2023: Global OTT Revenue Expected to Reach $129 Billion

Indonesia: OONA Showcases its Successful Strategy in this Bouyant Emerging Market

The OTT Juggernaut

A recent report on Digital TV Research published by Rapid TV News, states that: “The global OTT juggernaut is rolling on, and over the next five years, it will be boosted by a spike in business across emerging markets, especially in China” [1].

OONA Indonesia - which goes beyond TV and OTT, is an excellent case in point. - It has just officially launched its Free AVOD Entertainment and Messaging App, and is set to give 185 million users the very best in entertainment. It also incorporates a personalised patented AI assistant, an exciting virtual currency rewards program, and a cool way for viewers to choose, share and edit their fab content. In addition to this, OONA Indonesia offers a terrific SVOD premium service, and this provides a number of options to give consumers the flexibility they need to suit their lifestyle and budget.

Mega Partnership

Joddy Hernady, SVP Media and Digital Business & EGM Digital Services Division at Telcom Indonesia, & Christophe Hochart, Founder & CEO of OONA

As reported by Reuters, OONA partnered with telkom giant, Telkom Indonesia, in 2017, and now, to coincide with Telkom Indonesia's latest digital entertainment offerings, OONA's new state-of-the-art OTT app has been launched so that 185 million Indonesians can take advantage of premium or subscription-less and data-free entertainment. 

What OONA Offers

1. Live or video-on demand options. 2. The possibility for users to enjoy their favourite channels and programs offline. 3. A mega selection of the latest films, popular series, comedies, cartoons, motor shows, combat, cooking specials, FashionTV, celebrity news, documentaries and educational broadcasts; as well as breaking news, local content, live sports and other events on up to 300 exciting local and international channels. 4. The patented world 1st, AI Genie in the App – Siskabot - an entertainment PA who arranges the content and ads that each individual desires; saves them time and money on the items they are interested in; and makes their experience seamless, as she has everything all ready and waiting for them. 5. Interactive fun – users are given all kinds of cool tools and stickers to edit and spice up the fab content they share with friends and family on Instagram and Facebook etc. And 6. Fantastic virtual currency rewards in the form of tcoins. All viewers have to do is to look at content, watch cool personalised ads, share the content they love with friends and family, and interact with Siskabot. These rewards can be redeemed for countless branded goods and services, discounts, meals, fun days out, free phone minutes, telcom products, and even OONA's premium SVOD service.

A Global Effect

OONA, which is the brainchild of serial entrepreneur, leading digital strategist, and company CEO, Christophe Hochart, is well on its way to bringing the same innovative AVOD and SVOD services to emerging markets in other parts of Asia, Africa, South America, the Middle East and Europe. Hochart stated: “OONA is a game changer, and is well on course to fulfill its company mission statement: “To make life fun for billions of people in developing countries by providing Free Mobile TV.”

Premier Business Model 

OONA offers endless possibilities for advertisers to reach their target audience/consumers. It generates a ready to launch business synergy between telcom companies, content owners and broadcasters, thereby enabling leading telcom companies to leverage their user base and network infrastructure to significantly expand their Mobile TV business. Now, telcoms can generate multi-revenues by offering the best ad supported live video and VOD.

OONA empowers TV Channel Companies and Content Owners by giving them a 100% Control, Customization and Data Transparency, without threatening their existing model. This is where OONA's highly successful strategy partnership is different to other platforms, and is one of the reasons why Leading Global Channel Companies are partnering with OONA.

Using the flexibility of technology, OONA offers channel and content holders multiple ways to drive substantial revenues from their channels via the OONA platform. This includes: Programmatic Video Advertising, Display Advertising with User Mobile Engagement, Pay Per View, Subscription, and more. OONA's  global model adapts to each single market without changing its first-class universal user experience. The TV landscape, media content and economics of a particular country, remain the same, and every OTT solution is framed using a custom designed model which is beneficial to the channel company, the telcom, and the user. Crucially, it does not interfere with the channel's or telcom's existing business.

 The Global OTT TV & Video Forecasts Report Surveying 138 Countries

A total of 138 countries which were surveyed in the Global OTT TV & Video Forecasts report, indicted that: “global online TV episode and films revenues will reach $129 billion in 2023, more than double the $53 billion recorded in 2017. About $16 billion is set to be added in 2018 alone” [1].

“Digital TV Research expects OTT revenues to exceed $1 billion in 17 countries by 2023, up from ten countries in 2017”

2013: The Leading 5 Market's Anticipated State of Play

The study analysts have predicted that these preeminent five top markets will just dominate 69% of global revenue by 2023, which is significantly down from the 2017 figure of 73%. When it comes to emerging markets, this clearly indicates just how rapidly they are gaining a stronghold on business. Further, it also reveals that the remaining global regions will experience growth at a quicker rate [1].

The SVOD Train

There is certainly no slow down, when it comes to today's ever expanding subscription video-on-demand (SVOD) sphere. Further, the Digital TV Research report indicates that: “after taking over the lion’s share of revenues within the sector in 2016, SVOD’s share of total business will increase to 53% in 2023, a six-percentage point growth in six years” [1]. This means that between 2017 and 2023, in order to get to $69 billion, revenue from subscription video-on-demand services would have zoomed up by close to $44 billion.

                                             Photo credit: Rapid TV News                                             

AVOD Is Still Cutting It

While it has to be said that AVOD is being surpassed by subscription video-on-demand, the research report does nonetheless, show that the former is still resilient, and that a lot of growth potential is still there. In fact, it is anticipated that between 2017 and 2023: revenue from ad-based video-on-demand services will escalate by $27 billion, bringing the total to $47 billion. (In terms of total revenues, this would equate to 36%) [1].

The US Remains the Leader of the Pack

The research notes that when it comes to regions, by 2023, America will remain the dominant territory by quite some distance. Of note, however, its apportionment of global revenues is forecast to fall from 43% in 2017 to 37% by 2023.

Yet, in 5 years time, American revenues will probably have more than doubled – bringing in close to $25 billion to achieve $48 billion. However, the growth champion is China. The Global OTT TV & Video Forecasts shows that the latter: "will add $17 billion to its total over the same period to nearly triple its revenues to $26 billion" [1]. Further, in 2023, its global apportionment will shoot up 20% (from 16% in 2017) [1].

In summary, while the US remains the leader of the pack, the global over-the-top juggernaut is picking up speed. - During the coming five years, it will be rolling even faster due to a surge in business from emerging markets, particularly China, which has already emerged; as well as other countries such as Indonesia, due to substantial partnerships such as the winning combination of OONA and Telkom Indonesia [1].

Reference

O'Halloran, Joseph (2018). “Global OTT revenues to hit $129BN by 2023.” https://www.rapidtvnews.com/2018092053561/global-ott-revenues-to-hit-129bn-by-2013-billion.html#axzz5bP7ASQdL Accessed 20 Sept. 2018.