Subscriptions are Booming in the OTT Video Service Market

“The Subscription OTT market will grow 24.0% this year due to increasing internet penetration” [1]

If as predicted: this year, close to 765 million people around the globe will pay to subscribe to an OTT (over the top) video service at least once every month [1], then how many millions or billions, will be up for downloading a free cutting-edge, AVOD OTT TV entertainment app such as OONA? In the Asia Pacific region alone, it is predicted that: "SVOD [subscription video on demand] will take 37% of OTT revenues by 2023, with AVOD [ad-based video on demand] supplying 54%" [2].

eMarketer indicates that these 765 million global consumers who will pay for an OTT subscription: “will represent 10.2% of the global population and 32.1% of digital video viewers worldwide” [1]. Further, the researchers estimate that: “the global subscription OTT market will grow by 24.0% this year thanks to increasing internet penetration, faster speeds and a broader shift toward internet entertainment” [1]. - Now that really is an impressive percentage, and the odds are that OTT entertainment, whether it is subscription or subscription-free, will rapidly rise even further into the stratosphere.

Netflix Power

Globally, within the 2018 sphere of subscription OTT video service consumers, subscribers to Netflix roll in at a whopping 44%. And in terms of the platform's global audience, America - the home of Netflix, is responsible for 44.4% of its world-wide audience. So what are the ingredients of the Netflix magic? Well, its success on the home market front is down to three main factors: growing interest in signing up for OTT subscriptions that offer great entertainment; a falling interest in cable TV packages; and following the band wagon of cord-cutting. In fact, eMarketer's research indicates that around 13% of US households will follow the wagon this year [1].

International Success

As most Netflix programs are in English, the demand for the service is prevalent in regions where the English language is broadly spoken. And when it comes to Australia, Germany and the Nordic nations, within the Asia-Pacific region, Australia, which has a booming over-the-top market, boasts the heaviest Netflix usage. Moreover, the platform's successful strategy of partnering up with telcom companies, has accelerated its Australian consumer base. Netflix is also flying high in Germany, where the number of viewers has drastically shot up over the past year. This is down to the release of the first original series in German, and the launch of top series including “Stranger Things,” and “House of Cards.” And in the case of Nordic countries, the over-the-top markets there are extremely sophisticated, and broadband access is widespread [1].

France Says “Non” to Netflix

France ranks at the bottom of the list when it comes to the use of Netflix in Western Europe. One reason is that: “French law mandates that films cannot appear on streaming services for 36 months after their theatrical release” [1], so that really does put a screw in the works! In addition to this, it could be the case that French viewers prefer watching dubbed content, as opposed to content that has just been subtitled. With Netflix, subs rule - as dubbing is far more expensive, and the procedure is a lot more complex, and takes longer [1].

And the SVOD Winner Is...

So is Netflix a Clear Winner in the global subscription OTT market? The answer to this, is not necessarily: “Amazon Prime Video, which extended its offering to many international markets in late 2016, will also be a strong competitor for Netflix in the coming years” [1].

The Exciting AVOD OTT Option

“OONA goes beyond TV and OTT – it is a world 1st platform which gives users rewards for watching & sharing content, & a personal AI genie called Siskabot”

Not everyone welcomes the monthly Netflix charges, and this is particularly so in under developed countries such as Indonesia, where OONA has formed a partnership with Telkom Indonesia to provide 185 million Indonesians with first-class subscription-free and data-free entertainment with up to 300 top national and international channels. Further, the founder and CEO of OONA, leading digital strategist, Christophe Hochart, is well on course to provide OONA TV's free service and premium option to billions of people in other parts of Asia, South America, the Middle East, Africa, the US and Europe.

So How Does it All Work?

OONA Mobile TV is a Free AVOD Entertainment & Messaging platform which provides top quality live and on demand TV. It offers users rewards for watching content and sharing; and provides them with a world first patented AI Genie in the App. Known as Siskabot, she appears in human form when the OONA app is downloaded, and just like any higher intelligence bot with a successful company, she is well prepped to meet users' needs and requests so that a hundred percent satisfaction is pretty much guaranteed. And in rare instances when it is not, then her human colleagues are on hand to step in.

Siskabot's daily duties involve: 1. Interacting with users so they can receive personalised content and enjoy all the possibilities that OONA has to offer. And 2: Answering any customer service questions. Not needing to sleep, this superbot is there 24/7, ready and able to give users immediate attention via live chat.

