video services delivered via OTT is growing in all regions of the world” [1]

The demand for OTT video is reaching fever pitch. And according to a recent study undertaken by Vindicia, the B2C subscription management solutions provider: "premium OTT subscription revenue will continue to rise quickly across all regions, and growth will be fueled by local, live and linear content, as well as by easier payment solutions" [1].

The new study, which was carried out by research consultancy firm MTM, for Vindicia, and entitled: "The Global Prospects for Premium OTT," put the magnifying glass over the development and prospects of premium over the top services in four locations: Asia Pacific, Latin America, the US and Western Europe. Here are the forecasts:

Forecast For Western Europe

The researchers predict that in the case of Western Europe: "premium OTT will grow strongly in the next three years as connected consumers embrace services from: global OTT players, new subscription services from local and regional broadcasters, and direct-to-consumer services from content brands" [1]. Further, the United Kingdom is on course to hold its position as Western Europe's biggest market for premium OTT. This is confirmed by the prediction that its revenues will escalate to $1.63 billion by 2020, up from $1.18 billion in 2017 [1].

Forecast For the US

In a similar vein, in America, revenue from premium OTT subscriptions are also predicted to shoot up. In fact, by 2020, they are expected to exceed $21.2 billion - a huge leap from $16.4 billion in 2017. Further, while Hulu, Amazon and Netflix are on course to maintain their hold over the online video market, Vindicia also anticipates direct to consumer offerings from major players like Disney, specialist service providers such as WWE and Chrunchyroll, and live sports provided by OTT platforms [such as OONA TV], to also flourish [1].

Forecast For the Asia Pacific Region

As far as the Asia Pacific region is concerned, income from premium OTT services is expected to escalate rapidly, even though in some instances, it is derived from a low base. For example, in the case of Thailand, revenue is likely to rev up to $108 million in 2020 - leaving behind just $66 million in 2017. While in the same time frame, "Indonesia [which includes major player, OONA Indonesia, which has partnered with Telkom Indonesia to provide 185 million-plus Indonesians with its OTT service], will expand from US$26 million to US$72 million" [1]. Within the region, the premium OTT services market will be headed by pan-regional platforms [such as OONA - the cutting-edge virtual TV platform & operator], iflix, Viu and HOOQ - players that are able to entice local audiences by offering reasonably priced subscriptions, and also offer excellent local content [1].

Forecast For Australia

Australia's OTT premium market represents one of Asia Pacific's biggest regions, and with revenues predicted to achieve US$420 million by 2020 - up from $280 million in 2017, it is firmly on course for continuing its success for sizeable growth. For the predictable future, Netflix stands as Australia's predominant subscription service [1].

Forecast For Latin-America

"Mexico will become the largest market in Latin America for premium OTT services by 2020, with revenues forecast to reach $678 million, up from $410 million in 2017" [1]

In the Latin-American region, where internet access is bundled with local content offerings, premium OTT subscription growth is being ramped up due to far better broadband connectivity. On the other hand, however, the latter is also promoting content piracy. 

In a Nutshell

According to Kris Nagel, the head of Vindicia: “As revenues for premium OTT services increase in all regions and the global players continue to dominate, a common thread to this research is that consumers will nevertheless choose to subscribe to niche content when the price and the experience are right” [1].

OONA Premium TV

In addition to OONA's highly successful data-free/sub-free mobile TV option, which is accessible to 185 million-plus Indonesians, and is on course to be available to billions of people in other parts of Asia, Africa, South America, the Middle East, the US and Europe; OONA offers a cutting-edge SVOD premium entertainment service which incorporates local, live and linear content. 

The founder and CEO of OONA Global, leading digital strategist, Christophe Hochart, understands that in order to achieve robust subscription growth, aside from appropriate pricing, flexible plan options  and exclusive content, one extremely important element of the consumer experience, is enjoying access to frictionless payment solutions. To that end, OONA's Premium option provides a seamless integration with payment platforms. - Something which Kris Nagel of Vindicia, also views as essential for winning platforms [1].

