Asia & North America Boast the World's Most Active Mobile Video Markets

                                Photo credit: Onebite

"Asian & North American markets lead the charge in a shift to active mobile video markets" 

The Ever-Increasing World of Mobile-First 

The 2018 Economics of Mobile Programming study, conducted by media research group, Kagan, (a S&P Global Market Intelligence subsidiary), highlights the fact that: "The move to active mobile video offerings will grow, as entertainment bundling with mobile services becomes a must" [1]. Further, it also indicates that: "in both the Asia-Pacific and North/South American regions, 86% of operators offer mobile video services, followed by 71% in the Mideast and Africa region" [1].

OONA Mobile TV - A Prime Example of Mobile-First Success in Asia

OONA FREE Mobile TV - the cool interactive platform which goes way beyond television and OTT, is rapidly gaining traction as a leading pioneer of mobile video markets in South-East Asia and beyond.

OONA specialises in free to air OTT, and pay-TV options. It is currently set up to provide subscription-free and data-free AVOD (live and on demand video) entertainment for 185 million Indonesians, via its partnership with Telkom Indonesia, and is on course to provide its state-of-the-art service to billions of people in other parts of Asia, South America, Africa, the Middle East, the US and Europe.

Further, OONA's exciting innovative concept gives users and content holders 100% control and transparency; and enables viewers to get what they want to watch, the moment they want to watch it, in broadcast quality - anytime, anywhere. OONA also boasts up to 300 top national and international channels which offer the latest cutting-edge movies and series, live sports, comedy, combat and motoring shows, FashionTV, celebrity news, documentaries, cookery specials, cartoons, educational broadcasts, leading news channels, breaking news and more.

Leading the Way: Top Quality OTT Streaming

OONA has already set the benchmark for superior streaming quality on its go-to-market strategy. At the present time, the video market is becoming incredibly vibrant with dynamic innovative services and features, and it is very likely that the adoption and promotion of cloud based live streaming will rocket up: "from leading-edge adoption [by companies such as OONA], to mass consumption in record time—and quality of experience will be the differentiating factor for consumers and providers alike" [2].

Second Rate Quality Will Be a Thing of the Past

Just as OONA's founder and CEO, leading digital strategist, Christophe Hochart, understands: viewers' expectations for live content quality, reliability, interface performance and convenience, must be met, and if possible, exceeded. After all, viewers who have been used to top quality live content from cable, demand exactly the same: "Gone are the days when the early adopters of live streaming accepted convenience over quality." [2]. Now, OTT viewers want to tick the boxes for all these aspects that a leading mobile service should offer.

Personalisation is Essential

OONA viewers are empowered with a patented personalized AI chatbot, who is there is serve them, and deliver the entertainment content and ads they are interested in. They also enjoy the benefits of a user-friendly interactive platform, and have their constantly evolving favourite channels, programs and ads, lined up ready and waiting for them. Users can also edit content, and use a variety of fun tools and stickers when they share exciting films and programs, and send messages to friends and family.

Standing Out From the Crowd

The OONA platform is unique in that it gives its viewers cool rewards in the form of tcoins (which can be exchanged for branded goods and services, fun days out, meals, discounts, and free phone minutes and telcom products), just for watching content and personalised ads; sharing content with friends and family, and interacting with OONA's world first AI genie in the app, Siskabot.  

"No More TV Box (Pay-TV) - Viewers Only Need OONA & an Internet Connection on a 3G, 4G or Future 5G Mobile Device"

These days, we all want flexibility. This is a number one consideration with OONA, and its strategy empowers viewers so they can enjoy the freedom of not being tied down with financial commitments to cable companies etc. - In fact, OONA consumers have a whopping five choices:

Option 1

Viewers do not have to pay subscription or data charges. This is because OONA's  AVOD (ad-based live & on demand video service) is completely funded by personalised ads which are regularly updated according to what branded products each individual consumer is interested in at the time. Further, the technology that OONA uses enables first-class digital FTA (free-to-air) broadcasting in a clear (unencrypted) form.

Option 2

OONA's SVOD (subscription based live and on-demand video service), offers viewers the choice of paying for specific premium content on a daily, weekly, monthly, quarterly or annual basis. 

Option 3 

OONA's TVOD (transaction-based live and on-demand video service), provides a pay-per-view option. So for example, if a couple just want to enjoy a newly released premium film on the odd Friday night or weekend, then they do not have to sign up for an extended period of time, and be burdened for paying for more content than they really want, like they would have to with other platforms.

Option 4

Viewers can unlock premium content by using their tcoins (OONA's vitural currency rewards which can be used for telcom products, branded goods, discounts, meals and other fun things). These tcoins are easy to accrue from watching various channels, looking at ads, sharing content with friends and family, and interacting with OONA's AI Genie in the app, Siskabot. They are stored in a virtual wallet.

Option 5

Premium pay-TV content can be easily included in the user's telcom data plan bundle.

Summary

Active mobile video markets in North America and Asia, are leading the way. Yet within these regions, individual video platforms are subject to massive competition. To that end, the name of the game for successful platforms, is just what OONA has achieved: offering viewers an entertainment service that goes way beyond OTT and TV, as well as a flexible choice of subscription options.

References

[1]. Cision (2018). “North America and Asia most active mobile video markets, according to S&P Global Market Intelligence.” S & P Market Intelligence. https://www.prnewswire.com/news-releases/north-america-and-asia-most-active-mobile-video-markets-according-to-sp-global-market-intelligence-300706215.html Accessed 12 Sept. 2018.

[2]. Murray, Dan (2018). “The Arrival of OTT Live Video.” Streaming Media.
http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/The-Arrival-of-OTT-Live-Video-126589.aspx Accessed 12 Sept. 2018.