Whether it is live sports, top series, films, breaking international and local news, educational broadcasts, documentaries, COMBAT Go, Motorland, FashionTV, celebrity news, cookery specials, cartoons or children's content - after chatting with viewers to see what they really love, Siskabot has their favourites all ready and waiting for them when they are set to chill out. She also asks them about watching branded product and service ads that they are personally interested in - for example, those which could save them money; and answers users' questions about the incredible selection of free entertainment on offer. Users have regular chats with Siskabot, be they daily, weekly, or when ever they feel like it. And for every chat, they pocket more tcoins.

OONA users can also edit their fab entertainment using ultra cool tools and stickers, and then share it with their friends on Instagram, Facebook, and other social media sites - all of which they get rewards for.

A Bot That Rewards Users With A Virtual Currency

By watching content and ads, engaging with Siskabot, and sharing cool content and ads with other users, consumers quickly build up their stash of tcoins which they can redeem for free telephone minutes, telkom products, a vast selection of branded goods and services, discounts, and take away meals, great days out, and other fun things.

In summary, the OTT revolution is shaking up the industry to benefit us, the viewers, in a very big way. Internet penetration is unstoppable, and many people are happy to pay a subscription for a great streaming service. - But with the successful way things are going with ad-based live and on demand video, consumers are in the driving seat when it comes to being able to opt for a fabulous free service. It also means that no one will have to go without the very best in entertainment, and as OONA puts it: "A World of Amazing Possibilities..."

References

[1]. eMarketer (2018). “eMarketer Releases New Worldwide OTT Video Service Figures.”

https://www.emarketer.com/content/emarketer-releases-new-worldwide-ott-figures?ecid=NL1001

[2]. Cision (2018). “Asia Pacific OTT TV & Video Forecasts 2018 - Netflix and Amazon Prime Video Will Rank Fourth and Fifth, Respectively.” https://www.prnewswire.com/news-releases/asia-pacific-ott-tv--video-forecasts-2018---netflix-and-amazon-prime-video-will-rank-fourth-and-fifth-respectively-300688370.html

OONA TV Partners With RT

RT - the world's first global news channel, is renowned for its first class 24/7 international news, its excellent range of fascinating documentaries, and its cutting-edge current affairs programs. It was one of OONA Indonesia's first partners, and is now set to serve 185 million Indonesian residents. Indonesia is now one of the 100-plus countries across five continents where RT can be accessed, and so OONA viewers are enjoying everything that the channel has to offer.

RT is incredibly popular because it offers an alternative point of view on current affairs; informs audiences across the globe about Russia's perspective on major events all over the world; and reports on stories overlooked by the MSM - something which is very important to many viewers. 

The channel boasts being a five times Emmy finalist; it won the Monte Carlo TV Festival Awards for being best 24-hour newscast, has been given a number of medals at the NY Festivals for its news and documentaries; and is a recipient of countless international media awards [1].

RT broadcasts programs headed by top public and international media personalities. It currently broadcasts, or has previously broadcast, programs with renowned anchors such as: Ed Schultz, Larry King, Julian Assange, Max Keiser and Chris Hedges, among others [1].

Reference

RT. "About RT." https://www.rt.com/about-us/

Pirate TV: Prison & Multi-Million Euro Fines Drive Viewers to Free OTT TV

The high seas and huge stakes in terms of monetary gain, are finally becoming far too risky for illegal content distributors who are now being systematically drowned out with multi-million euro fines, and being forced to walk a one way plank straight to prison.

A New Piracy Precedence is Set

Recently, a court in Sweden sentenced three broadcasters from Advanced TV Network (ATN) to substantial prison terms of up to 2.5 years, plus a hefty €20 million fine for damages due to their illegal distribution of content belonging to broadcasters Digit-Alb and beIN Media. The charges comprised: violating Sweden’s Trademark Act, Decoder Act, Offensive Weapons Act and Copyright Act.

A Global Reach

According to the anti-piracy industry group, Nordic Content Protection - which initially filed the objection back in 2016: even though ATN's base is in Malmö, Sweden, it also operates in America, Canada, Denmark and Greece. In summing up the charges, the court in Stockholm stated that ATN had: “shown beyond reasonable doubt that Arabic content pirate ATN had not been given the rights to broadcast the beIN channels in question, as it had tried to argue" [1].

Pirates Are Now Facing Their Demise

beIN Media Group's senior legal counsel, Cameron Andrews, noted the strong significance of this action, by stating that: “TV pirates like ATN package hundreds, and often thousands of pirated television channels from around the world, and then make big money by selling subscriptions. These businesses are parasites, making huge profits off the back of stolen content" [1]. 

Andrews expressed his satisfaction with the outcome by acknowledging that: “the damages and prison sentences ordered by the Swedish court reflect the serious harm that piracy on this scale causes. Enforcement actions like this... are an important part of the legitimate industry’s efforts to tackle piracy, and sends a strong message that piracy on this scale will not be tolerated" [1]. He also congratulated Nordic Content Protection for their hard work to achieve such a result - something which for countless years, has been woefully lacking in other such instances in various parts of the world [1]. 