OONA's Broad Range of Consumer Options

"No More TV Box (Pay-TV) - Viewers Only Need OONA & an Internet Connection on a 3G, 4G or Future 5G Mobile Device"

These days, we all want flexibility. This is a number one consideration with OONA, and its strategy empowers viewers so they can enjoy the freedom of not being tied down with financial commitments to cable companies etc. - In fact, OONA consumers have a whopping five choices:

Option 1

Viewers do not have to pay subscription or data charges. This is because OONA's  AVOD (ad-based live & on demand video service) is completely funded by personalised ads which are regularly updated according to what branded products each individual consumer is interested in at the time. Further, the technology that OONA uses enables first-class digital FTA (free-to-air) broadcasting in a clear (unencrypted) form.

Option 2

OONA's SVOD (subscription based live and on-demand video service), offers viewers the choice of paying for specific premium content on a daily, weekly, monthly, quarterly or annual basis. 

Option 3 

OONA's TVOD (transaction-based live and on-demand video service), provides a pay-per-view option. So for example, if a couple just want to enjoy a newly released premium film on the odd Friday night or weekend, then they do not have to sign up for an extended period of time, and be burdened for paying for more content than they really want, like they would have to with other platforms.

Option 4

Viewers can unlock premium content by using their tcoins (OONA's vitural currency rewards which can be used for telcom products, branded goods, discounts, meals and other fun things). These tcoins are easy to accrue from watching various channels, looking at ads, sharing content with friends and family, and interacting with OONA's AI Genie in the app, Siskabot. They are stored in a virtual wallet.

Option 5

Premium pay-TV content can be easily included in the user's telcom data plan bundle.

Reference

O'Halloran, Joseph (2018). “Local, live and linear to drive massive global growth of premium OTT.” https://www.rapidtvnews.com/2018091453510/vindicia-local-live-and-linear-to-drive-massive-global-growth-of-premium-ott.html#ixzz5RGDa8CrX   Accessed 20 Sept. 2018.

OONA INDONESIA MOBILE TV ENJOYS SUCCESSFUL LAUNCH

OONA is Set to Serve 185 Million Indonesians with its Cutting-Edge Entertainment

JAKARTA -- SEPTEMBER 19, 2018 - OONA - which goes beyond TV and OTT, has just officially launched the world's first Free Entertainment and Messaging App which gives users the very best in entertainment, a personalised AI assistant, an exciting virtual currency rewards program, and a cool way of choosing, sharing & editing their fab content. 

Mega Partnership

Joddy Hernady, SVP Media and Digital Business & EGM Digital Services Division at Telcom Indonesia, & Christophe Hochart, Founder & CEO of OONA

As reported by Reuters, OONA partnered with telkom giant, Telkom Indonesia, in 2017, and now, to coincide with Telkom Indonesia's latest digital entertainment offerings, OONA's new state-of-the-art OTT app will be launched so that 185 million Indonesians can take advantage of first-class national and international subscription-less and data-free, entertainment, as well as its premium options.

What OONA Offers

1. Live or video on demand options. 2. The possibility for users to enjoy their favourite channels and programs offline. 3. A mega selection of the latest films, popular series, combat, motoring, cookery specials, documentaries and educational broadcasts; as well as breaking news, local content, live sports and other events on up to 300 exciting local and international channels. These include: MTV, TVOne, TV4, TRT World, Motorland, Combat Go and FashionTV, Scoop, RT, Bloomburg, Euro News, and many more to come. 4.

The patented world 1st, AI Genie in the App – Siskabot - an entertainment PA who arranges the content and ads that each individual desires; saves users money on the items they are interested in; and stops them wasting time, as she has everything all ready and waiting for them. 5. Interactive fun – users are given all kinds of cool editing tools and stickers to spice up the fab content they share with friends and family on Instagram and Facebook etc. 6. And fantastic virtual currency rewards for viewing programs, watching cool personalised ads, sharing, and interacting with Siskabot.

