OONA TV Celebrates Successful Launch on Indonesian Stock Exchange

Congratulations were in order when PT NFC Indonesia, co-owner of OONA Indonesia (OMI), was listed on the Indonesia Stock Exchange on July 12, 2018. Within the digital sphere: "the company introduced NFCXC, a real-time pulse marketplace, while for media and entertainment businesses, the company introduced OONA TV, through its subsidiary PT OONA Media Indonesia, a free TV and video entertainment app" [1].

OONA's founder and CEO, serial entrepreneur, and leading digital transformation expert, Christopher Hochart, expressed his delight at the success of the Indonesian Stock Market launch. Quoting Lao Tzu's message: "A journey of a thousand miles begins with a single step," Hochart said that this is OONA Indonesia's first step into what will prove to be a phenomenal transformation of Indonesia's TV entertainment industry.

Christophe Hochart (left) with Mr. Rudiantara, Minister of Communications & Information Technology

OONA Mobile TV - the U-Chose U-Share U-Get Rewarded Platform for viewers, telcoms, network and content holders, is a step above OTT and TV. - The user experience is totally different because 1. It is a world 1st ad supported instant entertainment site that has what viewers want to watch all ready for them. 2. It is interactive and offers various fun tools and stickers, and 3. It gives out virtual currency rewards for sharing. In addition, whereas traditional OTT only provides limited video library access, OONA's unique OTT angle is engineered to focus on mobile engagement. – And this will make watching content super fun and rewarding, and send users to the OONA platform 24/7.

OONA offers free to air, pay TV, and OTT options, and is set to provide data/subscription-free and premium options for top movies, the latest series, combat, motoring, cookery specials, celebrity news, FashionTV, cartoons, documentaries, learning broadcasts, live sports, breaking news and more, on up to 300 top national and international channels, to billions of people in Asia, South America, Africa, the Middle East, the US and Europe. Its exciting new concept gives users and content holders 100% control, and enables viewers to get what they want to watch at the moment they want to watch it - anytime, anywhere. OONA has initiated its service by providing its state-of-the-art free platform to 185 million plus Indonesians, as a result of its partnership with Telkom Indonesia – one the the world's foremost telcom giants.

“OONA – the No 1 Content Choice for Sharing Edited Entertainment on Instagram”

OONA's next generation mobile TV app, is set to be the No 1 entertainment engagement tool that will rapidly become part of people's lives, so they enjoy regularly checking it out throughout the day. This world 1st platform is unlike standard OTT apps, as users do not have to waste time browsing and searching for content to watch - their personal preferences are already right there for them. It also gives viewers a cool way of sharing and editing the entertainment they are having fun with on Instagram, Facebook - and everywhere else the user's friends and family can see it. The chance to manipulate content by adding comments, colourful drawings, all kinds of stickers, and so on, brings out everyone's personality, and it's very contagious!

An End to Waiting

This cutting-edge platform uses a whole new level of technology. No one has to search for what they want to watch - it has already been found for them, and is available on immediate demand.

A Winning CX Service and the Genie in the App

OONA is delivering a high tech customer experience (CX), to engage users at a completely new level. Not only does it provide the very best in entertainment, and deliver rapid responses to commands and transactions, it also creates a deep personal one-to-one experience between the user and the world first AI genie in the app, Siskabot.

Siskabot appears in person when the app is downloaded, and she has regular conversations with each user to: 1. Find out the exact type of entertainment content they love. And 2. to discover what kind of branded products they would chose, and the ads they would like to see which could help them save money on anything from cars to household goods to hot fashion items and beauty products.

The conversations are geared to enable OONA to get to know more about each and every customer, and what drives their behaviour. The more the user interacts with Siskabot, the better and more fine tuned OONA's analytics become, and the more advantageous it is for all concerned. - This creates a win-win situation for the consumer, OONA, the telcoms, studios and content holders that OONA monitizes for.

Enjoying Great Rewards with tcoins

In order to encourage viewers to share content, watch personally targeted ads, and keep in regular touch with Siskabot, OONA and Telkom Indonesia offer a highly beneficial rewarding tcoin program for viewers. The more they chat with Siskabot, watch OONA's channels, engage in the app, and share with SiskaBot, other viewers and friends over Instagram and Facebook etc., the more tcoins they can accumulate to redeem for quality branded goods, free meals, exciting fun rides, relaxing holistic health treatments, and free phone minutes and Telkom Indonesia products.

The tcoins, which are shown in a virtual OONA wallet, enable the user to achieve different statuses such as Rookie or Master, depending on the number of tcoins they have acquired. As consumers likes and wants are often in a state of flux, the regular conversations between the user and Siskabot are invaluable for updating the consumer's behavioral analytics. ALL user's data is kept strictly confidential.

What Does OONA Offer Networks and Content Holders?

The number 1 incentive which is driving top studios and content holders to the OONA platform, is the fact that it does not cost them a dime to be part of this phenomenally successful strategy. They also enjoy 100% control and 100% transparency, and very importantly, it does not affect their existing business.

OONA offers a strong business model to channels and content holders via its select monetization methods. Programmatic advertising is a highly successful advertising option on the OONA platform. It effortlessly streamlines the process of ad buying via the use of automated data-driven, technology. There are three platforms involved in this type of marketing automation: 1. DMPs (data management platforms) which analyze and collect the users' information to drive specific targeting. 2. SSPs (supply-side platforms) which maintain the publishers' ad inventory, and 3. DSPs (demand-side platforms) which provide ad purchases on the open market. OONA's advertising options include: 1. A programmatic advertising video (30 seconds), CMP and CPC revenue. 2. Programmatic display advertising (30 seconds), CMP and CPC revenue. 3. Programmatic advertising short-video (pre-roll 6 seconds). And 4. Pay per view micro-transactions.

Entertainment History in the Making

Reference

[1]. Setiyaningsih, Eka (2018). "Saham perdana pemilik Oona TV ditetapkan Rp1.850."

https://www.alinea.id/bisnis/saham-perdana-pemilik-oona-tv-ditetapkan-rp1-850-b1U2m9cnT