ATN Showed No Bounds With its Illegal Streaming of the 2018 World Cup

"This demonstrates the inter-connectivity and audacity of the pirate ATN operation" [1]

ATN, which appears to have large treasure chests bursting with rewards from its stacks of ill-gotten gains, was also in the dock with regard to its links with beoutQ, another pirate channel, to illegally stream content from FIFA's 2018 World Cup in Russia. beoutQ was charged for the illegal distribution of matches that it holds holds exclusive Middle East TV rights for. The court in Sweden awarded compensation for damages amounting to €18.8 million (plus legal costs and interest) to the two legitimate broadcasters which fell victim to ATN's piracy: the beIN Media Group, which is based in Qatar, along with an award for damages of  €1.4 million (plus legal costs and interest) [1].

In response to the ruling, Digit-Alb's CEO, Alban Jaho, stated that the: “ruling sets a clear precedent that those responsible should repay the significant financial losses that are incurred by the rightful owners of the content they are stealing. Piracy is theft – plain and simple – and it is only right that those responsible are punished. In this case, record fines and prison terms have been issued and we hope that this sets an example for other authorities around the world to follow” [1].

Now, Pirate Viewers Who Cannot or Will Not Go For Pay-TV, Are Flocking to OTT Platforms

Step forward OONA...

“OONA which goes beyond TV and OTT – is a world 1st Free AVOD Mobile Entertainment & Messaging platform which rewards users for watching and sharing content, and gives them a cool personal assistant named Siskabot”

OONA's founder and CEO, leading digital strategist, Christophe Hochart, has developed a unique way to work with telcoms by collaborating with them and offering his expertise to create a win-win situation for all concerned. Focusing on delivering free entertainment any time any where, OONA in partnership with one of the world's largest telcom companies, Telcom Indonesia, is currently on track to fulfill the fun factor for 185 million Indonesians, and is well on its way to doing the same for billions of viewers in other parts of Asia, Africa, South America, the Middle East, the US and Europe with its free and premium options.

Users no longer have to waste away their time on pirate sites that are being systematically closed down, or risk being warned buy their telcom provider, or criminally charged by their country's authorities for watching illegal sites. Now, there is no need for browsing, searching and switching channels, as OONA empowers them with all the exciting television they could ever desire in just one place. - Be it live sports, the latest films, top series, educational broadcasts, documentaries, cookery programs, FashionTV, celebrity news, COMBAT GO, motoring and biking series, children's specials, breaking news, and more - with a target of 300-plus top national and international channels, OONA offers viewers a world of unsurpassed entertainment.

And with Telkom Indonesia, viewers are even rewarded with tcoins - a virtual currency which they can earn for watching and sharing contnet and video ads, and engaging with other users and the helpful AI Genie in the OONA App, Siskabot. They can then redeem the coins for free phone minutes, telkom products, and a vast selection of branded goods and services, as well as take away meals, fun days out, and other interesting things. - Naturally, nothing remotely like this is available on any pirate site, so it is a mega bonus for those who make the switch.

Everyone Should Be Able to Enjoy Free Entertainment

OONA's ethos is that “fun should be part of everyone's daily lives,” and through its regulated platform, the OONA Team are inspired to make people feel good by lifting their emotions and happiness levels via the platform's inclusive ethical free streaming service. In addition to this, saying goodbye forever to pirate channels is a big relief for many users once they have a cool second-to-none data and sub-free regulated entertainment platform.

As the piracy content market comprises the highest level of consumers in the mobile TV market as it does not involve any form of payment or subscription (a 99% prepaid market), OONA is set to sweep up and do social good across the board. This game changer cannot come soon enough for countless millions who are completely reliant on the pirates.

In summary, while more concrete and decisive action against global piracy will inevitably take time, the momentum is definitely moving in the right direction. - Yet there is no doubt that it will require strong determined organisations like Nordic Content Protection, to eliminate the pirates once and for all. And when it comes to OTT TV services, amidst the myriad of benefits that leading platforms such as OONA offer: removing the need of millions of viewers to act illegally by watching and sharing copyrighted content from pirate channels, is extremely important. - This is because it does not just take away hours of users time - surfing for what they want to see, and coming up against so much removed content. - It can also potentially lead to serious charges, fines and even imprisonment in a growing number of countries. So a big congratulations to the OTT innovators who are revolutionizing the entertainment space...  

