“The Subscription
OTT market will grow 24.0% this year due to increasing internet
penetration” [1]
If as predicted: this year, close to 765 million people around the globe will pay to subscribe to an OTT (over the top) video service at least once every month [1], then how many millions or billions, will be up for downloading a free cutting-edge, AVOD OTT TV entertainment app such as OONA? In the Asia Pacific region alone, it is predicted that: "SVOD [subscription video on demand] will take 37% of OTT revenues by 2023, with AVOD [ad-based video on demand] supplying 54%" [2].
eMarketer indicates that these 765
million global consumers who will pay for an OTT subscription: “will
represent 10.2% of the global population and 32.1% of digital video
viewers worldwide” [1]. Further, the researchers estimate that:
“the global subscription OTT market will grow by 24.0% this year
thanks to increasing internet penetration, faster speeds and a
broader shift toward internet entertainment” [1]. - Now that really
is an impressive percentage, and the odds are that OTT entertainment,
whether it is subscription or subscription-free, will rapidly rise
even further into the stratosphere.
Netflix Power
Globally, within the 2018 sphere of
subscription OTT video service consumers, subscribers to Netflix roll
in at a whopping 44%. And in terms of the platform's global audience,
America - the home of Netflix, is responsible for 44.4% of its
world-wide audience. So what are the ingredients of the Netflix
magic? Well, its success on the home market
front is down to three main factors: growing interest in signing up
for OTT subscriptions that offer great entertainment; a falling
interest in cable TV packages; and following the band wagon of
cord-cutting. In fact, eMarketer's research indicates that around 13% of US households will follow
the wagon this year [1].
International Success
As
most Netflix programs are in English, the demand for the service is
prevalent in regions where the English language is broadly spoken.
And when it comes to Australia, Germany and the Nordic nations, within the Asia-Pacific region,
Australia, which has a booming over-the-top market, boasts the
heaviest Netflix usage. Moreover, the platform's successful strategy
of partnering up with telcom companies, has accelerated its
Australian consumer base. Netflix is also flying high in Germany,
where the number of viewers has drastically shot up over the past
year. This is down to the release of the first original series in
German, and the launch of top series including “Stranger Things,”
and “House of Cards.” And in the case of Nordic countries,
the over-the-top markets there are extremely sophisticated, and
broadband access is widespread [1].
The Exciting AVOD OTT Option
So How Does it All Work?
France Says “Non” to Netflix
France ranks at the bottom of the list
when it comes to the use of Netflix in Western Europe. One reason is
that: “French law mandates that films cannot appear on streaming
services for 36 months after their theatrical release” [1], so that
really does put a screw in the works! In addition to this, it could
be the case that French viewers prefer watching dubbed content, as
opposed to content that has just been subtitled. With Netflix, subs
rule - as dubbing is far more expensive, and the procedure is a lot
more complex, and takes longer [1].
And the SVOD Winner Is...
So is Netflix a Clear Winner in the global subscription OTT market? The answer to this, is not necessarily: “Amazon
Prime Video, which extended its offering to many international
markets in late 2016, will also be a strong competitor for Netflix in
the coming years” [1].
The Exciting AVOD OTT Option
“OONA
goes beyond TV and OTT – it is a world 1st platform which gives
users rewards for watching & sharing content, & a personal
AI genie called Siskabot”
Not
everyone welcomes the monthly Netflix charges, and this is
particularly so in under developed countries such as Indonesia, where OONA has formed a partnership with Telkom Indonesia to provide 185 million
Indonesians with first-class subscription-free and data-free
entertainment with up to 300 top national and international channels.
Further, the founder and CEO of OONA, leading digital strategist,
Christophe Hochart, is well on course to provide OONA TV's free
service and premium option to billions of people in other parts of
Asia, South America, the Middle East, Africa, the US and Europe.
So How Does it All Work?
OONA Mobile TV is a Free AVOD Entertainment & Messaging platform which provides top quality live and on demand TV. It offers users rewards for watching content and sharing; and provides them with a world first patented AI Genie in the App. Known as Siskabot, she appears in human form when the OONA app is downloaded, and just like any higher intelligence bot with a successful company, she is well prepped to meet users' needs and requests so that a hundred percent satisfaction is pretty much guaranteed. And in rare instances when it is not, then her human colleagues are on hand to step in.
Siskabot's daily duties involve: 1. Interacting with users so they can receive personalised content and enjoy all the possibilities that OONA has to offer. And 2: Answering any customer service questions. Not needing to sleep, this superbot is there 24/7, ready and able to give users immediate attention via live chat.
OONA users can also edit their fab entertainment using ultra cool tools and stickers, and then share it with their friends on Instagram, Facebook, and other social media sites - all of which they get rewards for.
A Bot That Rewards Users With A Virtual Currency
Whether it is live
sports, top series, films, breaking international and local news,
educational broadcasts, documentaries, COMBAT Go, Motorland,
FashionTV, celebrity news, cookery specials, cartoons or children's
content - after chatting with viewers to see what they really love,
Siskabot has their favourites all ready and waiting for them when
they are set to chill out. She also asks them about watching branded
product and service ads that they are personally interested in - for
example, those which could save them money; and answers users'
questions about the incredible selection of free entertainment on
offer. Users have regular chats with Siskabot, be they daily, weekly,
or when ever they feel like it. And for every chat, they pocket more
tcoins.
OONA users can also edit their fab entertainment using ultra cool tools and stickers, and then share it with their friends on Instagram, Facebook, and other social media sites - all of which they get rewards for.
A Bot That Rewards Users With A Virtual Currency
By watching content and
ads, engaging with Siskabot, and sharing cool content and ads with
other users, consumers quickly build up their stash of tcoins which
they can redeem for free telephone minutes, telkom products, a vast
selection of branded goods and services, discounts, and take away
meals, great days out, and other fun things.
In summary, the OTT revolution is shaking up the industry to benefit us, the viewers, in a very big way. Internet penetration is unstoppable, and many people are happy to pay a subscription for a great streaming service. - But with the successful way things are going with ad-based live and on demand video, consumers are in the driving seat when it comes to being able to opt for a fabulous free service. It also means that no one will have to go without the very best in entertainment, and as OONA puts it: "A World of Amazing Possibilities..."
References
[1]. eMarketer (2018). “eMarketer
Releases New Worldwide OTT Video Service Figures.”
[2]. Cision (2018). “Asia Pacific OTT
TV & Video Forecasts 2018 - Netflix and Amazon Prime Video Will
Rank Fourth and Fifth, Respectively.”
https://www.prnewswire.com/news-releases/asia-pacific-ott-tv--video-forecasts-2018---netflix-and-amazon-prime-video-will-rank-fourth-and-fifth-respectively-300688370.html
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