The global advertising
media space is continuously changing and re-inventing itself. Google
and Facebook are prime examples of this. And when it comes to
advertising via the medium of mobile television: OONA - the World 1st
Free Interactive Entertainment & Messaging Platform that offers a
personalized AI Genie, & rewards users for viewing & sharing
content, is a case in point: so step forward the genie in the app,
the amiable Siskabot, the first OTT AI Chatbot who has completely
revolutionized the media ad space by delivering the ads each
individual user really wants.
The founder and CEO of
OONA, entrepreneur and leading digital strategist, Christophe
Hochart, has a unique strategy that has made OONA a substantial
vehicle of opportunity for TV channels and content holders. This is
while simultaneously providing: the best of TV and AVOD and premium
option entertainment; free and instant access to both ad-supported
and commercial-free current season shows, live and on demand
channels; acclaimed original series, films of all genres;
documentaries, educational broadcasts, cookery specials, motoring,
celebrity news, FashionTV, combat, live sports and breaking news on
up to 300 top national and international channels. Some of the most
popular channels include: TRT World, Motorland, TVOne, FashionTV,
BeIN Sports and Combat Go, and there are countless more, either
available now, or in the pipeline.
The genius in Hochart's
business model is that the platform is entirely financed via a
tailored personalised ad service. This is generated by the consumers'
regular chats with Siskabot, together with data about the user's
behavior on the platform (all of which is kept strictly
confidential). So it is a win-win situation for the three way
partnership: the TELCOM company which partners OONA, the
channels/content holders, and OONA. And OONA viewers stand to benefit
the most, compared to those who use other platforms.
Revolution in a Box
OONA has revolutionized
the OTT TV media space by integrating the demographic-specific AI
chatbot, who appears live when the user downsloads the OONA app, and
then continually carries out her duties as an Ad Personaliser
Manager. Just like a real life counterpart, SiskaBot becomes a
virtual friend, ready and waiting to chat and help 24/7. The regular
discussions she has with the consumers help to determine exactly what
sort of programs they enjoy watching, and what type of brand products
they really love and would like to get for a good price. This, along
with the users' behavior patterns and program choice preferences
provide excellent data collection and data architecture which in
turn, optimizes ad targeting and delivers the best brand benefits to
every single user.
This personalized
experience strategy builds customer loyalty by not only helping the
consumers get what they want and save money, but by not subjecting
them to irrelevant and annoying ads. Moreover, research indicates
that the majority of users like being able to ask questions in real
time, and appreciate a personalizedonline
experience. In fact, customer experience has emerged as the new
battlefield: “When Econsultancy conducted their survey for Digital
Marketing Trends, they asked companies to state the single most
exciting opportunity for 2017. The results? Customer experience or
CX, as it is often called, came in first - beating content marketing
and mobile marketing! Further, Gartner, the world’s leading
advisory and research company: “predicts that by 2018, more than
50% of organizations will redirect their investments to customer
experience innovations” [1].
And so in its drive for
excellent CX, OONA understands competitive advantage, and that the
name of the game is knowing your consumers extremely well. To that
end, Siskabot, who appears like a genie on an overlay, regularly
checks to see if she has done a good job for the user's ads
experience, and asks what she can do better to serve her user. This
feedback ensures that the consumer gets the very best that OONA has
to offer in the way of optimized app ads and great money saving
promotions. And on top of this, the users even get virtual currency
tcoin rewards for interacting with the OONA app, chatting with
Siskabot and other users, watching and sharing content, viewing
channels; and clicking, watching and sharing ads. These tcoins can be
redeemed for all kinds of branded goods, discounts, meals and fun
days out, as well as free phone minutes and telcom products.
Leading TV channel
owners and content holders are taking an up close and personal look
at all the advertising strategies regulated OTT companies such as
OONA have to offer. But this is to be expected, when data from the
GSMA Intelligence Report, Global Mobile Trends 2017, indicated that:
“5 billion unique mobile subscribers globally was achieved in Q2
2017. [And] by 2020, almost 75% of the global population will be
connected by mobile” [2].
OONA empowers TV
channel companies and content owners by giving them a 100% control,
customization and data transparency, without threatening their
existing model. And this is one of the areas where OONA's highly
successful strategy partnership is different to other platforms.
Further, OONA adapts to each single market without changing its
first-class universal user experience. The TV landscape, media
content and economics of a particular country remain the same, and
every OTT solution is framed using a custom designed model which is
beneficial to both the channel company and the user.
OONA places its users
first in everything it does, and offers TV channel partners far more
than they could have imagined. Siskabot, the genie in the app, plays
a huge part in bringing in the revenue they will enjoy.
References
1. Kulbyte, Toma
(2017). “32 Customer Experience Statistics You Need to Know for
2017.” Superoffice. Retrieved from:
https://www.superoffice.com/blog/customer-experience-statistics/
Accessed 9 Dec. 2017.
2. GSMA Intelligence
Report. “Global Mobile Trends 2017.” Retrieved from:
https://www.gsmaintelligence.com/research/?file=3df1b7d57b1e63a0cbc3d585feb82dc2&download
Accessed 8 Dec. 2017.
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