Reference

Hawkes, Rebecca (2018). “Content pirates face jail, multi-million euro fines after court finds in favour of beIN, Digit-Alb.” Rapid TV News. https://www.rapidtvnews.com/2018070552730/content-pirates-face-jail-multi-million-euro-fines-after-court-finds-in-favour-of-bein-digit-alb.html#axzz5KnJnjBIG

OONA Now Showing "A Bite of China" Documentary TV Series

This is great news for all lovers of Chinese dishes! OONA is delighted to offer its viewers this top documentary series on Chinese food and cooking. The well known UK Sunday Times journalist, Oliver Thring, has labelled it: “the best TV show I’ve ever seen about food” [1], and another commentator called it “the Planet Earth of food” [2].

Rather than being a mirror image of the many cookery shows we are used to, "A Bite of China" stands out from the crowd. It puts the spotlight on China's culinary heritage, the way in which food was, and is still grown, the preparation process, and what this cuisine means to the population [2].

The programs are quite unique, and a delight to watch. This is due to the spectacular and diverse scenery, the vast range of different delicious foods, and naturally, the Chinese people themselves. -Wonderful people who make the very best out of what they have, and whose magnificent culinary skills date back to countless generations [2].

References

[1]. Thring, Oliver (2012). "A Bite of China - the Finest Food TV Ever." The Guardian. https://www.theguardian.com/lifeandstyle/wordofmouth/2012/sep/12/bite-of-china-finest-food-tv-ever

[2]. Kottke, Jason (2017). "A Bite of China." https://kottke.org/17/12/a-bite-of-china 

Over $10 Billion Spent on TV, Film & Online Video Content by Leading Asian Markets

The MPA (Media Partners Asia) Video Content Dynamics Report (2018), shows that: “content spend across the key markets in the region, rose 8% annually to reach to $10.2 billion in 2017, with online video providing a huge spur” [1].

In 2017, spending on video content over the seven markets listed in the chart above, indicates that the major aggregated incremental growth donors were: online video at 30%; and pay TV at 38%. Further, Korea and India came up as the regions boasting the biggest increases. The research also indicated that in 2017: “growth in production spend across emerging Southeast Asia markets was generally satisfactory...” [1].

High Drama

The study showed that all across the board, drama has been driving audience share, and that a level of cross-pollination within the markets was apparent. Dramas produced by the Koreans were shown all over the region, and those produced in India have proved particularly popular in Indonesia, Vietnam and Thailand.

Football Rules

Football matches were shown to make up a whopping 14 of Indonesia's most popular 25 programs – popularity which is supported by OONA Indonesia, the cutting-edge Free and premium option Mobile TV platform, which together with telkom giant, Telkom Indonesia, is set to serve 185 million Indonesians with up to 300 top national and international channels. These offer live and on-demand global sports action, including lots of football and other sports from channels such as beIN SPORTS, as well as the 24/7 global combat sports action channel: COMBAT GO, which is dedicated to martial arts.

And even in Vietnam and other markets in the study, where the audience share for sport only registered in at a minimal 2% audience share, the MPA report showed that soccer games accounted for 4 of the most watched 15 programs.

Commenting on the region's 6% rise in free-to-air content investment within the last year, Stephen Laslocky, the VP of Media Partners Asia, noted that the: "scale and growth is largely attributable to Korea, the Philippines, Thailand and Indonesia, [and is] driven by local entertainment” [1].

Online Video Investment

While putting the magnifying glass on the swift increase in online investment – something that shot up to close to 80%, Laslocky remarked: “we expect online video content investment to also pick up in emerging markets across Southeast Asia, led by Indonesia and the Philippines” [1].

OONA Mobile TV & Telcom Indonesia Lead the Way in Asia With Free OTT Video Streaming

By bringing some sunshine into people's lives - many of whom have never owned a television set or laptop, OONA - via its AVOD (ad based video on demand) mobile TV in a box, is facilitating a new type of  interactive user experience. This enables individuals and families to interact with each other via the platform's super cool messaging and content sharing system. Further, all OONA users enjoy streaming fantastic national and international films from North America, Europe, Australia, India, and beyond; as well as top shows, dramas, comedies, childrens' specials, popular series, FashionTV, cookery programs, motor and biking serials, educational broadcasts; on demand and live sports; and breaking global and local news, on any mobile device, 24/7. And there are zero data or subscription charges to pay.

Users no longer have to waste away their time browsing, searching and switching channels, or going to pirate sites that are being systematically fined and closed down. Now, OONA empowers them with all the television they could ever desire, all in one place. In the case of OONA's partnership with Telkom Indonesia, viewers are even rewarded with tcoins - a virtual currency which they can earn for watching TV, sharing video ads, and engaging with other users and the helpful world first, AI Genie in the OONA App, Siskabot, who appears in person when the OONA app is downloaded. She arranges the content and ads that each individual desires, and has them all ready and waiting for them. Users can redeem their tcoins for telkom products, and a vast selection of branded goods, along with take away meals and other fun things.  

