5G Set to Spike Mobile Video

                                 Photo credit: Velvet Media IT

According to the 2018 Economics of Mobile Programming Report compiled by leading media research group, Kagan, the switch to active mobile video offerings will be ramped up as bundling with mobile services becomes a must [1].

Kagan highlights the fact that the Asian and North American markets are leading the drive in a switch to active mobile video markets: “In both the Asia-Pacific and North/South American regions, 86% of operators offer mobile video services, followed by 71% in the Mideast and Africa region" [1].

The 5G Frontier

In America, both T-Mobile and Verizon are set to establish new mobile video services which could reflect the original digital video endeavors of AT&T's WatchTV and DIRECTV. Further, Kagan's report shows that from the 159 global mobile operators that were analysed, 64% provide a mobile video-service either through partnerships or directly [1]. 

Europe -  Standing Well Behind in the Mobile Video Services Sector

At just 28% - globally speaking, Europe has the least mobile video services available. One of the reasons for this, is the concern over the region's net-neutrality regulations. The report ascertained that mobile video services in Europe are the strongest in markets that have the greatest competition between operators. In the latter case, for a limited time period, the carriers that are striving to attract new business supply mobile video or over the top services at reduced rates. However, in regions where the mobile competition is not so fierce, these forms of value-added services are extremely few and far between [1]. 

Moving Forward With 5G

S&P Global Market Intelligence's head research analyst, John Fletcher, stated that: “As 5G moves forward, over the next decade consumers will increasingly make a choice between wires versus wireless for home broadband” [1]. He also noted that in order to keep existing consumers, and promote themselves as an upcoming one-stop store for video services and home broadband, mobile network operators have already begun offering video services bundled with mobile phone services [1]. Clearly, this is a shrewd move, and one that is being made by astute mobile network operators all over the world. The following is an excellent example.

Telcom Indonesia Partnered With OONA Mobile TV in 2017

         Joddy Hernady SVP Media & Digital Business Telkom Indonesia/CEO Metranet &

Christophe Hochart, Founder & CEO of OONA Global TV

"OONA OTT to deliver mobile TV experience to 185 million Indonesians" [2]

As recently reported by Yahoo Finance: "OONA is Telkom Indonesia's AVOD OTT service offering, which is designed to revolutionise the TV distribution and viewing experience for 185 million subscribers across Indonesia [2]. 

OONA, which is headed by leading digital strategist, Christophe Hochart, offers the best of live television and video on-demand entertainment on the go, with free and immediate access to up to 300 channels showing live sports, the latest films, current season shows, motoring, combat, Fashion TV, celebrity news, cartoons, cookery specials, breaking news, and much more from leading American and European broadcast networks [2].

The free OONA app is engineered to bolster the fun factor and give users unique options with cutting-edge features such as: a personalised AI assistant named Siskabot; screen capture with sticker editing and drawing, a 360-video experience, and offline caching [2].

There are also parental controls, and a virtual wallet for tcoins - which are given to users as rewards for watching content and ads, interacting with Siskabot, and sharing the content they love with friends and family. Further: "Brightcove's industry-leading Video Cloud platform will stream 20 live channels on OONA, as well as enable server-side ad insertion (SSAI) for a broadcast-like seamless ad experience" [2].

Brightcove Asia's General Manager, Ben Morrell, remarked that:"OONA is the future of OTT and a game-changer for TV operators and viewers in Indonesia, where great content, delivered on mobile, and monetised via an ad-funded model has hit the sweet spot" [2].

About Metranet Telkom Indonesia

PT Metra-Net (Metranet) is a subsidiary of PT. Telekomunikasi Indonesia, Tbk (Telkom) which was formed since April 17th, 2009. Their vision is to "become the most reliable monetising partner in the online industry. In its development, various business initiatives have been carried out, one of these is mobile content..." [2]. 

References

[1]. Clancy, Michelle (2018). “Mobile video to spike with 5G.” Rapid TV News.

https://www.rapidtvnews.com/2018090553391/mobile-video-to-spike-with-5g.html#axzz5QnnSq1Ew Accessed 10 Sept. 2018.

[2]. Yahoo Finance (2018). "Telkom Indonesia Launches OONA Mobile TV App on Brightcove Video Platform." Yahoo Finance. https://finance.yahoo.com/news/telkom-indonesia-launches-oona-mobile-060000892.html  Accessed 10 Sept. 2018.