Social Good

OONA, which is the brainchild of serial entrepreneur, leading digital strategist, and CEO, Christophe Hochart, is well on its way to providing the same revolutionary service to under developed regions in other parts of Asia, Africa and South America; as well as to the Middle East, the US and Europe. Hochart stated: “OONA is a game changer, and is well on course to fulfill its company mission statement: “To make life fun for billions of people in developing countries by providing Free Mobile TV.”

Premier Business Model 

OONA offers endless possibilities for advertisers to reach their target audience/consumers. It generates a ready to launch business synergy between telcom companies, content owners and broadcasters, thereby enabling leading telcom companies to leverage their user base and network infrastructure to significantly expand their Mobile TV business. Now, telcoms can generate multi-revenues by offering the best ad supported live video and VOD.

OONA empowers TV Channel Companies and Content Owners by giving them a 100% Control, Customization and Data Transparency, without threatening their existing model. This is where OONA's highly successful strategy partnership is different to other platforms, and is one of the reasons why Leading Global Channel Companies are partnering with OONA.

Using the flexibility of technology, OONA offers channel and content holders multiple ways to drive substantial revenues from their channels via the OONA platform. This includes: Programmatic Video Advertising, Display Advertising with User Mobile Engagement, Pay Per View, Subscription, and more. OONA's  global model adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country, remain the same, and every OTT solution is framed using a custom designed model which is beneficial to the channel company, the telcom, and the user. Crucially, it does not interfere with the channel's or telcom's existing business.

Asia & North America Boast the World's Most Active Mobile Video Markets

                                Photo credit: Onebite

"Asian & North American markets lead the charge in a shift to active mobile video markets" 

The Ever-Increasing World of Mobile-First 

The 2018 Economics of Mobile Programming study, conducted by media research group, Kagan, (a S&P Global Market Intelligence subsidiary), highlights the fact that: "The move to active mobile video offerings will grow, as entertainment bundling with mobile services becomes a must" [1]. Further, it also indicates that: "in both the Asia-Pacific and North/South American regions, 86% of operators offer mobile video services, followed by 71% in the Mideast and Africa region" [1].

OONA Mobile TV - A Prime Example of Mobile-First Success in Asia

OONA FREE Mobile TV - the cool interactive platform which goes way beyond television and OTT, is rapidly gaining traction as a leading pioneer of mobile video markets in South-East Asia and beyond.

OONA specialises in free to air OTT, and pay-TV options. It is currently set up to provide subscription-free and data-free AVOD (live and on demand video) entertainment for 185 million Indonesians, via its partnership with Telkom Indonesia, and is on course to provide its state-of-the-art service to billions of people in other parts of Asia, South America, Africa, the Middle East, the US and Europe.

Further, OONA's exciting innovative concept gives users and content holders 100% control and transparency; and enables viewers to get what they want to watch, the moment they want to watch it, in broadcast quality - anytime, anywhere. OONA also boasts up to 300 top national and international channels which offer the latest cutting-edge movies and series, live sports, comedy, combat and motoring shows, FashionTV, celebrity news, documentaries, cookery specials, cartoons, educational broadcasts, leading news channels, breaking news and more.

Leading the Way: Top Quality OTT Streaming

OONA has already set the benchmark for superior streaming quality on its go-to-market strategy. At the present time, the video market is becoming incredibly vibrant with dynamic innovative services and features, and it is very likely that the adoption and promotion of cloud based live streaming will rocket up: "from leading-edge adoption [by companies such as OONA], to mass consumption in record time—and quality of experience will be the differentiating factor for consumers and providers alike" [2].