OONA - "Bringing You A World of Unlimited Possibilities..."

Reference

Halloran, Joseph (2018). Rapid TV News. “TV, film, online video content budgets across leading Asian markets pass $10BN in 2017.” https://www.rapidtvnews.com/2018070952753/tv-film-online-video-content-budgets-across-leading-asian-markets-pass-10bn-in-2017.html#axzz5Kl4Iolec

PRINCESS SYAHRINI LAUNCHES EXCLUSIVE "SYAHRINI CHANNEL" ON OONA TV

                                                            Photo credit: Instagram @princessyahrini

Jakarta, July 27, 2018 -- OONA TV, the cutting-edge free interactive entertainment platform that goes beyond OTT & television, is delighted to announce its agreement with SYAHRINI Management to launch the "SYAHRINI CHANNEL," and to have Princess SYAHRINI as OONA Indonesia's Brand Ambassador. OONA Ltd., is a shareholder of OONA Indonesia. It also owns the OONA platform through which OONA Indonesia is licensed to distribute OONA in Indonesia.

                                                      Photo credit: Instagram @princessyahrini

World First Exclusive “SYAHRINI” OONA Channel

In a world first, SYAHRINI Management, are creating an exclusive private TV channel for SYAHRINI. This will be on the cool streaming TV and video-on-demand platform, OONA Mobile TV. Mega artist, TV personality, and fashion icon, Princess SYAHRINI, leads the way in being Indonesia's first celebrity to have their own personal channel. This exciting project is fully supported by OONA Media Indonesia's co-owner, NFC Indonesia, and partner, Telkom Indonesia. OONA, is set to serve 185 million Indonesians, so new SYAHRINI fans and the SYR Community which boasts in excess of 22 million on Instagram alone, can watch her exciting channel every day. - They can enjoy OONA-exclusive videos, songs, photos and quotes, as well as up to the minute news about their number one artist. They also get the chance to enjoy SYAHRINI's performances 24/7.

Rewards and Fun

Viewers will also be given virtual currency rewards in the form of 1,000 tcoins for downloading OONA using the SYAHRINI code which will be posted on social and other media channels. These rewards easily add up, and can be exchanged for quality branded goods, meals, days out, and all kinds of other fun things, in addition to Telkom Indonesia products. Exclusive SYAHRINI special edition stickers which the Princess will share on her Instagram and other social media accounts, will also be available on OONA, and everyone who shares them will automatically receive 100 tcoins in their virtual OONA wallet. The SYAHRINI CHANNEL will open up vast opportunities for Voggers, YouTubers and other content creators to get the best of the best by joining up with OONA FREE MOBILE TV.

                                                     Photo credit: Instagram @princessyahrini

Leading digital strategist, founder, owner, and CEO of OONA Global, Christophe Hochart, expressed his delight at having SYAHRINI as the platform's Brand Ambassador. He remarked that: “Princess SYAHRINI is an inspiration to countless millions. She is Number 1 because brings fabulous entertainment, fun and sunshine into everyone's lives, which is exactly what we do at OONA.”

Marketing in the Age of Siskabot

“AI assistants will transform how companies connect with their customers” [1]

The increasingly skilled league of AI digital assistants used by tech giants such as Google and Amazon, as well as a vast range of other smaller platforms, such as OONA Free Mobile TV, are proving extremely helpful to consumers, giving them what they want, coming up with helpful suggestions and ideas, and saving them a great deal of money and time in the process.

Top Bots

“Microsoft and Tencent have platforms for their own AI assistants (Cortana and Xiaowei), and virtual assistants Chumenwenwen and Xiaoice - (which is capable of uncannily human conversations, and reportedly has 40 million registered users) are already popular in China” [1]; but as OONA, the brainchild of leading digital strategist, Christophe Hochart, has demonstrated: it is not just the big giants which can offer state-of-the-art AI platforms in order to be powerful marketing and sales channels. - OONA's patented AI Genie in the App, Siskbot, is set to serve 185 million viewers on its cutting-edge interactive OTT AVOD and premium option entertainment platform, and is well on her way to serving billions of consumers in other parts of Asia, Africa, the Middle East, South America, the US and Europe.

More Power to the Bots

AIs are set to become the main medium through which everyone can attain precise information, buy branded products, and so on [1]. They certainly have their future cut out for them. - For example, Siskabot will assist consumers with their ever increasing number of options, whether it is the amazing choice of entertainment content on OONA's live TV and video on demand service; or the OONA ads that they want to see, because they are keen on knowing more about certain goods and services, and long to get the best deal and save money. Further, users even get rewarded with tcoins - a virtual currency to redeem against branded goods, just for interacting with Siskabot, watching ads, and sharing.

