“Telcom
giants are becoming aware that their conventional businesses can be
successfully supplemented by free regulated OTT online services such
as OONA, the YouTube of TV”
Telcoms
are facing a massive stand-off as consumers are now in the driving
seat, and pressing down hard on the accelerator. Telcoms have two
choices: they can either accept a massive cut in profits, or change
course. The OTT revolution is here, and the demand is exciting and
contagious.
As
we surge towards 2020: “network operators are forced to look for
answers to difficult questions: How do we create new revenue streams?
How do we... develop business?” [1]. Everything in the world of explosive high tech is moving faster than
the speed of light, and the good news for consumers everywhere, is
that: “as
a result of competition between operators and substitution of
traditional services, the profitability of the most mass
communication services falls on conditionally free” [1].
Obstacles Confronting
the Telecom Industry
The
maintenance of telecommunication infrastructure, as well the
development of telcom services, requires heavy investment, but will
the flow of funds to meet these requirements keep coming? Over the
next few years, the telecommunications industry is likely to be
confronted by sobering challenges. There are limitations to its
growth, as it is: “on the verge of a systemic crisis that has never
existed before. The revolution is coming to an end – and further
development of the market poses a number of serious obstacles” [1].
One
of these obstacles is market saturation.
“In developed countries, the subscriber base of cellular
communication networks has practically become equal to the country’s
population – therefore, the rapid growth of the industry has
exhausted itself” [1]. In fact, in large numbers of countries, the total number of
operational SIM cards has already transcended the number of citizens.
Moreover, the traditional growth drivers have arrived at a standstill
when it comes to access to broadband internet, mobile telephony, and
so on. And due to high tech advances, the potential for increasing
the speed of channels is also at it its peak. And while these factors
may not apply to developing countries at the moment, the time will
come when they will.
The
fact of the matter is that today's telecom networks are undergoing a
functional crisis. As it stands: “all the fundamental needs of
consumers... are generally satisfied. To attract subscribers with new
services, operators are now focusing on entertainment options” [1]. In
the past: “the basis of everything was a ‘voice,’ and the rest
of the services complemented it, now the primary facility required by
users is internet access” [1], and all that goes with it, including top entertainment. There is no
untapped market left.
So What is the
Solution?
New
services are needed if telcom companies want to make a healthy profit
and maintain their aging infrastructure. At the end of the day, one
successful solution to the telcoms' systemic crisis rests on satisfying
unfulfilled customer needs, and discovering prospective market niches
which have not yet been filled. Step Forward OONA TV.
OONA
What OTT mobile TV
model can work in conjunction with telcoms, content providers and
channels, to offer them a highly lucrative personalised ad revenue by
delivering first-class free and premium optium entertainment to the
telcom's consumers via their mobile devices? In one word - OONA. This
entertainment and service includes: the latest films, series,
documentaries, FashionTV, celebrity news, Motorland, TRT World, TV1,
TV4, MTV, Combat Go, live sports, breaking news and live channels; a
super cool way of sharing content with friends and family using all
kinds of fun tools and stickers; saving hours of users' time
searching through different pirate channel's; giving viewers a
patented personalised genie-in-the-app bot who works as a program
adviser/ad manager; saving them money on branded goods, and even
rewarding them with a virtual currency which can be redeemed for branded goods for watching and sharing what they love.
OONA,
the brain child of serial entrepreneur and leading digital transformation expert, Christophe Hochart, is set to
deliver exciting content and live TV to billions of people in
developing countries and beyond, and has recently
fulfilled a key milestone by launching OONA Indonesia, in partnership with Telkom
Indonesia. Telcom Indonesia, the world's largest telecommunications
company, is one of the biggest and best for a reason – its directors and
managers understand that telcoms have to evolve and think outside the
box. Both Telkom Indonesia and OONA share the same dynamic vision and
drive, and they now offer top quality free entertainment to 185 million plus Indonesians who can enjoy data-free and subscription-free OONA mobile TV anytime, anywhere. And there is
is even a dongle for home TVs. Now that really
is a great win-win situation for telcoms, content holders, channels, and consumers alike!
Christophe
Hochart, CEO & Founder of OONA, & Joddy Hernady, SVP Media
and Digital Business and EGM Digital Services Division at Telcom
Indonesia
Reference
1.
Arustamyan, Suren. (2017). “The systemic telecoms
crisis and the importance of fresh new services.” Retrieved
from:
https://www.telecomstechnews.com/news/2017/sep/22/systemic-telecoms-crisis-and-importance-new-fresh-services/
Retrieved 18 Jan. 2018.
No comments:
Post a Comment