Second Rate Quality Will Be a Thing of the Past

Just as OONA's founder and CEO, leading digital strategist, Christophe Hochart, understands: viewers' expectations for live content quality, reliability, interface performance and convenience, must be met, and if possible, exceeded. After all, viewers who have been used to top quality live content from cable, demand exactly the same: "Gone are the days when the early adopters of live streaming accepted convenience over quality." [2]. Now, OTT viewers want to tick the boxes for all these aspects that a leading mobile service should offer.

Personalisation is Essential

OONA viewers are empowered with a patented personalized AI chatbot, who is there is serve them, and deliver the entertainment content and ads they are interested in. They also enjoy the benefits of a user-friendly interactive platform, and have their constantly evolving favourite channels, programs and ads, lined up ready and waiting for them. Users can also edit content, and use a variety of fun tools and stickers when they share exciting films and programs, and send messages to friends and family.

Standing Out From the Crowd

The OONA platform is unique in that it gives its viewers cool rewards in the form of tcoins (which can be exchanged for branded goods and services, fun days out, meals, discounts, and free phone minutes and telcom products), just for watching content and personalised ads; sharing content with friends and family, and interacting with OONA's world first AI genie in the app, Siskabot.  

"No More TV Box (Pay-TV) - Viewers Only Need OONA & an Internet Connection on a 3G, 4G or Future 5G Mobile Device"

These days, we all want flexibility. This is a number one consideration with OONA, and its strategy empowers viewers so they can enjoy the freedom of not being tied down with financial commitments to cable companies etc. - In fact, OONA consumers have a whopping five choices:

Option 1

Viewers do not have to pay subscription or data charges. This is because OONA's  AVOD (ad-based live & on demand video service) is completely funded by personalised ads which are regularly updated according to what branded products each individual consumer is interested in at the time. Further, the technology that OONA uses enables first-class digital FTA (free-to-air) broadcasting in a clear (unencrypted) form.

Option 2

OONA's SVOD (subscription based live and on-demand video service), offers viewers the choice of paying for specific premium content on a daily, weekly, monthly, quarterly or annual basis. 

Option 3 

OONA's TVOD (transaction-based live and on-demand video service), provides a pay-per-view option. So for example, if a couple just want to enjoy a newly released premium film on the odd Friday night or weekend, then they do not have to sign up for an extended period of time, and be burdened for paying for more content than they really want, like they would have to with other platforms.

Option 4

Viewers can unlock premium content by using their tcoins (OONA's vitural currency rewards which can be used for telcom products, branded goods, discounts, meals and other fun things). These tcoins are easy to accrue from watching various channels, looking at ads, sharing content with friends and family, and interacting with OONA's AI Genie in the app, Siskabot. They are stored in a virtual wallet.

Option 5

Premium pay-TV content can be easily included in the user's telcom data plan bundle.

Summary

Active mobile video markets in North America and Asia, are leading the way. Yet within these regions, individual video platforms are subject to massive competition. To that end, the name of the game for successful platforms, is just what OONA has achieved: offering viewers an entertainment service that goes way beyond OTT and TV, as well as a flexible choice of subscription options.

References

[1]. Cision (2018). “North America and Asia most active mobile video markets, according to S&P Global Market Intelligence.” S & P Market Intelligence. https://www.prnewswire.com/news-releases/north-america-and-asia-most-active-mobile-video-markets-according-to-sp-global-market-intelligence-300706215.html Accessed 12 Sept. 2018.

[2]. Murray, Dan (2018). “The Arrival of OTT Live Video.” Streaming Media.
http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/The-Arrival-of-OTT-Live-Video-126589.aspx Accessed 12 Sept. 2018.

5G Set to Spike Mobile Video

                                 Photo credit: Velvet Media IT

According to the 2018 Economics of Mobile Programming Report compiled by leading media research group, Kagan, the switch to active mobile video offerings will be ramped up as bundling with mobile services becomes a must [1].

Kagan highlights the fact that the Asian and North American markets are leading the drive in a switch to active mobile video markets: “In both the Asia-Pacific and North/South American regions, 86% of operators offer mobile video services, followed by 71% in the Mideast and Africa region" [1].