"AI platforms and assistants will change the game for brands and retailers..." [1]

These days, due to the mass saturation of the consumer goods market, looking to make the best purchases can be extremely time-consuming; and finding the right service, whether it is for car insurance or holiday bookings, can often be a laborious task. - And of course, there is always an element of risk, when you deal with an online company you have never heard of before. To that end, consumers’ loyalty is likely to move towards their trusted AI assistant, as opposed to numerous different websites. Offering the Best Possible CX (customer service) is the name of the game, and in the case of OONA, Siskabot builds up a close relationship with her users, offering daily check-ins and chats with them. Moreover, and very importantly, she regularly checks that she is doing a good job for those she serves.

Professor of Marketing, and Author of TILT: Shifting your Strategy from Products to Customers, Niraj Dawar, who serves as a lecturer at the Ivey Business School, in Canada, has, along with his graduate student assistants, conducted substantial research on the way in which AI assistants will transform the business environment. He predicts that: “once the dust settles, we expect that just a handful of general-purpose AI platforms will be left standing. Most consumers will use only one, whose assistant will be incorporated into their homes, cars, and mobile devices” [1].

The consumers' preferred platform – for example, OONA, will deliver and amass their data, which remains strictly confidential and nameless; and the AI Digital Assistant, Siskabot, will serve as the user’s interface with their complete interactive entertainment and brand purchasing being taken care of, and delivered at the speed of light. Further, as Dawar notes: “the more consumers use a platform, the better it will understand [the consumer's] habits and preferences, and the better it will meet their needs—increasing their satisfaction in a self-reinforcing cycle” [1].

In summary, by continuously learning about, and keeping up-to-date with each and every user's ever changing requirements and desires, bots such as OONA's AI Siskabot, in combination with the platform's algorithms (data processing and calculations) and programmatic advertising, will make marketing and the consumer experience second to none. - And in these days of skyrocketing high tech, that is just how it should be...

Reference

Dawar, Niraj (2018). “Marketing in the Age of Alexa.”

Harvard Business Review. https://hbr.org/2018/05/marketing-in-the-age-of-alexa Accessed 21 Jul. 2018.

How the Digital Solution is Affecting the Future of TV Advertising

The traditional television advertising era as we once knew it, is no more. But has it finally met its Waterloo, is the final curtain about to be drawn? Or has something else happened – has it successfully advanced and evolved?

As it turns out: “Television continues to play a central role in the way that we consume news and entertainment, whether the content comes from a traditional network, or via a streaming service [such as OONA Mobile TV] [1]. But, does everyone still love television? Yes, indeed they do – but in a very different form. Now, as we see with successful players such as OONA – a platform which goes beyond television & OTT, & offers a cutting-edge experience to millions of people on mobile devices; consumers' viewing habits have changed, and countless cables have been severed. Yet “we still define the content we watch as a television program” [1], and TV is still a major player in the media ecosystem [1].

“TV in its new and advanced form remains a central part of the media ecosystem” [1] 

As we approach 2020, many viewers still watch TV at home, albeit increasingly on a smart TV or computer - but consumers are now demanding so much more. And as the maturing of over the top (OTT) and streaming models have come into force, a new generic term has hit the scene: Advanced TV. - This is the intersection of the old form of linear television with video streaming delivered via OTT platforms such as OONA, as well as from digitally connected televisions.

Empowering Marketers

In today's dynamic TV world, brands and marketers must go with the flow. Advanced TV is likely to be here for the long term, and it presents a fantastic digital opportunity for all marketers: not only is it directly addressable, it allows them to have a strong impact on today’s hyper-connected viewer, and very crucially, substantially optimises their reach [1].

Marketers Are Stepping Up their Game

Marketers can now generate amazing advertising content and get a huge impact. They can also explore options such as initiating campaigns which syncronise with weather conditions or certain events. Further, depending on the degree of sophistication of the provider, network or TV platform, they can obtain analytics of consumers' viewing habits in real time, and generate adverts based on 1st party data.

OONA's Advertising Strategy – A Case in Point

“OONA - Always Striving for Winning Ad Options for Channel Owners & Content Holders”

OONA is currently set to provide AVOD (advertising-based live and on-demand video), and other options including SVOD and TVOD, to 185 million Indonesians; and is on course with its goal to deliver exciting films, great series, documentaries, educational broadcasts, cooking channels, celebrity news, FashionTV, cartoons, combat, live sports, breaking news and more, on up to 300 top national and international channels, to other regions including other parts of Asia, Africa, South America, the Middle East, the US and Europe.

