Streaming is the future
of video. - If the video is being streamed via a mobile device or a
television set, is a different story, “but any conversation with a
technology, telecom or media executive, will inevitably turn to the
lightning-fast growth of streaming video” [1].
All Shook Up
Image credit: Spark OC
All Shook Up
This 360 degree turn
from the delivery of cable and satellite, has shaken up a lot of
traditional media and telcom players. - It has jolted them into
re-evaluating their business, and sent them on a mission to find
acquisitions that can broaden their global footprint [1].
Spotify,
Netflix, and other tech-media hybrids, have presented a tough
challenge to the traditional notion of what a television network is:
“Less bound by traditional country borders, they have seen their
user bases explode, and are seeking no less than to acquire a chunk
of the world’s population on their services” [1].
Impressive
Results
AT&T’s takeover
of Time Warner, empowered this mega telecom giant with a huge content
library, and ownership of HBO - a power house which is likely to
metamorphosize into a worthy Netflix killer. Moreover, Disney’s
takeover of Fox will not only significantly ramp up the the former’s
content library, it will also give Disney a controlling share in
Hulu, the popular streaming service.
Further, Comcast, the
Philadelphia-based cable company, has just had phenomenal success
with its take over bid for Sky, the European telecom behemoth. - This
will generate exclusive content controlled by Sky, and upgrade
Europe’s telecom economy [1].
In all cases, these
mega power takeovers have provided the acquiring company with a: “new
scale to more efficiently compete against technology firms with
global footprints” [1]. However, although all three companies offer
over-the-top platforms - when it comes to streaming video, it is
still early in the game, and these takeovers are preparing the route
for substantial expansion within that sphere. “AT&T plans to
beef up HBO’s programming, and re-evaluate [its global deals],
perhaps paving the way for a truly global service. Disney is planning
a Disney-branded streaming service next year, while Hulu remains
limited to the U.S. Both have global growth potential” [1].
Sky &
Comcast
The CEO of video
management platform Telaria, Mark Zagorski, stated to Video Insider
that: “Though Comcast’s TV business relies heavily on cable TV
revenue and a majority of Sky’s customer base is made up of linear
subscribers; based on the massive subscriber loss over the last few
quarters, Comcast knows the future of TV is inevitably moving towards
OTT” [1]. - So there you have it in a nutshell – the
inevitability that TV will follow the OTT tech Silk Route.
OONA OTT TV - Mapping Out A Global Route to Success
OONA Global, which has
a strong presence in South East Asia, and is set to provide
cutting-edge AVOD and SVOD entertainment to 185 million Indonesians,
has delivered a strategy to success, and has forward plans for rapid
expansion into other parts of Asia, Africa, the Middle East, South
America, the US and Europe. Moreover, its founder and CEO, digital strategist,
Christophe Hochart, has devised a highly rewarding business model for
telcoms, content and channel holders; as well as an excellent
inter-crossed model for consumers, that empowers them with the
flexibility and freedom they can enjoy.
Premier Business Model
OONA offers endless possibilities for advertisers to reach their target audience/consumers. It generates a ready to launch business synergy between telcom companies, content owners and broadcasters, thereby enabling leading telcom companies to leverage their user base and network infrastructure to significantly expand their Mobile TV business. Now, telcoms can generate multi-revenues by offering the best ad-supported live video and VOD.
OONA empowers TV Channel Companies and Content Owners by giving them a 100% Control, Customization and Data Transparency, without threatening their existing model. Moreover, there is no financial outlay. This is where OONA's highly successful strategy partnership is different to other platforms, and is one of the reasons why Leading Global Channel Companies are partnering with OONA.
Using the flexibility of technology, OONA offers channel and content holders multiple ways to drive substantial revenues from their channels via the OONA platform. This includes: Programmatic Video Advertising, Display Advertising with User Mobile Engagement, Pay Per View, Subscription, and more. OONA's global model adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country, remain the same, and every OTT solution is framed using a custom designed model which is beneficial to the channel company, the telcom, and the user.
OONA Free Mobile TV Option Offers Consumers:
OONA offers endless possibilities for advertisers to reach their target audience/consumers. It generates a ready to launch business synergy between telcom companies, content owners and broadcasters, thereby enabling leading telcom companies to leverage their user base and network infrastructure to significantly expand their Mobile TV business. Now, telcoms can generate multi-revenues by offering the best ad-supported live video and VOD.
OONA empowers TV Channel Companies and Content Owners by giving them a 100% Control, Customization and Data Transparency, without threatening their existing model. Moreover, there is no financial outlay. This is where OONA's highly successful strategy partnership is different to other platforms, and is one of the reasons why Leading Global Channel Companies are partnering with OONA.
Using the flexibility of technology, OONA offers channel and content holders multiple ways to drive substantial revenues from their channels via the OONA platform. This includes: Programmatic Video Advertising, Display Advertising with User Mobile Engagement, Pay Per View, Subscription, and more. OONA's global model adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country, remain the same, and every OTT solution is framed using a custom designed model which is beneficial to the channel company, the telcom, and the user.
OONA Free Mobile TV Option Offers Consumers:
- A broad spectrum of options from an entirely data-free/sub-free personalised ad-supported entertainment platform
- Wave goodbye to spending hours looking through pirate channels & risking a fine/criminal charge
- Up to 300 free top local and international channels
- OONA's technology provides first-class digital FTA (free-to-air) broadcasting in a clear (unencrypted) form
- A fun virtual currency tcoin loyalty reward system for viewers
- 'Watching to Win' tcoin competitions gives users the chance to win the latest mobile phones
- tcoins can be redeemed for branded goods and services, fun days out, meals, discounts & telcom products, just for watching content & ads, & sharing & interacting with Siskabot
- Siskabot is OONA's genie-in-the app who is there to personalise entertainment content and ads
- This gives viewers the very best experience & saves them time & money when they want to buy services & all kinds of goods from the latest fashion trends to cars
- A treasure trove of fun tools and stickers for spicing things up when interacting with friends & family, and sharing on Instagram & Facebook etc.
- All personal information is kept strictly confidential, and all of OONA's policies are completely transparent for users
OONA Premium TV Offers Consumers 4 Different Options
Option 1
OONA's SVOD (subscription based live and on-demand video service), offers viewers the choice of paying for specific premium content on a daily, weekly, monthly, quarterly or annual basis.
Option 2
Option 2
OONA's TVOD (transaction-based live and on-demand video service), provides a pay-per-view option. So for example, if a couple just want to enjoy a newly released premium film on the odd Friday night or weekend, then they do not have to sign up for an extended period of time, and be burdened for paying for more content than they really want, like they would have to with other platforms.
Option 3
Viewers can unlock premium content by using tcoins. These tcoins are easy to accrue from watching various channels, looking at ads, sharing content with friends and family, and interacting with OONA's AI Genie, Siskabot. They are stored in a virtual wallet.
Option 4
Viewers can unlock premium content by using tcoins. These tcoins are easy to accrue from watching various channels, looking at ads, sharing content with friends and family, and interacting with OONA's AI Genie, Siskabot. They are stored in a virtual wallet.
Option 4
Premium pay-TV content can be easily included in the user's telcom data plan bundle.
Reference
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