The 5G Frontier

In America, both T-Mobile and Verizon are set to establish new mobile video services which could reflect the original digital video endeavors of AT&T's WatchTV and DIRECTV. Further, Kagan's report shows that from the 159 global mobile operators that were analysed, 64% provide a mobile video-service either through partnerships or directly [1]. 

Europe -  Standing Well Behind in the Mobile Video Services Sector

At just 28% - globally speaking, Europe has the least mobile video services available. One of the reasons for this, is the concern over the region's net-neutrality regulations. The report ascertained that mobile video services in Europe are the strongest in markets that have the greatest competition between operators. In the latter case, for a limited time period, the carriers that are striving to attract new business supply mobile video or over the top services at reduced rates. However, in regions where the mobile competition is not so fierce, these forms of value-added services are extremely few and far between [1]. 

Moving Forward With 5G

S&P Global Market Intelligence's head research analyst, John Fletcher, stated that: “As 5G moves forward, over the next decade consumers will increasingly make a choice between wires versus wireless for home broadband” [1]. He also noted that in order to keep existing consumers, and promote themselves as an upcoming one-stop store for video services and home broadband, mobile network operators have already begun offering video services bundled with mobile phone services [1]. Clearly, this is a shrewd move, and one that is being made by astute mobile network operators all over the world. The following is an excellent example.

Telcom Indonesia Partnered With OONA Mobile TV in 2017

         Joddy Hernady SVP Media & Digital Business Telkom Indonesia/CEO Metranet &

Christophe Hochart, Founder & CEO of OONA Global TV

"OONA OTT to deliver mobile TV experience to 185 million Indonesians" [2]

As recently reported by Yahoo Finance: "OONA is Telkom Indonesia's AVOD OTT service offering, which is designed to revolutionise the TV distribution and viewing experience for 185 million subscribers across Indonesia [2]. 

OONA, which is headed by leading digital strategist, Christophe Hochart, offers the best of live television and video on-demand entertainment on the go, with free and immediate access to up to 300 channels showing live sports, the latest films, current season shows, motoring, combat, Fashion TV, celebrity news, cartoons, cookery specials, breaking news, and much more from leading American and European broadcast networks [2].

The free OONA app is engineered to bolster the fun factor and give users unique options with cutting-edge features such as: a personalised AI assistant named Siskabot; screen capture with sticker editing and drawing, a 360-video experience, and offline caching [2].

There are also parental controls, and a virtual wallet for tcoins - which are given to users as rewards for watching content and ads, interacting with Siskabot, and sharing the content they love with friends and family. Further: "Brightcove's industry-leading Video Cloud platform will stream 20 live channels on OONA, as well as enable server-side ad insertion (SSAI) for a broadcast-like seamless ad experience" [2].

Brightcove Asia's General Manager, Ben Morrell, remarked that:"OONA is the future of OTT and a game-changer for TV operators and viewers in Indonesia, where great content, delivered on mobile, and monetised via an ad-funded model has hit the sweet spot" [2].

About Metranet Telkom Indonesia

PT Metra-Net (Metranet) is a subsidiary of PT. Telekomunikasi Indonesia, Tbk (Telkom) which was formed since April 17th, 2009. Their vision is to "become the most reliable monetising partner in the online industry. In its development, various business initiatives have been carried out, one of these is mobile content..." [2]. 

References

[1]. Clancy, Michelle (2018). “Mobile video to spike with 5G.” Rapid TV News.

https://www.rapidtvnews.com/2018090553391/mobile-video-to-spike-with-5g.html#axzz5QnnSq1Ew Accessed 10 Sept. 2018.

[2]. Yahoo Finance (2018). "Telkom Indonesia Launches OONA Mobile TV App on Brightcove Video Platform." Yahoo Finance. https://finance.yahoo.com/news/telkom-indonesia-launches-oona-mobile-060000892.html  Accessed 10 Sept. 2018.