OONA is the brainchild of serial entrepreneur and CEO, Christophe Hochart, a leader in digital strategy who focuses on user experience for competitive advantage. To that end, the platform is naturally geared towards programmatic advertising. OONA offers a strong flexible business model to channels and content holders via its OTT monetization methods, and this has become very popular with both large international, and smaller studios and content holders alike.

OONA's advertising options include: 

1. A programmatic advertising video (30 seconds), CMP and CPC revenue
2. Programmatic display advertising (30 seconds), CMP and CPC revenue 
3. Programmatic advertising short-video (pre-roll 6 seconds)
4. Pay per view micro-transactions

The bottom line is that programmatic advertising increases efficiency and saves money - two very valuable advantages. By opting for automation, it puts human beings out of the equation, and buying ads becomes less expensive and more dependable. Also, and very importantly, program channels and content holders are able to optimize their KPIs (key performance indicators), and attain a deeper insight into the behavior of consumers [2].

The Rock & Roll Future of Programmatic Advertising

There are a number of exciting predictions: 

1. Purchases of programmatic advertising will skyrocket, and ultimately, purchasing will surpass conventional, manual ad purchasing. Furthermore, industry experts predict that leading up to 2020: “programmatic advertising will drive 100% of advertising purchases. Organizations not championing automation will fall behind those that do" [2]. 
2. Traction will be gained in the field of DCO (dynamic creative optimization), the cutting-edge display advertising which delivers automatic multi-variate testing, namely, algorithms which interpret results and ascertain how to deliver advertisements for the most optimal performance. 
3. There will be more header bidding [2] such as that offered by the OONA platform. This empowers channels and content owners with a high tech method so they are able to offer inventory to multiple advertising exchanges at the same time.
4. Personalisation will become more intelligent. When channels and content owners are able to laser focus their programmatic ads to individual viewers, then they can leverage strategies including explicit demographics and geo-location [2].

Now, along with other like minded leaders in the industry, Hochart believes that although a substantial amount of artificial intelligence is already integrated into programmatic advertising, more high tech AI marketing applications have the potential to produce even better results, and for OONA, which already providers its users with a patented AI personal assistant, this is worth exploring.

Currently, Smart TVs, OTT platforms such as OONA, connected TVs, PlayStations and other game consoles, provide the best digital whistles and bells. Further, the maturing of Advanced TV, has come during a period when: "multiscreen interaction has become the norm' [1], and according to an eye tracking study conducted by Facebook in 2017: "a whopping 94 percent of US viewers keep a phone on hand while watching TV" [1]. - This is not surprising, considering that smart phones seem to have become bionic extensions of many peoples' hands!

Advertisers can now build campaigns according to users' hyper-connected, fluid and dynamic behavior across varied screens and devices - thanks to Advanced TV. According to eMarketer, in 2018: "almost 200 million will use some type of OTT platform [and it] forecasts these numbers will grow steadily into the next decade" [1]. However, as Chuck Moran of Martech Today notes: "not all elements of Advanced TV are set up to extract the data necessary to make targeted buying feasible" [1]. And this is where OONA Mobile TV is at an advantage. Step forward Siskabot.

Taking a Cutting-Edge Approach

OONA creates a deep personal one-to-one experience between the user and the world first AI genie in the app, Siskabot. This guarantees high tech CX which engages users at a completely new level, and provides important data which is necessary for successful ad targeting. It also enables consumers to connect with the ads that interest them, and can get a good deal, not to mention tcoins - a virtual currency for OONA Indonesia viewers who receive these rewards just for watching ads, connecting with Siskabot, and watching and sharing the programs they love. These tcoins can be redeemed for Telkom Indonesia products, branded good, meals, fun days out, and a host of other great things.

Siskabot appears in person when the app is downloaded, and has regular conversations with each user to:

1. Find out the exact type of entertainment content they love, such as series, films, fashion, cookery, combat, live sports, motors and bikes, educational programs, documentaries, news, etc. 
2. To discover what kind of branded products they would chose, and the cool video and other type of ads they would like to see. 

As OONA viewers are rewarded with tcoins for interacting with Siskabot, this means that a note of everything they want in terms of branded products and viewing content, is kept up to date. Further, everyone who uses the OONA platform is safe in the knowledge that OONA operates with complete transparency, and all users' data is kept strictly confidential. So the combination of Advanced TV and OONA's Siskabot, is a winning combination. 

In summary, television as we once knew it, has been through a revolution which includes its association with brands and marketers. But its Advanced TV version is so much more, and is taking the world by storm - consumers love it, and marketers and brands have so much more to gain...

References

[1]. Moran, Chuck (2018). “The future of TV advertising in today’s digital world.” Martech Today. https://martechtoday.com/the-future-of-tv-advertising-in-todays-digital-world-215750  Accessed 18 Jul. 2018.

[2]. Kloefkorn, Sheila (2017). “Trends In Programmatic Advertising To Watch This Year.” Forbes. Retrieved from: https://www.forbes.com/sites/forbesagencycouncil/2017/05/16/trends-in-programmatic-advertising-to-watch-this-year/#26324267f11b Accessed 18 Jul. 2018.

Globecast & JungoTV Founded by Dr Oz, Distribute English Language Channels on OONA

OONA Mobile TV - the cutting-edge free interactive platform that offers more than television & OTT, hits the media news once again. - Globecast – the worldwide leader in media management and content contribution, in partnership with international media company, JungoTV, is now set to provide OONA Indonesia with a whopping twelve English language channels.

Emmy Award-Winning Dr. Mehmet Oz, one of TV's most popular personalities, co-founded JungoTV to better facilitate digital platforms, monetisation, and cross-border content. Christophe Hochart, leading digital strategist and Founder and CEO of OONA, remarked that Dr Oz is a great inspiration to the industry, and that the OONA team are over the moon about the new partnership. OONA, which operates in conjunction with telcom giant, Telkom Indonesia, is set to serve 185 million viewers in Indonesia, is well on route to provide its state-of-the-art service to billions in other parts of Asia, Africa, the Middle East, South America, the US and Europe.

Much to the delight of its users, OONA, which has a goal of 200-plus channels, will now be broadcasting JungoTV's programs which will offer a mix of sports action, drama and children's shows. These incorporate favourites such as: Prime Time Drama and Ready Action Set, COMBAT GO, CCN, Lifestyle, ICN, Gaia, Sound Emerge, Sci Fi Dimensions, the Xzone, Kids Central, and Kartoon Circus.

JungoTV's CEO, George Chung, remarked that: “Globecast is a worldwide leader that has an international reach and forward-thinking strategy when it comes to network distribution. JungoTV needed a technology partner with a nimble business model that allows us to monetize in the way we want and gets us up and running quickly. Globecast was the obvious choice for this project and we’re excited to be partnering with them” [1].

And VP of Globecast's Content Acquisition, Aggregation and Distribution (CAAD), Natalie Rouse, stated that: “This is Globecast’s first CAAD launch in Indonesia, which is a strong and growing market for us as well as for Telkom Indonesia, who wants to expand its video business with OONA. This partnership is a great example of our ability to enter new markets with top-tier content that directly addresses the needs of our customers, especially one as prominent as JungoTV. We work diligently to make sure that content only has to be given to us once so that we can deliver it to any platform in any location — in a way that’s perfectly suited to our customers’ requirements” [1].

OONA - "Bringing You a World of Amazing Possibilities" - Stay Tuned!

Reference

Rapid TV News (2018). "Globecast joins JungoTV to distribute English language content in Indonesia." https://www.rapidtvnews.com/2018071752828/globecast-joins-jungotv-to-distribute-english-language-content-in-indonesia.html#axzz5LmXKbiS0 

OONA Mobile TV Now Showing Motorland in Indonesia

Now, thanks to another great OONA partnership, gearheads, auto enthusiasts, and lovers of modern and classic cars and motorbikes, can enjoy a huge choice of hundreds of car and bike films and shows, every single day. Motorland is the biz, and its top series such as NBC's Sport's GRUNGE RACE will keep you on the edge of your seat! 

OONA Mobile TV Now Showing TVOne News & Sports

OONA - the World 1st Free Interactive Entertainment & Messaging Platform that offers a personalized AI Genie, & rewards users for viewing & sharing content, is thrilled to announce its new partnership with the renowned Indonesian TV giant, VIVA, and is now showing its hugely popular 24/7 channel, TVOne

. 

Viewers can enjoy all TVOne content via OONA's online streaming and video on demand. VIVA has maintained its leading Tier 1 ranking position with TVOne as the country's #1 news station for the last ten years, due to its extensive informative coverage, and rapid and accurate information. Apart from cutting-news, most of the content on TVOne comprises: sports (see photo with a member of the OONA team outside the cage),  news, documentaries, talk shows, and current affairs.

Staying on Top of Breaking Events

Breaking News segments offer viewers the latest up-to-date information on important daily events, usually with live coverage, and this serves as a major source of reference for countless millions of viewers across Indonesia. 

Sports Programs

Gojek Traveloka Liga 1 and Liga 2, One Pride Mixed Martial Arts (MMA), and World Boxing, are just a few of TVOnes' most popular offerings - stay tuned!

Photo Credit: Vivagroup

Reference

Viva Group (2018).  https://www.vivagroup.co.id/about-us/corporate-overview/